Rebirth 2008: I Can Make Money Reading

Since overseas Hummer EVs have been selling well and new cars have been delivered normally, many Hummer EV owners have posted daily videos and photos of their vehicles on the online platform, and wrote their own feelings. The comments are all praises for the Hummer EV.

For example: "Since having it, life has become more enjoyable!"

"For a 100,000-level car, I recommend choosing a Hummer EV. I mean, if you have a budget of more than 100,000 dollars to buy a car, don't choose any brand of car, just choose a Hummer EV with one click, that's right."

"Silent, comfortable, large space, high horsepower, my favorite."

"The most COOL vehicle for field camping - Hummer EV!"

There are also many bad reviews. For example, the car is a little bigger, it is inconvenient to park in the bustling urban area, and I often worry about finding a parking space; if there is a traffic jam, the energy consumption is higher than that of a gasoline car, and it is very troublesome if there is no electricity halfway.

Overall, the reviews are good.

Domestic media have been paying attention to the pre-sale of domestic Hummer EVs. New energy vehicles with such a high price and large models have many domestic Hummer fans expressing that they will support Xinghai Group as long as the price is not outrageous.

2013 New Year's Day is approaching, Xinghai Group announced the pre-sale time and guide price, many domestic media reprinted the announcement of Xinghai Group, and reported on Hummer EV and future models.

"Does the domestic Hummer EV continue the sales miracle? New Year's Eve Witness! 》

"The Strongest Bulletproof Car: The Future 01 and the Future 02 New Year's Day Pre-sale"

"The Witness Moment of the Rise of Domestic Automobile Brands"

…

Yiche.com headline news report: "Xinghai Group's pre-sale activities are about to start, and the entire network car platform will focus on it.

It should be noted that the number of Hummer EV physical stores of Xinghai Group is very small, less than 30 nationwide, concentrated in shopping malls in first- and second-tier cities.

If you place an order in a physical store, you also need to download the APP on the official website of Xinghai Group to make a reservation.

Xinghai Group announced that the total pre-sale of Hummer EV is 50,000 units, while stocks last.

The cruising range of the Hummer EV low-end version is 600km, and the guide price is unified at 900,000 yuan, which is 80,000 yuan lower than the overseas guide price;

The high-end version has a cruising range of 800km and a unified guide price of 1.18 million yuan, which is 100,000 yuan lower than the overseas guide price;

If you need to install it, you need to pay extra.

It can be said that Xinghai Group is still relatively conscientious, there is no reduction in distribution, and the price of the vehicle is 80,000-100,000 yuan lower than the overseas price.

The pre-sale deposit is 10,000 yuan. If the contract is unilaterally broken, this 10,000 yuan deposit will definitely be gone;

There are discounts for new car reservations. The deposit is 10,000 yuan to 20,000 yuan. Three months after the start of the day, if the new car is delivered one day late, Xinghai Group will compensate customers 50 yuan per day, and if the new car is delivered 30 days later, the compensation will be 1,500 yuan.

This compensation is directly deducted from the car price.

Moreover, the manufacturer also provided a two-year interest-free loan of 300,000 yuan. If you want to borrow more money, you can only go to bank financial channels, which is no different from other car brand 4S stores. Xinghai Group has no financial institutions, and the bank interest is relatively high for loans exceeding 300,000 yuan.

But no matter what, being able to provide a two-year interest-free loan of 300,000 yuan will make it easier for customers, and customers who are planning to buy this car but are a little tight on funds can start.

In addition, there is no purchase tax for new energy vehicles, which can save 100,000 yuan.

At the same time, in addition to announcing the pre-sale information of Hummer EV, Xinghai Group also announced the information of bulletproof models. The official guide price for the future 01 is 30 million yuan, and the extended version is 35 million yuan; the official guide price for the future 02 is 25 million yuan.

Without assets of over 100 million, it is impossible to buy future brands.

Booking future cars is different from Hummer EV, and cannot be ordered directly from the official website APP.

To book future models, you need to place an order in person at the Hummer EV flagship store of Xinghai Group, and the deposit is 20% of the guide price.

