Rebirth in Hollywood

The bright light in the morning passed through the curtains into the bedroom. Ryan woke up from sleep, and the habitual touch was around. She only touched the furdings of the fake. She was lying below last night. The mandish body disappeared. There is no trace of no trace, from the cold temperature, Charlitz seems to leave for a while. ++++

Shake your head, Ryan completely resumed the awake, when sitting, it would be a bit of backache, last night is too long, Charliz seems to enter the most demanded age, this is wild Love is sent, and the more you have become more up in the past year.

Wearing the neat code on the clothes on the bedside table, Ryan walked into the bathroom, when picking up the toothbrush, only through the mirror, there is a bright red lip on the forehead, do not have to distinguish it, he also knows that South African beauty Dramatics when drilling.

Charliz took his Boeing aircraft to Switzerland early in the morning, prepared to participate in a recent international foot-in-one activity on the World Cup, and she is an important representative and image spokesperson in South Africa.

Although the US nationality has been joined a few years ago, the default double nationality, Charliz's cause of the motherland still has great enthusiasm, the South African World Cup Organizing Committee invites the activities of her, as long as the time is allowed, never resolve .

Besides, this is also a good way to promote yourself and its brands.

Football fans can be said to be one of the world's largest groups.

Originally, South Africa has been in Charliz, and he wants to invite him to participate in several propaganda activities, but he is rejected by Ryan. He is too lazy to blend from the things of the furniture, not to mention the affairs of others.

When I got the football, Manchester United lost the Premier League championship last season, Ferguson took the powerful competitor, and the utilitarian football thoughts and bus tactics did not worry.

This is not good. There is a competition will have development. When last year, Alex Ferguson once considered retirement, and now I have a strong competitor. I will have to win a winning Scottish old man, I will continue to do it like a past life.

Is it waiting for the old man to retire, sell Manda?

When eating breakfast, Ryan is still thinking about football, and the right is relaxed.

In accordance with the development trend of the past, Manchester United sold more than one billion pounds is not difficult. However, he does not lack this money, perhaps retirement, can you focus on playing football?

Football, that is all afterwards, Ryan rushed to Burboo's Disney Headquarters after breakfast, and participated in a meeting in the morning.

This is the conference of Ryne and CEO Robert? Eig, mainly to bring Disney management, especially the thinking of the promotional marketing department, gradually approaching the Internet.

of course. This transformation takes time and a process, countless historical experience proves that too urgently turning, will only turn around.

And the Walt Disney Group of the past is behind Robert. From the marketing method to product issuance, the transformation of product issuance is successful. Ryan did it in advance, after all, the era of Internet marketing, yet not fully arrived. Disney has enough preparation time.

In fact, from Ryan into Disney, Disney's film and surrounding products have increased investment in Internet marketing. Undo the cost of ninety-five percent of the previous use of public relations comments, turned to the Internet aspects with other increased investments.

Subsequently, a series of films also proved that this is an effective propaganda method, and other major film companies are also increasing the spending of Internet marketing, and this part of the fees, quite except for the payment to traditional film comments. Dividend.

In other words, Ryan played a role in active leaders in this new old alternating transition, and no wonder the works of those old film reviews in these years, after all, he moved their cake.

Unfortunately, they are only destined to be abandoned by the times, whether it is a good way to Ryan or the current situation.

The meeting was hosted by CEO Robert, with a typical Western company conference style, concise, brilliant, and straightforward.

Robert? Eig's words are not much, in addition to mentioning the huge role played in Disney's entire marketing in the past year, focusing on the results of the last fiscal year.

Last year, the entire Walt Disney Group has reached $ 45 billion, and the fore preoperative profit is $ 9.6 billion, net profit reached a 6.2 billion US dollary of a record high.

These numbers have a great progress than the previous fiscal year, with the gross coincidence with the amazing comics, the Jenkkinsian shadow and the Pickers studio, and the entire Disney Group has entered the expressway.

