Rebirth in Hollywood

Taylor did not send a record this year. Her work focused on "Ice and Snow Adventure", with Thanksgiving, the film is about to open the release, Disney has also started a large-scale propaganda of dense bombing.

In addition to routine propaganda devices such as network, television, radio, posters, newspapers, and magazines, Ryan also developed a lot of special promotion plans for this film.

Frankly, whether it is still still now, this animated long film is not a special exceptional work, the quality of the goods, but also than the "Toy Trust 3" released in the summer, but the quality of the film is never decided. The only factor of movie box office and business success is not even a decisive factor.

The key to the success of this animation is - marketing!

"Ice and Snow Adventure" production cost is only $ 50 million, and the cost of declaration is $ 200 million!

According to Ryan's requirements, Disney found a well-known singer of nearly 30 big languages ​​around the world, and recorded multi-language with Taylor, the most important thing, remove the English version of Taylor himself, but also commented from Japan. Songlongzi, specialized for the Japanese audience specialized in Japan!

Yes, the biggest overseas ticket warehouse of this film is Japan!

Japanese women and minors' themes such as "Princess" are particularly kind, let alone this time or two Disney new princess debut!

And Disney's new princess is also the focus of Disney propaganda!

Snow White, Beauty and Beast, Lion Wang Subba ... Who is not a number of traces from Disney? However, with the rise of Pickers, the blue sky, the rise of the princess, the story of the prince begins the beam, the Disney classic cartoon, which gradually became a memories.

With Ruian into the main De Shi, under his advocacy, Disney began to re-examine fairy tales. And under the premise of retaining the essence of Disney, the trend of adapting to the times make appropriate changes, "Ice and Snow Adventure" is the product that combines Disney's essence and new era.

The film worships two prinions. This is still in the history of Disney, the story theme is also returned to family and self-recognition such a fairy tale "mother ahead". Among them, exquisite shapes and wonderful music will definitely awaken many people 's memories of Disney.

"We all look at Disney's classic cartoon ... Disney's classic old animation is part of our DNA."

During publicity, Disney also made a large number of surveys in the market. Many people with many ages said that they were nostalgic.

Nostalgic - Disney, of course, will use this ideological trend that is gradually increased.

Subversion is on the other hand!

Everyone knows that the old suit's Disney-type prince and the princess's fairy movie have no market, and the classic and old sets are often the first line. With the DNA of the classic animation, there is a polar and modern pouch. . To this end, Disney has made many subversive, trying to balance the temperament of the film, first of all, turn the witch into princess.

"We realize a perfect balance between the new elements and classic story elements, which makes the film have played the highest level."

When I was interviewed, Taylor said so, "As for the new element, I have to surprise everyone."

If you ask this movie to succeed, what is an essential element, the natural non-music is not.

Disney can tell the release of "Ice and Snow Adventure" to the extreme and prepare several versions in North America. Another film is released, and the karaoke version is launched, so that the audience can sing together in the theater. To play the biggest power of brainstorming!

Among them, Disney's focus is also a Japanese market. The film released in Japan is more than people, and 10 versions can choose different types of viewers. There are 3 "sing" versions similar to the karaoke mode. Give full play to this movie music.

Such innovative issuance mode will also become a flying condolence of a film miracle.

Despite the innovation of the Pixatory Studio and the Blue Sky Studio and Dream Factory Animation Studio are endless, but music is always the killer of Disney animation.

but. Disney is in publicity and does not focus on the film's libraries attribute. Multiple versions recorded by Taylor is not released.

The reason is very simple, and many male spectators see are songs and doctors. They will think - that is not my dish, I don't want to see - So Disney to emphasize other things, let people go into the theater and then judge, if they feel deceived, then spit.

It is undeniable that Disney's princess has always been a special female audience. It can even be a special girl's special, and the girl will go to the boy's movie, but most boys rarely look at the girl's movie.

In order to "lie", those who don't love songs and don't love the songs, and the film is specially emphasized, avoiding this topic.

