Rebirth 2008: I Can Make Money Reading
Vol 2 Chapter 488: A helpless choice for a 4-star company
The latest website: Xinghai Group, headquarters base, in a certain laboratory.
Five young people are experimenting with model airplanes, and they are students of Mu Yang.
Xie Wei, who has a lively personality, questioned Leng Han, who was in charge of statistics: "Sister, the teacher's aero-engine has been successfully developed, and the test scene is so shocking."
Leng Han spoke a little excitedly: "Got it, I went to see it yesterday, and the scene was really shocking. It's not comparable to the small engine we made. I heard that there will be a life test. The oil burns, and it costs thousands of dollars an hour." Don’t you feel distressed if you have to burn for thousands of hours for a dollar.”
"Senior sister, the teacher has a lot of money, even if it burns money, but it makes money faster, so I don't think it's a big deal. There is no one who doesn't burn money in scientific research experiments. It's normal for a foreigner to develop an aero engine and invest billions of dollars. .”
"That's it, forget it, we don't have to worry about this, let's take care of our own model airplane project, it's almost over." Leng Han clapped his palms and stopped recording data.
They have already made the model airplane, and it is the second-generation model airplane. Jin Wei, who is in charge of the test flight, has already mastered the take-off and landing of the model airplane, and the fastest speed can be close to 700 kilometers per hour. Of course, this speed is not the fastest model airplane, but It is also excellent, and the speed of general model aircraft rarely exceeds 300 kilometers per hour.
The most important thing is that they installed a balance system to ensure a balanced take-off and landing. This is also the biggest problem for model aircraft. In addition, its endurance performance is also very good. It can be said that it can be regarded as a drone. .
"I think the teacher definitely doesn't like our little toy." Zhong Huayun said nonchalantly. They have all seen the big world. The engine tested by the company has a thrust-to-weight ratio of more than 8, which is the world's top civil aviation engine. It's not so awesome, the teacher can easily come up with a world number one, it's really numb.
"The teacher's vision is different, and of course he doesn't like our small toys, but this is already our best ability, and we have spent several million yuan before and after.
Fortunately, in the past few months, we have learned a lot, and the money is finally not wasted.
We dismantled the engine and replaced it with a lithium battery. It is a big toy that the teacher's children can play with. We still follow the original plan and wait until the teacher's child's birthday to give it away. "Leng Han's current vision is also high. If they consult a teacher for an hour, the cost of the teacher's time may cost tens of millions.
Therefore, they have already earned the knowledge they have spent millions of dollars on. The teacher said that as long as you have mastered the knowledge of the future, it cannot be estimated by money.
In two or three months, her sophomore career will be over, and the next semester will be her junior year.
At present, she has begun to master the knowledge of the first year of research, and the study materials given to her by the teacher are advanced materials that cannot be found on the Internet, and she is required not to leak the materials.
Jin Wei's learning progress is a little faster than hers. He has already started to learn about nuclear power and aerospace.
In the third year, they have to learn to publish SCI papers.
Mu Yang knew that his students were tinkering with model airplanes, but he hadn't seen them, so he didn't know the details of the model airplanes. If you know it, five students can build an advanced model airplane, and they will feel very good.
…
At the end of April, Zhou Chen was in a slightly complicated mood. There were seven points of gloating and three points of grief. Seeing the chairman drinking tea in the office, he knocked on the door, walked in and sat opposite him:
"Chairman, Dassault's Solidorks has filed for bankruptcy!" "Bankrupt?"
Mu Yang was a little shocked when he heard the news, but soon calmed down.
Solidorks is a subsidiary of Dassault Systèmes. From the launch of the first Solidorks 3D mechanical design software in 1995 to 2014, it has more than 300 dealers around the world to sell and distribute the products in 140 countries around the world.
Mu Yang has been using this 3D software in his previous life. In this life, after he developed the AD 3D software, he got involved in the market with an irresistible trend, snatched away most of the market share of Solidorks in Hua Country, and then quickly engulfed the overseas 3D software market. shares, now in 3D
In the field of software, AD is the only one.
Mu Yang asked curiously: "Dassault is not short of money. Even if we take away a lot of the 3D software market, we can still support Solidorks to maintain it."
