Rebirth in Hollywood

Attended with "Drug Network", Steven So Deberg's breakfast is dating, and two producers who have " " Li An and Xu Ligong have lunch together, and there is a "corner" in the evening. Director Redley Skot and Harvey Waynestan drink a cup together, if you are not intensified, you can also find a carnival party.

This sounds a dreamy timetable, just during the awards season, an ordinary day of the Oscar core judges.

Star, food, comfortable environment, pleasant conversation, these just Oscar public relations activities to win the vote, there are ambitions of the ambition, and these investments are meaningful, because they have obtained the giant colleges and judges. The work nomination or even won Oscar, can bring a lot of economic returns.

The film's remapping, the sale of DVD, the re-version, the surrounding trafficking, and even the company's investment in the company, it seems to be a matter of success, this is the 'reputation' effect.

In order to maintain the basic fairness, openness, transparency, Movie Art and Sciences of Oscar, which is not allowed to choose from bribery, which is not allowed to provide gifts to the college, but this is "you have policies, I have Countermeasures',

According to the regulations of the college, the work to participate in Oscar must submit an assessment material to the college, and the "Gladiator" except for the must copy and DVD, including the following objects, four big open books - introduction film parties - - Ryan's letter signed, and a tray specialized from the Netherlands.

These things, basically all swim in the edge of gifts and gifts, undoubtedly add a good impression of judges.

Rally is still conservative. The "drug network" producers simply mailed some judges to the latest Sony player worth $ 149, built-in movie active sound disc, once someone queried, can argue to understand the tools for film-related information, and have not broken the rules.

Whether it is a gift or a gift. Although the single value is not high, thousands of judges are also small spending, plus the media's production funds, the cost of the Oscar seed players 'self-propaganda', actually a huge overhead.

Rui En remembers that there have been statistics in the past, in the award season. The independent film may spend hundreds of thousands of US dollars to conduct public relations, and the average cost of each movie in general large production plants is millions of dollars, and in the case where competition is fierce, the filmmail sometimes also ignites heavy proclaimers.

For example, in order to "the gladiator", Ryan simply smashed the relevant cost of 10 million US dollars.

These are still a relatively normal public relations. In the last few years of Ryan, Oscar almost became political campaign. The public relations were far no longer satisfying only propaganda, but also using the media's remarks, directly destroying the opponent.

Because of the relationship between the career, Rui En is aware of these experiences. The most typical "bombing force" in 2010, at the time, the Meigen, Ellison, using the family, not only attacking the largest competitor "Avatar" on the media, but even write a letter Some college members, seeking the other party to do not vote to "Avatar".

The last thing proved that she was extremely effective at the time, and the "bombing force" won the winner on Oscar.

However, this obvious fire-fighting public relations also brought a series of evil.

Later, she invests in "Hunting Bunden Laden". At the beginning of the award season, the future is very frustrated, first is a member of dozens of core layers, and public statement does not like the film and does not vote for the film, and then even Congress and Central Intelligence Agency are blended. I came in. Not only the statement, not only the film depiction is not true, but will also launch an investigation on "whether there is a leak".

In the end, the film has only been a technical award from the preliminary heat and the awards, and the relevant agencies canceled the film on the second day of the Oscar Awards.

"Oscar is like the battlefield, to make yourself, you have to hit the corner, starting to end up to several months of public relations activities, such as the presidential election, the physical and mentally tired."

This is the feeling of Ryan's best heroine for Nicole, but today, he is not the Ruian. Jenkins, even if Oscar is facing, even if it is Oscar, there is also a hunter from prey. qualifications.

Standing at the highest in Hollywood, look down on Oscar, will understand the importance of public relations, and always use various conditions to make public relations to expect.

In the publicity period of the "Gladiator", Ryan organized three groups of public relations personnel responsible for planning, and the two groups of Jenkinsian shadow were responsible for planning and propaganda, and a group of Golden Sublinary is in Harvey. Under the unified coordination of Waynestan, it is responsible for the Oscar public relations, and finally develops a corresponding strategy in accordance with the character and hobbies of the judges.

