Rebirth 2008: I Can Make Money Reading

March 10.

Shencheng, Pudong.

Shangri-La Hotel, conference room on the third floor.

The atmosphere in the conference room was a little depressing. There were more than 20 people in total, including Lincoln, Miller, sb, Kenby, Yaskawa, Sanshe, Matsukami, r-GM, n, Fornis, domestic Shengong, Olympic The top management of 15 second-guarantee welding machine manufacturers such as Shishi, Ruiling, and Shidai gathered here for a meeting, which meant that they were tied to the same chariot.

Each of these companies is a leader in the welding machine industry, especially the headquarters of Lincoln, Miller, sb, GM, Panasonic and other manufacturers, all of which are among the top 500 manufacturing companies in the world.

Of course, the welding machine division is only a small branch of these large enterprises.

Among them, Lincoln is the big brother in the welding machine industry. It has dominated the welding machine industry for many years. Maybe its sales in China are not as high as that of Panasonic, but its selling price is extremely high.

It was founded in 1895 and established a welding material production base in China in 1997, which is also its main business. However, the localization of welding machines was relatively late, and the welding machine production division was established in 2006.

Songshang Company was founded in 1918 and entered China very early, in 1978! In 1994, Huaguo Branch was established, and in the same year, Tangshan Songshang Industrial Machinery Co., Ltd. was established, responsible for the production and sales of Songshang trademark electric welding machines, cutting machines, robots and related products. huge comparison.

GM, the name of this company must be familiar to Chinese people, and it often ranks first in the world's top 500 manufacturing industries.

Fornis, its ultra-low spatter cold welding machine is very powerful in the industry, but it is also famous and expensive, with hundreds of thousands of units.

Others, do not need to explain, are the status of the bulls in the industry.

But now, Xinghai Group's second-guarantee welding machine presents a monopoly and single-polarization pattern. In such a state of contempt for all beings at the same time, it seems that all opponents seem to be fledgling, which is not a cause for concern.

Instead, the newborn Xinghai Group was like a beast, spreading a gluttonous feast on the corpse of the big brother, so that these big brothers could only survive in the cracks.

This is a very strange phenomenon!

Who is the boss?

Who is the younger brother?

Xinghai Group is obviously just a newborn.

Originally, with the rapid development of China's economy, various manufacturing industries presented a scene of prosperity and prosperity. All welding machine manufacturers thought that the second half of 2010 should be able to usher in the peak sales of second-guaranteed welding machines. However, unexpectedly, a dark horse appeared in the market.

This dark horse was wild and rampant, knocking over various manufacturers at once.

First of all, Tangshan Songshang Company was most affected, so they had to jointly sue Xinghai Group.

This move has pushed the popularity of Xinghai Group to a climax, and instead prompted Xinghai Group's second-guarantee welding machine to sell well. Of course, Xinghai Group also stabbed the hornet's nest in the second-safety welding machine market.

According to the media follow-up reports, netizens thought that this was a peak matchup, and the game was played one after another, just like the lawsuit between Xinghai Group and P, and everyone enjoyed the game.

However, Tangshan Songshanghe is actually not strong!

Insufficient evidence, lost without suspense.

After that, Tangshan Song put out a taboo card: price war.

Under the pressure of Xinghai Group, other two-guarantee welding machine manufacturers have followed suit and cut prices, especially the domestic second-guarantee welding machine manufacturers, which have reduced the industry profit margin as thin as a blade.

Some domestic second-guarantee welding machine manufacturers have low profits and can only compress upstream resources. The quality will definitely be worse, the sales will be worse, and they will enter a bad cycle.

The pattern of the second-guarantee welding machine industry has changed abruptly. Although various manufacturers have resisted the impact of Xinghai Group through promotions and price reductions, in general, most customers are more willing to buy Xinghai Group’s second-guarantee welding machine because it is easy to use and has a low spatter rate. The price is easy to accept.

Random price reduction means poor value preservation and is not conducive to the building of brand power. Xinghai Group does not follow competitors to reduce prices. Due to insufficient production capacity, prices increase instead. Basically, each model of welding machine has increased by 1,000 yuan, but sales are still hot. It's a bit incredible that scalpers have been hyped at a high level.

In the months that followed, the war did not resurface, but rather calmed down.

The calmer it was on the surface, the more unusual everyone felt.

Most people in the industry think that the grievances and entanglements between Xinghai Group and Tangshan Song Shang and other manufacturers ended after the anti-price monopoly lawsuit.

But,

A month ago, Tangshan Songshang United proposed to Lincoln, GM and other secondary welding machine manufacturers to jointly fight against Xinghai Group.

In the end, due to poor sales, these bigwigs were forced to recognize the facts and were forced to do so without much objection. They finally joined together and discussed for a few days. I want to cut off the supply chain of Xinghai Group from the supply of b arc welding inverters.

Half a month later, they saw that the Xinghai Group's second-guarantee welding machine was still alive and well, and the sales did not decline at all, and they were nervous.

Especially Tangshan Songshang feedback to the big guys: Xinghai Group has made a move, grabbing people!

