Rebirth in 1989: Building a Chinese Technological Empire

"Mr. Phil, let's take this TV as an example. The FOB price of this TV from China is $3,000 per unit, and the price we supply to Walmart is about $4,200. Excluding tariffs, transportation costs and our later labor costs, our Wosheng Group maintains a profit of about $1,000, with a profit margin of about 22%."

In the exhibition hall, Sam began to introduce the price of Wosheng's products to everyone, and everyone listened very carefully.

"And the final price of this product at Walmart may be more than $6,500..."

Robertson said with a smile, and everyone nodded when they heard the price. They thought the price of $6,500 was still very reasonable. The profit margin of 35% is very high among home appliances.

Although for ordinary families, the price of a TV set of $6,500 is too expensive. But for the middle class and the rich, this amount of money is nothing at all.

The Wosheng brand was originally prepared for the rich, and if you need a cheap one, you can choose a smaller TV.

If you directly choose the Robertson brand next door. Walmart and Wosheng only want 10% of the net profit of the Robertson brand, and the main focus is on volume.

In the factory, the Robertson showroom is next to the Wosheng showroom, but compared with the high-end Wosheng, the Robertson brand is much lower-end.

Although the showroom is also beautiful, it does not have the high-end feeling of the Wosheng brand at all. The design of the product is also quite satisfactory. Although it is slightly more beautiful than the products on the market, it does not give people a sense of generation gap.

However, they also understand the positioning of the Robertson brand. Products with this positioning should form a sharp contrast with the Wosheng brand. Otherwise, how can the high-end Wosheng brand be compared?

"Sam, go and prepare, we are going to play a big game this time."

Robertson said to Sam, with expectation in his eyes.

This time, Walmart has made a big move. In the past few months, all of Walmart's stores have made room for two mysterious areas.

Many people who go to Walmart to shop are curious about what this area is, but Walmart has maintained a sufficient sense of mystery. The entire decoration area is completely enclosed with wooden boards, and outsiders have no idea what is going on inside.

At the same time, all sales staff are secretly training to meet the next big move.

This time, Walmart is going to make a big move and use these home appliances to further increase Walmart's position in the home appliance retail industry. If it is handled well, it is not impossible for Walmart to even surpass Best Buy and become the largest home appliance retailer in the United States in the future. Although Walmart is not specialized in selling home appliances, it has always been ambitious for the home appliance retail industry.

At the subway station in New York, a new day has begun. Many people enter the subway station to take the subway and prepare to start a new day of work.

But when they enter the subway station, they are attracted by some posters.

When they enter the subway station, they see a huge poster posted at the door.

"Wosheng, make America greater!"

A huge poster with a Wosheng logo and eye-catching language, and the slightly smaller words below say that the Wosheng brand launch will be held at 8pm on June 16th, and there will also be a live TV channel.

There are posters at the entrance of the subway station, inside the subway station, and in the subway.

Outside, at bus stops, big shopping malls, parking lots, gas stations...

At the same time, there are full-page huge advertisements in many newspapers. When you turn on the TV at night, many TV channels also play this advertisement.

The advertisements are all the same, with just one slogan: Wosheng, make America greater!

There is nothing extra, no indication of what company Wosheng is? What products it sells.

Bombing, viral advertising bombing, such a large-scale advertising volume has never been seen in the American advertising industry.

Faced with this viral marketing, countless Americans were full of curiosity in just a few days.

What exactly does this Wosheng do?

Curiosity, the curiosity of all Americans has been hooked. Major American companies are paying close attention to this news.

Robertson learned this marketing method from Xu Huasheng.

Judging from the current feedback, viral marketing has a very good effect. In just a few days, most Americans have been curious about this advertisement.

Under this trend of curiosity, Wosheng's press conference is finally about to begin.

Sunday, June 16, US time.

At 8 o'clock in the evening, countless Americans curiously adjusted to the TV channel where they could watch the live broadcast. And severalWalmart has purchased time slots for TV channels with a large number of viewers in the United States.

"Three, two, one..."

When the live broadcast began, the entire TV program counted down, followed by a gorgeous stage.

"Ladies and gentlemen, friends on the scene, friends in front of the TV, hello, I am Robertson Walton..."

Robertson appeared on the stage, and many Americans who watched the live broadcast could not help but be surprised to see this heavyweight figure.

Robertson Walton is also very famous in the United States.

After all, he is the eldest son of Sam Walton, and now Sam Walton no longer cares about the affairs of the Walmart Group. Although Robertson is not the chairman yet, he is actually the head of the Walmart Group.

In the past two years, Walmart has expanded rapidly and its stock price has risen a lot, so Robertson is still very famous.

"Today, we are here to hold a launch conference for the Wosheng brand. The Wosheng brand is a great attempt of our Walmart Group..."

As soon as Robertson opened his mouth, many people immediately became curious.

"Wosheng is determined to use global wisdom and global division of labor to make our products better. We have built R&D centers and supply chain systems all over the world. We have gathered the best technology and design concepts from all over the world to serve our Wosheng and help Wosheng create better products. At the same time, with the help of our Wal-Mart's excellent sales system, we can bring better products to Americans. And the slogan of our Wosheng Group is to make America greater..."

Robertson is a good speaker. In his mouth, Wosheng Group suddenly became tall and noble. The OEM routine has become a global division of labor and global wisdom.

There is nothing wrong with this statement. It is a global division of labor and cooperation, but this division of labor and cooperation has fallen on China. I don't know what the glass-hearted Americans will think if they find out about this in the future.

"Tonight, the first brand announced by our Wosheng Group is the high-end home appliance brand Wosheng. Next, please welcome Mr. Sam, the executive president of our Wosheng brand..."

After Robertson finished his speech, he handed the stage to Sam. Sam, wearing a suit, walked onto the stage with a smile on his face, witnessed by countless audiences.