Rebirth 2008: I Can Make Money Reading

When Grandpa found out about Mu Yang, he called him.

"Yang, are you going to fight with Citizens, grandpa can still shoot!"

Mu Yang received a call from his grandfather, and after listening to his words, he was shocked and didn't know whether to laugh or cry: "Grandpa, you are 72 years old this year, and you still want to shoot.

I just had a fight with them, it's not as serious as you think, and it's not our turn to fight. "

"Oh, quarrel, then you can argue. Grandpa is stupid and can't speak bird language. I can't help you. I'll hang up."

"Uh…"

Mu Yang looked at the phone that had been hung up, and the language in his mind was instantly frozen. He suddenly wanted to say, "Your grandfather's!"

I thought about it for a while, but I still didn't say it, that was scolding my ancestors.

Mu Yang didn't think that the matter of Magic Root Stanley would be over.

The Xinghai Group was subject to tariffs, and they might have intervened.

There is no better way to quickly strengthen yourself with the constant response to changes, and purchase more imported goods that are easy to get stuck.

The replacement of electronic commodity hardware such as chips is very fast, and the price falls rapidly. Xinghai Group does not dare to purchase more, and it is enough to guarantee the supply for two months.

During the National Day holiday, only some employees are on duty, and Muyang does not plan to go out to play.

There were the most tourists during the holidays, so he didn't dare to join in the fun.

As his big boss, he can go whenever he wants.

During the National Day holiday, my sister invited her roommates Wang Xiqing, Zhang Xiangrong and Lin Wei to come to the house and drive to the school to pick them up.

In the car, the four girls were chatting and chatting. They were very curious about Mu Xiaoling's family, and at the same time, they were a little afraid to meet Professor Mu.

Sitting in the passenger cab, Wang Xiqing carefully shifted her slightly fat body, looked at Mu Xiaoling driving enviously, and said with some concern, "Xiaoling, will your brother lose his temper and scold you? ?"

Zhang Xiangrong and Lin Wei also had the same worries about her words.

"Why is my brother scolding me? For no reason, he seems to have never scolded me. At most, criticizing me is a trivial matter." Mu Xiaoling didn't turn her head back. It wasn't long after I got my driver's license, and the back of the car was still stuck with "More Advice for Novices".

Even a novice, in the eyes of the other three roommates who can't drive and don't have a car, is enough to make them envious.

"I saw Professor Mu arguing with a foreigner yesterday, and I feel that I have a great temper. However, I feel very cool, so I should slap the foreigner." Zhang Xiangrong brushed off his short hair that just happened to be shawl, and said with a big grin.

"That's for foreigners, not for you guys. As for my brother, you can just treat him as, uh, a senior boy."

"That's still different. I feel that your brother is standing on the podium, and his aura is really great. I won't dare to sit in the front next time. I feel so depressed and almost out of breath."

"Same feeling."

Mu Xiaoling pouted and was amused: "No, you are just imagining yourself, my brother is not as scary as you think. Don't worry, my brother has no time to pay attention to me, I am a little transparent in his eyes. "

"In that class, you were named by your brother."

"It was an accident, an accident."

Mu Xiaoling drove the car with three roommates. After ten minutes, he stopped in front of the courtyard of his villa. The three roommates were shocked by the buildings and the beautiful scenery in front of them.

"Wow, Xiaoling, your house is really big! It must cover several acres."

"Three floors, so many houses on each floor, can you live in them all?"

"I finally saw what a real rich family's home looks like."

"Uh, it's okay." Mu Xiaoling didn't take it seriously, put on slippers in the entrance hall, and walked into the living room.

At this time, Muyang happened to go downstairs to go out, and the three girls met, and suddenly felt as scared as a cat when a mouse met, but still squeezed out a smile and bowed slightly to say hello.

"Hello, Professor Mu!"

"Hello, welcome to be a guest. You're welcome, old girl. You treat your classmates well. Call someone to pick some fresh fruit and send it over. I have something to do." Mu Yang's smile is like the warm sun in winter. , quickly changed into shoes, and left the villa.

The three girls who came as guests saw Professor Mu sitting on the Rolls-Royce Phantom and the bodyguards, and their nerves tightened a little. They wondered if the two burly bodyguards would bring guns, in case the guns were wiped. What should I do if the fire throws them off.

