Rebirth 2008: I Can Make Money Reading

Vol 2 Chapter 402: Xinghai Group's Crisis

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Xinghai Group's three-dimensional drawing software AD has become popular in the industry.

This is Muyang's use of his own popular publicity, coupled with the publicity and reports of many media, and the good reputation of AD software itself, which caused an industrial software to become popular.

The paid support of iron fans is something Mu Yang did not expect.

More than ten days later, AD sales still broke through one million person-times, and the sales amounted to more than 400 million.

It can be said that at least 80% of paying customers are not people in the mechanical industry. These iron fans have no reason to support them, even if they buy a serial number and password that are of no use to them.

Most of the 3D drawing professionals who really need it are still in the trial software. After the one-month free trial period expires, they will decide whether to place an order or not, so that they will have one more month of free use rights.

Otherwise, even if AD becomes popular again, there will not be so many paying users in a short period of time.

According to the output value of my country's machinery industry last year of 10 trillion, Muyang estimates that the number of people who need to use mechanical three-dimensional drawing in my country is 2 million to 3 million, excluding the number of students in school, the number of people who often do not use three-dimensional drawing, and those who are reluctant to spend money on genuine software. , the actual number of potential customers is up to one million.

Therefore, Mu Yang felt that the number of AD sales exceeded one million people, which was outrageous. When he found out from the background statistics that most of the customers had not activated the serial number, he knew that this was an iron fan supporting him.

In this way, it is not outrageous.

Thinking now that the single "Say Good Don't Cry" sold more than 6.55 million copies on its first day, many people find it incredible. This is still the era of the decline of records.

AD software is much more expensive than records, but there is no shortage of support from iron fans. One-time payment of 108 yuan is not a problem at all, just to support education.

If Mu Yang was a singer and released a record, with his current popularity than Zhou Lun, it is estimated that he would have sold tens of millions of records by now. It's a pity that God gave him a handsome face, but didn't give him a better singing voice.

You say irritating no.

Imperial BJ,

Zhang Lan, the leader in charge of the machinery industry, convened several experts and leaders for a meeting. The theme of the meeting was the AD 3D software that had just appeared a few days ago.

Zhang Lan said leisurely: "Comrades, in recent days, Xinghai Group's AD software has been making a lot of noise on the Internet, and several companies have protested.

Let everyone come here, just to evaluate the trial situation and pricing of this software, whether it is reasonable, of course, we can not control the pricing, that is the matter of the market supervision department. "

In the first two days, Zhang Lan specially downloaded the AD software to try it out in the office. He has not used the design software for many years and has forgotten many functions. What's so great about this software.

This software can attract his attention and attention. First, it is a product of Xinghai Group. Second, it is too popular recently. It is impossible to pay attention to it. It is rumored on the Internet that this is a game software that improves IQ. Some media are really nonsense. The third is that the country has always supported the development of domestic industrial software, and finally came up with a world-class industrial software. A big man like him will download it personally.

Just like this, other leaders and experts have downloaded it to understand the operation, and learned about the real usage from professionals.

An expert said: "I tried it, and it is really easy to use, responds quickly, and adds a lot of practical functions. In terms of pricing, I think it is more reasonable, so many experts are willing to pay."

A leader said: "The number of downloads is nearly 10 million, which is very exaggerated. We don't know how much the sales volume is, but once the one-month free trial period expires, the sales volume is absolutely exaggerated, indicating that the price is within the acceptable range of the public."

Another leader said: "I don't think Xinghai Group can destroy the market. It's not easy to price things like software.

The cost of research and development is basically fixed. If the cost of research and development is 100 million yuan, if it can sell 1 million orders, the annual income will be reduced by several hundred million yuan, and people will make a lot of money.

If according to the current market price, maybe only a few thousand sets can be sold, then Xinghai Group will lose money instead, and I am definitely not willing to change it.

The cost of selling thousands of sets is not much different from that of hundreds of thousands of sets, so why can't it be small profits but quick turnover?

In the final analysis, the key is product quality.

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West is not good, no one will pay.

The overseas price of Xinghai Group is 5,000 US dollars. If they can make billions of dollars a year from AD, does that mean that people should not make this money? "

There are also leaders who do not support Xinghai Group's low-cost sales practice: "AD is really easy to use, and we have finally produced a set of top domestic software. Of course, we support the development of domestic software. If we support Xinghai Group's low-cost sales behavior, then other software The company is completely closed, it is not suitable for a hundred flowers to bloom, what we want is to bloom a hundred flowers."

"I don't agree with letting a hundred flowers bloom. AD is software. Software is too easy to spread, and it has a monopoly nature. Look at instant messaging software, other than Kukou, can any other instant messaging software survive? If you want to support it, you can't support it. Customers just don’t want to use other similar software, so it’s not that they have no choice. Similarly, other 3D software, even if the price is cheaper than AD, do you think customers will use it? If there is a choice, I think customers still choose AD which is better to use.”

"UG, , PRO/E software are all overseas. Most of these domestic industrial software companies are sales agents, and they close down when they go out of business. For me, I want AD to dominate the rivers and lakes and kill all these overseas software."

