Rebirth 2008: I Can Make Money Reading

Mu Yang is a popular figure in China, as well as in the world.

Xinghai Hummer has been tracked and reported by the media, and the bet between GM Vice President Nathan and Mu Yang is known to the whole world.

Today, most people look down on Nathan and would love to see how he fulfills his bet.

Just by looking at the headlines of the media reports, you can tell that you are not optimistic about Nathan.

"Curve Overtaking, Powerful Resurrection"

"The era of new energy vehicles is coming, Xinghai Hummer EV leads"

"July 1st, the civilian Hummer was reborn from the ashes"

"General Nathan, have you got your meal kit ready? 》

The pre-sale of Hummer EV is hot, and riders are dissatisfied that the pre-sale volume is too small. Hummer can generate 8 billion US dollars in revenue by successfully delivering the new car. The peers are jealous, the global media reports wildly, and netizens have heated discussions.

For example, CNN reported on the Hummer Company of Xinghai Group:

"In 1999, GM officially acquired the HMMWV brand, and in the following years, the successive birth of H2 and H3 made HMMWV the most influential **** off-road brand in that era.

Until the financial crisis swept the world in 2008, GM, which could not afford the HMMWV brand, also intended to sell HMMWV. At that time, Huaguo Tengzhong Heavy Industry and GM negotiated the acquisition of the HMMWV brand, which was also rumored in the industry at that time.

However, with the breakdown of the negotiations, GM was finally forced to close the HMMWV brand, and the Hummer brand also came to an end.

As a "luxury" in the minds of the rich and off-road vehicle fans in that era, although Hummer closed the brand, the popularity of the word Hummer remained unabated. Until the second half of 2011, Xinghai Group Acquisition of civilian Hummer…

No company is optimistic about Xinghai Group's acquisition of civilian Hummers. Before the acquisition, the vice president of GM, a major automobile company, even bluntly said that Xinghai Group can't make cars well. Who knew that Muyang backhanded the acquisition of GM's Hummers, and then he made a $100 million bet. about.

On April 25, 2012, Xinghai Hummer Company, which already belongs to Xinghai Group, officially released a new Hummer model at the Shanghai International Auto Show, but the difference from the Hummer in our impression is that this new Hummer model is Pure electric.

For some car fans, it may be somewhat disappointing to cancel the large-displacement engine and move towards electrification, but combined with some series of configurations and amazing data given by the new car, in terms of off-road characteristics The Hummer EV has been well continued, and in the face of fans and increasingly stringent environmental protection trends, electric may also be the best choice for Hummer after weighing off-road capabilities and brand image.

Until July 1, 2012, under the attention of various media, the pre-sale of Hummer EV was hot. In just 5.5 hours, 50,000 pre-sale places were snatched up, and there were still tens of thousands of customers queuing up. There are still preparations. Buying customers are very dissatisfied that the pre-sale volume is too small.

The Hummer EV is an instant hit, and its strong pre-sale results will also mean the real arrival of the new energy era.

It can be expected that under the influence of Xinghai Group, various car companies will speed up the research and development and launch of new energy vehicles.

The era of new energy vehicles is coming, and Xinghai Hummer EV leads the way. I have to admire this company, and I have to admire the wise decision of Mu Yang, chairman of Xinghai Group, and there is an additional cornucopia. "

There are many reports similar to CNN, and most of them are optimistic, which is somewhat different from the previous wind direction. Of course, there are also many media reports that worry about the production capacity of Xinghai Hummer Company and the quality of mass production.

It is one thing to sell well, it is another to be able to deliver it normally, and it is another to have many quality problems after delivery.

But if even the pre-sale is not good, there is no such thing as the latter.

From the feedback from the riders at the auto show, John knew that the Hummer EV was on fire, but he was not sure about the sales;

When the price was announced, he was also concerned that it was overpriced.

However, the subsequent customer test drives were still hot, indicating that customers who can afford it have locked in the Hummer EV, and customers who cannot afford it will always say that this car is not good.

Of course, Nathan is right. It is very difficult for Xinghai Hummer to complete the official handover of 50,000 Hummer EVs in the next year.

Hummer has been preparing for mass production. At present, there are many problems in mass production. The main problem is the problem of tooling and fixtures. Some of them need to be redone, which is more troublesome. Another problem is that some purchased parts are unstable. The company has sent engineers to assist outsourcing. The manufacturer solves the problem.