This ridiculous idea came quickly, and so did the onslaught of delicious fruit.

Mu Xiaoling took three roommates to watch a movie, and then played the dance machine. When it was almost noon, the three roommates were embarrassed to stay for dinner, and then Mu Xiaoling took them to the city for a hot pot.

…

Muyang's mind is on car building, three major projects such as batteries, motors, and automatic driving systems.

Muyang has already obtained the battery project information, but it is only slowly distributed to the battery project team members, and only when there is difficulty will he provide guidance.

The land acquisition for the battery factory has been completed, and the green light has been given all the way through the procedures. The land is currently being leveled, and the work permit will be issued after the National Day holiday.

Muyang came to No. 10 of the experimental building, which is the experimental site of the Automobile Research Institute.

The single-storey building area is 4,000 square meters, with a total of 12 floors.

On the first floor, there are more than a dozen cars bought by the company, each of which is very valuable and is the latest and most popular model, including Rolls-Royce Phantom, Ferrari, Porsche 911, etc. These cars It's not that Muyang wants to open it, but buy it back and tear it down!

That's right, after buying it, it is dismantling. Only by disassembling and comparing can you understand how other people's cars are, what's good and what's bad.

In the research of new products, if the peers have already made them, they will buy the best ones and come back to dismantle them for study.

Just like the products of Xinghai Group, they were also bought back by competitors for dismantling and analysis.

But generally they won't copy them, and Muyang doesn't allow them to copy them. If there are good ones, of course they can learn from them.

Not learning from good ones is foolish behavior.

Design, never say imitation, imitation is 100% plagiarism, it is infringement.

Learning from that is to optimize on the basis of the original, to get better, of course, to bypass the patent protection of others.

Therefore, Muyang emphasized at the meeting of the R&D project team: "We don't do plagiarism, and Xinghai Group disdains to do such a thing;

But we can learn from the good ones of others, and then optimize on this basis to get our own. "

A Porsche 911 has been disassembled, with stickers attached to each component and videotaped as it is disassembled.

Everyone who is engaged in machinery understands that it can be disassembled and not necessarily reassembled. For example, the assembly of the shaft and the bearing, if it is an interference fit, it may be a hot assembly (heating the bearing to expand it). Difficult.

Some experiments and tests of the car are not located in the laboratory building.

There are many types of automotive tests and tests, such as autonomous driving tests, crash tests, operational stability tests, safety tests, vibration and noise tests, durability tests, environmental tests, braking performance tests, and more.

Crash testing requires a large experimental site, placed on steel 10.

There are also many types of collision tests, such as frontal angle collisions at different speeds, which are also divided into different areas, such as frontal 100% overlapping rigid barrier collisions, frontal 40% overlapping deformable barrier collisions, etc.

Therefore, there are many items to be tested in car building, which is indeed much more difficult than building a second-guaranteed welding machine.

Muyang's current focus is on the research of autonomous driving systems. The office is located on the second floor of the laboratory building, but when Muyang wants to develop software, he goes to the supercomputing center to do it.

The experimental building of Xinghai Group has a very high structural strength and a relatively high inner floor, which can be driven by a 12-meter truck.

This type of construction is common in factories in first-tier cities, saving land.

Muyang strolled around the laboratory building and found that many employees worked overtime voluntarily, and they worked overtime automatically without paying.

"It hurts to be idle, isn't it? It's not okay to not pay overtime. If you are single, go on a blind date, and if you have a wife, go to accompany your wife!"

"If you want to relax, just relax. If you can't finish the project, then stay in the dormitory and play by yourself. Don't rush in the lab building. When your colleagues see you working overtime, others are forced to work overtime. Don't put pressure on others."

Mu Yang scolded the employees who worked overtime, scolded from the first floor to the twelfth floor, and then called the project managers while walking, emphasizing that "no overtime is allowed."

Employees are not allowed to work overtime, but Muyang works overtime himself.

After walking around the No. 10 laboratory building, I came to the Supercomputing Center.

He's working on an autonomous driving system this morning.

Autonomous driving is mainly divided into several technical modules: perception and positioning, planning and decision-making, and executive control.

