Rebirth 2008: I Can Make Money Reading

Store No. 1, the first hour of opening, was from 10:00 to 11:00 in the morning. Excluding the consumption of care, only 9 orders were actually sold;

Each order, of course, is not only one drink, it may be consumed by multiple people, and other foods will also be entrained.

Seeing this turnover, Song Xuelu looked sad.

She has calculated that the daily turnover of No. 1 store reaches 7,500 yuan, and the gross profit is about 5,700 yuan, which is the average cost. Based on the per capita consumption of 45 yuan, there are about 167 orders per day.

At twelve o'clock, perhaps there were more people out shopping, and the hourly orders reached 35, and Song Xuelu was in a better mood.

The business hours are from 10:00 am to 10:00 pm every day, a total of 12 hours of business hours, and the average hourly order is only 16 orders.

From 12:00 to 1:00, there are 45 orders per hour.

But after one o'clock, the order volume dropped. From 1:00 pm to 4:00 pm, there were only 21 orders per hour.

Song Xuelu stood at the bar, watching the fluctuations in business performance, worrying about gains and losses.

After four o'clock, the order volume rose.

Especially from 5:00 p.m. to 8:00 p.m., the number of young people shopping at night has increased sharply. The milk tea shop has more than 60 orders per hour. After 9:00 p.m., the order volume has dropped sharply.

It was a new business on the same day, and it was still handing out flyers. With a 20% discount, the number of orders on the day was only 374. After the discount, the turnover was 13,465 yuan, and the actual gross profit was about 8,400 yuan, after deducting labor costs, rent, and taxes. The former profit is about 2700 yuan.

No. 2 shop, the number of orders that day was only 405. After discounts, the turnover was 14,460 yuan, and the actual gross profit was about 9,000 yuan. After deducting labor costs and rent, the pre-tax profit was about 3,200 yuan.

If you deduct the activity expenses, it is actually a loss.

But in any case, the opening of the new milk tea was successful and achieved the expected goal.

Opening in the morning, Muyang observed each store for half an hour before leaving, and when it was about to close in the evening, he arrived at the No. 1 store.

Compared with the milk tea shop, he is more anxious to read the system upgrade and spend time to gain experience.

"Yangyang, business is not very good, hey!"

Song Xuelu saw Mu Yang as if she had found a spiritual support.

After seeing the account, Mu Yang didn't worry much, it was better than he imagined.

"The milk tea shop is newly opened, and the business is not very good at the beginning. It even has to be mentally prepared to lose a month or two, or even half a year, gradually accumulate customers, and form a good reputation. When there are more repeat customers, the business will naturally improve.

It's okay, we still have a lot of new gadget marketing routines that have not been released.

Let’s wait for a few days. Let’s take a look at the effect of handing out flyers and inviting people to line up. From the first day, the performance of the two stores has reached my goal, and there is no loss. It is beyond my expectations, very good. . "

Mu Yang comforted and said, but he didn't say that if the reputation is not good, there will be no repeat customers, and the business will get worse and worse.

Even the best marketing routines are useless, they can only be popular for a while.

After ten days of decoration, the milk tea master debugged various formulas for a month. Many of the formulas were bought by Muyang. He even sent the milk tea master on a business trip to steal the formula from the popular milk tea shop that his classmates helped him investigate.

After the formula is set, all raw material data and production processes must be recorded, and then the clerk is taught to make it, but the raw material data cannot be disclosed to the clerk.

The salary of the master who debugs the milk tea formula and the soft European package is relatively high, while the salary of the store staff is very low. Even many part-time students work hourly, and the hourly salary is only 10 yuan.

The next day, the activity continued, and business was a little better.

The total turnover of the two stores reached 29,500 yuan.

After some passers-by enter the store and see the price, they feel that it is too expensive and lose out;

But most young people can still accept it. After drinking it, they feel that the taste is great, and the sweets are delicious.

On the third day, the total turnover of the two stores exceeded 30,000 yuan, reaching 32,100 yuan, and there are already many repeat customers.

There are also questionnaires after tasting in the store. Hundreds of questionnaires are collected. Customers are very satisfied with the environment, and they are relatively satisfied with the taste of milk tea. The satisfaction of soft European bags is less, and the price is the one who is not satisfied.

Song Xuelu made a summary based on the survey list, especially the soft European bag, which needs to be improved quickly, and the varieties of bad milk tea should also be improved or even cancelled, focusing on the hot varieties.

