Rebirth in Hollywood

Calculated, this is the second visit to the Chairman of Disney Board of Directors. Country, although this is the capital, rather than the Shanghai in the south, but only a year, such The frequency is relatively high in several major business groups in North America. ----

Over time, China. The country as the world's first market has no legacy. In recent years, North America, such as Goldman Sachs, General Sachs, and the high-level personnel, the same frequent, in this country.

Ryan and Walt Disney Group have significant interests here.

Even at last year, Walt Disney's Far East Branch Headquarters and the Greater China Headquarters, all moved from Hong Kong to Shanghai.

What is the potential in this market, Ryan is not bad, and it is not too much.

As long as there is enough interest, don't say it once a year, it is a month to run once, and he and Disney's high level will not mind.

This is a formal business visit. After Ryan arrived in the capital international airport, he received the enthusiasm of the business sector here. After a series of official procedures, he saw the past, I saw it in the TV. Four.

In the case of this side of the official media, the two sides held a warm talk talk in a mutually passionate, friendly and peaceful atmosphere, and imagine the future of cooperation, and reached a lot of consensus. This is a successful, successful and win-win. business meeting.

In other words, like political meetings, this business talk about media, most of them say, have some sets of talks and nonsense.

There have been so many experiences these years, and Ryan is not a simple blood youth. He is very clear, if there is no interest as a link, the so-called friendly cooperation between the two parties is just the mirror, the water is in the moon.

As the actual controller of Disney. Ryan is more like a mascot. When he grasped his best, he showed the Walt Disney Group to the middle and enthusiasm of the country, even if these definitely confused, it couldn't confuse the stakeholders, but as long as ordinary consumption Will you buy it.

But in private, he brought the business team, with this unapproved business negotiation. It can be not very polite, and several people refer to the other party to protect copyright unfavorable and even the piracy, making the Disney Group and the China. Produces lost losses that cannot be compensated.

Even a series of mid-a-Disney copyright is listed.

Although Ryan understands that these may not bring a fundamental change, some things are always better than anything, and the cooperation between the two sides is based on a win-win situation. Disney is indeed coming from this side. But don't mind in the back of your enthusiasm. Shows a strong part of the media group in the world.

Besides, in the past years, there are no more people who have dirty and dirty water on both sides of the ocean, but Ruien enters the master of Disney, which is strictly constrained by the company, including the ABC TV, basically no longer appears again. The remarks here, they want to be very clear about the leadersides, with a need for a friendly Super Media Group in China.

In fact, it is white. The two parties cooperate mutually mutually beneficial, this is the foundation of everything.

There is no forever enemies in this world. There is no friends forever, only the endless benefits.

Perhaps this sentence is inappropriate to describe the relationship between people and people, but it is a guidelines for the cooperation between interest groups and interest groups.

Therefore, in addition to the official occasions, Ryan did not mind in the face of the Chinese media Daxiu, Disney Group, also prepared for him, for example, specializing in "Disney and Zhong. Country" Documentary, and broadcast on this national TV station.

With the limited number of documentaries with this length, Ryan also accepted the interview with this TV station, combined with the screen of the documentary, and he personally made a commentary to Disney and China, according to his statement, China. Country is definitely Disney In addition to the partners of North America, the most reliance and trusting partners, the deepes between the two parties, and even downgrace to the 1930s.

"Since 1930, Disney has a close relationship with the country."

Under the surroundings of many cameras, Ryan uses a near-standard Mandarin to talk about Disney and Zhong. The world's friendly relationship is', "February 8, 1938, Disney's first animation, also The first colorful animated long film in the history of American movie "Snow White and Seven Dwarfs" have premiered in Shanghai, which is the first place in Asia to reflect Disney cartoon. "

"Is this true?" I asked with the female host sitting on the opposite.

