Rebirth in Hollywood

"Harry Potter and Magic Stone" triggered collective business effects involving publications, movies, games, tourism, diet, clothing, toys, and crafts and jewelry.

In the publishing industry, in addition to the huge number of sales volume, the success of the movie made more publishers for the side, and even some people found Ryan, I want him to reappear, throw away the pen, and Ryan Then, the "hunger game" cooperated with Susan Collins to them.

As for anyone who can get the right, it is necessary to see sincerity.

In addition, for the lifelike strange animals and plants and Queci competitions produced in the movie, as well as things of other magical worlds, the "shaped body" publishing house in the year has reached a new agreement with Ryan, and will publish a series of Compared with the book, it will benefit from the market again.

At the same time, due to the sales of the movie and the hot sale of books, the comics is also eyeing this market, and the black horse comics take the price of the "Harry Potter" series in the next ten years of North American comics adapted. right.

However, the most surprised Ryan is that Japanese comics agency directly found North America, I want to get comics in Japan, but they are not hesitant.

This has nothing to do with the deep-rooted disgusted concept of the past, because the other party wants to adapt the comics H version.

Think about it, if Grandfen has what happened in cartoons, that is simply ...

This kind of self-smuggling is absolutely will never do it.

In terms of the game, EA is the famous American Art Electric Company. When the film is scheduled, it has been honored with the exclusive game of "Harry Potter and Magic Stone", and the film is released. Introduced the computer and the handset version of the game, which is favored by many young people's game enthusiasts, and the data they published. Sales are considerable.

The tourism industry has, the Disney near the water building has got the relevant authorization of Ryan.

They will build a magical world with 'Harry Pott' series as version in all Disneyland, because the subsequent movies have not launched, the construction will temporarily be mainly based on the design of the Hogworth, for Six-year-old consumer group. Set a facility such as shops, specialty restaurants, and interactive attractions.

And Disney has set a three-year time for the entire program. In addition to the second Hogworth, there will be no increase in the prohibition of forests and Hogmador Town.

After completing, visitors can not only experience movie plots related to the Quiiti competition, but also buy their favorite wands and rows, and even visit Dumbledo's office.

of course. The most attractive definitely is the strength of Disneyland, the movie people's big parade and the play project. There are three categories that are planning, respectively, 'Dragon Challenge' 'Eagle Horse, the flying of the beast' and 'Harry Potter Taboo '.

Disney from the management to ordinary staff, there is an incomparable confidence in this project with a huge public, and it is planned to be announced. Just attracted numerous sounds.

In terms of diet, in addition to companies such as Hamburg and Coca-Cola, companies have been authorized to have relevant authorizations, in New York, London and Los Angeles and other large cities, "Harry Potter Theme Cafe" and "Harry Potter Theme Restaurant" Open the door.

Successfully passed through the nine-quarters of three stops, turning into the diagonal lane, entered the original map of Harry Potter movie and the surrounding surrounding store, in this unique environment, with a relaxed Mood and laughing smile. Be a few pranks who have no harmful elegance, and the food that Harry Potter carefully prepared the magic brought by the magic, deeply embedded in the heart of the inner, in this way for carefree.

Such shopfronts have been consistently sought after, those foods that are unlimited approaching movies have become the first choice for many minors dining.

Once the cultural industry has formed social phenomena, not only there is no country. It will also exceed the industry boundaries.

"Harry Potter series of clothing, with personal style and wise adventure as soul, with storyline and magical pets for material, using Ryan created unique background. Advocate the perfect combination of fashion life and cultural art."

This is the designs of the Disney Store, which is made for the new listing Harry Potter children's wear. These costumes are simply a metrics in the first three weeks. So many 'small wizards' out of the lane, it is enough to explain this.

In terms of a considerable share of a lot of toys, in addition to the dupid company of Disney, the world's three toy manufacturers Mei Thai, Lego and Human Treasure have tens of millions of dollars in the price, got Harry Potter specific toys and Franchise rights of related stationery.

For example, Mei Thai, you can batch Hermione and other characters ...