During this time, the Oscar nomination is undoubtedly the most critical moment of public relations propaganda, the firepower of Ryan is full, and the media is vigorously shaping "corner glasses", especially Maximos, is tall and humble. Although the number of public appearances is not much, every time, each debut is like the British gentleman's lady, giving a gift to the outside world.

All sociologists and professionals are still distinguishing, let this movie and the protagonist among the symptoms of freedom and responsibility, over time, "Cape Giant" box office number is getting higher and higher, release more than a month It is close to $ 200 million to North American box office scores, which has been open to other competitors.

For awards, Ryne must be prioritized to ensure the best male protagonist nomination, first get an admission ticket you can compete.

"Ryan Jenkins is the most good at interpretation of the complex human emotional world, in the" Capener ", under that heavy, solid armor, still clearly see the soft and sensual hearts of Ryan show The sorrowful eyes, the sand-blooded wounds and the slit, the sand falling away from the heart of each audience. "

"All this in the film, only the real superstars can do it, no wonder the fans always compare the versators of Ryan and Malone? Brande, but different stars, Ryan wise and full of character, others always grab Faced with the reporter's lens to express yourself, but he often does not see it. If you don't follow the fashion, you don't admire vanity, the role of the interpretation is rough, is strong, deep, cold, sometimes easy, chic, self ... "

In the 2001 "Famous Square", the opening of the "Gardener" can be seen everywhere, and Ryan's acting is the focus they advocated.

Of course, Ryan's performance has been able to afford these praises.

The film's media public relations are not only a process of mounting the newspaper, but a huge operational action. After years of running, Ryan's team has rich experience, the plan is not easy to make .

In order to ensure success, Harvey Waynestein even spent a lot of money, directly hired the deputy manager of the small Bush Campaign team to help.

In addition to the relevant DVD review materials that mail the judges, Ryan has suppressed 160,000 "Gladiars" DVD, which was sent to members of the Film Academy, so that the voices of the movie continued to climb.

All of this, Ryan only wants to ensure that the award may be infinite, although the age is unveiled, but he doesn't want to wait, the main energy of the next two years, it is necessary to put it on Disney's body, it is impossible Performance continues to invest so much time like these years.

This is not accurate, because he is going to play a good show, the most important viewer is Disney. If Nicole, the heroine can be full, the effect is absolutely horrible.

Therefore, Ryan's public relations means almost the limit.

In the nearby mall billboard, it was taken by the Jenkinsian shadow, the surrounding restaurants, the wallpaper allocated to the "Capener" poster to ensure that the members of the college, even the rice Maximo surrounded.

From beginning to end, Ryan has always strictly holds the blurred bottom line, as long as it is not too fire, with his current status, the college will not easily attack the speech.

It is not a secret for the public relations behind Oscar, and it is not a secret for the whole American media or even some public.

In some ways, the Oscar PR is the same as the political campaign, and the representative is the will of the election, and it is the spirit of winning.

Although it may be deviated during the application, the lack of public relations indicates that even the most basic competitive gestures are not, this is regarded as a non-qualified competitor.

Ryan also seized the last chance before the announcement, held a grand party several times in the Jenkins Manor, and several pieces have continued until the early morning.

Every public relations master have their own public relations experience, but all the winners have a certain characteristic - the use of their strengths and rights is not enough, and they are played in the rules!

Of course, the quality of the movie is the foundation of this, this is unquestionable.

Perhaps in the eyes of some real movie art workers, use human vision to judge the great art, not too oriental, but people are social animals, this society is composed of another small circle, no matter Which circle is within, it is necessary to abide by the rules of this circle to some extent.

The work that can be done in advance, Ryan is almost extremely extremely, and when luck is, it has become a factor that cannot be ignored.

Perhaps it is the reason for the new change in the new century. The School of Film Arts and Sciences postponed this Oscar nominating public time in February, and before the nomination, Ryan first appeared in the Golden Game Awards.