These people hold a meeting here, and the issues discussed are of course the situation of the second-guarantee welding machine and the problem of the Xinghai Group.

The executives of Tangshan Songshanghe are from the island, and many of the executives of other international companies are from Huaguo, or foreigners from Huaguotong.

"That is to say, Xinghai Group poached people from three companies to set up a new B arc welding inverter factory. What is the specific progress?"

"I don't know, and I can't find it out. Now Xinghai Group is doing a very good job of keeping secrets, especially their headquarters base. The secret procedure is stricter than that of the military factory."

"This makes us like thieves. Is it necessary to be so wary of us?" Mr. Zhang, the boss of Shengong, laughed at himself. His company was founded in 1958. It is a large R&D and manufacturing base for welding and cutting equipment in Huaguo, leading products It is electric welding machine, plasma cutting machine and cold welding machine.

The four domestic companies in this alliance are no smaller than the branches of these international companies.

"Mr. Zhang, I think Mu Yang, the boss of Xinghai Group, may see us this way." Rui Ling's boss Ma sarcastically said that his company was founded in 2003, with a group of 700 to 800 people. It went public at the beginning of last year. But it was because of this Xinghai Group that his company's stock was smashed down.

Once upon a time, he and Shengong were dead rivals, and the two companies competed in the low-end market.

Now, they have gathered together to discuss how to deal with Xinghai Group.

At this time, he fantasized that if he were the boss of Xinghai Group, even if he lost, he could be targeted by so many people, and he could boast for a lifetime.

"Since they are poaching people, President Du, can you also poach people from Xinghai Group? After all, Xinghai Group recruited people from Yulong Company." Shen Gong Zhang turned to Du Ping and said.

Song Shang Du Ping replied indifferently: "Mr. Zhang, you said it easily, you will pay for this digging money?"

He went on to say, "According to the information we have obtained, Xinghai Group has poached 30 skilled workers and technicians from three companies. Let's not talk about the difficulty of poaching people, and we don't know how much staff Xinghai Group has prepared. b arc welding inverter project, how are they progressing with this project.”

"Xinghai Group's salary package is famous, not to mention the difficulty of poaching people, and the price to pay is not low."

Mr. Zhang frowned: "What should I do now? Just wait like this?"

"No way, Xinghai Group has come up with a trick. We invested in each B arc welding inverter factory, just to break their supply chain. Now it seems that it is not so easy, don't you, Mr. Zhang, do you want to tie a bomb to blow it up? Xinghai Group? To be honest, I want you to go." Du Ping's expression was still indifferent, and he seemed not to be angry, but the damage was not small.

Du Ping's words made Mr. Zhang of Shengong speechless for a moment. No matter how much he said, it is estimated that Mr. Zhang would not be happy to persuade him to come up with ideas and even be the head of the gun.

Now that the Xinghai Group is in the limelight, President Zhang thinks about it, but still feels that it is impossible to confront each other head-on.

Therefore, he might as well secretly build the foundation silently, and cultivate a set of Yi Jin Jing. Take your time and don't rush. Although the sales of their electric welding machines have been affected, among this group of alliances, the loss is the least. .

In short, in addition to commercial means, he disdains to use other means.

He dared to use it, could it be that Mu Yang would not use it, he still has a family of his own.

The meeting went on for more than an hour without discussing a good solution.

Among these manufacturers~www.readwn.com~, companies like Ruiling can't stand it anymore. They have a backlog of products and have to sell at lower prices, but the sales are not ideal. Excluding operating and sales expenses, they are in a state of loss.

Suppliers have come to urge repayment many times, as well as bank bonds. Now the sales are not satisfactory, the payment is slow, and the company's stock has plummeted, which makes Boss Ma very worried.

Even if Xinghai Group stopped shipping after a month, their company is not far from closing down. Fortunately, he has already withdrawn cash. Although the company has closed down, Boss Ma is still rich.

Towards the end of the meeting, one of the bigwigs came up with a solution.

"Speak and see."

"It's like this, we can, but we don't have a better way."

The other bosses felt that the counterattack plan was not bad, and soon everyone raised their hands and agreed, whether it would work or not, only after trying it out, and there was no better solution, so it was impossible to wait and not counterattack.

Now everyone is anxious about whether Xinghai Group can successfully develop a b-arc welding inverter. Everyone thinks it is unlikely within a few months, but it is not bad to be able to gain an advantage for a few months.

As for Xinghai Group's development of a b arc welding inverter in the future, they will always have corresponding solutions.

At the end of the meeting, Mr. Ruiling Ma was about to leave the conference room and was called by Mr. Zhang from Shencheng.

"Mr. Ma, if Rui Ling needs funds, I can still donate to help."

Seeing the gentle smile of his former dead opponent, Mr. Rui Ling Ma directly refused: "No need! But I still thank Mr. Zhang."

After speaking, Mr. Ma left.

Hmph, just imagine that in an intriguing capital market competition, is there a so-called help in the snow?

He didn't believe in helping him to tide over the difficulties, let alone his former nemesis.

If you really want to sell it, it would be better to sell it to Xinghai Group.