"Chairman, this is a long story." Zhou Chen said eloquently.
Mainly, AD software is so easy to use, and the annual fee is cheap.
Well, the overseas membership fee is expensive, but it is also a little cheaper than the peers, mainly because it is easy to use.
Xinghai Group has popularized AD and XH-CAD software in colleges and universities for free. Huaguo is a big manufacturing country. There are many Huaguo members who used Solidorks. Now Solidorks company has completely lost Huaguo market share, and there are not many overseas markets. It is difficult to maintain operations. go down.
Solidorks suddenly suffered huge losses and owed wages to employees. Dassault did not want to take this oil bottle, so it could only dismiss a large number of Solidorks employees, which caused conflicts when negotiating compensation with employees. Dissatisfied, even the management resigned voluntarily. At this time, Solidorks could not operate normally and had to file for bankruptcy.
Other 3D software companies are also greatly influenced by AD software.
For other software such as CAD, Ugly Autodesk is greatly affected by XH-CAD, and its revenue is less than one-third of that of previous years. It is estimated that Autodesk will also find it difficult to operate.
After listening to Zhou Chen's narration, Mu Yang stood up, walked to the window, opened the curtains wider, and looked at the scenery outside the window. Extending more than ten kilometers to the southeast, most of them are the future sites of Xinghai Group.
With over 10,000 acres of land around Xinghai Mansion, more than half of it has been planned and built, and Xinghai Homestead is stepping up construction. An international software company with thousands of employees was killed by him just like that.
Mu Yang felt a little sad in his heart. In the past two years, there have been many international companies that have closed down or are on the verge of bankruptcy due to the Xinghai Group, such as Tangshan Songshang Welding Company, OTC Welding Company, etc., as well as large and small companies that he does not know.
Mu Yang said solemnly: "There is no family that lasts for a thousand years. It is a big hurdle for a company to pass a hundred years. The Xinghai Group is the same. Regardless of our current prosperity, after we retire in the future, whether the second generation can keep it is a problem."
Zhou Chen agreed: "Yes, it is easy to conquer the country, but it is difficult to defend the country."
Mu Yang's tone was a bit serious, and he said emphatically: "We have been going so smoothly in the past few years. In fact, we have prepared well. When the incident happened suddenly, the competitors were difficult to deal with. It is very important to learn how to hide one's hand. If you can hide it, you should hide it as much as possible. Just say We just broke through the aero engine, if it is not necessary, there is no need to expose it.
R&D one generation, application one generation, and reserve one generation. I think it is necessary to reserve two or three generations. Sometimes competitors can be caught off guard. "
"Well, these western countries engage in market protection and impose high import taxes at every turn. But if the tactics are harsh enough, these methods are useless. Starlight 01 is too powerful than Xiaolong chips. Even if we don't sell them in western countries, they will ask for it. come to the door."
Mu Yang turned his head, faced Zhou Chen and said solemnly: "Mr. Zhou, there are two issues you should pay attention to.
One is to prevent the people below from showing arrogance. Don’t think that Xinghai Group has no rivals because it is the world’s number one in the industry. I don’t want the employees of the company to have this mentality;
The second is that the management has been sitting for a long time, and they will also lie, so they cannot be allowed to grow into a habit. "
"Yes, chairman, I will keep it in my heart and do what I do." Zhou Chen also said solemnly, the chairman is right, sometimes he will belittle his opponents. As the head of the Xinghai Group, if his subordinates do the same, it is really a big hidden danger.
The Solidorks company was bankrupt, but he felt that he should learn something from this incident and avoid it from happening to the Xinghai Group.
After Zhou Chen left the chairman, he recalled what the chairman said and found it very reasonable.
A seemingly ordinary sentence, many people don't think it is true, how many people take it seriously, and those who really understand it act according to their own principles, and they will continue to gain in life.
That afternoon, he called
Hold a study meeting, call together all senior management, including the deputy general manager of the group, and request to study the spirit of the chairman.
At the meeting, he said: "Recently I had a heart-to-heart talk with the chairman, and I learned a lot, and I want to share it with you. During the heart-to-heart talk, I found that I did something wrong, so I should review myself first.