Babao's market director Allen, Linde, in an interview with reporters, once mentioned that "brand assets like Harry Potter will have timely, because it attracts more than children, including adults, Rui Well, a toy brand that can be used with Barbie, like this kind of product life cycle, from the current market's response, whether it is Harry Potter fan, or Ryan's supporters, collections all Products related to Harry Potter became a matter of course. "

In fact, after the movie is released, a thousands of more than a thousand toys and stationery appeared, like a wand, Harry Potter kaleidoscope, a pencil box, a flying broom, etc., which corresponds to the considerable sales.

Of course, those delicate accessories are also favored by young people.

The owl pendant on the market, the badge of each college, Hogworth Magic School, Harry Potter's sleeping pillow, etc., all created a high market efficiency.

There is also the copyright of Dishin's internal digestion and the DVD and video records. These two aspects of the individual directly enjoy 30% profit.

Ryan made a huge industrial chain through the Times of Ward Disney and participated in the film investment, and said that it is not exaggerated. Even if he is not a clear, through the Harry Potter series, Can quickly enter the Forbes Rich list.

The North American box office of "Harry Potter and Magic Stone" is moving towards $ 300. The British box office has further entered 30 million pounds, while the benefits of surrounding products, foot foot is several times more than the movie box office itself. .

After three weeks of movies, there was a general statistical data that had been staring at this industrial chain - only in the United Kingdom and the United States, the total income of "Harry Potter and Magic Stone" has been close to twenty. One hundred million U.S. dollars!

As one of the most influential newspapers in financial and economic, "Wall Street Journal" has launched a detailed analysis.

"Harry Potter's success is inseparable from the success of the brand. It is well known that with the reputation of Ryan spread throughout the world, the" Harry Potter "series of books with enough quality assurance form a book best-selling brand, and With Ryan as a brand of support, I have received the recognition of mainstream society, with unclean supporters, even have been highly recommended by the National Teachers and Parent Federation. "

"Since this, it has once again expanded its derivative brand, and Ryan has given the image right of books to books. He is the most valuable link. On the basis of imagination, he guarantees a series of personalities and magical themes. Daddy, use his mind to praise the mind, create a super brand that is full of justice, kind, brave, and abroad, the ability of Harry Potter himself. "

"This special brand, on the one hand, the image of the entire series is more deeply rooted, on the other hand, allows consumers to find the hors and expression of the soul emotions, complete the more perfect self-experience, and also make relevant derivatives Get consumers' identity and trust. "

"This is conducive to cultivating a large number of loyal supporters, which may have a lifelong impact on them, even to generation generation generation, and Harry Potter is born for more than ten years."

"This has also made Ryan surrounded the brand image established for many years, successfully created a full range, three-dimensional derivatives series, thoroughly determined Harry Potter's position in the market."

In fact, although Rurat is dominated the project, it also grasps the overall plan, but detailed work is made and implemented by professionals, and the Times Warner and Walt Disney have rich successful experience in the whole industry chain operation.

In terms of industry chain, although this Harry Potter is born in his hands, success and publicity is unparalleled, but the quality of the series of books has enough guarantees, and has won extensive Support, which has also laid a good foundation for the development of other copyrights.

Ruien thought of this day, it was not a book, but included a huge industrial chain in the movie.

This industrial chain is universal imagination.

The banking industry wants to authorize to make young people like Harry Potter credit card ...

The insurance industry wants to authorize, when selling children's insurance, the instructions with Harry Potter's tags can also ask customers.

Even the pet market, suddenly there were many owls, they also became the most popular animals in North America ...

Soon, the Harry Potter series products on the market exceeded 10,000.

This cross-border commodity boom has naturally aroused countless experts, and many people have written a text. "If the subsequent movie quality guarantees, in the next ten and twenty years, the products related to Harry Potter can Drive 200 billion US dollars in economic benefits. "

Some people think that when the film is ended, Ryne himself can get the $ 10 billion in divided income.

"Ruien sells is not goods, but dreams and ideas."

This is a report from the headlines of the New York Times, "We can call Zamen effect!"