"These are all in the history of the Disney record in the history of the company." Ruien said the truth, and then as long as the book can find it, "Shanghai's premiere is only a few months later than North America, even in the forties years, It is now a US captain of Disney, and his first movie is in the middle. The country is missing. "

"At that time, it should not be called" American Captain "?" The female host revealed a curious expression.

"I can't remember how to translate at the time." Ruien said with a smile, "In short, it is similar to the name" invincible big probe "."

The two sides pulled a few words, the topic returned to the right track.

"Live Disney, I want to think about the Chinese audience first is the rice mouse and Donald Duck." Ryan referred to two classic animation characters on the back big screen, "1986, Disney and China. CCTV officially signed an agreement, rice The mouse and Donald Dow have entered China's TV screen. Subsequently, Disney's animated products have also entered China's store. "

This occasion, Ryan naturally does not straighten the version, "I don't know if you still remember, there was a program called" Little Shenlong Club "in the middle of the 1990s. Many TV stations played in the country. It is Disney. Programs made by ABC TV. "

"I didn't know how to do it." The female host made fun, "I also have seen a lot of Disney's programs."

"But ..." She said again, "When Disney, I have to say" Lion King ", I remember that this animated script and the main role model are from you? You still have time Singba with tone, sing theme song? "

"Yes." Ruien nodded, "" The Lion King "has entered the middle. The Cinema of the country is in 1995. When two years ago, the" Lion King ", the" Lion King ", the world tour, and once in north Performance. "

"I remember this, I also went to see it at the scene." The female host is a smart person.

"From 1996, Disney was in China. The country has established a formal branch." Ryan continued to close Disney and China. "Later, we have established it in Hong Kong. The first one Disneyland, last year, I signed an agreement with Shanghai. The second Disneyland is about to start, in addition to this, we also hired Mr. Zhang Zizhong as the general manager of Disney in Greater China. "

Under the past, Disney knows that it is only in the rack, on the shelf, movie screens, TV programs, may not be entirely the market value close to 80 billion US dollars, in fact, this company is like Most Chinese audiences are much bigger.

In addition to the documentary of "Disney and China", "Disney and China" recorded, after the show, he also signed a cooperation agreement on behalf of Disney and China, several channels headed by the movie channel, got Disney Many movies or cartoons. Play authorization, although Disney only charges a symbolic copyright fee, it is a means of promotion, and the other party is in this era, or the well-deserved boss in the media industry.

There is no market without publicity, and Ryan is very clear.

Also, Disney's Disney Natural Channel will cooperate with their documentary department, jointly produce two documentaries, which are introduced to some wild animals and natural landscapes living in China. In the middle. Country, and introduction. The "middle of the tongue on the tip of the tongue".

The latter is of course Ryan's idea, but this is this. Part of the country is part of a series of cooperative plans.

In the next ten years, China will inevitably become the world's largest economy, this huge market, is equally important for Disney's industrial layout.

In fact, in the past few years, Disney is in addition to the film industry, in the middle. There are many protocols signed by the country in the country, and many agreements signed in this line are the results of previous long-term negotiations.

These mostly focused on booming consumer goods business, Disney is spread all over the brand authorized. All the living categories of national consumers may need.

The stationery and clothing with the pattern of rice mice and BAS lights appear in many stores in many stores, from authorized Lianzhong Stationery, Miqi and Princess Series student supplies, to Disney Far East Development limited in Shanghai The company, from Disney and 'CT' Natural treasure in China. The country launched children's candy to Shanghai theme park is about to start, and this time with national TV stations ...

Disney is perfecting our industry layout in China with a fast and stable way.

Among them, Shanghai Disneyland Project is crucial, the theme park means the hotel, shopping district, means DVD, games, derivatives, and more, this is a bigger window for Disney, and even a " shortcut".

In addition, Disney will have a few first-tier cities in the north, try to sell the model of direct stores, and cooperate with KFC, McDonald's and medium-sized department stores to sell their own goods, Disneyland is also a large number of toys such as Little Bear. And China. Cooperate to develop new product lines and put these costs relatively low products into these channels.