Rebirth: Dominate The World, Starting From The School Network

Lu Yi's words suddenly made everyone's eyes brighten.

yes.

For online live broadcasts, the most important thing is the live content.

If you want to monetize traffic, firstly, the traffic must be large enough, which requires the anchor's video content to be of high quality and to be able to stick with fans.

As long as there are enough fans, whether it is a live broadcast platform or a host, there is an opportunity to monetize the traffic.

"In fact, no matter which method is used to achieve conversion, it will take a period of user precipitation."

"Attract fans' attention through good content and make fans willing to watch the live broadcast. Only with more fans participating can there be more opportunities for exposure and conversion."

Lu Yi said.

Lu Qi and others also nodded.

"I carefully studied the development of online live broadcasting at home and abroad two days ago. Justin.tv abroad has begun to gain momentum, and there are signs of a big fire, especially with the blessing of smartphones "360", the fire has already become inevitable.

"But this area of ​​China is not completely blank."

“In fact, before the birth of Justin.tv abroad, we already had similar live video websites in China.

"The 9158 website, established in 2005, can be said to be the originator of online live broadcasting in my country."

#9158 is a real-time social video platform that aims to provide users with rooms with rich and diverse content, covering karaoke and singing competitions, talk shows and live performances focusing on topics such as jokes, sports and pop culture. "

"Although the 9158 website was established in 2005, until now, it is still in a tepid state and is not well known to the public."

In previous lives.

In the world of the Internet, 9158 is a magical website.

9158 is not high-profile in the industry. If YY had not been successfully listed that year, it would have been difficult for it to be known to the public.

As a video chat website, 9158 has its own unique profit model. In its early years, it did a sideline gray business. With its unique "ambiguous economics" theory, 9158 made a lot of money.

In 2013, Fu Zhengjun, the founder of 9158, was troubled by Internet big-character posters such as "Erotic website 9158 has revenue of 1 billion and plans to go public."

Although it was later successfully cleared and successfully listed on the Hong Kong Stock Exchange, that disgraceful history cannot be completely erased after all.

“In addition to the 9158 website, there are also Six Rooms, YY Voice, etc., which can be regarded as the pioneers of domestic online live broadcasting.

"The content uploaded by Liujianfang is mainly user-generated, such as home videos, personal DV short films, etc."

"YY Voice is mainly about voice live broadcasting, which is very popular among gamers. After all, when playing games, you can have a tactical communication through YY Voice, and you can also vent a few words."

Lu Yi was trying to popularize the current situation of online live streaming in China.

In general.

Although online live streaming has appeared in 2005, it is still tepid until now.

Even though 9158 has made a lot of money by relying on side projects, it has not caused any waves in this field.

no way.

9158's profit model is a tightrope walk. If you dare to promote it in a high-profile way, you are definitely seeking death.

If he were Fu Zhengjun, he would probably have to think about how to keep a low profile and keep a low profile, and it would be best not to attract the attention of the relevant departments.

In this case, it was destined that 9158 would not dare to publicize it in a big way.

"Dr. Lu, should we directly take the route of mergers and acquisitions, or develop a new online live broadcast platform?" asked an executive.

So far, they have basically agreed to the live broadcast project.

Everyone here is not mediocre. After Lu Yi’s explanation, if you still can’t see the huge dividends contained in the field of online live broadcast, then you are not qualified to sit here.

The field of online live streaming is still in the wild.

Just like when the group entered the community social sector for the first time, it finally got the biggest piece of cake.

One of the most important reasons why Future Group has been able to develop to the scale it is today is that it was the first to enter community social networking, thus establishing a firm foothold in the social sector and quickly attracting a large wave of traffic.

even.

Lu Qi and the others thought that if the Future Group did not enter the field of online live broadcasting, it would definitely suffer a big loss in the future.

Because the traffic of online live broadcast is really too big.

Once it is snatched away by other companies or opponents, it will be a big hidden danger for the future group's traffic pool.

so.

Enter!

We must enter the field of online live broadcast!

At present, there are already signs of a big fire in this area abroad. Once online live broadcasts become popular abroad, it will only be a matter of time before it is wiped out in China.

Lu Yi said: "Instead of taking the route of mergers and acquisitions, we will re-develop a new online live broadcast platform... 9158 website is currently the leader in online live broadcast in China, and it has made a lot of money. , but their profit model is on the edge, wandering on the edge of violation, and the Dharma sword on their heads will fall if they are not careful."

"For the online live broadcast segment, the future market growth will be no less than that of social media. To avoid being labeled as 'erotic' in the future, it is better to be self-reliant."

“The most important thing is that 9158 is currently in good operating condition and making a lot of money, and Fu Zhengjun is not willing to sell it to us.

"Of course."

"We will develop the domestic segment ourselves. For the overseas version, we will see if we can acquire Justin.tv. If not, we will develop it ourselves."

“The domestic version is called ‘Fighting Shark’, and the overseas version is called Twitch.

"Our online live broadcast platform provides users with live video and event live broadcast services. It covers a variety of live content such as games, entertainment, variety shows, sports, and outdoor.

"Especially in the game sector, the group is currently entering the e-sports industry and will hold the first Ready Player One event this year. Therefore, in the first half of the year, the Shark Fighting Platform must be developed, even if it only has one game sector."

Lu Yi's words once again made everyone's eyes brighten.

E-sports + online live broadcast, this... is going to heaven!

Lu Qi quickly said: "Don't worry, Director Lu, I will set up the relevant business department as soon as possible and ensure that the Dousha live streaming platform will be launched in the first half of the year." 3.4

"Um."

Lu Yi nodded.

Lu Qi still feels at ease when doing things.

In the past two years, he has spent a lot of time focusing on Blue Star Electronics, and Lu Qi is handling most things on the Future Group side.

If it weren't for Lu Qi's help, he would have died of exhaustion.

"Another point is that our platform, as well as the anchors on our platform, must pay attention to the following three taboos."

"First, you cannot promote cyan information, whether it is words or body movements, it is not allowed."

"Second, false propaganda is not allowed. It is absolutely not allowed to fabricate false product information, exaggerate the value of goods for promotion and sales, or fake official events for related publicity.

"Third, we must not violate the Advertising Law. When promoting products, do not use prohibited words in the Advertising Law such as national level, tenth, lowest price, most authoritative, etc.".