Rebirth in 1989: Building a Chinese Technological Empire

Night falls, but many printing factories around the world are very busy.

Because these factories have received many large orders, many media have placed orders with them.

Xu Huasheng knows the importance of publicity better than anyone else. Price wars also need to create momentum and let consumers know about this action, so as to achieve the best results.

Early the next morning, many people went to work as usual. When the mobile Internet was not yet open, it was a habit for many people to buy a newspaper in the morning.

Today, when many Europeans and Americans buy newspapers, they find that the front-page headlines of many newspapers are talking about the same thing.

"The price war among home appliance brands has started, with many brands cutting prices by up to 30%..."

"The Battle of Midway in home appliances has begun, with Robertson, Bailian, Hisense, Gree, Haier and many other brands cutting prices to suppress Japanese brands..."

"The biggest crisis for Japanese brands is coming, with many brands suppressing Japanese brand Oppein. Japanese brands are lagging behind in technology, design and cost performance..."

"The price war in the home appliance industry has intensified, and the home appliance market is accelerating the reshuffle..."

"Japanese brands are the first to be affected, and they may be the first to be eliminated in the home appliance price war..."

Whether it is the mainstream media or the gossip tabloids on the street, they are all reporting on this matter. After seeing these news, many people have the urge to go to the store to have a look.

See if the price is really reduced by so much. If it is really so much cheaper, think about what you need to buy at home and what you need to replace.

Such a large-scale publicity has attracted many people to the store.

In the Best Buy store, there is obviously a lot of traffic today. When customers enter the mall, they find that many products have discount signs.

Robertson brand, Bailian brand, and many Chinese brands are like this.

Some are directly reduced in price, and the price reduction is not small, at least 15%, and some products are reduced by as much as 30%.

Some brands are 10% off for one piece, 20% off for two pieces, and 30% off for three pieces.

Other brands are playing full discounts, 100 US dollars off for purchases over 1,000 US dollars, 200 US dollars off for purchases over 1,500 US dollars, and 300 US dollars off for purchases over 2,000 US dollars.

Such a discount makes many people excited, because the current price of home appliances is much cheaper than the price two years ago.

After all, the price war of home appliances has been going on for a long time, and consumers thought that the price would not be too low. Unexpectedly, so many brands suddenly cut prices again, and the price reduction is so high.

In the Best Buy mall, many consumers are asking and buying.

At this moment, the most confused are Japanese brands, because they have not received any information. Looking at the prices of Chinese brands and some American brands, Japanese brands are even more angry.

"Baga, Chinese people are dead, Americans are dead..."

In the United States, in a manor, a Japanese old man hung up the phone and smashed the porcelain in his hand, his face full of anger.

Here it comes again, the price war is here again, and this time it is even more excessive.

At this moment, he hated Chinese brands, damn Chinese brands, suddenly rising like nouveau riche. Technologies that did not exist before suddenly exist, and supply chains that did not exist before suddenly exist.

They are also hooking up with American capital, what the hell are Wosheng, Robertson, Bailian and even some other brands, they are all fooling around.

They are all Chinese products with a different trademark or shell. These brands only have some assembly plants in the United States. Are they American products?

"Mr. Matsumoto, what should we do now?"

After the old man finished venting, a middle-aged man asked in a low voice.

"If we follow, how long can we last?"

The old man calmed down and asked.

"If we follow, then our products will lose money, about 15%. Now our products have almost no profit."

The middle-aged man's words made the old man's face look extremely ugly.

Damn, now I'm in a dilemma.

If I don't follow, I will be slowly kicked out of the market.

If I follow, not only will I have no profit, but I will also lose money. A product worth 1,000 US dollars loses 150 US dollars. This is not selling products, this is charity.

"Do you think Huaxia brands will lose money?"

The old man asked again in a low voice, and the middle-aged man thought for a while and looked at the old man.

"According to the information we have learned, their profits after the price reduction should not be too much, but they will not lose money."

The middle-aged man's words made the old man's face look even uglier.

I lose 15%, but Huaxia brands still have profits. How can this price war be played? They can kill you by playing a protracted war.

"Notify others, let's discuss it together!"

The old man sighed.Price war is the simplest and crudest but most effective way in business war.

However, this method may hurt others and yourself if not used properly, and it may also damage the brand image. However, for Chinese brands, there is no such thing as damaging the brand image.

Now Chinese brands are like barefoot people who are not afraid of wearing shoes. In the US market, Chinese brands are just new upstarts. And the main positioning is cost-effectiveness.

What can be hurt about such a brand image? As for the future, we have to wait until we have a firm foothold in the market before we can take it slowly.

The price war started. For Japanese brands, this is really the moment of the final battle. The price has been pulled to this point, and there is no way out.

The price war started, and Japanese brands were stunned.

Not only were they stunned in the market, but they were also stunned in the stock market. The first to bear the brunt was Sony, which was listed on the US stock market. When the US stock market opened, Sony's stock fell directly at the opening.

This situation also made other Japanese home appliance companies frown. Sony has fallen, so their stocks will definitely fall as soon as the Japanese stock market opens.

The most important thing is that if there is no good way to deal with this price war, their stocks will continue to fall.

As a listed company, stock prices are too important. If the market value and stock price cannot be stabilized, no one will be at peace.

A full-scale price war has begun, and this price war is not only in the United States.

In Europe, the Middle East, South America, Australia, Asia, and even Africa, except for the Japanese domestic market, as long as there are markets where Japanese brands and Chinese brands coexist, Chinese brands have started price wars at the same time.

Such a scale of price war has also been reported by global media.

On the one hand, this matter is relatively large and lively.

On the other hand, Xu Huasheng and others have also mobilized a lot of funds and resources. Including Robertson, Rockefeller and other interested forces are also building momentum for this matter, trying to make it more lively, so that they can cut more meat from Japanese companies in the stock market.