Rebirth: I Want to Surf

Netease, morning.

Qian Wensheng had just finished the mid-level meeting and returned to the office, thinking about the key points of the meeting just now.

Just last month, NetEase's share price fell from 15 US dollars to 64 cents, almost delisting, and the news that Ding Lei wanted to sell NetEase was rampant.

Qian Wensheng knew the inside story. The boss really wanted to sell the company. At that time, the buyer had negotiated, but there was a problem with the financial audit.

People in the company were panicked, and Ding Lei came out to take charge of the overall situation. Instead of being sold into NetEase, he was able to calm down and manage well, so he made two plans.

One is to develop an online game, originally called "Journey to the West", which was later changed to "Journey to the West", and Zhou Xingchi was invited to be the endorser.

It failed.

Because Ding Lei wanted to embed the game client into the browser and turn it into a "page game". But with the technical level at that time, players could get stuck.

Fortunately, the mistake was quickly corrected, and one of the most successful games in the history of NetEase was launched the following year, namely "Journey to the West 2".

The other is "Fantasy Westward Journey".

As for the second plan, it is Monternet's short message service, including news, stock market, automobile, making friends, weather forecast and so on.

Qian Wensheng is in charge of one of the columns, called "Very Men and Women" SMS dating club, and you can become a member for 10 yuan.

"I have applied for promotional resources, please pay attention to follow up."

"OK!"

"Baidu made a bidding ranking, ask what's going on."

"Baidu won't do search for us?"

"Yes, but they have set up a special search site."

"A special search website? That's pretty good. I didn't have any place to find something before."

Qian Wensheng has a few people working on this "Extraordinary Men and Women" column. Through everyone's efforts, it can be completed as quickly as possible.

It was the first time for him to be alone, excited and nervous, for fear of missing something.

At this moment, an employee reported that Barabara had talked about the bidding ranking, and suddenly expressed concern: "Boss, I searched just now and found a dating club."

"What? I found it on Baidu?"

"right!"

Qian Wensheng's heart skipped a beat, he quickly opened the browser, typed baidu.com, and logged in to this search site that was officially launched not long ago.

Then enter "SMS Friends", click.

brush!

The first one is the [Love and Friendship Club]!

Hiss!

What to be afraid of, this is an omission!

What Qian Wensheng was most afraid of was that this thing was made by Sohu or Sina. It would be a bloody battle, but he clicked on it and saw what a crude and crude page.

"Oh, little website!"

He breathed a sigh of relief, and looked again, and he found the advertisement of NetEase.

Yo, or your own text message alliance?

Then there is no need to worry, who doesn't know that SP eats meat, and SMS Alliance drinks soup! Compared with content, compared with publicity, compared with traffic, 100% hanging!

"Let's talk about the PPC, can we still buy it?"

"Yes, but if someone registers keywords first, our price will have to be higher, and then we will be ranked first."

"Buy! We have a big promotional budget."

The employees were busy, Qian Wensheng looked at the screen, and couldn't help but investigate further, this is a good one!

What popularity stars, photos, lottery draws, and the number of online users displayed, from head to toe, it shows that although this is a small broken website, it is a very unusual small broken website.

"It's pretty good at it, a little clever."

Qian Wensheng compared it with "Extraordinary Men and Women" while watching. The framework is basically the same, but this website is very good at playing tricks, attracting popularity through small activities.

"It's a pity, your capital is not good enough, you are naturally inferior to the big family, let's make some money!"

He looked at the website with the eyes of a senior and superior person in the industry, and made a few casual comments, but followed by his eyes fixed, and the mouse stopped on a certain position on the screen.

There are two words written there: close friend.

Qian Wensheng's expression became serious, and he repeatedly looked at the rules related to close friends and related members, and he couldn't ignore the crazy netizens' comments below.

Laymen watch the excitement, while experts watch the doorway.

In the final analysis, Internet products have two goals: retain users and let users spend money.

For more than 20 years, each company has racked their brains for these two goals, and the routines have been played to the extreme. A simple sentence: "Never give you the most core things directly, and it will always be difficult for you to get, but there is still hope. "

The same goes for close friends.

It is commonplace in later generations, but now that Qian Wensheng thinks about it, the more he tastes, the more he tastes.

"Attract members first, then use close friends to further screen core users, and then improve the status of popular stars, maintain interaction and mystery..."

Hiss!

The person who made this website is a talent!

Qian Wensheng opened his "very male and female" again, and compared again, the page design, supporting customer service, promotional resources, etc. of "very male and female" all beat each other, but the only thing is that it is not as interesting as the other.

Uninteresting, too bad!

"..."

Qian Wensheng weighed the two websites, his expression changed, and suddenly he seemed to have made up his mind, and called a technician: "Wait to go online again, there is a function that needs to be added."

"What function?"

"Don't let members see all the mobile phone numbers at once, but reflect the special features of certain members... just call it [very good friend]!"

"Okay, let's finish it as soon as possible."

Qian Wensheng was completely relaxed this time, he knew it was called "learning from others", but it didn't matter.

In the Internet, you copy me and I copy you, and no one can say anything. If you survive, you will die. This is competition.

"Why……"

He once again looked at this small broken website with the eyes of a senior and a superior, and shook his head: "The Internet is not that easy to do."

…………

Newspaper, entertainment news department.

While a certain reporter was away, Yao Yuan was messing around with the computer again.

Yu Jiajia in the back is holding an egg tart, which he bought on the way to work. He has been courteous to Jiajia since he entered the department.

"The effect is not as good as expected, but it's okay, after all, Baidu just made this thing."

Yao Yuan looked at his club. Recently, the number of visits and member registrations has increased like a small wave. The highest day reached 210 people.

I also looked at the China Performance Network, where there are various performance information, most of which are in the capital city, and there are only a few comments, but they are all praises, and I complain that there are too few information about other places.

"Everything is going in a good direction, and I am very pleased."

Yao Yuan was in a happy mood, but while scrolling, he suddenly saw a message from the BBS:

"NetEase got a very man and woman who also made friends. I went to take a look, and the guy copied it!"

"I also read it. Although the website is beautiful, it is not as good as here."

"Isn't that very good friend a close friend? I wouldn't know you if I changed my vest?"

"ha!"

Yao Yuan was overjoyed, he didn't care about the unusual men and women, but he was teased by the vest.

This stalk comes from the sketch in 2000, "How many steps are there to put an elephant in a refrigerator?"

"Hey, in this era, I don't know whether it's retro or innovative. I have no hostility to the era, but the moon shines in the ditch, shit! It's just an aftertaste after playing."