Rebirth 2008: I Can Make Money Reading

Technology shares are intangible assets, and generally the proportion of shares can be negotiated, and there is no limit.

Mu Yang had estimated earlier, and replied: "With the technological advancement of our aluminum alloy automotive panels, it is not an exaggeration to ensure the world's leading position for five to ten years.

Therefore, no matter how much the two parties invest, expand or shrink the scale, our technology investment will account for 30% of the total shares. "

After hearing this, Asem was startled and shook his head: "Mr. Mu, this is impossible!

30% is too high for us to accept. "

"This ratio is not high at all, but I would say that it is cheap. Even if it is a price, the annual technology licensing fee of 250 million US dollars is not excessive at all."

Asem refused: "Mr. Mu, I don't deny that your craftsmanship is very advanced, but it all depends on how much money the two parties can make from cooperation.

To generate a profit of 250 million US dollars, according to your algorithm, at least 130,000 tons of aluminum alloy automotive sheets must be sold. This is too much. Our Hydro Aluminum Company sold 180,000 tons last year, and we still can’t make so much money. Expensive Didn't Fang let us work for free, so what's the point of cooperation! "

"If we cooperate and can't sell 500,000 tons of aluminum alloy automotive plates a year, it means that your sales channels are really not good, then this cooperation is really meaningless;

But if it can sell 500,000 tons, it will generate a profit of 1 billion US dollars a year. Mu Yang said that even he was a little embarrassed. 30% of the shares of technology is indeed too high. He coughed without redness or red ears, took a sip of tea and continued, "Since it's a cooperation, we don't ask for it." If you have too many shares, it is enough to account for 60% of the total share capital. As much as the total investment needs, everyone will make up for it. "

The ratio of 6:4 was discussed by the strategic department of Xinghai Group and Muyang. Both parties have to make money, otherwise they will not be able to cooperate for a long time.

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If Hydro Aluminium's shareholding ratio is less than 30%, it is better not to cooperate.

Asem retorted: "Mr. Mu, we can hold 40% of the shares, but it's impossible for technology to hold 30% of the shares, at most 15%, otherwise, our investment cost is too high, which is no different from cooperation or non-cooperation."

The two sides negotiated the price, there were many disputes, and the negotiation took a long time.

Mu Yang also knew that this technology accounted for a little more than 30% of the shares. Everyone made a step. In the end, the only thing that could be negotiated was 20%, which was in line with his expectations.

The two parties plan to invest 600,000 tons of aluminum alloy automotive plates as the benchmark. In addition to the equipment, if it is a new factory, it is estimated that it will cost 400 million US dollars. The construction cost will be borne by Hydro Aluminum Company.

This construction cost is much higher than the investment cost of Xinghai Group. After all, the cost of foreign light infrastructure is much higher.

The price of 30 production line equipment is 1.2 billion US dollars, that is, 20% of the shares are excluded from the technology, and the total investment is 1.6 billion US dollars. Xinghai Group will account for 40%, or 800 million US dollars.

After calculation, Hydro Aluminum Company has to supply Xinghai Group with 400 million US dollars, which is also a total investment of 800 million US dollars.

Talking about the initial cooperation, time flies very fast.

The two sides had lunch, and after the lunch break, they continued to negotiate some details in the afternoon.

For example, in market division, Xinghai Group can no longer enter the European and American markets to sell aluminum alloy automotive sheets. There is no controversy about this.

Asem said: "Mr. Mu, we can withdraw from the Chinese market."

"Mr. Assem, I think you have made a mistake. This is not equal. Our products have great advantages, excellent performance, good quality, and lower production costs. It will be a matter of time before we can seize the domestic market and the Southeast Asian market. "

Mu Yang smiled and said, "Even if it is the market currently occupied by Novelis and Alcoa, we will quickly grab it. There is a saying in China that feng shui takes turns."

"Well, what you said has some truth, but at least in a short time, you can't do it, it's different from us taking the initiative to withdraw." Assem shook his head and retorted, "Also, even if you sell cheap, no matter how good the quality is, I It may not be that all your domestic auto companies are willing to purchase your company's aluminum alloy automotive panels. For example, your state-owned enterprise Yiqi Group still purchases from our company and Alcoa.

