Rebirth 2008: I Can Make Money Reading

May 18.

At ten o'clock in the morning, Xinghai Group held a meeting on the production and sales planning of the second-guaranteed welding machine.

The participants included Mu Yang, Yang Hai, Zhou Chen, Zhang Xiaofeng who had just returned from a business trip, Fei Fei, manager of the second-guarantee welding machine project team of the technical department, Ye Wuchen, director of the marketing department, Kwong Yinghua, the production manager, and Zeng Guangsen, the deputy manager, as well as the second-guarantee welding machine. Two experts from the aircraft project team.

There were not many participants, and everyone was in a small conference room. The meeting was chaired by Yang Hai.

Yang Hai opened the ppt, and after seeing the crowd, he began to describe: "Secondary welding machine is a key project of our company. After the recent market research, I will first talk about the market situation."

Yang Hai opened the second page of the ppt and continued, "According to the authoritative data in 2009 last year, the first echelon manufacturers of the world's second-guarantee welding machines mainly include lin (Lincoln), easb (Isa), kemppi (Kemppi), etc. Occupying the high-end market, in our country, it is mainly Lincoln and ESAB welding machines. Their welding machines are extremely expensive, and the market price of the standard 500a model is 50,000 to 60,000 yuan. Our standard model adds some functions and operation screens, which can be combined with They compete.

The second-tier manufacturers include Panasonic, otc, etc., occupying the mid-to-high-end market, and the market price of the standard 500a model is 20,000 to 30,000 yuan.

The third echelon manufacturers, Sino-foreign joint ventures tayor and kende, domestic Hugong, Aotai, Ruiling, and Times, occupy the domestic low-end market and are also the largest market. Standard 500a models range in price from $3,000 to $7,000. "

"Secondary welding machines have three major markets, manual welding, welding machines and arc welding robots;

Manual welding is the largest market, with a market share of 15 billion yuan in my country, and mid-to-high-end brands account for about a quarter;

Welding machines are the second largest market, and my country's market share is about 5 billion yuan, and most of them use mid-to-high-end brand welding machines;

The arc welding robot market is not large. Last year, the market capacity of arc welding robots in my country was about 8 billion yuan, and the second protection welding machine was only a part of the robot. Its market share was about 1.5 billion yuan, and most of the market share was occupied by otc. It is difficult for us to bite the meat in the arc welding robot market. "

"Let me tell you about some manufacturers. According to the data provided by Director Ye of the Marketing Department, last year, Tangshan Panasonic produced 50,000 second-guarantee welding machines, with a revenue of about 1.5 billion yuan; while Panasonic only accounted for the domestic mid-to-high-end second-guarantee welding machine. Welder market share is about 15%.”

Yang Hai paused and wanted to drink water, then continued,

"To sum up, I have concluded that our first target should be the manual welding market. The mid-to-high-end market is about 4.5 billion yuan, or about 200,000 units. Our welding machines have a great price advantage. Well, I think it will take a large share.

Similarly, due to the low selling price of our welding machines, it may have a great impact on low-end brands. Last year, the market share was about 10.5 billion yuan, which is about 2 million units. It is 200,000 units.

In the manual welding market, our sales target is 250,000 second-guaranteed welding machines.

In the special welding plane market, and it is to compete with foreign brands, it is about 200,000 units. The main competitors are Lincoln, ESAB, otc and Panasonic.

Arc welding robots are not good for competition. They all sell a lot of packages. It is good to sell several thousand units, but selling them together with robots is also very profitable. I suggest not to give up.

In general, our annual sales plan is 300,000 second-guaranteed welding machines.

Of course, this is an ideal situation. Our second-guarantee welding machine is not even famous, but I believe that the price advantage, the product is good, and we have established the welding equipment sales channel, which adopts the method of trial first and payment later. , First stir up the word of mouth and then adjust the strategy. It is certain to sell 300,000 units a year. "

Everyone was excited when they heard that 300,000 units could be sold in China alone. It is estimated that the annual output value can reach more than 4 billion yuan, and the group has another cornucopia.

Yang Hai talked about this sales plan mainly to the production department, so that the production department can prepare, and the production plan is formulated according to the sales plan and the actual order situation.

If the production department can only produce a few thousand units a month, and the order is tens of thousands, it is impossible for the production department to reach the production capacity of tens of thousands of units in a short period of time.