It involves things at the software level and hardware level. The hardware level includes various sensors (cameras, millimeter-wave radars, ultrasonic radars, etc.) and the core autonomous driving chips. The software level includes various algorithms, such as visual perception algorithms, custom functions. algorithm.

Judging from the current trend and the situation in the next ten years, almost all global auto companies focus on industry integration in terms of autonomous driving.

In the global self-driving enterprise relationship network, hundreds of enterprises are intertwined and cooperate with each other.

For example, vehicle companies such as Feng/Tian, ​​Volkswagen/Volkswagen, Daimler, Weite, Tesla, Weilai, etc., Internet giants Google/Google Waymo, Duniang, Fujixun, etc., first-tier suppliers such as Bosch, Denso, etc. And so on, the partnership is intertwined.

In terms of vertical integration of autonomous driving, currently only Tesla is doing everything from cameras to chips to car building.

Of course, Tesla has not yet made fully autonomous driving, and the news will not be released until 2019. Even if it is possible to drive automatically by 2022, most people dare not use it, and dare not make fun of their own destiny.

If Xinghai Group is made, it will definitely be the first company to eat crabs, the first company to truly fully autonomous driving, Tesla can only be the second brother, and the stock price will definitely be greatly affected.

In the future, among the new car-making forces in China, Weilai Automobile, which has been claiming self-developed self-driving systems, has been released.

Pilot.

Although forward development has been carried out in terms of control algorithms, underlying software, ADAS controllers, etc., in terms of hardware, Mobileye is still used.

Q4's chip and fusion solution, as well as Bosch's millimeter-wave radar and ultrasonic sensors, so strictly speaking,

Pilot can only be regarded as semi-self-developed.

In the same era in the future, another small shed car advertised as self-developed in terms of autonomous driving, whether in terms of chips and data processing solutions, is completed in cooperation with suppliers such as Desay SV and NVIDIA, not Completely self-developed.

Although autonomous driving is completely self-developed, it is bound to be conducive to later update iterations and to have more initiative.

But the disadvantage is that it requires huge investment, lacks a complete solution compared with suppliers, has a long cycle, and has many initial bugs.

Therefore, most car companies choose a deployment plan that is more secure in cooperation with suppliers and can be implemented faster.

On this issue, whether it is self-research or cooperation with suppliers, there is no absolute right or wrong.

Let's talk about "Which new car-making force has made its own operating system?"

At present, it is true that there is no news of fully automatic driving.

If Xinghai Group releases fully autonomous driving after a while, it will be the first.

Not even in 2022.

Since the concept of the Internet of Vehicles in cars, the operating system has been monopolized by Pingguo and the two major technology giants.

After the domestic giant BAT entered the game, they basically chose to build their own in-vehicle operating system based on secondary research and development.

If Muyang wants to do an in-vehicle operating system, it will still be done on the platform.

Unless, in the future, he develops a new operating system himself.

But at the moment, this seems too time-consuming and unnecessary.

If Muyang wants to make an automatic driving system, it is natural to start with a big framework.

Hardware can only be purchased, and it is currently impossible for Xinghai Group to develop and produce it by itself.

After working for a morning, the big frame has not been completed, and the brain is a little dizzy.

When it was almost noon, let the bodyguard Zhao Dan go to the kitchen to get dinner.

After lunch, we rested directly in the office.

In the afternoon, Mu Yang hadn't started work yet, so he habitually watched the news and relaxed.

He saw a relatively important piece of news, and the media reported and discussed a lot, and the public relations department pushed the report for him to read.

"The auto industry welcomes new entrants, but after the production process is complete, I expect them to be well in 40 years or so," said John, a former president of civilian Hummers, at a press conference just held by the American Manufacturers Association. The work of connecting with customers and preparing for various changes.”

In addition, he also said that making a car is not a child's play, and it is not a car that can be built with a little manufacturing technology, and it is a company that has only been established for three years. The production of welding machines is completely different from the production of cars, and the same is true of sales.

Obviously, this sentence is a comment on the "new life" Xinghai Group.

Nathan, vice president of General Motors, also supported John's statement and stated directly: "It is not so easy to build a car. If the new energy vehicles made by Xinghai Group can sell 50,000 units a year, then I don't mind eating."