To know that the last fiscal year of Michael, Disney's net profit has become a loss from the previous year! .

After a short introduction to the development and planning of several important sectors, Ryan used the brief speech to remind everyone's Internet to the development of the group company.

"The Internet is not only a tool or a technological advancement in the industrial era, but it should be considered an independent era, and the biggest subversion is also the subversion of the industrial era of the Internet!"

Perhaps the current Internet only has a certain impact on the traditional industry, but Ryan, who has experienced the past, knows what kind of era in the future, he has told the next table with the instructions, attracting everyone's attention After the power, continue, "Review history, when all new old age alternates, the old age is all frank."

"In fact, our true competitors are not Times Warner, not Vi Akang, nor a news group and Conspatt."

These Disney's executives laughed, and it seems to guess the words below Ryan, and the words below Ryan also think too much about what they think. "Our real opponent is the whole era! It belongs to the Internet."

"In the past three years, we have increased the expenses in Internet marketing." Ryan's voice is not big, but it is clear to everyone's ear, "" Hunger Games "" Caribbean Pirate 2 "this year, etc. The marketing costs in the movie project and the Internet have exceeded the full amount of one-third, and the sales of film and related derivatives also proved that our investment is worth it. "

"So!" Ruian has strengthened the tone, "the film industry will become the first traditional industry subverted by the Internet, and it will follow some of the Internet, and for traditional film and television companies, the opponent is not just more than just Other large companies, small teams are not a video website, online ticketing website, not an advanced management and industrialization system. In fact, the opponent is the whole era! "

In recent years, there have been more and more network companies in recent years. It also has a huge network layout of Disney management, which is clearly more subject to the subject.

The failure of several movies that mainly rely on traditional marketing methods, in fact, it has already sounded a alarm to Hollywood's manufacturer and publishers, although the Internet is more and more attention, but there are quite Hollywood management Thinking is also arguing in the past "feelings", it is not realized that this is actually a quiet arrival of a revolution.

After a few years, those traditional large pieces that do not have the Internet genes have a road to walk, let the traditional film and television company who have changed in the times in time.

There are three levels of destructive innovation in the Internet age. The lowest level is the subversion of products to the product; then the further layer is the subversion of the category, or the subversion of the industry; the maximum subversion is the subversion of the times.

In terms of product, the traditional film of Hollywood has bifpecized goodbye to the era of rough growth, more and more losses; in terms of industry competition, it will face BAT, video websites, online ticketing website internet industry cross-border competition. In fact, these are not the most terrible, the most terrible subverting from the traditional era of their own, the new Internet era has come.

In the future, don't say that the entire traditional industry is subversited by a subversive, even in the Internet industry, traditional Internet companies are gradually submerged.

This can be said to be a destructive innovation. It will always think it is a breakthrough new technology, and it is exactly the contrary, the destructive innovation is not a breakthrough technology, and the features appeared at the beginning are the original performance. Indicators are often more convenient, simpler, cheaper.

The most typical, is there is a network pre-sale mechanism, "Hungry Game" created a pre-sale record in the history of North America, which is more than 10 million US dollars in the crazy pre-sale, more than half of the network Booking!

The Internet is not only from the channel to the movie industry, even the content, will gradually subvert the backward traditional content production, not adapting to the traditional type of large-scale market share in the Internet era. It is necessary to shrink sharply.

For Disney, founded for nearly eight decades, the big wind big waves have experienced too much. The entire group has spent another crisis with wisdom and experience, but now this era is really different.

Because Walt Disney's most important competitor is not a personal or group, but a whole era.

In this era, the past experience wisdom and resource advantages suddenly used, because many of the time destructive innovation rules are especially the opposite of the original market rules.

This is also the cause of Ryen to emphasize the importance of the Internet in the Disney high-level meeting, and the entire group must make a steady and appropriate transformation, otherwise it will inevitably be eliminated.

He still remembers the name of Nokia - we didn't do something wrong, but I don't know why, we lost!