Rebirth in 1989: Building a Chinese Technological Empire

In September 1996, in France, an acquisition case attracted the attention of the global media.

Renault, a French automobile group, was founded in 1898 and later nationalized by France. However, Renault's business has been very bad in recent years.

So this year, the French government decided to privatize the Renault Group and gradually release Renault's shares. However, what surprised the French government was that few capitals were willing to buy Renault's shares.

The reason is very simple, that is, Renault has not had a good time in recent years. Or in other words, the days of car companies throughout Europe have not been very good in the past two years.

In recent years, European car brands have continued to decline in the global market. In the North American market, the rapidly rising Chrysler has launched new models crazily and quickly occupied a large market.

Ford and General Motors are not far behind, and they have also reached an agreement with Chrysler and Shanhai Automobile Group, and various shell-changing cars have appeared in the North American market.

These shell-changing cars have changed consumers' perception of American cars. These shell-changing cars are of good quality, low fuel consumption, and beautiful design. Coupled with the advantages of the local market, American cars are now quickly regaining their position in the North American market. Whether it is European or Japanese cars, their market share is shrinking rapidly.

In the European market, the sales of several American car models are also increasing rapidly, and they are deeply loved by consumers.

Not to mention the emerging market of China. Now, whether it is Japanese, American or European cars, they are all beaten by Chinese independent brands. Even Volkswagen, which entered China the earliest, is now preparing to withdraw from the Chinese market.

In Southeast Asia, the Middle East, and other markets, the market share of Chinese car brands is also very large, and the market share of European brands is rapidly decreasing.

In recent years, the automobile industry that Europe is proud of seems to have entered a cold winter. Whether it is Volkswagen, Mercedes-Benz, BMW, Citroen, Peugeot, or Renault, they have all been seriously affected.

Now, the entire European car company is not doing well. Some are laying off employees, some are reducing production, and some are selling off. Against this background, Renault is privatized, and the price is not low. In this case, who is willing to be a sucker?

Originally, Renault ranked behind in France, and could not compete with Citroen and Peugeot. Its sales in the past two years were pitifully low. In addition, European automakers have been in a cold winter in recent years, so almost no capital is willing to take over.

Just when the French government was frowning, a big sucker came, but this big sucker came from China.

Huaxia Shanhai Automobile Group came and was willing to buy Renault's shares, and the price offered was not low. However, Shanhai Automobile Group also had many requirements.

Shanhai Automobile Group required complete independent management of Renault. The French government could only retain 15% of the shares at most, and only had the right to dividends, without any management rights.

Secondly, Renault's R&D center will be moved to China, but Shanhai Automobile Group promised to keep a design center in France.

At the same time, Renault's cars will be produced separately in the future, part in France and part in China.

In a word, this acquisition is different from the acquisition of foreign car companies by Chinese car companies in the original time and space. In the original time and space, after Geely acquired Volvo, it did not fully obtain the management rights of Volvo, which was like being a big enemy.

But now Shanhai Automobile's acquisition of Renault is different. Since Shanhai Automobile has acquired Renault, Renault will be controlled by Shanhai Automobile in the future.

The R&D center will be moved to Huaxia, and part of the production will remain in France to create jobs in France. The other part will be produced in China and exported to all parts of the world in the form of complete vehicle imports.

At the beginning, the French government did not accept such conditions at all. They are used to being foreign masters and are still thinking about making Huaxia capital a big enemy.

However, Shanhai Automobile Group is not in a hurry and has been wasting time, but there are more and more negative news about Renault Group on the Internet.

These news made other capitals more afraid, and some of the capitals that originally offered prices finally withdrew. Buying it may also be a money-losing product, and this business cannot be messed up.

In the end, the French government could only give in little by little.

There is no way. If Renault continues to stay in its hands, it will be worse and worthless. At least Shanhai Automobile Group is willing to acquire Renault, and it really wants to save Renault. It plans to replace Renault with new models and technologies on a large scale after the acquisition, and also promises to build a new factory in France.

This new factory is not only technologically advanced, but Shanhai Automobile will also produce some of Shanhai Automobile's models.

The reason why Shanhai Automobile acquired Renault is to use Renault to enter the European market.

It is difficult for Chinese car companies to pry open the door to the European market. These so-called developed countries and the so-called market economy have more serious trade protection.

There are all kinds of investigations at every turn, and then it is notSaying you are anti-dumping means you are monopolizing or for other reasons. Anyway, you are doing trade protection under the guise of free trade, and you want to be a whore and a saint.

If it were truly open and free, Shanhai Automobile would have swept the European market long ago.

Shanhai Automobile is now the most technologically advanced car company in the world. Although many car companies do not admit it, this is the fact.

Whether it is the engine, gearbox, chassis tuning, or various safety configurations, Shanhai Automobile has done a good job here, and even many functions are not available in other car groups.

In terms of technology, the hardest one is not enough.

Take the gearbox for example. Now the automatic gearbox of Shanhai Automobile Group, the most luxurious model, has an eight-speed gearbox.

And other gearbox companies are still developing six-speed gearboxes.

At the same time, Shanhai Automobile's gearbox is very smooth and of relatively good quality. Just some internal materials require other gearbox companies to pursue for many years.

In recent years, Shanhai Automobile Group has applied for a large number of patents, forming a patent barrier. Many gearbox companies are so angry when they look through the patents.

The same is true for engines and other things.

With Xu Huasheng, Shanhai Automobile Group is at the forefront of relevant patents.

For example, hybrid cars have not yet appeared, but Shanhai Automobile has applied for a large number of hybrid car patents, including mild hybrid, oil hybrid, plug-in hybrid, etc.

When hybrid cars become popular in the future, other car companies will know how powerful these patents are. At that time, they will either spend money to get patent authorization or give up this market, otherwise Shanhai Automobile's legal department will bite you to death.

These patents are very clear and it is easy to fight a lawsuit. Unless all countries do not want patents, whether you are in Europe or the United States, you have to bite your teeth and admit defeat. After all, patents are the rules they have established, unless they are willing to destroy the rules they have established.