Product sales planning and production management should be linked to each other, which can not only meet market demand, ensure that customer orders are fulfilled as required, but also make the production system proceed in an orderly and planned manner.

Therefore, the company formulates an appropriate production plan according to the sales plan, and then recruits enough employees, matching enough production lines, workshops, etc.

If the annual production plan is 300,000 units, according to the total production hours of a single welding machine, it will require about 300 or 400 workers, and the total number of employees is about 500.

Zhou Chen asked, "Mr. Yang, what about our overseas market? What is the sales plan? This market share is quite large."

"The boss's meaning is that we should base ourselves on the country and look at the world." Yang Hai laughed, "Mr. Zhou, my calculation just now was conservative. After all, our second-guarantee welding machines are cheaper than those of foreigners. 300,000 units are only conservative figures, but there are also Might be too ideal.

With the annual production plan of 300,000 units, with the current production capacity of the company, it is impossible to produce 25,000 units per month, right? "

"Mr. Zhou, you estimate that the monthly production capacity will reach 25,000 units. How long will it take?" Mu Yang asked.

Zhou Chen morning estimated and answered directly: "It is estimated that it will take half a year to reach this production capacity, and the new factory on the other side of the headquarters base has already been built.

We will start mass production in two days. At present, there is only one production line, which can produce 5,000 second-guaranteed welding machines per month. However, there are not enough employees. We are still urgently recruiting workers. Just fine. "

After listening to it, Mu Yang thought about it and realized that what Zhou Chen said made sense.

The production capacity is not raised overnight. Problems such as recruitment, training, running-in, insufficient equipment, insufficient space, insufficient tooling and fixtures, and quality problems continue to appear.

If the planned monthly output of the second-guarantee welding machine reaches 25,000 units, it will require 5 production lines, but currently only one production line is ready.

Moreover, the 30-acre factory building leased by Zhou Chen can only place 3 production lines.

Zhou Chen also wanted to lease a larger area of ​​the factory, but there was no surrounding area!

Most of the vacant factory buildings that can be rented are from a few acres to a dozen acres, and there are very few vacant factories with more than 20 acres. It is not easy for Zhou Chen to talk about the next vacant factory in the surrounding area.

It is not suitable to run too far to lease a factory, and management is too difficult.

Zhou Chen's plan is that within four or five months, it would be good to ensure that the three production lines can be successfully produced.

As for the headquarters base, the fast-constructed factory building should be ready for use after five months, and there is no need to rent other people's factories. This arrangement is more reasonable.

Through this meeting, Zhou Chen explained the general situation to everyone.

"If 4,000 second-guaranteed welding machines can be produced in June, then I will start selling them here." Yang Hai pondered for a while, said, and then turned to the boss, "Boss, what do you think?"

"Yes, this arrangement is more reasonable." Mu Yang nodded in agreement, "Based on the domestic market in one year, if there are a large number of overseas orders, of course, we must take it. The export price is higher, and there are export tax rebates. Of course, it is best to export."

If Xinghai Group can sell 300,000 welding machines a year~www.readwn.com~ the revenue will be more than 4 billion yuan.

With the rapid development of the domestic economy, Huaguo's manufacturing industry occupies a larger and larger share of the world. After five years, the domestic second-guarantee welding machine market capacity can double again.

Mu Yang instructed Zhang Xiaofeng: "Mr. Zhang, you have a lot of work on your side, certification from several classification societies, EU ce product safety certification, German gs product safety certification, Australian saa product safety certification, and Russian pct product safety certification. , American cetlus product safety certification and other certification work must be done quickly, which is currently unavailable, but if the products are to be exported to the above countries, they must be prepared.

In addition, we sell welding machine equipment, you can learn from other welding machine manufacturers, and you can set up a welder training station and verification station to let these welders familiar with our welding machine equipment. They are equipment users and potential customers. As long as Our welding machine is easy to use. When they purchase a welding machine, they will use our welding machine first. First, it is a habit. "

"Okay, I'm already preparing. In two days, the third-party classification society bv (Bureau Veritas) will come over for certification." Zhang Xiaofeng nodded, the specific work is the responsibility of the quality department, and he has to keep an eye on it.

Muyang nodded. In addition to the production problem of the second-guaranteed welding machine, the company's laser and handheld laser welding also have insufficient production capacity. It is estimated that the production capacity will not be able to balance the demand until August, and this does not consider the overseas market.