Rebirth 2008: I Can Make Money Reading

Ten minutes later, everyone came to Huanglong Square.

Several old masters who were working overtime to decorate at night saw Song Xuelu and Mu Yang and greeted them warmly.

"Boss lady, boss, come and see when you have time."

Song Xuelu often came here to buy some fruits and snacks. These masters were very enthusiastic about this girl, Song Xuelu.

"Well, hard work." Mu Yang and Song Xuelu nodded.

"After the third party has passed the inspection, I will give you a red envelope. I want to look at the quality and not be greedy." Mu Yang reminded, exerting some pressure, hoping that the workers will be more serious.

He and Song Xuelu didn't know much about store decoration, so they hired a third-party supervisor to supervise the production and strictly control the quality.

Someone helped Muyang supervise, and he came here twice when he started the decoration. After he felt that the decoration was good, he stopped watching.

These decoration masters start work early in the day and work around ten o'clock in the evening. It is not easy to support the family, but what Muyang should say is that some workers are very careless.

Others who came for a walk were shocked when they heard these workers greet Mu Yang and Song Xuelu.

what!

Is this a milk tea shop? !

Isn't it the kind of shop with ten square meters?

Don't lie to me, this is basically the same grade as KFC and Starbucks.

Everyone was shocked.

"Boss Mu, I thought you opened a milk tea shop with about ten square meters. It's about two hundred square meters. The rent should not be hundreds of thousands a year, local tyrant!"

Mu Yang smiled lightly and did not explain the rent.

Song Xuelu's roommate looked at Song Xuelu with a subtle look. It turned out that their roommate opened two stores quietly, and they were in the core business district.

How many million did you invest?

A few million for sure.

Muyang also said before that he could work part-time in his spare time. He felt that it would be a shame to go part-time in a milk tea shop that is more than ten square meters.

I was wrong in the first place!

The three girls had different opinions on Mu Yang, they were curious, and at the same time envied Song Xuelu's good life.

In college, he and his girlfriend invested millions in starting a business, so how much money does he have?

Over 100 million assets?

There should be.

He asked Song Xuelu in a low voice, "Xuelu, what are your boyfriend's parents doing?"

"Farmer."

Li Xinqiao wondered: "Is it a herdsman, there are tens of thousands of cattle and sheep in the family?"

Luo Yun also said, "Could it be from the Hei Province side, with millions of acres in it?"

"Where does the farm from Guicheng come from? His parents are ordinary farmers." Song Xuelu replied honestly.

"Then why is he so rich?"

Only then did Song Xuelu understand what she wanted to ask, and she replied proudly for Mu Yang, "I started from scratch and made money from my own business, but I did it relatively smoothly."

Li Xinqiao and Luo Yun froze for a moment, opened their mouths slightly, couldn't believe it, and murmured the word "amazing".

The shops that have not been renovated are not good-looking, and they are more shocking to Muyang's financial resources. Everyone just watched it for a while, then took a walk to the pedestrian street.

When everyone was leaving, they said that when the store opened, they must come to support.

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Early April.

Walking on the streets of Huanglong Century Square, you will see a very conspicuous shop at the corner, with elegant billboards, carved LOGO and "Nai Xue DE Tea", and there are several khaki-colored solid wood stools in front of the shop for customers. During the break, many young people were sitting on stools, talking, or playing with mobile phones.

The store door is a retractable glass door, the door is several meters wide, and the floor-to-ceiling glass windows are three meters high and several meters wide.

The shop is bustling with people coming and going. Most passersby will be attracted by the exquisite decoration and the aroma of tea in the shop, and they can't help but go in and take a look.

Some people stayed in line to spend, and some people took a look and left.

This is the "Nayuki DE Tea" store of Naiyuki Tea Company, which officially opened today.

Walking into the store, the lighting is gentle and bright, and the space is spacious.

It is found that the decoration style of the shop is mainly "quiet and elegant", such as bamboo-shaped partitions, decorative boards with straw mat texture, etc., which are simple and clean, which is in line with the young people's social and petty life status.

Novel green plants are arranged again, and the partitions are formed by hollowed-out wooden boards in a small and fresh style. The decoration areas of different styles, the color of the tables and chairs are mainly log, and the floor is bright marble.

In such an environment, before drinking milk tea, my body and mind feel relaxed for a while.

The bar, which is several meters long, is located in the innermost part of the shop, and there are more than a dozen young employees in uniform and hats busy.

The most special thing is that the bar for making tea is fully transparent, and customers can see the whole process of making milk tea while drinking tea.

The bar is divided into three areas: ordering, taking orders, and packing. The layout of each work area is reasonable and does not interfere with each other, which ensures the smooth and efficient production process of milk tea.

Above the bar, there are more than ten high-definition LCD monitors, hung in a row, showing the introduction of milk drinks.

The colors on the screen are excellent. The screen covers the main new product feature sections, festive element decorations, detailed menu lists, and high-definition large pictures of delicious drinks, allowing customers to see the fresh fruits and ingredients in the drinks, awakening the sense of sight and taste, and generating a strong desire to buy .

For example, the leftmost display screen is a dynamic picture. The transparent plastic cup is fiery red mixed with lemon yellow, and the juice is flowing like an erupting molten pool. On the front of the cup, there are three carbon black characters.

Red Oolong!