It is easy to understand that the deposit is so high. After all, there will be very few models produced in the future. If the customer cancels the order, it will be very difficult to sell the car, and Xinghai Group will lose a lot.

In the physical store of Hummer EV, there is no physical car of the future car at all. If customers want to see the current car, they can only go to the Xinghai Group headquarters base factory to watch and test drive, and can place an order at the factory.

It is easy to understand if there is no existing car. The annual output of Future 01 and Future 02 will be 99 each, and there are not many cars. Each car will be marked with a unique label. For example, the 90th car produced in 2013 will be marked with 2013-90.

The author believes that this limited sale may be a marketing method. If the price of the car is so high, if it cannot be sold, this limited sale is a joke. "

Many media are optimistic about the pre-sale results of Hummer EV. Pre-sale of 50,000 units is not a problem. It may take a long time for pre-sale to be sold out.

Beautiful country is different from Huaguo in terms of national conditions. It does not mean the number of potential customers. First, the number of family members in Huaguo is relatively small. Second, it is too difficult to park in China.

Families who can buy a Hummer EV, most families have more than one car, and they will not drive a Hummer EV for daily grocery shopping.

But in the beautiful country, it is best to travel with such a big guy.

January 1, 2013

came quietly.

In the early morning, the pointer passed just one second.

The domestic Hummer EV officially opened for pre-sale!

Log in to your personal account in advance, first select the model, exterior color, interior color, and then choose whether to add optional packages according to your personal situation.

After selecting, confirm the deposit.

After confirming the deposit, you can still modify the exterior color, interior color and package configuration before the final decision, but you cannot

There are no optional packages for the Hummer EV, and the standard models are equipped with it. Unlike other brand cars, which cost hundreds of thousands, it is impossible to drive without adding tens of thousands of optional packages.

Beautiful Country sold out 50,000 cars within a few hours of pre-sale, and domestic customers were also afraid that they would be waiting for New Year’s Day just like the overseas situation.

The hour hand has just turned 59 seconds, and pre-sale has reached 958 units.

This real-time pre-sale volume is also announced on the official website of Xinghai Group and the APP of Hummer EV.

As long as you open the Hummer APP, you will see a line of real-time big characters: "2013.1.1, 00:00:59, pre-sale: 958"

When prospective customers saw this word, many people did not dare to hesitate any longer, and hurried to place an order.

In fact, in addition to real customers, there are also car dealers snapping up.

The car dealership is waiting and watching the pre-sale situation. If it is very popular and feels that Xinghai Group will definitely be slow to deliver new cars, then join the rush to buy it, sell it in its own store, and then resell it to customers who are in urgent need of driving, making a small tens of thousands of dollars. questionable.

What makes each 4S shop annoyed is that Xinghai Group has not opened its car agency to the outside world, and the dealers can't get the manufacturer's price.

Xinghai Group really created the first car store in shopping malls.

2013.1.1, 00:02:00, Pre-sale: 1950

2013.1.1, 00:03:00, Pre-sale: 2750

…

In the first ten minutes, pre-sale: 5025 units.

More than 5,000 cars were pre-sold in ten minutes, and the car dealership was still watching, thinking that the 50,000 cars would not be so sold out.

Not only car dealers are watching, but customers are also watching.

When buying this car, some people just go with the flow.

If it sells well, then join the rush to buy it. If you don’t like it, you won’t lose much money if you sell it.

In the first hour, pre-sale volume reached 18,563.

From this pre-sale data, the car dealer knew that the domestic Hummer EV was on fire, and began to join the rush to buy.

At this point, Mu Yang didn't rest either, he was staring at the data.

Seeing the pre-sale volume in the first hour, he felt relieved.

The pre-sale of this car is the same excitement as when he wrote a novel in his previous life. The number of subscriptions in the first hour can be guessed about the number of subscriptions in 24 hours.

In the same way, the car pre-sale is the same situation, not much difference.

"Husband, how is it?" Song Xuelu saw that Mu Yang hadn't rested yet, and knew that he was concerned about the pre-sale of Hummer EV.

"The first hour, 18,563 cars, it's on fire." Mu Yang stroked her hair.

