Rebirth 2008: I Can Make Money Reading
Vol 2 Chapter 470: Hummer EV 2 announced, ready for pre-sale
Time flies, and soon it will be November 11th.
This day is a shopping carnival between a cat in Hua Country and a shopping mall in a certain east mall. For a man with a wife, he must guard his wallet to prevent his wife from messing around;
For couriers, they have to go through a painful and happy week.
This day is also Singles' Day, and Mu Yang doesn't know when this festival will start.
It was too soon for him to have a girlfriend and it's a shame he didn't experience the difference in this holiday season. When he was in college, he had seen a few roommates in the dormitory go off-campus to drink beer together.
For Xinghai Group, this day is quite special. According to the plan, Hummer EV02 will be announced on the official website at ten o'clock this morning.
Mu Yang also announced on his Weibo that there are 100 to 200 million fans around the world, this is free advertising, and it saved hundreds of millions of yuan in advertising costs.
Not long after the Weibo announcement was issued, car commentators recorded a video explaining the Hummer EV02. "Old irons, the world-renowned Hummer EV02 has finally been announced, and I have been waiting for a long time.
Before I introduce, let me make it clear that Xinghai Group did not give me any advertising fees. With the number of fans of Mr. Mu, once he posts on Weibo, hundreds of millions of fans will promote him, so there is no need for any advertising at all.
It can be said that although Boss Mu doesn't engage in commercials, every word he says is the best commercial in the world.
It doesn't cost money, and the publicity effect is amazing.
I think he might as well stop working **** scientific research and forget about advertising, post dozens of articles a year, maybe he can earn tens of billions.
Alright, the **** is over.
Next, let me introduce this car to you, how it is, how it differs from the Hummer EV, and the price. After I finish the introduction, you will definitely deduct 666!
I can't help but take out my wallet, it is definitely worth buying, I say! "
[This time, Xinghai Group released two versions as before: the low version and the high version of the shrunken Hummer EV02.
Let me make some complaints first. I feel a bit LOOK about this name. Will new cars be released in the future? They will be called EV03 and EV04, which is too uncreative.
I think the person who named it must be very lazy. As long as you put in some thought, a good name will come.
Let's get to the point.
Low version Hummer EVO2: 110 kilowatt-hours of electricity, ternary lithium battery, 700 kilometers of battery life, 700 horsepower, 0-100 acceleration time of 3.2 seconds, using permanent magnet dual motors of Xinghai Group;
High version Hummer EV02: 160 kWh electricity, ternary lithium battery, battery life can reach a terrifying 1000 kilometers, this is a real horse, brothers, 750 horsepower, 0-100 acceleration time only takes 3 seconds, exaggeration is not exaggeration!
You accidentally stepped on the accelerator hard, and with a "whoosh", you are already a hundred meters away. At this speed, you feel that your soul can't keep up with the car.
That pushing back feeling, tsk tsk, it feels like pressing your whole body on the chair.
This acceleration is actually faster than ordinary sports cars, and it is silent, without the roaring engine sound of a gasoline car. So, brothers, when buying this car, you must be careful when stepping on the accelerator, especially female drivers.
Well, I don't mean to belittle female drivers here.
Don't get me wrong, well, the high-end version also uses permanent magnet dual motors from Xinghai Group, but the motors are more powerful. 】
[Specifications: The length, width and height specifications are 5060*1980*1780, with five seats, and the size is positioned as a medium-to-large size SUV, which is much smaller than the Hummer EV. I think this size is just right. After all, the large Hummer EV with a length of 5.4 meters is difficult to drive in urban areas, especially in alleys.
I don't know if Xinghai Group will make a ni Hummer in the future. If it is smaller, it will not be a Hummer at all, and it will destroy the Hummer brand.
So, a width of just over five meters, close to two meters, I think is just right. But for some novice drivers, this car is still a bit big.
Fortunately, it comes with a 360-degree
Scenery image, when passing through some blind spots, turn on this function, there is no blind spot in the field of vision, and you will not be afraid of wiping the car. 】
[After talking about the size, let me briefly talk about the configuration functions: most of the configurations are the same as the large Hummer EV, with the same configuration of electric four-wheel drive, leather steering wheel and leather seats, 4-way adjustment, seats with heating and ventilation, HUD head-up display, full speed Adaptive cruise control, advanced imported audio, and driver assistance level are still L2, but the car-machine chip will use the Xinghai 01 chip designed by Xinghai Group, and the latest version of the 2015 Hummer EV also uses the Xinghai 01 chip.
Xinghai 01 has a higher advantage in the smooth performance of the car and the speed of voice recognition. It can also provide OTA upgrade, i-Fi hotspot, face recognition, voice control, mobile APP control and other configurations, and its practicality and entertainment performance are very good.
I would like to emphasize this Xinghai 01 automotive chip. It has not been long since it was announced, and it is estimated that many car fans are not clear about it.
I will not talk about the specific parameters, but summarize its performance in one sentence: No. 1 in the world!
And it’s not just the number one in the world, it’s much more powerful than the current mainstream automotive chips. It can be said that it’s an epoch-making product. 01, compared with the current use of smartphones.