"What's there to protest about? They sell a set of 8,000 or 9,000, and most users don't buy it. Do they also ask Xinghai Group to price higher than them? This is unreasonable. If it is not higher than them, will users choose a higher price Bad software in AD."

Zhang Lan didn't speak, but after listening to everyone's comments, in fact, he already had a conclusion in his heart.

Their department cannot manage the pricing of industrial software, and there is no standard for software pricing.

Regarding AD, Zhang Lan expressed his support for the development of AD, but he did not express his position on pricing and respected the laws of the market.

Two days later, on behalf of the department, Zhang Lan expressed his support for the development of domestic industrial software and praised Xinghai Group for making new breakthroughs.

It was also on this day that colleges and universities praised Xinghai Group, and Renren newspaper praised Xinghai Group's AD software in a column.

It didn't take long for the voices of those protesting against the low pricing of Xinghai Group's AD software to be quickly suppressed.

By mid-April, AD has been circulating in the overseas machinery field.

It is not easy to access foreign websites in China, but there is no problem at all in accessing domestic websites from abroad. The wall is one-way.

If there are restrictions, Xinghai Group can establish a server in the duty-free zone, which is a small problem.

Most overseas users think it is easy to use, but the price is high.

However, there are still companies and machinery placing orders. In half a month, more than 2,000 copies were sold, and the revenue was more than 10 million US dollars. Most of them were annual purchases. Overseas version, there is no monthly package and season package.

After the free trial period is over, the order climax will be ushered in. Xinghai Group announced its revenue at home and abroad, which shocked the domestic machinery industry.

In just half a month, Xinghai Group has already made more than 500 million yuan in revenue from AD software.

This is a software that can generate billions of dollars in annual revenue!

So much money!

And make so much money every year.

In fact, those who understand the potential of industrial software know that AD's future revenue must be more than several billion yuan, especially after his low price, he will collect global customer orders from other competitors.

Let’s just say that Dassault AG, which it belongs to, had a revenue of 2.2 billion EUR (Europe) last year. Among them, CATIA (2D 3D drawing) + Solidork (3D drawing) + EN-OVIA three major software are the basic sources of the company’s revenue. Among them, CATIA and Solidork It is the largest income, each accounting for more than 20%, and the annual growth rate is very high.

In terms of price competitiveness, the latest version sells for about $4,000, and AD sells for $5,000, which is not too expensive.

If Xinghai Group can grab the market share of 3D drawing from Dassault, it will be 6.7 billion EUR a year, and it is still increasing every year.

Of course, even if AD software is strong, EN companies cannot use AD software considering software security issues.

Dassault is a global industrial software giant with strong competitiveness. Almost all aircraft manufacturers and most automobile manufacturing companies in the world have adopted Dassault Systèmes' solutions (this chapter is not over, click on the next page to continue)

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Chapter 402 The Crisis of Xinghai Group Free read: https://,!

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case.

There is also the three-dimensional drawing software UG, which belongs to the software of Dedong (West) Company. It is not necessary to say more about this behemoth.

PRO/E, the software of PTC company, is the most representative software company in the field of CAID/CAD/CAE/CAM/PDM, with revenue of 1.2 billion US dollars last year.

In general, Dongmenzi, Dassault, and PTC have monopolized industrial software in the machinery industry. Now Xinghai Group intervenes, which is equivalent to grabbing the cake of these three companies.

There is also an autodesk (Autodesk) company, AutoCAD, 3DMAX three-dimensional animation are the products of this company.

In fact, in the field of 3D drawing software, Dongmenzi, Autodesk, Dassault, and PTC are actually monopolized by four companies. Other 3D software such as ROMAX and Rhino are less competitive in the market than the top four.

Autodesk's 3D drawing software 3DMAX is more used in architectural animation, game animation, film and television animation and interior design, but it is not suitable for 3D drawing in the mechanical field. Auto-CAD can also draw 3D drawings, but it is also not applicable. More Used to draw two-dimensional graphs.

Therefore, UG, PRO/E occupy the main cake of the mechanical three-dimensional drawing market, each has its own advantages, and no one is replaced by the other, just like the three kingdoms.

Now, suddenly an opponent has been added. Xinghai Group's AD software is too powerful, it's like playing Xianxia, and the three of them are playing martial arts. They feel that they are not in the same interface, and they have a taste of being dominated by AD and stepping on their feet. .

In addition, Muyang intends to optimize the CAD software he developed in the early years, and then release it for sale, and at the same time, it will be used free of charge by educational institutions and students.

It is also possible to integrate CAD and AD software into one software, but it is not necessary, the software is too large and it does not run smoothly.

Also, wouldn't it be better to sell in two products.

When the computer hardware develops in the future, the two softwares will be merged together.

Now, Muyang has no time to intervene in SAP's information software field, nor in the field of construction software.

But Xinghai Group has entered the wafer industry, and it will definitely enter the chip design in the future, most of which will be handled by SAP.

The largest industrial software company in Germany is also not Dongmenzi, Volkswagen, or ThyssenKrupp, but SAPSE.

