Rebirth: Dominate The World, Starting From The School Network

Chapter 462 Wang Chuanfu’S Decision: Price For Market

The so-called quick step, step by step.

If nothing else, in early 2009, the International Telecommunications Union (ITU) will begin soliciting candidate technologies that comply with the IMT-Advanced technical standards from around the world.

There is no doubt that Longguo will also participate in the formulation of 4G standards.

Moreover, TD-LTE-Advanced and FDD-LTE-Advance, which were developed under the leadership of Longguo, will simultaneously become 4G international standards.

Future Group and Blue Star Electronics are currently members of 3GPP.

The formulation of 4G standards is mainly driven by ETSI in Europe, ATIS in North America, TTC and ARIB in island countries, TTA in cold countries, TSDSI in Tianzhu, and my country's CCSA, as well as hundreds of independent members, including various operators. vendors, equipment vendors, network service providers, etc.

Future Group is a network service provider, while Blue Star Electronics is an equipment manufacturer.

In 3GPP, whether a proposal can be passed depends on the confrontation and mediation between giant manufacturers.

There is no doubt that for the formulation of 4G standards, Lu Yi, as the boss of Future Group and Blue Star Electronics, holds the highest proportion of voting rights among hundreds of independent members, and plays a decisive role.

Just like in the previous life, at the 3GPP 5G standard voting meeting, due to Lianxiang's backstabbing, Huachang missed out on becoming the leader of 5G patented technology. This shows the importance of voting rights.

In this life, Lu Yi will never let this happen again.

Lu Yi has never had a good impression of the Ergui Company.

Lu Yi will let Yanagawa know that the world will not be the same if human beings lose their minds.

On the PC side, Lu Yi also has a layout.

The purpose is naturally to replace Lianxiang, lest Lianxiang suck the blood of domestic consumers and subsidize overseas.

Think about it, recalling problematic products ten times in a row, but none of them were listed in China, and they always use the excuse of supporting national enterprises [this is simply an insult to national enterprises." These four

The reborn Lu Yi will not let the "loyal family" Liu harm domestic consumers and threaten national information security in this life.

Pengcheng, BYAT headquarters.

Wang Chuanfu has been in a very good mood these past two days.

It’s not because of the OEM orders and battery orders from Blue Star Electronics, but because after a year of hard work, the tenth-generation BYAT smartphone is finally released.

To know.

Lao Wang watched the flower factory next door sell 40 million units of Honor R1 in the past six months, making a lot of money, counting the money until his hands cramped, and the sour water in his heart could be said to fill the entire Pacific Ocean.

Originally we were brothers starting from the same starting line, but halfway through, the flower factory suddenly accelerated, leaving him behind and reaching the finish line, receiving countless flowers and applause. It would be so sad for anyone.

But there is no way.

In the field of mobile phones, BYI only has OEM experience, but no design and manufacturing experience. This cannot be compared with the flower factory, and it is also the main reason why the flower factory opened the gap halfway.

Wang Chuanfu was very anxious.

Because they know very well that the hot sales of Honor R1 and HTCG1 around the world will definitely trigger the originally wavering mobile phone manufacturers to make a choice.

At that time, as a newcomer in the mobile phone industry, what could BYAT do to compete with the established mobile phone manufacturers for the market?

Not to mention that Blue Star Electronics is also a newcomer to the mobile phone industry. Can BYAT compare with Blue Star Electronics?

If BYD had the technology of Blue Star Electronics, there would be nothing to say and it would be able to run sideways in the entire industry.

The key is that there is none!

so.

In Wang Chuanfu's view, if BYD wants to gain a foothold in the smartphone market, it must seize the opportunity and launch an Android phone as quickly as possible to seize the smartphone market.

Because at this time, there were not many Android phones on the market, this was the best time for BYAT to seize the market and make a name for itself.

When there are more Android phones on the market, why should the unknown BYAT consumers choose BYAT phones?

It can be said.

During this year, Wang Chuanfu put most of his energy on the first-generation BYAT mobile phone. He asked people to give people, gave money to people, and gave way to mobile phones in everything.

But even so, it took a full year to design and manufacture the first-generation BYAT mobile phone.

But the good thing is.

In the current market, only Huachang, Ham Sausage Electronics and Sanxing are launching Android phones, and the competition is not yet fierce.

Wang Chuanfu is very clear about his positioning and first focuses on the domestic market.

As for overseas markets, it is undoubtedly a foolish dream to want to enter overseas markets without even establishing a firm foothold in the domestic market.

The main reason why Huachang's Honor R1 became a big hit both at home and abroad is because there were no Android phones in the world at that time, and the market was blank, which gave Huachang an opportunity.

If Sanxing Zaohua Factory had launched an Android smartphone at that time, it would have been much more difficult for the Honor R1 to explode in the global market than it is now.

Consumers' consumption psychology is very simple. The most important thing is to look at the brand, followed by the price.

Because in people's subconscious mind, big-name mobile phone brands have guaranteed quality, and even if they are more expensive, they are still acceptable.

As for those less famous small brands and miscellaneous brands, although the price is cheaper than the brand-name products, the quality is not guaranteed. Who knows whether they will break after two or three days of use?

No.

With Sanxing's note released some time ago, it attracted the attention of consumers around the world.

On the Internet, many people said that they were originally planning to buy Honor R1 or HTCG1, but because Sanxing Note is about to be launched, they are willing to wait. Among Honor R1, HTCG1 and Note, they are more willing to buy the more expensive Sanxing Note.

Because Sanxing is an internationally renowned brand, on the same level as brands such as Nokia and Motorola.

In the conference room.

All the executives were there.

Wang Chuanfu sat in the first place, glanced around, and said: "Everyone knows that after a year of public relations, the BYAT generation has been successfully launched. In terms of appearance design and function, it is not much worse than the Honor R1. This is worthy of our Celebrating. But...~~.

"Everyone has seen that Sanxing released a note some time ago. They are a giant in the mobile phone market and are famous. We can't compare with BYD, not even the flower factory."

"Many consumers at home and abroad are waiting for the day when the note goes on sale, so (the money is good), we are under a lot of pressure, uncle."

"The high-end market is currently dominated by Blue Star Electronics. Whether it is Huachang or Sanxing, it is impossible to threaten Blue Star Electronics' position in a short time, and they do not have the strength."

"So, the current mobile phone companies are all focusing on the mid-to-low-end market, which means that the competition in the mid-to-low-end market will be fierce."

"We are a newcomer in the mobile phone industry. We cannot compare with Huachang, let alone Sanxing. If the first-generation BYD cannot gain a foothold in the country, then our entry into the smartphone market will mean failure, and we cannot afford to fail."

"In order for Biya to gain a foothold in the mobile phone market, we can only make a fuss about price.

"I have a general understanding. For companies like Huachang and HTC, the profit of an Android phone is around 10% to 15%. We cannot set it so high, otherwise we will not be competitive in the market.

"I set our profit margin at 5% and trade the price for the market. As long as our sales volume increases, the profit will naturally increase."

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