Leading the way There are too many mainstream automotive chips at present, so when it is installed on the Hummer EV02 and the new Hummer EV, the car-machine system will fly.
If the old driver wants to change the Xinghai 01 chip, he needs to add 3,000 yuan, and the Hummer company's directly-operated store is responsible for the installation and upgrade.
The old customers feel a little wronged, especially the customers who have just picked up the car. Just after picking up the car, Xinghai Group announced the news of the chip upgrade, which is really dissatisfied.
However, the Xinghai 01 car chip has just been launched, and the production capacity is probably insufficient. I guess, it must be queued for a few months, and the Xinghai Group must give priority to supplying the newly produced cars.
In addition, the new Xinghai 01 Hummer EV will increase the price by more than 10,000 yuan, but if you want to upgrade the car chip, you only need to spend 3,000 yuan.
The new car is basically the same as the old car except for the chip, and other configurations are basically the same. The price of the new car has actually increased.
Therefore, old customers should not feel that they are losing money by buying old models. They are actually making money, and they have to wait for a long time for new models.
There are also many changes in other configurations.
Hummer EV02 tire size is smaller, but also 255/50R20 (front), 275/50R20 (rear tires).
If the customer wants to add air suspension and seat massage, additional money will be added.
That’s all I have said about the configuration. If you want to know more details, you can check it on the official website of Xinghai Group. It is estimated that at this point, the old irons are already moved, and they are more concerned about its price. 】
[The final guide prices of domestic low and high versions are 720,000 and 980,000 respectively! How much is the price of domestic large Hummer?
900,000 and 1.18 million.
In terms of price, the small size is 180,000 and 200,000 less than the large size respectively.
There is no discount for the large size yet, but there are some discounts for the small size, such as paying 2,000 yuan in advance to get 10,000 yuan off, waiting for 20 yuan a day, and old Hummer owners who buy more, enjoy 5,000 yuan purchase subsidy and other promotional discounts, and can also enjoy 200,000 yuan Xinghai Group's low-interest loan financial gift.
Compared with other brands of cars, the discount is indeed less.
But I think that Xinghai Group sells directly in stores, and there is no 4S store to increase the price. Otherwise, for such a popular car, 4S stores will definitely increase the price by tens of thousands of dollars.
The overseas guide prices are US$110,000 and US$150,000, respectively, which are more expensive than domestic products, mainly because overseas labor costs are much higher.
I heard that the overseas Hummer Company has an agreement with the Huaguo Welding Company. The Huaguo Hummer Company only sells Hummer series cars to China, and does not export finished products.
Xinghai Group sells cars, regardless of domestic or foreign, are direct-operated stores, and do not distribute goods in 4S stores (not 4S stores abroad), that is, after discounts are reduced, it is the actual revenue. 】
[In general, even the low-end Hummer EV02 has better configuration than traditional luxury brand cars that cost around one million.
why would you say so.
For example, a BBA worth 700,000 to 800,000 yuan does not have a HUD head-up display. To add this configuration, you need to add another 20,000 to 30,000 yuan. The cruise is fixed-speed cruise control, not full-speed adaptive, and you need to add 10,000 yuan to add this function. In terms of cars and machines, the new Hummer chip beats all models on the market.
The low-end version of the Hummer EV02 has a theoretical battery life of 700 kilometers, but it can actually run about 600 kilometers. 】
[Speaking of which, it is estimated that some riders are worried about the charging problem. 】
In the past two years, Xinghai Group and Xinghai New Energy Company have invested a lot of money in public charging piles. Most cities and high-speed servers have been equipped with public charging piles. 80%. In addition, the Hummer electric vehicle can also realize 220V slow charging, and the owner does not have to worry about the charging problem at all.
In addition to the public charging piles invested by Xinghai Group, there are also privately invested public charging piles, which use the technology of Xinghai Group. 】
[After talking about the advantages of Hummer EV02, it also has disadvantages. That's a matter of appearance.
Just after it was announced, many riders complained about its appearance and didn't like the front face and **** very much. Actually, it looks pretty good to me.
But for appearance, if you like it, you like it, and if you don't like it, you don't like it. Some veterans like slender beauties, but some veterans probably like plump ones.
Those foreign football stars, their wives, big mouths, and big rear lights, I find it difficult to appreciate. I have to say that there is still a big difference in aesthetics between China and the West. 】
This car reviewer said a lot eloquently. On the car website, many car fans clicked to watch.
After reading it, the riders feel that this car reviewer's evaluation is more pertinent, and he did not exaggerate the Hummer EV02 too much.
In the past two years, Huaguo's new energy vehicles have developed rapidly, which is obvious to all car fans. The main contribution is Xinghai Group.
It is estimated that by the end of 2015, sales of new energy vehicles will account for 25% of the total sales of passenger vehicles. (Slightly higher than 2022 in Mu Yang's previous life, which is equivalent to seven years faster development of new energy vehicles.)