80% of the world's top 500 companies are its customers. If SAP cuts off supply to China, one-third of domestic chip design companies will die ugly. This is because without software, chips cannot be used normally.

Xinghai Group has not yet used chip design software, but many software are from SAP, such as ERP.

Of course, fortunately, SAP is from a successful country, not a beautiful country. The current crisis of Xinghai Group is not that big.

However, the terrible field of industrial software is only divided into one's own and others'.

The Zhongxing incident and the Jinhua incident were both sanctioned by the Beautiful Country for industrial software, and the two companies lost tens of billions of dollars.

This kind of sanctioned thing will soon happen to Xinghai Group, maybe tomorrow, or the day after tomorrow, or in the near future.

It has not been sanctioned yet, mainly because the products of Xinghai Group have no conflict of interest with companies in the beautiful country. For example, products such as handheld laser welding equipment and new energy vehicles are not available in developed countries, and arc welding machines are more expensive than those of Xinghai Group. Too far behind.

For example, the aluminum alloy automobile plate with conflict, the headquarters of Xinghai Group does not export it, and the overseas sales part, it just cooperates with NUO Weihai Dru Aluminum Company, and it is useless to sanction the aluminum alloy automobile plate.

And the beautiful country Xinghai Hummer Company pays taxes for the beautiful country. Most of the employees are natives. They sanction Xinghai Group and then inform the world that foreign investment is not welcome? Have a problem with your brain.

Therefore, if you want to sanction Xinghai Group, you can only restrict the companies and allies of the beautiful country not to sell advanced technology, chips and other electronic products to Xinghai Group, and prevent it from developing.

For now, the pros and cons are in a balanced state.

Mu Yang knows that if Xinghai Group develops chips, it will break the balance, and Beautiful Country will definitely sanction Xinghai Group, and even send it out (this chapter is not over, click on the next page to continue)

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Sanctions began in the early stage of the chip exhibition.

After optimizing the self-developed CAD, Muyang began to plan and develop industrial software such as chip manufacturing and chip design.

April 18.

Xinghai Group established Xinghai System Company.

At present, the main field is industrial software, including self-developed CAD, AD, machine tool system, manufacturing system, vehicle-machine system and automatic driving system, etc. In the future, finite element analysis, 3D animation, mechanical dynamics and fluid mechanics software will be developed. Engine design, chip manufacturing, chip design and other industrial software.

As long as it is the core software in the industrial direction, Xinghai Group will be involved, and only one has the right to speak.

Even if you don't make money, you have to put money into it.

At present, Muyang has made money from CAD and AD, and has continued to invest in the research and development of more industrial software.

Some software, he just started, future maintenance and optimization, and even the research and development of some industrial software, depends on employees. If it wasn't that there was no way, Mu Yang didn't want to do it himself. In mid-to-late April, things that worried Dassault, PTC and other 3D drawing software companies still happened. Their customers, after the contract ended, planned to switch to AD.

For more than half a month, their customers are trying out AD. After the one-month trial period is over, many customers will abandon them and really switch to AD.

The problem is, there is no way to sanction Xinghai Group.

Unless the international network cable is unplugged, the question is what if it is unplugged, Xinghai Group can set up servers in other countries or tax-free zones.

During this time, they used the power of public relations to start hacking AD software and publicize the security loopholes in AD software.

As a result, many customers in turn questioned them: "Do you also have a backdoor in your software, as long as our computers are connected to the Internet, you can steal our design results?"

In fact, most mechanical design companies do not connect their R&D computers to the Internet, because they are afraid of technology leakage.

At the same time, it has been two or three weeks since Muyang announced that "as long as you can crack AD software, you can get 100 million RMB, which is equivalent to 10 million dollars." Entering a lot of money also proved the hard power of Xinghai Group.

In China, many companies have abandoned them, no longer continue to cooperate, and turned to AD.

The cost of abandonment is too low, and the annual license fee for AD software is only 999 yuan per set in China.

This pricing operation of Xinghai Group really makes these international software companies do not understand, what is the difference between a set of 999 yuan and a free gift.

Moreover, Xinghai Group also pointed out: "The ability is limited, the service may not be thoughtful, and customers need to explore and learn independently", which completely shows that they do not want to invest too much service fees.

These software companies will regularly send people to customers for training, which is also the reason for the high operating cost of the company, and the labor cost is too high.

Xinghai Group directly pointed out that they do not do on-site after-sales service. It is 999 yuan for a set. They really want on-site after-sales service, which is unlikely.

For overseas customers, it is the attitude of love or not.

They also asked employees to call the customer service number of Xinghai Group's AD software: "Can you send someone to the customer's site to install it?" "Sorry, we don't have this condition for on-site after-sales service at the moment~www.readwn.com~ Only the customer can do it himself. Explore and learn, we can guide teaching online.”

"If it can't be installed on site, then I won't buy your software."

"I'm very sorry, thank you for your patronage, if you have already purchased it, as long as the serial number is not activated, we can destroy the serial number and refund it to you."

The tone of the customer service is very polite. Anyway, they have all the good things to say, but they don't do anything. They can't send people to the customer site for installation and training, and they don't ask you to buy them.

FU*K!

Can such a **** operate!