The group has developed very smoothly in the past few years, and has developed many world-leading technologies. Sometimes, it is inevitable to feel proud. This is normal, but as the president of the company, I did not realize that the employees below also have such a mentality.
Maybe not just me, but you too.
Another thing, the chairman said, everyone has sat in the management position for a long time, and they will lie when they make reports, and they don't think there is anything wrong.
I don't know if there are any of you, maybe, maybe not, and similarly, whether the next level of management has this phenomenon, I think you may also be aware of it.
The chairman has repeatedly emphasized that don't be afraid of making mistakes, the most afraid of not making progress and not repenting after making mistakes, and he hates lying when reporting work.
Lying will affect the judgment of the upper echelon. I hope you will realize the seriousness of this problem.
We are a large international company. If one day, the management is prone to lying and the upper management makes frequent mistakes in judgment, the company will not be far from bankruptcy.
The chairman said that there has never been any company that has always been number one in the world. He knows better than any of us. I really admire the chairman's pragmatism, humility, and low-key spirit, which is also worth learning.
We must have this kind of pragmatic, modest, and low-key atmosphere internally, and we must dare to report our own problems and not hide them.
Today, I am conveying the chairman's spirit to everyone. I am not doing a retreat, and the chairman did not ask me to hold such a meeting, but I think we should often learn to reflect and reflect. "
Zhou Chen's topic was a bit heavy, and the atmosphere was a bit depressing, but after everyone thought about it, one or two people started to speak, and others also spoke one after another, acknowledging their problems in work.
This meeting, most importantly, sounded the alarm and corrected the arrogance of the management.
With a management that is humble and dares to admit mistakes, Zhou Chen feels that this is the quality that a large international company should have. After the meeting, Zhou Chen went back to the office to deal with business.
In the first half of the year, the company's sales focused on chips to seize the international market.
Huawei, VOVO and other Hua country mobile phone manufacturers, since their new mobile phones are equipped with Xinghai Group's Xingguang 01 and Xingchen 01 mobile phone chips, their mobile phones have been selling well in the past few months. Other mobile phone manufacturers who are still hesitant have placed orders with Xinghai Group.
Mobile phone manufacturers such as Pingguo and Four Star are still consolidating their positions, and Xingguang 01 is much stronger than the mobile phone chips of Pingguo and Four Star.
Like the eighth-generation iPhone 6 and iPhone 6 Plus, the iPhone 6 starts at 5,288 yuan, and the iPhone 6 Plus starts at 6,088 yuan.
Since Huawei was equipped with Xingguang 01, the price of MATE7 starts from 3,500 yuan, and its performance is far better than that of iPhone 6, not to mention the flagship mobile phone equipped with Xingchen 01, as well as VOVO mobile phones.
Pingguo mobile phones have been severely affected, and sales have plummeted since February 2015.
Of course, there are still some Pingguo loyal fans who just love this brand and don’t buy it if it’s not expensive.
But rational consumers instantly feel that Pingguo 6 is no longer good. They only need more than half the money to buy a mobile phone with much more powerful performance than Pingguo 6Plus. This is also the reason for the sharp drop in sales of Pingguo mobile phones.
Pingguo executives had to face up to the impact of Xinghai Group's mobile phone chips.
After persisting for two months, the sales volume was less than a quarter of the same period, so the price had to be reduced by 1,000 yuan, which brought back some sales.
At this time, the mobile phone brand equipped with the mobile phone chip of Xinghai Group has won the favor of consumers after several months of building momentum and two or three months of word-of-mouth fermentation. More Pingguo lovers choose other brands of mobile phones for the first time. , from Pingguo powder to Huawei powder, VOVO powder, and rice powder.
Huaguo brand mobile phones have become popular in overseas markets.
Especially mobile phones equipped with Xingchen 01 mobile phone chips,
It's even more popular, but because of the high price, those who can't afford it can only hope.
"Xinghai Group's mobile phone chips have redefined smartphones!" "Xingchen 01 mobile phone chips are ahead of an era!"
"Starlight 01, defeated the invincible opponent in the world, except for its boss Xingchen 01."
Various media at home and abroad have reported on Xinghai Group's mobile phone chips. Xinghai Group's mobile phone chip orders are full, and the orders for Xingchen 01 have increased significantly, and the proportion has increased.
