Rebirth: Dominate The World, Starting From The School Network

Flower factory headquarters, in the conference room.

Mr. Ren said loudly: "No matter what, our flower factory must win one of the remaining three TOP sponsor positions. No matter how much it costs, everyone must win it!"

"The mobile phone business will be the pillar business of our flower factory in the future. Now we rely on the Android system to temporarily gain a foothold in the smartphone field and receive generous reports, but..."

"As more and more mobile phone companies join the Android camp, the competitive pressure we will face will become greater and greater. Even established giants such as Nokia and BlackBerry, which have independently developed mobile operating systems, are facing fierce competition. The Android system will definitely not sit still and wait for death, and will definitely launch a counterattack on the Android system market."

"Our flower factory's switches and mobile communication equipment are internationally renowned, but our mobile phones are not very famous. Although we entered the mobile phone market in 2003 and launched several flower petal mobile phones, the results were average. , and failed to establish our Huaban brand in the mobile phone market, and it was not recognized by consumers.

"But now our Honor mobile phone brand is different. It has initially been welcomed and recognized by consumers in the market, but this is not enough."

“Once there are more Android-based smartphone brands in the market, consumers will inevitably choose more famous mobile phone brands, such as Sanxing.

"Everyone should have seen that the release of Sanxing Galaxy Note, although the sales volume in the domestic market is not high, it is highly sought after by consumers in overseas markets, causing a significant decline in the sales of our Honor R1. This It is the recognition effect brought by the brand.

"Although the price of Sanxing Galaxy Note is not cheap, it is one or two thousand yuan higher than ours, but consumers recognize the Sanxing brand, and even if it is much more expensive than us, consumers are still willing to pay."

"We still have a long way to go if we want to establish the Huachang brand in the mobile phone market and reach the level of Sanxing. Therefore, we must take this first step well and become the top sponsor of the Zhongdu Olympics. , it is a good initial opportunity to establish our brand, we must seize it.”

Mr. Ren was not young yet. He talked so much in one breath, but his mouth was dry. He picked up the thermos cup next to him and took a sip of tea to moisten his smoky throat.

"Mr. Ren, the competition for the last three top sponsors of Zhongdu Olympic Games must be very fierce. If our flower factory fails to win a spot in this competition without gunpowder, should we set our sights on Olympic cooperation? Partners or general sponsors?" Guo Pin said.

The Olympic sponsorship model, from top to bottom, can be divided into top sponsors of the International Olympic Committee (also called TOP sponsors), Olympic partners, general sponsors, etc.

Different levels have different asking prices and different returns.

Top sponsors are the TOP (leading) sponsors of the Olympic Games "hand-picked" by the International Olympic Committee. They have the right to use various Olympic-related logos around the world, and enjoy television advertising during the Olympic Games. priority.

Companies that want to become global sponsors must meet two basic conditions.

One condition is that the applicant must be a large international enterprise.

Another condition is that the applicant company must have sufficient funds.

At present, the top global sponsors of the 2008 Zhongdu Olympic Games include Lianxiang, Coca-Cola, Kodak, Swatch Watches, Atos, Hengkang Life Insurance, General Motors, and VISA.

There are a total of 11 seats for TOP global sponsors, with 3 remaining.

The last three seats will be determined in this phase of the TOP sponsor channel that will be opened at the end of this year.

Although the sponsorship fees for TOP sponsors have increased from the initial 4 million meters to 55 million meters, and the entry fee for this period has risen again to 65 million meters, but they want to become the top sponsor of the Zhongdu Olympics There are countless companies.

Even after becoming a sponsor, companies often have to spend at least three times the sponsorship fee on marketing to achieve the expected publicity effect.

But for many companies that once "sold gold for silver," the Olympic business opportunities cannot be missed.

In the early 1980s, Sanxing was only a second-class figure in the Han Kingdom.

In the competition with Jinxing Company (now LG), Nikko seized the publicity opportunity of the 1986 Khan City Asian Games and achieved good results.

Since then, Sanxing has set its sights on the Olympics and becoming a TOP global sponsor is a crucial move.

In 2001, Sanxing's brand value was US$6.4 billion, ranking 42nd in the world. By 2002, its brand value had reached US$8.3 billion, ranking 34th. It was the one with the largest appreciation among the top 100 brands in 2002.

Olympic partners are the highest level of sponsorship that the host country can determine.

The Olympic Games is not simply a sports event. From a certain perspective, the Olympic Games is a global economic event. Through the Olympic Games, you can change the world's understanding of you.

Mr. Ren nodded and said: "This does require us to make a plan first. Our biggest goal is to be the top sponsor. If we fail in the bidding, we will lock in the position of Olympic partner."

There are only 11 TOP sponsor positions, but there are far more Olympic sponsor positions. Like general sponsors, there are as many as thirty or forty.

Although the rights held by Olympic sponsors are much worse than those of TOP sponsors, they are still much better than ordinary advertising effects.

The next period of time.

The world's most well-known large companies are all in contact and negotiating with people from the 587 International Olympic Committee and the China Olympic Organizing Committee.

There are many companies competing for the last three TOP sponsor positions, including Blue Star Electronics, Huachang, Sanxing, Lining, Jie Deji, McDonald's, Omega and other well-known international companies.

The 2008 Beijing Olympic Games has become a must-have for businesses.

To obtain a quota, you not only need strong financial resources, but also a large national enterprise.

For the two application conditions, Blue Star Electronics, which has strong financial resources, is undoubtedly satisfied, but the second one, which must be a large international enterprise, is somewhat unsatisfactory.

Although Blue Star Electronics' top mobile phones are now hot-selling around the world, it is not yet a large global company.

finally.

Blue Star Electronics was defeated in the competition for TOP sponsors.

no way.

Although the Zhongdu Olympic Organizing Committee wants to help, the TOP sponsors are hand-picked by the International Olympic Committee, and the Zhongdu Olympic Organizing Committee cannot help even if it wants to help.

In addition to Blue Star Electronics losing out in this competition, so did Li Ning.

The last three TOP spots were won by Sanxing, Qian Deji and Omega.

Unable to win the position of TOP sponsor, Blue Star Electronics and Flower Factory both turned their attention to the position of Olympic partners.

The position of Olympic partners is determined by the host country, so Blue Star Electronics and Flower Factory easily got a spot. .