The intelligence quotient of these foreigners cannot be evaluated by ordinary people's thoughts. It seems stupid on the surface, but how ordinary people know what other people think, they are a bunch of old fritters.

Up to now, although Muyang has not talked about the detailed car plan in public, he just mentioned a new energy vehicle construction concept at the new product launch conference, but it is an "open secret" that Xinghai Group wants to build a car. , but also spread overseas.

Mu Yang also knows that he doesn't even have a concept car, not even a PPT or a picture. He just talks about the idea and doesn't get scolded.

But his purpose is to make people complain, and he wants the whole world to know that Xinghai Group wants to build cars.

So far, he has indeed achieved his goal.

You just spit and despise it, or I can't say goodbye.

Indeed, there is a big difference in essence between selling a car and selling a welding machine, and Mu Yang didn't say they were wrong.

When Mu Yang just started to hold a new product launch conference, many colleagues questioned it, but most of them did not publicly express their opinions in front of the media reporters, and only commented in private.

Only a few relevant experts who wanted to rub off on the hot spots came forward and questioned, but some of the disturbances were quickly quelled by the public relations departments of Muyang and Xinghai Group.

For a long time, Xinghai Group's car manufacturing has been questioned, but it has been less recently.

Xinghai Group is not an Internet company, but traditional car companies classify new energy car manufacturing forces as "new forces", and they are definitely not willing to have more companies enter the car manufacturing industry to share the cake.

John, the former president of civilian Hummer, is right, from the perspective of sales and after-sales service, an automaker needs to deal with its own problems in the life cycle of a car;

From obtaining the materials to make the car, all the way to the end of the vehicle decades later, every step and every process requires hands-on.

Just like in the future, if Pingguo wants to build cars, it will be extra complicated if it still adopts an outsourced production model like the production of iPhones.

Not only has to decide whether Pingguo or its contractors are responsible for a car repair accident, but also dealing with recalls and dealing with safety regulators is not as simple as it might seem.

Mu Yang also knew, especially after a few years.

In the new car-making power, the slogan is fierce.

"The market value exceeds that of BMW, Toyota, and Ferrari!"

"A car has not been listed, and its market value is already the highest in China!"

"Build a flying car by the end of the year!"

"Study for three months, bet all of your life!"

…

One story is enough to make one's blood flow.

This confidence comes from demand. The sales of new energy vehicles are strong, and the capital market is strong, all of which have doubled dozens of times.

Cross-industry giants such as real estate, mobile phones, air conditioners, and the Internet have come one after another, bringing "Internet +" and "intelligence". This "catfish effect" is good for activating traditional car manufacturing.

However, this leap-forward development needs to be built on a solid technical foundation, and building a car is not a game of building blocks.

If the threshold is so low, isn't the "hundred-year accumulation" and "artisan spirit" of traditional car companies just kidding?

In the end, the new forces built cars, and only those few succeeded.

Although sales are good, it does not mean that there are fewer safety problems.

Of course, no one is good at the beginning, it is normal to have problems, and the car is really good, but the money-making in the listing is real.

As for Nathan, vice president of General Motors, who said the bet, the confidence comes from Tesla, the current most powerful new energy vehicle company, and the current sales are also very poor.

Of course, the speech from John, the former president of the civilian Hummer, can be said to be some advice to the "new life" by Hummer as a past person;

But carefully Pinpin also seems to be bullying newcomers by relying on his rich experience and "relying on the old to sell the old".

And Nathan, vice president of General Motors, completely despised Xinghai Group. Mu Yang could not have imagined that such an old routine would appear on himself, which is more ruthless than the bet nature of "If Yao Ming can score 19 points, Barkley kisses the donkey's ass". a little.

Barkley kissed the **** in 2002. Maybe Nathan felt that it would be difficult to attract everyone's attention by following the example of Barkley kissing the ass, so he made a more ruthless decision.

Mu Yang also met his requirements, so let him be famous, so that Xinghai Group can make cars and attract everyone's attention. Everyone has their own needs.

That's fine. By the way, I can also promote Xinghai Group and continue to keep Xinghai Group's car manufacturing a hot spot. Maybe after the car is really built, it has become a popular brand.

However, to refute John and Nathan, you still have to get acquainted with each other.

After reading the report pushed by the public relations department, Mu Yang was also speculating that this John and Nathan were supporters of the Morgan Stanley Group?

