Rebirth in Hollywood

Perhaps to Hollywood, lighting entertainment animation companies are relatively unfamiliar, the only familiar is the founder Chris Merler Delie, the founder of the blue sky studio, but this company can be acquired by the global video, there must be its value .

Ryan is still familiar with this company, mainly from the past, because this is the filmmaker of global animation "Despicable I".

Unfortunately, as many years ago, "Despicable I" was the same as "Kung Fu Panda", and he was reselected by Ruian to Dream Factory animation studio. Although not like "Kung Fu Panda", it has also entered the production tail. segment.

This summer file, Walt Disney has a "Kung Fu Panda", which is a "Kung Fu Panda", which belongs to the Dishi Animation Department and Dream Plant Animation Studio, and in June, this traditional animation is the first The landing of the North American big screen is "Magic Hair".

Like the traditional Disney cartoon, based on the famous story of the world, "the" Lettuce Girl "in Green Tale, but the difference is that in the basis of maintaining singing and dancing, cheerful and sweet The princess of the female protagonist in the movie is characterized by the character of the sky.

Just like Ryan said in China, the past Disney animation is the largest characteristic or behind the times, there is always a female role waiting for a man to save her, and this cartoon, Lepee princess Still living in the tower, but it is full of yearning for the world, and has taken out to take the initiative to drive the male protagonist to take her with her.

The times changed, with female audience and teenagers for Disney animation movies, must also change, if the "four eyes" solves the technical problems of Disney animation, the "Magic" The direction of the future of Disney animation.

Since 2002, Ryan and John Raisite are driving the Creators of Disney Animation to transform thinking, "Four Eye Chicken" is a technical experimental work. After four years of "Magic Hair", although there are still many defects, it is a successful experiment on creativity and theme adaptation.

The "Magic Hair" was a $ 65.78 million in North America in the first week. This is a normal and qualified first week, and the film is nearly $ 105 million in the film. It is also enough to make Disney animation Tone.

At the same time, the media also gave a high degree of evaluation of this movie.

"The" Devil's Qiyuan "is after the" Lion King ", the best animation of Disney animation, and the Disney animation of Sinking for more than a decade is re-bloom."

"Although the results of the film are known, the film is interspersed with modern stylish feelings."

"Yes. The film is Disney's consistent style, but has a new interpretation for female characters, making long-haired princess benefits credible, sincerity and beauty with the story of the story."

"After years of indulgence, under Ruian? Jenkins and John La Teste, Disney animation finally ushered in the moment of reunion."

The world animation hegemony gradually returned to the right track, and as several heads of the Disney animation department accepted the media interview, the reform of Ryjun tried to promote the media and was well known by the public. Even the small newspaper also used the 'Ryan Jenkins to save the Disney animation' exaggerated title.

Compared with the Dishi animation, "Four Eye Chicken", "Magic Hair" has achieved great success in the commercial, but it also enlisted many people's criticism.

Among them, there are many man-drawn animations in the Disney animation department, they think that now Disney will only desperately catering the audience and market. It lost its own traditional style.

Perhaps these words are not wrong, "The Devils" From the essence, they have departed from the standard prince and the princess Disney animation, but don't forget. The traditional Disney animation has not yet matched to death. If you don't make a reform, how many people remember the Disney animation of Sinking for a long time?

Moreover. Disney is not an artistic research department, but the standard business group, the cause of traditional Disney animation, but it is impossible to cater to the taste of the market at that time.

If you only know the tradition, don't know the work, don't know how to keep pace with the times, I am afraid the whole world still stays in the medieval.

Wait until late June, "Magic Hair" in the North American market, the "Kung Fu Panda" was grandly debuted.

Just join Disney's Dream Factory Animation Studio, relying on Huad Disney's entire Media Group as a platform, the propaganda marketing of the film has never been achieved before the dream factory animation studio has never been reached, the film's first week of the hospital, even nearly 4200 Home.

Also with Walt Disney's powerful promotion, DreamWorks animation studio also achieved the first real global synchronization release.

