Rebirth in 1989: Building a Chinese Technological Empire

"Xuanwu Beidouxing, starting from 16,800 yuan..."

"Xuanwu Xingguang, starting from 36,800 yuan..."

"Xuanwu Feidu, starting from 56,800 yuan..."

"Xuanwu Xingguan, starting from 76,800 yuan..."

"Xuanwu Haishu, starting from 96,800 yuan..."

"Xuanwu Raptor, starting from 216,800 yuan..."

At the press conference, when Zhou Ye announced the price, all the Chinese people watching the live broadcast were stunned. My goodness, is this price true? Can cars really be so cheap?

Xuanwu Beidouxing is only 16,800 yuan. Although this thing is small, it is a real car. It can be driven with a license plate and can run at a maximum speed of 120 kilometers per hour.

Other models are also very cost-effective. Xuanwu Xingguang, a big seven-seater, is only 36,800 yuan. This price is too good.

The price of Fit is more than 50,000 yuan, that of Star Crown is more than 70,000 yuan, that of Sea Beast is more than 90,000 yuan, and that of Raptor is more than 210,000 yuan. This time, the Xuanwu brand has completely knocked down the price.

It is a real price killer, and such a price also makes the profits of these cars no longer soaring. Except for Raptor, the net profit of the other five cars is controlled at around 2,000 yuan.

Although it is much more than the 1,000 yuan profit originally planned by Xu Huasheng, this profit is also very low. You must know that according to this profit, it will take a long time just to recover the R&D cost.

"In addition to the price, our Shanhai Automobile Group has also launched a good financial system, with low-interest installment loans for up to five years..."

After announcing the price, Zhou Ye began to announce various car purchase policies.

Among them, the installment loan policy has attracted many people. For example, a three-year interest-free loan with a minimum down payment of 20%.

If you follow this policy and buy the lowest-equipped Beidouxing, you only need a down payment of 3,360 yuan to drive the car home.

Three years of interest-free installments, only 374 yuan per month is enough.

This installment loan has given some ordinary people hope to buy a car. In the past two years, many people's wages have been raised, and many people's monthly wages are 500-600 yuan.

If you are a couple, you can still consider buying a Beidouxing in installments for more than 1,000 yuan a month.

Price butcher, the real price butcher.

When the people of other car companies who watched the press conference saw this price and this financial policy, their faces were completely black.

Damn, how can this price be played, they can't do this cost price at all. Shanhai Automobile is turning the table.

Now Shanhai Automobile's car prices are higher than its own cost price, and in the Chinese market, the so-called brand effect has not been formed. Even if it is formed, Shanhai Automobile's brand is stronger than them. How can they compete?

The press conference is over, but many Chinese people are hotly discussing tonight's press conference. Many families who have the ability to buy cars are discussing going to the Xuanwu brand store tomorrow to have a look.

On Sunday, early in the morning, many Chinese people came to Shanhai Automobile's direct-sale store.

Shanhai Automobile now has many stores across the country, and sales channels have been laid out in the past two years. Shanhai Automobile adopts a direct-sale model, and the initial direct-sale store investment is huge. So far, there are more than 600 direct-sale stores across the country.

These stores are very large, and each store is an automobile city, planning several brands under Shanhai Automobile, and are fully functional, including sales, after-sales, car beauty, car modification, etc.

The goal of Shanhai Automobile is to have at least one direct-sale store in each county-level unit in the future, and all stores adopt a unified management model with high standards for employees.

Let consumers get the best service, products speak with quality, and sales speak with service. Although this model costs a lot of money in the early stage, it has huge advantages in the later stage.

Besides, Shanhai Automobile is not short of money now. Moreover, the land prices across the country are relatively cheap now. Taking advantage of the cheap land prices, build sales channels first, and occupy an absolute advantage in the competition in the future.

Early in the morning, after the car direct-sale store opened, many people couldn't wait to come to the store.

After seeing the real car, many people were even more excited.

Under the illumination of the lights, these cars are so tempting. And each car is very excellent. Even the cheapest Beidouxing can seat five adults. And the back seats can be folded down. Usually, it can not only sit people, but also be used as a small truck to transport goods.

The most important thing is that it is cheap. The lowest-equipped manual transmission model is only 16,800 yuan. Even if you add the purchase tax, insurance, license plate fees, etc., all the calculations are less than 20,000 yuan, and you can also get a three-year interest-free loan.

For the automobile industry, price is the ultimate killer.This time, the Xuanwu brand really turned the table. Comparing Santana and Xuanwu Xingguan, these two cars are considered direct competitors.

But in comparison, you will find that Xingguan is two streets ahead of Santana.

Xingguan is longer than Santana in length, wider than Santana, longer in wheelbase, and has more rear seat space than Santana.

This is still on the surface, the internal gap is even greater.

In this era of Santana, only the main driver has an airbag, and the others do not. The suspension is still a hard plate suspension, the configuration is also very low, the seats are all cloth seats, and there is no ESP.

Let's take a look at Xingguan again. It comes standard with four airbags, ESP body stability system, artificial leather seats, three-link independent suspension, the engine is more powerful and fuel-efficient than Santana, and the gearbox is better than Santana.

Although both are more than 70,000 yuan, the various configurations are completely crushed. To be frank, these two products are not the product of the same era, and they are one generation behind in technology.

Lively, Xuanwu brand stores across the country are bustling.

There is an endless stream of people looking at cars, asking prices, and test driving. Of course, many people decide to buy after seeing them.

In the past two years, many people have learned to drive. Now in China, the people are spreading the three musts for young people in the future.

Must learn computers, must learn to drive, must learn English.

One by one, if you don’t know computers, don’t have a driver’s license, and don’t know English in the future, you will not be able to keep up with the social trend.

In this case, driver’s licenses have sprung up in China in the past two years. Many Chinese people have learned to drive.

And some people also rumored that learning to drive will become more and more expensive and more and more difficult in the future. Under this situation, more and more people in China have driver’s licenses.

Shanhai Automobile’s store is bustling, and in this bustle, sales are increasing crazily.

The most important thing is that many stores now have no cars in stock, but only display cars. If you want to pick up a car, you must pay a deposit first and wait, and the deposit is paid first.

This situation has made many people who were originally hesitant decide to buy it. Things that are in short supply are good things. Many people are still worried that they will not be able to buy such a cheap car in the future.