There are many companies controlled by the Morgan Stanley Group. Muyang is not sure whether there are civilian Hummer and General Motors, but the probability is very high.

AMG produces Hummers, and some of its civilian Hummers have been resold to General Motors.

In June of the previous year, Fujizhong Heavy Industry Machinery Co., Ltd., a little-known "private enterprise" in Sichuan Province, "acquired" the famous civilian brand "Hummer" under General Motors when General Motors was "on the verge of collapse".

This incident caused a lot of uproar on the Internet, and Mu Yang revisited the news again, and at that time he and Song Xuelu happily watched the play.

Most people think this is a snake swallowing an elephant. At the beginning of last year, the private company canceled the acquisition of civilian Hummer, saying it had not received approval from the relevant regulators for the Hummer transaction.

In fact, Fujinaka never submitted a formalized plan or application to the regulatory authorities from beginning to end.

Anyone with a discerning eye can see it, it's just a hype.

But he had to accept that this private enterprise really fooled GM, and Mu Yang had to admire it. As for bragging, it also depends on the Chinese people.

Of course, some people have analyzed that it is the relevant domestic departments that think Hummer is too fuel-intensive and affects the environment. It is necessary to add an approval seal to the transaction, which weakens the excitement of the transaction.

Mu Yang didn't know what the truth was.

Civilian Humvees, now in decline.

In 1999, General Motors purchased the civilian Hummer brand and began to produce and sell civilian Hummers.

Civilian Hummers mainly include 3 models, Hummer H1, Hummer H2 and Hummer H3, with body weights of 3447 kg, 2993 kg and 4700 pounds (2131 kg) respectively.

Due to the excessive weight of the car body and the high power of the engine, the Hummer is an out-and-out "gas guzzler".

Previously, the economic situation was good, oil prices were low, and civilian Hummer sales were booming.

According to relevant data, the highest in 2006 was 71,546, 55,986 were sold in 2007, and 27,485 were sold in 2008. In 2010, GM closed the civilian Hummer brand.

But by the end of 2020, General Motors released a new model GMC

EV, positioned as a full-size pure electric pickup.

For hard-core SUVs such as Hummer, Wrangler, and Mercedes-Benz Big G, this car has caused a lot of upsurge.

The rise of the Hummer was due to reasons such as war and oil prices, and the decline was due to reasons such as price, fuel consumption and backward configuration.

Mu Yang analyzes it and thinks that people who can afford a Hummer worth 80,000 to 90,000 U.S. dollars will not pay too much attention to fuel consumption. This may be the case in China, because most people can't drive many kilometers a year, and how many Chinese people often run in their spare time. long distance or travel.

But for those foreigners, due to the different national conditions and geographical environment, the beautiful country is sparsely populated, and a car is a necessities of life. It is not too far to buy a meal and run 10 kilometers, and buses and taxis cannot be counted on.

For example, office workers have few working hours, and the distance between the company and their home is often long. They often drive, and they travel tens of thousands of kilometers a year. They attach great importance to the cost of fuel consumption.

Moreover, they need a large space to load materials, which can not be satisfied by ordinary cars, and there is no need to worry about the difficulty of parking large vehicles. Therefore, in such countries, there are many families who drive pickup trucks.

If there is really a **** off-road electric vehicle, the cruising range is very good, they will be happy to buy it, and driving hundreds of thousands of kilometers is equivalent to earning a car.

That's why GMC

When the EV was released, there were so many potential consumers paying attention, and GM's stock price soared 20%.

Instead of being provoked by John, the former president of the civilian Hummer, Mu Yang fell into contemplation.

Do you want to buy the civilian Hummer brand?

Then they produce their own electric Hummers, and the hard-core off-road vehicles and hard-core pickup trucks should sell well in the market, and they can earn money from foreigners.

At that time, 70,000 or 80,000 Hummers could be sold globally in a year, and the price was not cheap. If it was an electric Hummer without fuel consumption cost concerns, as long as the price was not too outrageous, the sales would be very good.

The planned SUV Future 01 and Supercar Future 02 will progress very slowly, because Muyang's requirements are too demanding, most of them have to be built by themselves, and the personnel are inexperienced, so everything needs to be started from scratch.