On the fourth day, the discount campaign ends, and other types of marketing activities are carried out.

The daily sales orders of the two stores were less, but the turnover did not decline, with a total turnover of 33,100 yuan.

Perhaps it is to focus on the introduction of hot varieties, and the marketing is effective.

On the seventh day, the total turnover of the two stores reached 38,000 yuan.

Song Xuelu was still dissatisfied with this turnover, but at least she had achieved profitability, and the pressure was not as great as before.

Mu Yang and Song Xuelu discussed it. The operation of the two stores is already on the right track, and it is time to increase the number of recruits.

Build an online celebrity shop!

Upgrade to become a mecca for taking photos and punching cards.

There has been no online explosion publicity before, but it is not bad to maintain a small profit.

Judging from current customer feedback, they are a success.

As long as it can operate normally, it can be the next big marketing move.

Mu Yang is going to put four big moves.

The first move: the national milk tea sister activity

(Event rewards: 500,000 for the first place, 200,000 for the second place, 100,000 for the third place, 20,000 yuan for the fourth to tenth place, and a collector's edition T-shirt or a collector's edition mobile phone for the top 1,000. One shell, in principle, all contestants must hold Nayuki's tea as the photo background)

(Participating age: women over 16 years old)

As for whether the contestants can come to the scene to take pictures, this is not a matter of Nayuki's company, and they can also participate, but the top ten must hold Naiyue DE tea as a background photo.

The voting activity is on the website of Nai Xue's company, and Mu Yang is going to rent a server.

For ID card registration, one person can cast one vote, but if you spend more than 50 yuan at the store, you can get a ticket with a printed serial number. After entering the serial number on the ticket on the website, you will be rewarded with 5 tickets.

This means that contestants in City H can spend money to cheat, but the official recognizes this unfair method.

To promote this event, Muyang will not only spend some money to get media coverage, but will also use hacking methods and hire cyber navy for publicity.

He is not afraid of others swiping votes. If there are votes, Muyang will naturally manipulate the number of votes. As for fairness or unfairness, these are not important. His goal is to stir up Naixue.

The second trick: Button Moments to share.

During the event, as long as you take a picture and share it in the button group after you consume it in the Naixue store, you can get up to 20 yuan for free according to the amount of sharing.

Or take a photo of Nai Xue Nai tea and share it with your circle of friends, and attach the store name and address, you can enjoy 10% off consumption.

The third trick: event rewards.

Muyang has prepared mobile phone cases and T-shirts printed with Naixue's LOGO. As long as a single purchase exceeds 100 yuan, they can receive the same for free. The production cost of these mobile phone cases and T-shirts is very cheap. The quality Muyang requires is better, and UU Reading www.uukanshu.com is more expensive. I believe they will be welcomed by customers. With phone cases and t-shirts, go viral.

The fourth trick: cross-border joint activities.

Although Nai Xue is not well-known at present, it is impossible to cooperate with some big companies, but there are already two stores in operation, with assets of nearly 10 million, and they can cooperate with some small bosses to promote.

For example, we will promote the famous local mountain bike dealers, wear the LOGO of Naixue and auto bike brands, and prepare to ride bicycles in the whole city. Young people are most likely to be in the limelight, especially college students. As long as mountain bikes are provided for free, they will be happy Do free labor.

If there are not enough cars, Muyang can spend money to rent mountain bikes.

Dozens and hundreds of people rode mountain bikes around the city, and it was so windy.

Other joint activities, such as cooperating with branded hot pot restaurants, restaurants, etc., to buy things from my house and go to your house for consumption, you can get discounts.

This cross-border joint activity, the later generations of HEYTEA, which is valued at tens of billions of dollars, especially likes to engage in such activities, is a magic weapon for them to maintain their own competition, and is now the first crazy use by Muyang.

Of the four activities, except the first one which lasts for one month, the other three activities will be held for a long time. If the effect of the activities is exhausted, they will take a rest for a while. If they continue to do so, the public will also be visually tired.

Muyang will spend one or two million in these four activities, mainly because the first milk tea sister activities cost money. The rest are equivalent to discounts.

At present, it has not spent much money, and it has cost tens of thousands of yuan to commission manufacturers to produce mobile phone cases and T-shirts.

If it is only for a few stores to engage in activities, it is definitely not worthwhile to spend so much money.

However, Muyang's goal is to make a name for himself in the national publicity, attract capital financing, and then make money in the listing, not to mention the one or two million yuan in the initial marketing, and tens of millions of yuan in the later stage.