"Wow, that's great. I said it all, so don't worry about it. Overseas sales are hot, and domestic sales are so much cheaper. It will definitely become popular. Would you like me to pour you a glass of boiling water?"

"Take a rest, no need. Drinking too much water at night makes it troublesome to get up in the middle of the night, especially in winter."

The temperature outside is two or three degrees below zero, and the heating has been turned on inside the house, about twenty degrees Celsius.

At eight o'clock in the morning, pre-sale had reached 35,487 units.

Some customers who plan to buy a Hummer EV also have plans to wait and see, but when they wake up in the morning, they see that there are only 10,000 vehicles left for pre-sale. The 50,000 pre-sale is definitely gone.

Nearly 12:00 a.m., all 50,000 Hummer EV pre-sale orders were sold out.

The customers who are still watching are somewhat regretful, and hope that Xinghai Group will deliver the 50,000 new cars soon, and they will order the car again.

The domestic Hummer EV pre-sale is very popular, and car peers are jealous. If 50,000 units are officially sold, the sales will be at least 50 billion yuan.

In 2012, the No. 1 sales volume of the Huaguo brand was the Buick Excelle, reaching 277,071 units, with a guide price of 99,900 to 117,900 yuan. The price that the manufacturer gave to the dealer was a few points lower.

According to the annual model sales, the 50,000 Hummer EVs can only be ranked around 50 in China.

But in terms of turnover, it is still possible to rank first, comparable to the Audi A6 of the Volkswagen.

This year, Audi A6 sales reached 138,024 units, with a guide price of 308,000 to 541,700 yuan. Most people still buy the 1.8T automatic transmission with a guide price of 368,500 yuan.

Future 01 and Future 02 are open for reservations from 9:00 in the morning, that is, after the Hummer EV store opens. Some customers send people to Xinghai Group's auto factory to make reservations.

These two cars have not been tested in the market, and the pre-sale volume has not been as popular as the Hummer EV.

In one day, 25 vehicles were pre-sold in Future 01, and 15 vehicles were pre-sold in Future 02. Many customers are partners who chat with Muyang and boast about buying cars in Haikou. For example, Li Shufu from Zheli Group bought a Future 01. .

After Mu Yang found out, he gave a 5% discount.

In the next few days, dozens of future models were pre-sold, and a third of them were booked by overseas customers.

Overseas is only 5% more expensive than domestic, and the buyer is responsible for the vehicle's export fees and customs duties.

Muyang was very satisfied when he saw the pre-sale volume of the future model.

On January 5th, a royal family in Zhongdong, through the overseas Hummer company John, wanted to book the Future 01 and Future 02, 5 vehicles each, and asked at the same time whether they could customize three Hummer EV bulletproof vehicles with a price of 10 million A US knife, this price is also FOB price, and the buyer is responsible for the export cost and customs duties of the vehicle.

Mu Yang was slightly surprised when he received a call from John, he was really a super rich man.

In 2012, the international crude oil price was at a high level as a whole. The annual average price of oil in the New York Y market was US$94.12/barrel, and the average price of Brent oil price was US$111.7/barrel.

The rich in these oil countries, especially the royal family, are not short of money at all.

Mu Yang pondered for a while. The use of Xinghai Group's cars by the Zhongdong royal family is also for them to promote, and it is also the best positioning publicity.

The money is received, and the customized version of the Hummer EV has been given a preferential price, a $8.88 million, desert version, with a range of 1,000 kilometers.

The customer quickly responded to the message and paid the full amount directly, hoping to get the car soon.

Money is God, and he still helps to promote it for free. Muyang also wants to deliver the new car as soon as possible.

Future 01 and Future 02 have existing cars and can be delivered after a while, but the custom bulletproof version of Hummer EV will take at least two months to make.

Xinghai Group also announced the news of this order. Customers who are interested in purchasing but are still struggling will no longer hesitate to see the purchase of the Zhongdong Royal Family.

According to such a trend, it is not a problem to complete the sales target of 100 units within a year.

In a few days, the pre-sale of 50,000 Hummer EVs and the pre-sale of nearly 100 future models will bring revenue of 54 billion yuan to Xinghai Group.

