Rebirth in Hollywood

In the past January, the theme of the world's film circles called "Avatar", and in February, this theme is still not changed, "Avatar" has officially filled the 3 billion US dollars, the global box office has broken by $ 2.5 billion. Daguan!

Although the movie fell from more than 10 million US dollars every day, it is still steadily advanced, and some optimistic institutions are estimated that "Avatar" final box office will be close to more than $ 3 billion this horror number.

On January, the Golden Globe Award, "Avatar" is also the greatest winner, and I won the best director and the best drama.

This is related to Disney's operation planning, last month is the key moment of "Avatar" box office, Disney has taken all the means to come out for the movie, and even earn James Cameron agreed. , I also had a five-way marriage of the truck driver.

As for the wind direction, it is actually clear that there is a huge gap between the Golden Globe Award and Oscar. The association of the two is not particularly much, under the favorable conditions, the "bombing force" may be very small.

On February 2nd, the 82nd Oscarmon Mission Nomay was held in the Samuel Golden Theater in Belove Hill, "Avatar" and "Bombing Forces" became the biggest nomination winner.

The former has obtained the best film, the best director, the best clip, the best photography, the best visual effect, the best artistic director and the best original soundtrack and other nominations.

The latter also got the best film, the best director, the best photography, the best actor, the best original script and the best sound effect.

The two videos are destined to start a fight in Oscar.

After the box office of "Avatar", Ryan's attention was transferred. George Lucas seems really going to retire, in the secret team of Disney, and the secret of Lucas shadow, after a period of time, Both sides have entered the substantive negotiation stage and started a long-term price tuning.

In general. Bisby is thinking about it.

Viya Kangm and Times Warner are busy with internal affairs, there is no meant, NBC global and Concator are also very calm. The most worried news group seems to have no much change.

If everything goes out, the Lucas shadow will definitely become the wholly-owned subsidiary of Walt Disney. Now hindrance is nothing more than price problems.

The city's market value is about $ 33 billion, and Disney wants to complete this kind of good acquisition. It must adopt a premium, the first round of official negotiations, Disney reported $ 1,500 million overall acquisition price However, it was rejected by the management headed by George Lucas.

Ryan did not touch George Lucas, this kind of transaction involving billions of dollars, and the human condition could not play any effect.

The negotiation is still in the confidential phase. At the end of January, Disney was submitted to the Lucas the shadow of the second highest $ 36 billion, and once again rejected.

After the Oscar nomination announced, Walt Disney held a board of directors to discuss the next quote.

"The Lucas shadow is the active party." Robert? Eig said, "If it is not a financial crisis, all major groups and banks have shrunk and roots, they don't lack the next home, now George Lucas, although it comes out for sale The meaning, but if you can't sell it, they can continue to operate. "

"We can improve our quotation again."

Another executive director said. He is Crete Disney, Roy Disney's son, after the death of Roy Disney. Become a Disney family in Walt Disney's only representative.

However, his reputation and ability with Roy Disney is too much, and it is a low-name master.

"My psychological bottom line is $ 4 billion." Ryan slowly said.

The Lucas Film is completely worth this price. Unlike other companies, there is no debt of the Lucusian shadow, Disney does not have to worry about the debt and bad debts after the acquisition.

This can be acquired with quality resources, can't find it in Hollywood.

"Robert, specific pricing ..."

The door of the meeting room was suddenly rings, and a secretary opened the door in the past. George stepped into Rui En.

Many people, including Ni, have been strange, they all understand George's chairman of the special assistant. This is a calm and even silent, and there is a certain decision right in his hand. If there is no particular major event, it will definitely enter the board of directors?

what happened?

Seeing the encrypted call from George, Ryan placed the ear, just listened to a few words, the brow did not consciously wrinkled together, and the blue eyes also smashed into a line.

Hanging up the phone, Ryan looked at other directors who concentrated his eyes on him, slowly spitting, still calm, "The topics we discuss now should be interrupted."

"What happened?" Nicole asked.

"I just received a message." Ryan stood a few steps, then said, "The Federal Trade Commission and the Anti-monopoly Bureau of the Ministry of Justice also received several companies complaints, and have decided to Disini's video site business and computer animation. Business development anti-monopoly investigation, their representatives will soon appear in Burbank. "

The venue suddenly silently, replaced with any business group company, anti-monopoly investigation is very distressed.