Pingguo is still sticking to its own chip field, but Four Star Group has no such plan.
Fourstar has been using two types of processors at the same time. The draft pass processor is used in Huaguo, Chouguo and Bangziguo. Due to different network cost considerations in other regions, the fourstar Exynos processor is used.
In the distant country of Bangzi, four-star mobile phone executives are discussing mobile phone chips.
Cui Zhijian, the president and CEO of Four Star Mobile, said solemnly to more than a dozen conference participants: "The topic of today's meeting is to discuss Xinghai Group's mobile phone chips, whether or not we should give up the draft chip and turn to the Xinghai Group's mobile phone chips.
The mobile phone chips equipped with the Xinghai Group are sold internationally. Our mobile phones and Pingguo mobile phones have been severely hit. I think everyone knows the news. The situation is severe now. I hope that everyone can discuss and solve the current difficulties based on the actual situation. "
A high-level executive asked: "President, do we still have an order for the manuscript?"
Cui Zhijian said: "Our cooperation with Yuantong will end in June, and the CEO of Yuantong contacted me two months ago, planning to discuss chip orders for the second half of the year. They also know that the birth of Xinghai Group's mobile phone chips has seriously affected them. , take the initiative to reduce prices.
We have to admit that as soon as Xinghai Group's mobile phone chips were released, Yuantong's chips became second-rate chips, and our chips became third-rate chips, and they had to be dealt with by reducing prices. "
"President, if the price of the draft chip is reduced, we can only make mid-range mobile phones, not high-end mobile phones. Since we want to occupy the high-end mobile phone field, if we don't choose Xinghai Group's mobile phone chips, we can't do it. There is no choice at all. .
To make a high-end mobile phone, you have to choose the mobile phone chip of Xinghai Group.
I have no objection to choosing Xinghai Group's mobile phone chips. For us, the high-end market has always been our profit point. If we give up, it will be difficult to get it back in the future. "
"Since this is the case, there is nothing to worry about. Xinghai Group's mobile phone chips have to be selected. As for the draft chip, I think you can choose a part. Our chips still cannot be given up. Low-end mobile phones still have to use our chips. Lord, even if you don’t make money, you still have to occupy this market and keep the chip sector alive,” said a senior executive.
A high-level executive worried: "Will Xinghai Group restrict the sale of mobile phone chips to us?"
Cui Zhijian was a little speechless to the executive's words, but since he was in charge of technology, he didn't bother to criticize because he didn't know the market. Xinghai Group’s mobile phone chips, many international mobile phone manufacturers have purchased their chips, just saying that they do not manufacture mobile phones.”
"Will Xinghai Group manufacture and sell mobile phones?"
"It's hard to say. It's hard to guess what Mu Yang is thinking. If it was an ordinary company, he would probably have entered the mobile phone market long ago. But he should consider that their chips are sold to global mobile phone manufacturers, and they also sell mobile phones. This is very conflicting." .”
"Xinghai Group sells cars~www.readwn.com~ But because of their excellent ternary lithium batteries, motors and aluminum alloy plates for automobiles, car manufacturers have to choose Xinghai Group's products. Just like now, whether Xinghai Group enters mobile phones In the complete machine market, this does not affect their mobile phone chip status.
If we don't choose, we will slowly lose the high-end mobile phone market, as is the case with Pingguo; if we choose Xinghai Group's mobile phone chips, it will be equivalent to boosting Xinghai Group's momentum. "
The senior executives of Four Star were very entangled and helpless, but they had a choice. After some discussion, they finally chose to use the mobile phone chip of Xinghai Group.
Feng Shui took turns, and the high-end mobile phone chip market was snatched by Xinghai Group. On Cui Zhijian's side, he planned to go to Hua Country and visit Mu Yang in person.
In addition to mobile phone chips, Xinghai Group also has conflicts with Four Star in some businesses. However, this is not under the control of Cui Zhijian. He only needs to do a good job in the mobile phone business and stabilize his position.
"Hey, how many years has it been since I haven't set foot on the land of Hua Country!" After the meeting, Cui Zhijian felt a little emotional.
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