If a civilian Hummer is acquired, as long as the ternary lithium battery is produced in China, it will be very fast to produce an electric Hummer on the platform of the original Hummer. You can send domestic personnel to the Hummer factory to learn the experience of building a Hummer. Xinghai Group can master the experience of building a vehicle. will be faster.

Domestically produced products, such as batteries and aluminum alloy plates for automobiles, can be produced domestically and then exported to Hummer. One is to improve efficiency and the other is to reduce overall costs.

As for the difficulty of acquisition, it may be a problem for Tengzhong Heavy Industries, but for Xinghai Group, it is not a problem at all.

Muyang didn't plan to move the Hummer to China. Most of the overseas engineers were reluctant to come to China. The Hummer he bought was like an empty shelf, just like buying a brand.

It is better to reorganize staff to build new cars in overseas factories, wait for it to become famous overseas, and then sell it back home, which is more acceptable to consumers.

Chinese people are more aware of imported products, especially cars, and always think that foreign products are the best.

It will take a few years for Chinese people to recognize domestic cars.

There are also risks. For example, Hummer sells well, and such a company will definitely be forced to go public to share profits. According to regulations, it is not so easy for Xinghai Group to take all profits, and some materials must be reviewed.

But for Muyang and Xinghai Group, at that time, it has been used up, and it is no longer important, and to make money from listing, it may not get most of the money, but even a small amount of money is a big profit for investment.

Mu Yang wanted to pass the point, and felt that the advantages outweighed the disadvantages.

So, he posted a message on Weibo: "Civilian companies are already dead. We must learn to innovate instead of relying on the old to sell the old. If GM wants to sell, I can think about it. Xinghai Group is not short of money, and 150 million US dollars will follow. Come out at will.

The Hummer is in my hand, and I can play with it casually, and I can play new tricks.

You can't, doesn't mean I can't! "

"When the acquisition of Hummer is successful, if John, the former president of civilian Hummer, is willing to come to China to meet me, maybe the position of president of Hummer is still yours. As long as I am satisfied, the salary and benefits will be up to you."

That's right, Muyang still intends to use John, only he is familiar with the original team, as long as he can recall the original team to manufacture Hummers, and is willing to come to China to meet him with a low profile, it is not impossible to invite him.

Hummer has been brilliant, John has credit, has his advantages, and also has his shortcomings, that is, arrogance, do not want to change.

Everyone has shortcomings, Muyang employs people, and it is good to be able to use each other's advantages.

It would be more difficult to start the original Hummer Company smoothly if one person is the president~www.readwn.com~ Mu Yang said that it was his salary and benefits, not that he was allowed to speak out.

If he dares to come to China and proves that he really wants this job, then he will definitely propose a salary package that suits him.

Buying a civilian Hummer is not to prove that Xinghai Group can build a car, but to buy it for hilarity, Muyang is not so leisurely.

As for Nathan's words, Mu Yang posted another Weibo: "Since Nathan, vice president of General Motors, is so confident, then I will agree to your bet.

But don't lose the bet then and use a prop to fool me.

Since the launch of the new car, within 12 months, Xinghai Group's auto brands have sold no less than 50,000 new energy vehicles.

Of course, you win, and the $100 million is yours! "

Mu Yang directly blocked him to find props. He believed that he could do it, provided that he could acquire the Hummer.

As for the 100 million US dollars, it should be enough to attract crazy reports from the global media. Even if they lose, it is enough to stir up the brand, so it is not a loss.

If you want to promote it globally, and want to make a topic hot for many years, it is really difficult to achieve the effect of 100 million US dollars, and it is still real money.

If the stake is too small, it is like farting, and it has no propaganda effect. It is better to make it bigger and create momentum for new energy vehicles.

Nathan's worth is certainly not low. Maybe as a professional manager, he doesn't have any common shares, but as a vice president with an annual turnover of 100 billion US dollars, there must be several million US dollars in income a year, and a 100 million US dollar bet does not count. insult him.

But Muyang is confident that Hummers will sell more than 70,000 vehicles in 2006, but if it is an electric vehicle with a high battery life and the price is not outrageous, the sales will be even better.

If you win, you don't have to pay a penny, which is equivalent to saving advertising costs.

Of course, there are still risks.

1 second remember the net: