Meizhu Company.

In September last year, Meizhu released the MX3.

The phone is also in good style, using Sanxing's processor Exynos 5410.

The early sales of mobile phones are okay, but not later.

Some people estimate that from its release to February '14, less than 500,000 units were sold.

However, Huangyang has not released sales data.

"Mr. Huang, after the 200 yuan drop in February, sales still did not rise. You see? Li Dong, the new vice president, reported the situation to Huang Yang with some apprehension.

Huang Yang was a little irritable, "MX3 on workmanship and quality, which one is not better than rice 3, what is wrong with everyone now?" Would you rather grab it than even a good spot?

"Our aftermarket is a bit slow, and I think we need to roll out at least 50 more official repair shops in major cities." Li Dong suggested.

Price reduction, price reduction is really useless!

When it was released in September, the 16GB version of MX3 was 2399 yuan, and it dropped 200 yuan in December; In February, Huang Yang lowered him by another 200 yuan to 1999 yuan.

and Xiaomi Mi 3 against Gang.

But still just didn't win.

As for the Maple Fire Kind 1, to be honest, Huang Yang did not put it in his eyes.

It doesn't feel like a price, just that K2V3 CPU, Huang Yang doesn't know where Maple Fire came from to use the courage.

"After-sales, after-sales, every day said after-sales, the machine can't be sold, where is the money for after-sales?" Huang Yang paced, looking unhappy.

Li Dong stopped talking.

Huang Yang added, "Let's start financing as soon as possible."

"Okay." Li Dong nodded.

He knew that Meizhu could no longer support it.

The huge charm bamboo has fallen behind in the market competition.

"When the financing is obtained, we must also go deep into the low-end market, and we must also develop a thousand-yuan machine." Huang Yang said lightly.

He believes that he can't compare with these mobile phones of rice, or because the product line is not rich enough, it is not as good as rice, and even think about these.

With the launch of 4G this year, many companies are running into the thousand-yuan machine.

"By the way, how is the Maple Fire mobile phone selling?" Huang Yang asked.

"At present, the sales volume of Taomao Mall is 360,000 units, and their official website is not clear." Li Dong thought for a while and said, "It is estimated that there are more than 300,000 units."

"Damn, what's so good about their broken mobile phone, I see that there are still some places that copy us, it must be Mo Tianqing!" Huang Yang gritted his teeth.

"They have received at least 500 million yuan in financing, and are now building official flagship stores in 30 provincial capitals and large and medium-sized cities, as well as repairing and after-sales." Li Dong continued to remind.

30 flagship stores, the capital will be nearly 100 million.

Personnel costs are also needed later.

"They're good fate." Huang Yang snorted coldly. "A while ago, the high price and low configuration and poor game performance that were making a lot of noise on the Internet did not affect Maple Fire's mobile phone?"

Li Dong glanced at Huang Yang and said, "President Huang, I think we should face Fenghuo's opponent squarely." Although the processor performance of their mobile phones is average, the system optimization and quality control quality are maintained well. "

Moreover, they are 4G full Netcom, and the signal is very good." Li Dong paused and said, "I think we should purchase Maple Fire's baseband and RF chips." "

Impossible." Huang Yang waved his hand directly.

Li Dong then stopped talking.

----o()())o Alas-----

from February 22 to March 22, a full month.

The disturbances on the network did not affect Jiang Cheng much, and the Maple Fire mobile phone was still growing rapidly in accordance with the general direction of Jiang Cheng's guidance.

After financing, Mo Tianqing made a big move, rented two places in Kyoto, and set up a directly operated flagship store, in addition, in the capital of the central and eastern provinces and major cities such as Pengcheng, personnel were arranged to be divided into four groups to set up official flagship stores.

The store manager selects a person with certain mobile phone sales experience and strength.

Through relevant agreements, it is either re-rented for decoration, or the original store is renovated, and it becomes an official flagship store with a basic unified style.

The billboard makes the official flagship store of Maple Fire very conspicuous.

"Mr. Jiang, up to now, the monthly sales volume has reached 660,000 units, I believe it will still be maintained next month, and now the reputation of our mobile phones is slowly rising, and the user response is very good."

Mo Tianqing was reporting the situation with Jiang Cheng.

Jiang Cheng listened carefully and checked the financial reports and sales data.

Jiang Cheng currently attaches more importance to Maple Fire's mobile phone.

He doesn't go to several other subsidiaries often, but Maple Fire Mobile Company is different.

The hardware and software inside this mobile phone are a microcosm of the development of science and technology.

In particular, mobile phone chips, although most of them are currently 28nm processes, but the speed of replacement is far higher than the desktop level, that is, the computer side.

Jiang Cheng remembers that when the mobile phone chip reached the 7nm process, Intel was still at 14+++!

"How many physical stores have opened?"

"2 directly-operated stores have been renovated and opened, 13 flagship stores have been renovated, and the other 15 are still under renovation." Mo Tianqing said, "It is expected that next month, all can be operated." "

Okay, starting next year, cities and county-level cities should also speed up the layout, this piece can be promoted through franchise stores, let's spend less money and make more profits." Jiang Cheng nodded, "In addition, our after-sales must be done well, mainly for the convenience of users, if it is indeed a quality problem, we will bear the freight ourselves." Although

Jiang Cheng has strict requirements for quality control, no one can guarantee that any mobile phone is flawed or something.

"It's going to add a lot of costs to us." Mo Tianqing reminded.

"Afraid of increasing costs, grasp the quality control well." Jiang Cheng waved his hand, he knew that this seemed to be an extra cost, but it was the key to making users feel convenient and caring.

Why does Meizhu lose so many users now, quality and after-sales is a big problem.

Mo Tianqing savored Jiang Cheng's words carefully, and nodded lightly, "Understood, President Jiang."

"Did the manufacturer who did the small action last time find out?"

"There is already a preliminary judgment."

"Oh, who is it?"

"It should be Lian Xiang."

Jiang Cheng lightly tapped his fingers on the table, "I remember that evaluation, and Lian Xiang's K910 was the first in the evaluation."

"That's right." Mo Tianqing nodded, "I thought it was Meizhu before, but it wasn't. And with my understanding of Huang Yang, he will not make these inferior means. "

This is rather, Huang Yang has a strange personality.

Character, still about the same.

Jiang Cheng couldn't help but sneer, "It's ridiculous to even think about it, rushing high-end, and there are no highlights, K910 can't even compare with rice 3, why sell it at a high price?" There are a bunch of low-cost phones, few are useful.

"Of course, there are also some bad self-media that are fueling it."

"There are so many problems with K910, heat, poor signal, and workmanship, we can also use those self-media." Jiang Cheng reminded.

Many self-media of mobile phone evaluation are who gives money and recognizes whose father.

Jiang Cheng wouldn't be angry with them.

"By the way, take me to see how the new mobile phone is designed." Jiang Cheng put down the water cup and got up.

In the mobile phone market in China, a mobile phone has to be followed by the research and development of a mobile phone.

A little slower, you may fall behind.

With the support of many mobile phone manufacturers in China, Lambtone has grown.

The original special-shaped quad-core architecture has been slowly optimized and improved, and the current Dragon 800 has very good performance.

Jiang Cheng remembers the Dragon 801, which is a classic mobile phone SOC chip.

For the new mobile phone, Jiang Cheng needs to benchmark these competing products that use the Dragon 801

, such as Rice 4, Kushuai Family 1, Sanxing S5...

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like