Rebirth in Hollywood

After the trip of the Film Academy, Ryan took the plane south and embarked on the trip to Shanghai. - {2} {3} {w} {x}

Before leaving, he and Chen Jiazhao talked about it. Over time, the difference between the two parties is more obvious. It is also difficult to return to the era of the students, compared with the Tarrense of a horror film in Jenkinsia. Bossman et al., Chen Jiazhen's development is naturally not smooth, Ryan finally left a sentence 'Disney's door to open it at any time.

After all, everyone has their own goals and the way to achieve goals.

Perhaps, Chen Jiazhen once had ideals for revitalizing China, but they thought and did huge differences.

This is a world of Western culture and values, and if there is no breakthrough in cultural background, how can China's movie may really go to the world?

Sitting on the plane, Rui En can't help but remember the last question in the auditorium, and those who have not completely faded from the innocent students, asking why Hollywood movie is getting more and more social responsibility, but they are pulled back by him. s answer.

Although the film has never impacts the impact of the political social environment, it is like the "Transformers" or "American Captain", which actually transmits the American main melody, but gives the movie too much responsibility and educational significance, will only force People are far from this substantially entertainment consumer product.

Besides, Hollywood gives some big production to the main melody, is they really senseless? It's just to meet the needs of the market. They know what the audience wants to see, even if it is really promoting, such as "Algo", it will hide behind the entertainment facing the audience.

As for the social responsibility of Hollywood movies, it is more eager to say - nonsense!

Hollywood producer never considers what social responsibility and educational significance, including these companies, including him and Disney, only considering business benefits, counting what advanced social and family concepts relying on movies, it is incompatible and stupid. Thing.

The more pure entertainment is often attracting the audience. Let the movie carry too much from the entertainment category, will only crush the audience and even the movie itself.

After arriving in Shanghai, Ryan participated in a series of formulated activities, which were naturally designed by Disneyland. This Walt Disney Group is crucial to the window of the mainland in mainland. It will be directly related to Disney China's strategic layout.

Then, the reception banquet, Shanghai Municipal, Shanghai City, Shanghai City Business Union, etc., this is a very normal business. This is also a society full of communication interactions. Ryan will not reject these activities. He is accompanied by the Disney Far East Branch and the head of the Great China, and participated in several formal entertainment.

During the period, countless people expressed their intentions with Disney, but these specific work, Disney Headquarters had given it to the Disney Far East Branch.

For example, brand and role image authorization, such as Disney dolls, etc., the production of many derivatives of Disney is middle. If there is a miles to go to the California Disney Adventure Park or Florida Disney World, I bought some merchants such as commemorative dolls, and it is likely to have the situation of export transfer.

OEM production, commodity works, etc. are effective measures to reduce costs to improve profits. Disney will of course use.

In addition, Ryan signed a cooperation agreement on behalf of Disney and Oriental Entertainment Media Group, Disney China Branch and the SMG film of the other party, will be under the technical support of Disney Animation. Open the production and distribution of two animation episodes, but also involve TV play, but also if the market reflects good plans to derived large movies and surrounding commodities.

The initial idea of ​​the two episodes is also from Ryan. They are a few sheep and wolves and two stinky dog ​​bearings.

Such an animation does not conform to Disney's brand strategy and image, so Disney will only be the behind-the-scenes manipulator, and the SMG is the object being pushed to the front desk.

During the period, Ryan also accepted the interview with Shanghai media. This time, this is a professional movie journal "watching movie". They are undoubtedly a group of people who like movies in China. Therefore, Ryan is in the interview process, strong recommendation Disney It is about to be launched and determined to introduce the film from China.

For example, "Iron Man" "Caribbean Pirate 3" "Automobile Trust" and "Transformers" and so on.

The interview has nothing to have a strange place, nothing more than repetitions in the past few days, as a mascot of Disney, Ruian must bring close the relationship between the entire group company and China, although Disney has a certain influence in China, but establishes Good brand image requires a lot of work.

The other party is a professional film magazine, and the question is more targeted, which is mentioned that some of the Chinese and American film companies have been mentioned.

Interviewed in the Bund of Ruien, sat on the small table in front of the floor, and the female reporter opposite the opposite, "Mr. Jenkins, many people know that you are the Chairman of Disney Group, but ignore another identity, You are also the Chief Creators of Disney Group, but in the Chinese film industry, there is no such position. As a chief creative, what is your main job? "

"I am in Disney Company, in cooperation with the film production team, including director, producer, screenwriter, story director, art guide, etc., help them best make movies. What movie is determined by me, although sometimes I will make a lot of ideas, and others turn these ideas into movies, but I will not tell others what to do, my job is to maintain the creative partnership between the movie master team, this is very important. "

At the end of the coffee cup, Rwan did a hand gesture to the female reporter opposite, and then let the female reporter asked curiously, "Can you tell me?"

"Make a good movie, take a long time, must have patience, we have a movie to prepare for the last period of time, and more time."

Ryan gently dotted the table. "During this time, the movie director and producer sometimes will be too deep, and one of my tasks is to help them keep awake, helping them to solve the problem, sometimes they It's too deep, I want to change the movie, I will stop them in time, telling them that it is very good. "

In particular, those commercial production, directors under huge pressure, often fall into self-tangled, not everyone is James Cameron, not every director has a big heart, they will suspect Your own work, and frequent modifying works, which will increase the possibility of fails.

Dusi produced the big business card, after completing the first edition editor, Ryan will participate in the trial, if the film reaches his request, he will stop anyone to make unnecessary changes.

"I am also a screenwriter and producer. It is a person who likes to tell the story. This can also let me observe from a better angle." Ruian continued, "I will not blindly ordered others to do things, just want Try to help each team make excellent movies. "

"In Disney, whether it is a Picture Stone Ying Industry, a lot of creativity is from different teams. I hope to grasp these ideas by themselves, because I believe that the movie that integrates my emotional soul is the best movie."

I have drank a coffee, Ryan exposed a touch of smile, "integrating his affection, friendship, travel experience, this is very important, I also insist on demanding a large-scale study for each movie production team Work, consultants, business trips, visit, so that every movie is more real, no matter what theme. "

"So ..." The female reporter asked in a timely man, "Is this a very unique position?"

"Yes, my position is very unique, it is growing from the Walt Disney's soil." Ryan took a few seconds, "The last person sitting in this position is Walt? Disney himself, That is, the founder of Disney Group. "

"In the words of the popular point, I am only cheerleaders, and people who share creativity and tell stories, and they are coordinating experts." Rely on single sofa, Ryan uses gestures to cooperate with language, "I will give all The film main team encourages, and also tells the truth, the foundation of the team cooperation is the truth, share the idea. Disney all people dare to speak freely, no matter whether these opinions are used, because the worst thing in the movie is to tell others on the mouth Very good, but I feel that it is not good at all. "

"I believe that Disney's work will make this world better!"

This is the last sentence of interviewing Zhong Ruien, this interview is also the last event of his Chinese itinerary.

The next day, he left China by plane, but before leaving, he received several good news.

Under the Sundi Business Negotiation team, China will make a penalty for some evidence of some evidence listed by Disney. Although the punishment is more symbolic, it is also a kind of progress. It is also a bit for copyright maintenance. Active role, after all, in the market on the ocean, there is still a long way to go in this regard.

Besides, Disney is finally a US businesses, and it is impossible to avoid the review.

Ryen believes that if this is not a series of cooperative programs with many Chinese companies, these symbolic penalties will not appear.

The geographical protection is too normal, and the two sides of the Pacific are uncommon.