There are several columns of small characters on the display screen to introduce "beautiful beauty, peerless youth, full of tenderness and secrets, the tea soup is golden yellow, like a crystal amber, the throat is full of sweetness, and it is filled with a slight melting taste", price: 16 yuan !

The second display screen on the left is a different dynamic picture. The upper half of the liquid in the cup is flocculent green, and the lower half is milky white, like a vast white snow covered with a layer of green plants, named after two small green characters.

Icefield!

There are also a few columns of small characters to introduce "the flowers and flowers are like a dream in the fog, and the moon and the moon in the water are fascinated. Every piece of tea selected is smart and transparent, with a strong carbon aroma. In the process of slow fire and fine roasting, the full tea aroma makes people feel relaxed and happy" , the price is 18 yuan!

There are also many teas introduced, the main varieties are Domineering Fruit Tea, Treasure Tea, Soft European Bao.

Domineering mango small cup 15 yuan, large cup 24 yuan, domineering orange small cup 16 yuan, large cup 25 yuan, domineering strawberry small cup 19 yuan, large cup 28 yuan, domineering cheese strawberry small cup 19 yuan, large cup 28 yuan, lemon Smoothie small cup 16 yuan, large cup 25 yuan... small fries 12 yuan, large 18 yuan...

Every few seconds, the dynamic ad on the LCD screen flips the page.

★In 2009, this price was definitely expensive compared to traditional milk tea, and it was extremely expensive.

However, in a provincial capital in a high-consumption area, and it is a core business area, it is aimed at mid-to-high-end consumer groups, and the price is acceptable.

It is also a bit lower than the price of Nai Xue, which will be opened in two or three years.

It is not a problem to accept KFC and Starbucks packages for hundreds of yuan, a cup of milk tea for a dozen or twenty yuan, and Naixue packages for tens of yuan.

Muyang didn't plan to drive Naixue to fourth- and fifth-tier cities, or even counties and towns, only for cities with high consumption levels, and it was also a mid-to-high-end consumer group.

Two or three years later, Nai Xue of the previous life was established, which was a little lower than this price range.

Mu Yang believes that with more preparations than Naixue and Heycha in previous lives, they will definitely succeed.

On the bar, there are also advertisements related to tea introductions, which you can take a look at.

Choosing the product model of "tea + soft European bag", this model of 1+1 greater than 2, Muyang and Song Xuelu believe that it will have a high market popularity. At present, there are more than 30 types of European bags, and they are still being developed. Increased innovation, the main selling point is low-fat and low-sugar, which is healthier for women.

Nai Xue put most of her target audience as "white-collar women aged 20-35". In order to meet this positioning, she pursued fashion and simplicity in the design of most of the store, creating a space for women, and even meticulous details, such as for the convenience of girls' hands. Taking a selfie with tea, I specially designed a slimmer teacup, with a layer of frosting on the outside that would not slip off during movement; in order to prevent girls' lipstick from sticking to the cup, the grooves at the mouth of the cup were also carefully adjusted.

Song Xuelu understands women's preferences better than Mu Yang, and digs deeper into the original design.

She helped a lot with milk tea trademark registration, packaging design, store image design, management model and service system establishment.

Faint, elegant light music, the air exudes a strong aroma of tea, making people nostalgic to and from.

Delicious and fun, this is the theme of the tea shop.

Today, the two stores opened together.

The Huanglong Plaza store is called the No. 1 store, and the Qianjiang Century City store is called the No. 2 store.

Started business, many passers-by entered the store to see, but few bought.

Looking at the store, there are many people, but in fact many of them are fake customers.

Well, it's Tor.

Muyang asked the company to employ 150 students. Among them, 100 beautiful girls and 50 handsome boys from UU Kanshu www.uukanshu.com were distributed in two stores, creating a booming phenomenon.

Each person spends 80 yuan for free, plus 20 yuan in cash per day, and needs to stay in the store for at least 4 hours.

The cost of tea is very low. The cost of 80 yuan is only a dozen yuan. The actual rent per person is more than 30 yuan. There are still many students who bring their classmates to play. One car can bring 2 people, and each person can consume 38 yuan for free. Yuan.

You don't have to stand like handing out flyers, just stay at the storefront, read books and play mobile phones, but you need to be a good customer actor.

The cost of renting care in Muyang is six or seven thousand yuan per day, and it is planned to rent for a period of time until the business becomes popular.

In addition, dozens of students were invited to distribute flyers, which were planned to be distributed for two days.

This is just a basic activity done two days before the opening to verify how effective this publicity is.

If the benefits far outweigh the expenses, such activities can be done more often in the future.

Hiring people to line up was a relatively new routine in 2009. Of course, some people use it now, but it has not been widely exposed. Many Chinese people are still not clear about this.

For Muyang, hiring people to line up is an old marketing routine, but he just uses it to test the water first. He also has many new marketing methods, and he will release them one by one. A few days before the opening, it is to summarize the marketing experience and copy it to the future. 's new store opened.

Otherwise, just to open one or two stores, he will blow up all the kings.

Song Xuelu, as the general manager of No. 1 milk tea shop, opened today. Even if she knew in advance the marketing routine that Muyang would use, she was looking forward to it, but she was still worried about the opening.

Hope it opens successfully today.

but,

The turnover in the first hour made her frown.