After the delivery of these 50,000 new Hummer EVs is almost complete, Xinghai Group will start new car reservations.

The new car factory will have a maximum annual production capacity of more than 100,000 vehicles.

The future model sales are good, and Muyang also means to "contribute" two or three vehicles to the country.

If the sales are not good, he has no face to "contribute" to the leaders above.

Thinking of this, Mu Yang made a personal phone call to the super boss, and the secretary answered the call, telling him to wait a while and call back.

It is three o'clock in the afternoon, and there should be no rest during this time.

After a few minutes, Mu Yang's cell phone rang, a rather mysterious landline number.

"Hello, leader." Mu Yang was more respectful towards the old man.

"Hello, Mr. Mu, after waiting for so long, I finally received a call from you for the first time. I am a little surprised. Haha, it seems that you are very busy with your career."

Mu Yang heard the other party's gentle tone, and there was some ridicule.

The last time the leader visited Xinghai Group, the two met and chatted a lot for the first time, and they were not strangers.

Moreover, in the previous life, Mu Yang had some understanding of this old man.

"It's not about being busy. Leaders are busy people. For the country and the people, every second is precious."

Mu Yang replied humbly, in front of the super boss, he didn't dare to call himself busy.

"If you can do great things and the people are happy, it's worth it. By the way, I wish you a happy wedding."

"Thank you leader. I called this time because I want the leader to help me with one thing to see if it is suitable."

"Oh, let's hear it."

Mu Yang heard the other party without any hesitation, organized the language, and said calmly:

"Leader, it's like this, our company developed the bulletproof car Future 01, and it started pre-sale a few days ago. The pre-sale results are not bad, and it has reached the expected goal.

However, I am a little worried. After all, it is a new model. Our company is very important to the user's experience. This car is positioned as a top-notch car. The average person can't experience it. I want to send two extended versions of the future 01 to the leaders. , hoping to get guidance from leaders. Leader, do you think this is appropriate? "

After listening to Mu Yang's words, the boss on the other end of the phone couldn't help laughing. He thought he was asking him for help on something important, but turned around. He didn't ask him to help, but to deliver his car. There is a bit of show and credit.

Of course, from the perspective of publicity, it is indeed helpful to Xinghai Group, and it is a help.

Moreover, not only propaganda, but the use of Xinghai Group's car brand also means that the boss is familiar with Mu Yang. It is a sign to the outside world that Xinghai Group has a super boss background.

"Hehe, you young man, sometimes ghosts are clever.

I read news reports that the pre-sale of domestic Hummer EVs is very popular. Future 01 and Future 02 are also selling well, and some overseas nobles have also purchased them.

To be honest, I was surprised when I saw the price of the 01 in the future. The price was 30 million yuan.

Facts have proved that the sales performance is very good, and it has been recognized by the domestic and foreign markets. It is indeed impressive, and it also proves that our country can manufacture top car cars. Xinghai Group has saved face for the national car brand.

At the same time, the domestic Hummer was on fire, and Xinghai Group took a good lead in the field of new energy vehicles, which made me see the hope of national auto brands changing lanes and surpassing international auto brands.

The country has always advocated its own car brand, but it has not been able to do well. Hongqi is not recognized by the market. In the final analysis, it is still behind the support of the state, or it will go bankrupt sooner. , the car business card of the national image, but the Chinese people do not recognize it, and it is very sad.

Now, Xinghai Group has done what others can't, which is worthy of praise.

The two cars you sent, UU reading www. I accept uukanshu.com and your thoughts.

After a while, I plan to visit your car factory and learn about your advanced car-making concepts. "

"Leaders are welcome to come to Xinghai Group to inspect and guide the work at any time."

"Well, if you really need help, just make this call. Of course, I hope that Xinghai Group will develop products with top technology and win glory for the country and the people."

"Yes, leader. I have nothing to help with, so I won't disturb you."

"Okay, let's not bother, you can call if you have anything to do."

After Mu Yang waited for the leader to hang up, he put down his phone.

The leader said that he was not busy, it was just polite words, but Mu Yang didn't dare to chat with such a big person if he had nothing to do.

Therefore, he communicated with the leaders without any nonsense.