On the second day of the pre-sale, Muyang issued orders non-stop: solve key problems, increase production capacity at full speed, and ensure that new cars will be delivered to customers by the end of the year!

At the same time, automobile production lines, new energy batteries, motors and other production lines must be expanded.

Xinghai Hummer Company received a pre-sale deposit of 250 million US dollars, and Xinghai Group invested another 200 million US dollars to buy land to build a factory and build another production line with an annual output of 50,000 Hummer EVs in Beautiful Country.

Hummer EV pre-sale is so popular, if Xinghai Group successfully delivers the new car, how much money can it make?

Many people want to know this answer, and car manufacturers can also estimate it. In short, it can make them jealous.

For 50,000 orders, the pre-sale ratio of the low-spec version to the high-spec version is 7:3. This ratio shows that many customers prefer the high-spec version.

Customers who are willing to spend $144,800 to buy a car are not very short of money, and it is not a big deal to spend an extra $44,000 on a high-end version.

The average price is 158,000 US dollars, plus customer additions, if 50,000 Hummer EVs can be officially delivered, the operating income will reach 8 billion US dollars!

Equivalent to 54.4 billion yuan!

In 5.5 hours, a large order worth 54.4 billion yuan was received.

It has already reached the annual operating income of many large and medium-sized car companies.

Compared with operating income, they want to know the specific gross profit margin.

Before setting the pre-sale price, Muyang set the gross profit rate of the two cars and reversed the pricing.

The gross profit margin of the low-end version of Xinghai Hummer reached 35%, and the gross profit margin of the high-end version reached a terrifying 41.4%. The average gross profit margin of these 50,000 Hummer EVs reached 36.92%, that is, the gross profit reached 2.9536 billion US dollars.

Of course, the cost is also very high. The operating cost of the direct-sale store is not less than 50 million US dollars, close to 100 million US dollars.

Xinghai Group spent 150 million US dollars to purchase the brand from General Motors, and then invested 350 million US dollars in the follow-up. The total investment is 500 million US dollars.

But no matter what, Xinghai Hummer made a lot of money.

The horrible gross profit margin is two or three times that of peer car companies.

Moreover, Xinghai Hummer Company purchased battery packs, motors and autonomous driving systems from the headquarters of Xinghai Group. Just talking about battery packs, 50,000 battery packs will cost 1.897 billion US dollars, equivalent to 12.9 billion yuan.

Xinghai Group can earn 9.46 billion yuan in gross profit from the battery pack business.

That is to say, even if Xinghai Hummer Company does not make a penny, as long as the car sells well, Xinghai Group can still make money.

The partner with Xinghai Group also made a lot of money in this Hummer EV pre-sale.

Such as Tesla's investors.

Tesla uses the battery pack of Xinghai Group, and Xinghai Investment Company holds 15% of the shares of Tesla.

MODELS, which was originally planned to be launched in June, was postponed to the end of July.

Now that the pre-sale of Hummer EV is selling well, investors are optimistic about Tesla, which cooperates with Xinghai Group. .

Zheli Group Li Shufu called Muyang to congratulate him, and at the same time asked when Xinghai Group's battery project could become a shareholder.

Mu Yang had mentioned to Li Shufu that the situation would become clear after the end of the year, so he should not worry.

Now ~www.readwn.com~ Li Shushu knows what Muyang means. The pre-sale of Hummer EV is very popular. If mass production goes well, the battery project will definitely be popular.

No, now Xinghai Group's battery project has become popular, and all car companies want to cooperate with Xinghai Group to increase the purchase of Xinghai Group's battery packs.

In the past two days, in addition to Li Shufu, many senior executives of car companies also called Muyang to congratulate him, just to deepen cooperation.

Now, Xinghai Group has done a good job in the basic plan of the battery project, and is waiting for everyone to wave their banknotes and ask for shares.

If Xinghai Group says that the battery project needs to be financed, there will be countless investors coming to seek cooperation.

Li Shufu knew Mu Yang's plan, so he took the initiative to ask Mu Yang how and when he could become a shareholder.

Mu Yang just said: Wait a while, my daughter-in-law has graduated from university.

Li Shufu heard that it was useless to rush. Mu Yang was so focused on his daughter-in-law's graduation that any cooperation had to be postponed.