Disney started from the pre-publicity phase, it has been aimed at the potential male audience. The first few of the film is in the main small snowman 'Xuebao' and the snowman 'smell', and there is no white, no music.

The head of the head is not moving. The design of the 'Xuebao', in fact, is a soft violence of the boys, full of 'boy humor', full-length preview and main adventure motion screen, especially emphasizing male roles.

In addition, the title is also changed from the beginning "Ice and Snow Queen" to "Ice and Snow Adventure", which is to have a bit more than a boy.

In short, Disney's strategy is to let the potential male audience into the theater.

Although this film is the main audience is a woman, most male spectators can look at it, and even feel very interesting. When the two princess is dedicated to the truth, these guys will be excited to explode!

In the poster of successive exposure, whether it is a media or an ordinary audience, Anna Princess and Shanmin Christopher how to see the protagonist, even the snow treasure and reindeer are more eye-catching than Elsa, I don't know that these people finally found this is one. After the double female is, there is a wonderful expression.

Of course, these are the form of movies, whether it is popcorn movie, or a literary film, or an animated long film, there is a topic of the head.

Is there a more suitable killing world than the 'Free' of "Ice and Snow Adventure"?

For a weekend before Thanksgiving, the "Ice and Snow Adventure" crew in the world is officially assembled in New York, and the film will also open the world from New York.

I don't know if God cares. On Thursday morning, I swept the North American East Coast from the Northern Pole. From the morning, the sky of New York has raised the snow, just for half a day, it will dye the whole apple. White.

When Ryan worried about the premiere in the afternoon, the snow gradually became smaller, soon quickly stopped, although the weather became a little cold, but the white snow scene, with the upcoming film intertwined.

"It's so cold outside."

Just enter the theater, Taylor is busy, "seeing ghost weather."

"sister……"

Sandi with the side of Nicole suddenly ran over, "Give you ... this."

She handed Taylor is a hand warmer.

"Still SANN Ni is the most thoughtful." Taylor slammed to the Skye side, "Not like some people."

"This is a public case." Scarlett Johnson reminded her, "Note your etiquette, Mrs. Scott and Andrea are there."

"Dear." Taylor will warm hand and give Sandy, "What about your father?"

"The bad egg tells you." Sandy seems to be very sensible, specially lowered the sound, "Mommy said, Dad is extortion, bad guys."

"Bad guilty?" Star didn't quite understand, "Who is Sandy, a bad egg?"

"The news of the news group."

Taylor's opposite Mi Jiali made a look, just saw Ryan re-entered the hall, and quickly pulled Sandy and Scarlette past.

"father……"

I heard the crisp sound, Ryan went a few steps, "Dear, you are very cute today."

"Thank you Dad."

The princess is bun, and the little guy wearing a povery is laughing now.

Compendiced Nicole, a few people walked towards the shooting hall, Taylor side, "Ruberts Murdoker, what?"

"Nothing." Ruien didn't care very much, "It is to express the goodwill, want to eliminate Disney and him 'misunderstand'."

"Misunderstanding?" Taylor frozen, "Is this 'misunderstanding'?"

"I listen to people say ..."

After the seat is found, Si Jiali said with a few people, "Several children of Murdoch, went to his luxury home last week, and his two ex-wife, Deng Wendi Also appeared there. "

She seems to realize, "Ruian, it will not ..."

"Square!" Ryan honestly shaken her, "This is someone else's family affairs, there is no relationship with us."

"I see."

This later, the lack of guys said, "There is no relationship with us!"

"Dear."

Nicole took a specially customized 3D eye, to help Sang Dai, at the same time, "If you feel uncomfortable, you must tell Mommy."

"Ok."

In front of Nicole, the little guy is still an obedient.

Like the "Toy Trust 3" in the summer file, "Ice and Snow Adventure" also issued 3D and IMAX version, and the 3D effect of this film is one of the selling points. In Ruien and Taylor, these people have seen the human eye, " Ice and Snow Adventure "can be an excellent 3D cartoon in history.

If "Avatar" is not a cartoon.

After a few small activities of the routine, there is no waiting for too long. This animated long film with feminist thinking and lily spirit is opened.