Although this animated long film has been released globally, it has triggered the media hot discussion, criticism and praising the voice very loud, especially some Chinese media, will recognize "Kung Fu Panda" to conquer Hollywood, but actual What about?

For Hollywood, this is just another "Hua Mulan", DreamWow animation studio just borrows some Chinese elements, and the film exudes a typical Hollywood taste from the head to the end.

Especially in the eyes of the Hollywood producer of Ryan, all Chinese elements have never linked to the core values ​​of the American culture, and the values ​​are the deepest part of the culture, which gives people's faith. , Attitudes, views and actions become a guide to people's actions.

It can be said that regardless of how the film "Kung Fu Panda" is exquisite, it is still a concrete manifestation of the cultural values ​​of the producer of the producer of the US cultural values.

The cultural concept of the production party, the mainstream American culture such as the United States, self-confidence, ** self-cultivation, personal heroism and human equality concept, from beginning to end, it has been well implemented.

It is like Disney's cartoon "Aladdin" does not belong to the Middle East, "Lion King" does not belong to Africa, "small beauty" does not belong to Denmark, "Kung Fu Panda" is not in the Chinese world, it is a standard Hollywood manufacturing and work tool It is like a movie that combines foreign cultures as North America, just simple or even rude borrowed foreign elements.

As for the reason, it is simpler, these exotic cars can attract North American audiences, one of the largest selling points in North America is also exotic.

Therefore, "Kung Fu Panda" was very successful in North America. I got a $ 4 million in two weeks, and I arrived "Kung Fu Panda 2", and the North American box office in Ruien seems to have encountered obvious landslides.

Although this is a variety of reasons, but when you look at the first part, the North American audience will feel very attractive, and when you look at the second part, those the same exotic elements, definitely no longer appeal as before. force.

In fact, it is said that "Kung Fu Panda" just talked a very simple story, in which some elements of China entered, such as Kung Fu and Buddha's meditation, etc., it is exactly the Chinese culture and typical American concept of sundestrically. Miscellaneous products, there is not much difference with other Hollywood cartoons.

"Hollywood will conquer us with superb movie skills and excellent picture, and it is impossible to be Chinese elements inside."

From the London Heathrow Airport, Nicole purchased a few pieces of newspaper as a pastime, one of the Chinese newspapers, in the Chinese world of Chinese culture conquering Hollywood, maintain a sufficient awake mind.

The two people came to the UK to participate in the Memorial Diana of William and the Harry prince, and they came to welcome the car and went directly to the booking hotel.

"Kung Fu Panda" must have to be sequet? "Nicole has received back from the window.

"Of course." Ruian's newspaper in his hand, "Don't say other income, single is the right to adapt, I can get a hundred percent of the box office to divide, change to milk powder, enough Sandy Drink It is big. "

"Yeah, Ryan Jenkins' work is easy to conquer the world."

Taylor, who is sitting opposite them, shocked by the newspaper in front of it, shrugging the two, "This is written on the" Sun News "."

"Also ..." She simply read a small paragraph, "... Is there anything that Ruian? Jenkins is difficult to do in the extremely surrounding industries?"

"Oh, Ryan." Taylor deliberately changed the strange tone, "They seem to treat you as a movie industry."

"Remember, dear."

Ruien said very seriously to Taylor, "our success, there are more we have more, but we have more market awareness than others, but also respect the market and audience."

"I understand." Taylor was headed down.

"Our success is not easy."

Only Nicco knows that from the days of meeting, what is the effort in Ryan.

"There are two things in the world." Ruian reached a point, "How to put someone else's money into his pocket is one of them."

"That one?" Taylor asked in a curious blue eyes.

"How to put our ideas into other people's head."

Nicole and Taylor laughed. After laughing, Taylor said again. "We control so many media, isn't it to achieve these two things? And in" Algo "Subarta Thousand Warriors "In the vortex of the" Transformers ", we are guiding the ideas and public opinion of the United States, and it is also very successful."