Rebirth 2008: I Can Make Money Reading
Vol 2 Chapter 87: Nayuki's turnover soars
Sister Furong became an Internet celebrity because online photographers uploaded her photos to the websites of Shuimu, Weiming and mop. This was in 2004!
Feng Jie became famous through marriage, not only with high education and high IQ, but also with high wealth and handsomeness. This was in 2008!
The famous milk tea sister, this is at the end of December 2009!
In 2009, there is already the soil that nourishes the net red.
If you spend more money and spread it intentionally, bombs such as hype by navy, hacker drainage, and high-value reward activities are like burning oil on fire, adding fire to fire, and burning the entire network.
On the first night of Nai Xue's enlarged recruitment, many netizens uploaded photos of taking selfies to participate in the milk tea mm event.
It's on fire!
The tea sister activity is on fire!
Netizens who were interested in analyzing the cause of the incident were also taken aback and became part of the promotion.
Nai Xue's two stores, on this day, the single store turnover reached 29,000 yuan!
From the single store turnover of 19,000 yuan on the seventh day to 29,000 yuan on the eighth day, the effect of the activity is obvious.
On the ninth day of opening, that is, at noon on the second day of the enlargement, the title of "milk tea mm" appeared frequently, which has formed a phenomenon, and the post was also recommended on the homepage of Maopu.
More than 10,000 people participated in the activity of Sister Milk Tea, and more and more girls came to take pictures at the Nai Xue store. Nai Xue was already well-known in the nearby area.
On this day, the single-store turnover reached a new high.
55,000 yuan!
The daily turnover of a single store increased by 26,000 yuan!
At noon on the tenth day, Nai Xue's official server was stuck for a short time. Mu Yang has been paying attention to the server. After finding the problem with the website, he immediately increased the rent of the server.
The two milk tea girls hired by Muyang ranked first and second respectively in the milk tea sister election, with over 10,000 votes.
However, netizens have always been fascinated by the identities of these two milk tea sisters.
This is also Mu Yang's request. If they expose their identities prematurely, the bonus will be halved.
On this day, the number of participants reached more than 70,000.
Many contestants protested that the photo of holding milk tea can only be ranked in the top ten, but most contestants expressed their understanding. After all, Nai Xue spent money on this event and must follow the organizer's rules.
There are all kinds of beauties, and there are also many aunts in their fifties and sixties, but they are quickly submerged in the tens of thousands of contestants, and the rankings cannot be seen.
Only the top 10,000 people can see the ranking.
Or search the contest number to see the contestant.
In this day and age, pure beauties are still rare on the Internet. The two milk tea sisters operated by Mu Yang, after Photoshop, the photos of "no makeup" are pure and pure. When they are shocked, the netizens instantly fall in love with them, and they will be the lovers of their dreams.
If you are netizens of later generations, you may think it is a bit incredible, but the milk tea sister was so popular back then.
In fact, after the third day of the enlargement, the public opinion fermented, and Mu Yang could no longer control the public opinion. On the basis of his dozen or so versions of the press release, it was fermented by the media into hundreds of versions, making it true and false.
Fortunately, things are going in the right direction.
Young people in H City, in the Kou Kou group, often receive photos of Nai Xue de Cha sent by friends.
There are also many young people who, after consuming in the store, like to take a selfie and upload it to their own space.
On the eleventh day, under the viral propaganda, Nai Xue became completely popular and appeared on the hot news.
On this day, there was a queue phenomenon during the peak business period, and the turnover of a single store reached 100,000 yuan!
Naixue Marketing is a success!
In Muyang's view, an important reason for the popularity of Naixue de tea is due to six factors: taste first, good design, good marketing, accurate target customers, clean and fashionable environment, and food safety and hygiene.
Taste first: refreshing and unique. Compared with Taiwanese and Hong Kong-style milk tea, it retains the tea fragrance to the maximum extent; Nai Xue insists on using high temperature and high pressure extraction at 100 degrees Celsius, and each tea bag is only used once, so the tea taste is more mellow and the taste is longer.
Well designed, I mean not just mugs, but in-store designs, t-shirts and phone cases.
Especially the in-store environment, which is very well done, suitable for couples dating, petty bourgeoisie, and self-portrait.
For food safety and hygiene, every clerk is required to wear a mask and gloves, the female clerk must tie their hair, and the clerk is required to wash their hair frequently, and long fingernails are not allowed.
The Nai Xue company gave each clerk three sets of work clothes to replace, which must be changed and cleaned every day. Regardless of whether they are dirty or not, a special aunt collects the clerk's work clothes, washes them uniformly and dry them, and brings them to the store the next day.
On the twelfth day of Nai Xue's opening, Nai Xue once again made headlines and truly became an online celebrity shop.
Maybe in this era, there is no concept of online celebrity shop, but Muyang threw it out in advance.
Many young people come to Nai Xue's store, just to take a look at all kinds of "milk tea sisters".
Gu Qi
These milk tea sisters, in order to take pictures and compete for votes, deliberately wear strange clothes, for example, come to the store to take pictures.