Your state-owned enterprise does not purchase from Novelis, just because of a certain aspect of the Z house, for example, it is a company of Asan.

As for why you didn't purchase from your Xinghai Group, I think you can guess the reason. "

Hearing this, Mu Yang cursed secretly: Damn it!

As expected, it is not a matter of price at all to sell aluminum alloy automotive panels to state-owned enterprises at a low price.

Asem continued: "Actually, even if we withdraw from the Chinese market, your state-owned enterprise Yiqi Group will not consider purchasing from your company unless it can't buy aluminum alloy plates for automobiles.

That's not as good. Our partner company produces better products. Yiqi Group in your country still purchases a lot from our partner company, and Xinghai Group also makes this profit. "

Hearing this, Mu Yang had to admire that Jiang was really old and hot.

But that's not bad, just a little less.

As for the Southeast Asian market, Xinghai Group does not want to give up.

Only after Xinghai Group is restricted from sales in Southeast Asia, can the partners enter the restricted market.

For example, island countries are also hostile to Chinese companies, and they have completely banned Z government companies from purchasing products from Huawei companies.

Xinghai Group and Hydro Aluminum also discussed many details.

For example, in order to disguise Xinghai Group's holding, an offshore company will be used to invest in cooperative companies, so that the outside world will not know that Xinghai Group is a partnership, at least not let the outside world know that Xinghai Group is a major shareholder.

Maybe the Z government can find out that the major shareholder is a company of Xinghai Group, but the general public does not know it.

On the surface, Xinghai Group sold 30 production lines to Hydro Aluminum Company at a price of 1.2 billion US dollars, which is only a cooperative relationship on the surface.

In the operation and sales of the factory, Hydro Aluminum Company is mainly responsible for the auxiliary technology of Xinghai Group.

The equipment is still maintained by engineers dispatched by Xinghai Group. Muyang will not disclose the core process and does not allow Hydro Aluminum Company personnel to disassemble the equipment.

At the same time, Xinghai Group arranges domestic personnel to enter the financial department, sales department and technical department of the cooperative company for supervision. These personnel who go abroad will be rotated regularly.

Mu Yang suggested: "It takes about three months for me to manufacture the production line and debug it, and it also takes time for the equipment to be shipped. Within these months, you can sell the old equipment."

"We'll think about it."

Asem smiled back.

The old equipment must be sold, but after the new equipment is installed and can be mass-produced normally, it can reduce its own risks.

The business negotiation took a total of three days, and finally the two sides signed the contract.

The cooperation period starts from August 5th, and from January 1st, 2012, the profits generated by the aluminum alloy automobile plates sold by Hydro Aluminum Company will belong to the partners.

During the past few months, Xinghai Group still sells overseas, and the money earned is also its own, and the two sides are still in a competitive relationship.

However, after the New Year's Day in 2012, UU Kanshu www.uukanshu.com could not enter the new European and American markets, and the cooperation with European and American car companies such as Porsche can still continue, but the profits generated will be distributed to Hydro Aluminum Company for 40%, not Products need to be shipped from China, but from European and American origins.

This cooperation is a win-win for both parties.

If the two parties do not cooperate, in the aluminum alloy automotive sheet project, Xinghai Group will make an annual profit of 200 to 300 million dollars overseas.

After the cooperation, if we can sell 600,000 tons per year, the annual profit will rise to 700 million US dollars, and we will also get 400 million US dollars in equipment costs. Excluding the equipment production costs, we actually earn nearly 100 million US dollars, a cent. No money was invested.

Hydro Aluminium will invest 800 million US dollars. Since they have an old factory, the actual investment will be about 650 million US dollars. It will take one and a half years to achieve profitability. It will take about three years to achieve the same level of profitability without cooperation.

If the sales are far more than 600,000 tons, the return rate will be faster and more profits will be made in the future.

In any case, Xinghai Group makes a lot of money, which is the power of top technology.