This year, the national sales of passenger cars are expected to reach 19.5 million, and the sales of new energy vehicles are expected to reach 3.5 million. Last year, the sales of new energy vehicles were more than 2 million. The growth has been very fast in the past two years.
According to the analysis of the strategic department of Xinghai Group, the rapid growth has only been in the past few years, and it is estimated that it will be difficult to grow when it reaches about 45%, which is equal to that of gasoline vehicles, unless the price of new energy vehicles drops sharply.
Up to now, Hummer EV has sold about 160,000 overseas and 140,000 domestically, and a total of 300,000 vehicles worldwide, with a revenue equivalent to more than 300 billion yuan.
Other brands of cars, such as new energy vehicles such as Yadi and Zheli, have much higher sales than Xinghai Group due to their much lower prices.
But for Xinghai Group, most of these car manufacturers use Xinghai Group's ternary lithium batteries. Their sales are good, Xinghai Group earns more, and its domestic market share reaches 70%. It can be said that it is already in a dominant position in the market.
Some car manufacturers do not choose Xinghai Group, because they think Xinghai Group’s ternary lithium batteries are expensive, and choose other brands of lithium batteries with low price and heavy weight. They don’t care about starting speed and car weight, as long as they pile up enough battery life, they can get ZF subsidies That's it.
In any case, Hummer EV and ternary lithium batteries are selling well this year, Xinghai Group's revenue has increased significantly, and it will take a big step forward in the ranking of the world's top 500.
Mirai 01 and Mirai 02 are limited editions, each of which sells only 100 cars a year, more than half of which go overseas.
The current sales of Hummer EV have entered a period of saturation. In the next few years, the sales volume will continue to decline. If there is no competition, the sales volume will tend to be stable.
Overseas Hummer company is a listed company, and Mu Yang planned to sell Hummer shares after the listing of Hummer EV02, and the stock rose.
His current relationship with Ugly Country is very delicate. Maybe one day the overseas Hummer company will be taken away, and it is possible that he will not get a penny.
Some time ago, Hummer stock rose to $77, up from $45 at the open.
It has risen a lot.
Muyang's holding ratio is 55%, with a total of 2.75 billion shares, worth 211.75 billion US dollars. This is a very huge wealth, and even the Ugly Consortium is jealous.
New energy companies will be making profits for three consecutive years next year, and they can prepare to go public. At that time, Mu Yang's personal wealth will usher in another surge.
The Xinghai Group announced the new car directly through the Internet, but it will also be announced on the spot at the Chengdu Auto Show two days later.
It will take some time before direct-sale stores want to get real cars, so customers who want to see real cars can only watch them at the Chengdu Auto Show.
Customers of Hummer EV can also view new car photos and configuration information on the APP. The announcement of the Hummer EV02 has indeed aroused joy among riders.
There are quite a few car enthusiasts who are preparing to change their car, but their budget is not enough to buy a Hummer EV, so they have given up changing to other brands of cars.
Now the Hummer EV02 low-end version only costs 720,000 yuan, which is 260,000 yuan less than the Hummer EV low-end version. At the same price, it is more fragrant than BMW X5 and Mercedes-Benz GLE.
If you can accept new energy vehicles, buying a Hummer EV02 is much more comfortable than buying a BBA. In terms of brand power, Hummer is no worse than BBA.
In the past, domestic people may not recognize domestically produced cars, but in the past two years, Xinghai Group's future series and Hummer series have sold well, are of excellent quality, and have high and complete configurations. They are very popular with customers, and the market is often out of stock.
Therefore, the Hummer EVO2 has just been announced, and car fans who plan to spend hundreds of thousands of dollars to buy a car are excited. "Hummer EV02, I love it, but unfortunately, I have no money in my pocket."
"Why do I wait for the poor, who don't even have a car, to analyze whether the Hummer EV02 is suitable for me.
"There are so many people grabbing Hummers~www.readwn.com~ I really don't understand the life of rich people. Why buy an electric car, and the price is almost the same as a house in a second-tier city."
"If you are willing to spend millions to buy an electric car, you must have more than one car at home. And the Hummer EV is really delicious, waiting for the pre-sale to open."
"If you have it, why would you buy a Mineta Prado Cayenne Range Rover? Even the big G is not good. I already have a Hummer EV at home, and I bought a small one for my wife to drive. The owner of the car has been a year, and it is worth buying."
Mu Yang's Weibo comment area instantly became a forum platform for car fans, with intense comments, with more than one million comments in a day.
The pre-sale volume of the Hummer EV02 has not yet been announced, and many car fans who really need it are a little anxious, fearing that they will not be able to grab it.
Every time the Hummer is pre-sold, there are scalpers involved. In order to combat the scalpers, Xinghai Group prohibits the resale of pre-sale ticket numbers, but it cannot prevent the car from being resold. Some car dealers buy them at a price of 10,000 to 20,000 to 20,000 yuan higher than the purchase price, and they can sell them within a few days. The customers are those impatient local tyrants who can't wait for a few months and can't get the pre-sale ticket number.
The Xinghai Group cracked down on the resale of ticket numbers, and it could not prohibit the transfer of new cars, nor would it.
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