Since Nai Xue was on the hot news and the location of the store was revealed, the turnover has skyrocketed. From 11:00 noon to 8:00 pm during the busy period, customers already need to line up to buy milk tea.
During peak hours, it takes at least half an hour for customers to line up.
New-style milk tea such as Nai Xue de tea has become a fashion, a phenomenon milk tea.
Milk tea turns over very quickly, unlike hot pot, which takes an hour or two to eat. No matter how good the business is, if it turns over five or six times a day, it is very, very popular, such as undersea lao;
In Nai Xue's shop, some customers leave the shop and eat immediately after buying it; most customers eat for about 20 minutes, rarely more than an hour.
The cleaning work of the milk tea shop is easy, just a little cleaning, so the table is turned over quickly, and more than 2,000 orders are made in one day.
The "Domineering Series" milk tea has also become an "Internet celebrity". In addition, the improved milk tea tastes really good, and sweets are delicious. Nai Xue de Tea has attracted many repeat customers, and these customers have even become fans.
Since the eleventh day of business, the number of single-store orders has surged to more than 2,000 per day, and the turnover has stabilized between 90,000 and 110,000 yuan.
Muyang increased the number of clerks, the space in the store was limited, and he was too busy.
Song Xuelu and Mu Yang's classmates also came to help when there was no class, and Mu Yang paid them the hourly part-time fee.
Since the hype, in less than five days, Nai Xue de Tea has become famous nationwide.
Nai Xue de Tea Company promotes products and builds brands.
The two Nai Xue de tea shops have truly become internet celebrity shops.
The top ten contestants in the milk tea sister competition have already been labeled as "milk tea mm". As long as you search for "milk tea mm" on the website, the relevant information of the first few contestants will pop up.
And Mu Yang, the boss of Naixue's company, was also revealed by the media.
Freshmen start their own businesses from scratch, worth tens of millions, which is quite magical.
One day, Mu Yang came to the store to inspect, and was caught and interviewed by Xiao Yi, a female reporter on the Internet.
"Mr. Mu, hello, can you interview two questions?"
Seeing that the reporter was quite polite, Mu Yang nodded in agreement.
Xiaoyi opened the recorder and asked, "Mr. Mu, netizens questioned the authenticity of Sister Milk Tea's activities, and Naixue's official website also announced the prizes for each ranking. Is it true?"
Muyang replied solemnly: "The tea sister activity is indeed launched by the company. After the activity is over for a month, the promised rewards will be distributed to the top ten winners. We hope that the media friends will witness it."
Reporter Xiao Yi asked a few more questions, and the two agreed to become five or six. Mu Yang didn't care and answered them one by one.
Mu Yang replied: "First of all, thank you for your recognition and support of Nai Xue de Tea.
"Naixue de tea is a new type of milk tea, most people like it, but there will be a few people who don't like it, and it's hard to adjust.
We have many styles, I hope there will be one that is satisfactory to you, and at the same time, I hope that friends who love Nai Xue will put forward their loyal opinions, and we will do better. "
"As for many netizens who are curious about me, I hope everyone treats me as an ordinary student and doesn't pay too much attention to me. I don't want to be a star or an internet celebrity, I just want to study hard, spend the four years of college happily, and do my job well at the same time. ."
Since he couldn't avoid the reporter, Mu Yang answered the reporter's question briefly, then promoted Nai Xue and gave the reporter a platinum card for free consumption of 1,000 yuan.
The reporter got the benefit and was willing to sell Nai Xue de tea.
Even if you don't promote Nai Xue, you won't attack maliciously when you write the manuscript.
Although Mu Yang has never been interviewed by reporters, he has experience in management. He often speaks at conferences and answers reporters' questions with ease. He knows how to use the media to advertise Naixue for free.
It took only ten days from traditional marketing to enlarged marketing, and Nai Xue's business has achieved a boom.
With the efforts of him and Song Xuelu, Nai Xue de Cha has developed rapidly.
After all, Mu Yang has become famous on the Internet, but there are very few photos and interview videos of him on the Internet. Walking on the street, it is estimated that passers-by will not recognize who he is.
But there is already information about Mu Yang on Wikipedia.
For example, the basic information column: Muyang, Han nationality, ancestral home is Lujing Town, Gui Province, date of birth is January 1, 1990, occupation is student, school is Jiangnan University of Technology...
The characters’ experiences are few in number, which probably explains important matters such as starting from scratch with tens of millions of assets, and becoming famous on the Internet due to marketing Nai Xue’s national milk tea sister activities.
These information ~www.readwn.com~ may have been collected and filled out by a netizen, and have been officially reviewed.
In Jiangnan University of Technology, Muyang's incident caused a sensation in the school. This is a classmate next to them, the guy who often drives a Mercedes-Benz G500 and has a very abnormal grade point.
Many girls from the University of Technology participated in the activities of Sister Milk Tea, and there were at least 1,000 people. Recently, Nai Xue de Tea is very famous in H City University, and many couples have set it as a date place.
In the past, Mu Yang was a little popular in the department, but in the whole school, many students did not know his number.
Now, just a few days later, at least one-third of the students in the University of Technology know him as the number one person, but many students have not seen him, and they may not recognize him when they meet.
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