"Robert ..." Ruien looked at the CEO, "I will be handed over to you with the negotiation of Lucas shadow."

"no problem."

After the other party nodded, Ryun continued, "Let's discuss how to cope with this anti-monopoly investigation."

Strictly speaking, Disney does have absolute advantages in online video and animated movies, and the complaints of monopoly seem to be normal things, but Ryun always thinks that things will not be so simple, Robert? Eig and Cook Dick agree with him the opinion of.

In particular, the time of this anti-monopoly investigation, it is too sensitive. If the scale of the survey is expanded, it will meet the rhythm of Disney to acquire Lucas.

Regardless of whether Disney's business behavior constitutes a monopoly, since some people have promoted this anti-monopoly investigation, it must be careful.

As the largest and most developed economy in the world, the anti-monopoly system and practice of the United States have experienced more than 100 years of evolution and improvement, and the monopoly behavior has always maintained a certain strike, and the hitting method is also consistent with the economic and social situation. Steps, form a pattern of monopoly and competitive dynamic coexistence.

After the 1990s, as the international technological innovation competition is becoming more and more fierce, the goal of the federal government anti-monopoly is no longer simply preventing market exclusive, manipulating prices, but focusing on how to prevent patent protection from technically protected, just like targeting Like the anti-monopoly investigation of Microsoft and Apple, strictly prevent the emergence of knowledge-based network oligarchy.

In particular, the Obama government came to the stage, a change of the small Bush administration's tolerance policy of large company monopoly behavior, returning to the Clinton government from encouraging innovation and technological change objectives, big companies should want to be from anti-monopoly lawsuits in the United States. Pull is not easy.

According to the federal anti-monopoly law, once the company is ruled that there is a monopoly suspicion, it will face a fine, imprisonment, compensation, civil sanctions, mandatory dispersion, split, and other punishments, the Ministry of Justice can directly file civil lawsuits and criminals in suspected monopoly companies. litigation.

The Federal Trade Commission can also directly ruling or file civil lawsuits. In addition, damaged enterprises or ordinary consumers can directly file civil lawsuits suspected of monopoly, and require triple losses compensation.

In short, anti-monopoly investigation is very troublesome to a company.

The big company wants to get rid of anti-monopoly investigations, and the common way is to pay huge fines "spending money disaster disaster", which is almost international practice.

But Ruian realized that this anti-monopoly investigation is probably not as simple as it is, Disney is not allowed to be dragged into an investigation of the mud as a Microsoft litigation.

Just like he guess, there is no in the past, the authority financial media "Wall Street Journal" in the news group disclosed this news on his official website, saying that the Federal Trade Commission and the Ministry of Justice will investigate whether Disney is Abuse it in the dominant advantage of the Internet market, unfairly transferring Internet users to the growing service network of Disney, suppressed their competitors.

Once the news, Walt Disney's share price fell, when closed in the afternoon, the single stock price fell to three%!

On the second day, the representative of the Federal Trade Commission took the lead in arriving in Burbank, the "New York Post" gossip website immediately posted the anti-monopoly representative of the anti-monopoly representative, completely sat. Disney is about to accept the news of anti-monopoly surveys.

Disney's share price continues to decline, in just two days, Disney has evaporated from 4% of the city value, with a total of $ 3.5 billion!

Denified is not a wise choice, Disney is brittle in the blog, saying that the Federal Trade Commission has conducted an investigation of the company's business, but Disney shows that "What is the matter that the committee is concerned about."

"This will be the biggest crisis faced by Walt Disney to face for more than 90 years!"

"If the anti-monopoly is established, Disney may face a fine of 3 billion US dollars!"

"The Ministry of Justice may have a formal anti-monopoly lawsuit with Disney, and Disney will be split into film and television entertainment and network media two parts!"

In just three days, from North American Fox TV and "Wall Street Journal", to the British sky TV and "Times", all of the mad speculation report Disney anti-monopoly events, and even some media of other Media Groups also join. It is here.

After all, if Disney is really split, other media groups will also have a strong competitor, even if they can't be split, the opportunity to weaken Disney is also in line with their interests.