Rebirth in Hollywood

"Let.it.go! Let.it.go ..."

This song is like a wings. After the premiere of "Ice and Snow Adventure", quickly spread to the United States, and the Hollywood as the radiation center, with a simple lyrics and the melody of Lang Lang's card, cross the differences in racial and culture. The moment is popular all over the world and has brought a song and dance in a global scale. <

A good song with a wide range of swings may not save a bad movie, but for the "ice and snow adventure" for film quality, "let.it.go" will definitely play the role of painting dragon. Disney's song and dance animation movies have never reached the peak that has never reached.

Radio, network, television station, and record stores, etc., you can hear this song everywhere.

Children in the age of seven or eight, young men and women in the age of more than 20 years old, and even the 30-year-old mature group, they sing - Let.it.go! Let.it.go ......

This song is almost popular in the world with the fastest speed, with today's developed network media, and even do things that Michael Jackson can do.

Under the stylus of Ryan, Disney naturally prepared, "let.it.go" and the "Ice and Snow Adventure" of nearly 30 languages, "Ice and Snow Adventure", after the film is released, it appears The global audience.

Just like an excellent picture and brainstorming, all-round marketing is also the key to the success of "Ice and Snow Adventure".

Walt Disney has invested so many resources in this movie. The performance of the film has not let Ryan and Disney, especially the song and dance of the songs, which has let Disney's professional smell more "toys. 3" taste.

"Ice and Snow Adventure" has no powerful explosive power as a "toy total mobilization 3" as a continuation film, but the box office trend is extremely stable.

In the first week of North America, "Ice and Snow Adventure" rolls 10.393 million US dollars; the second weekend, the film has maintained a stable and healthy decline, with $ 67.39 million to get the second North American box office list.

Counting the box office of the previous four working days. With only ten days, the North American box office has exceeded 200 million US dollars!

At the same time, the film received the power of Disney's large propaganda marketing offensive and brainstorming, and the overseas overseas overseas, the overseas box office also stabilized more than $ 200 million, and the global box office added. 415.24 million US dollars!

You know, this is not a superhero movie, but a relatively longer animation of the hospital cable!

After many years in silence, the Disney animation studio finally ushered in the moment.

"Since the rise of Picker Studio, the Disney animation studio has been in a difficult situation. They are trying to find what is the most unique place on themselves, what they represent, until Ryan enters Disney."

"He is clear than anyone, no innovation will move forward, he has brought new hopes in the new fairy tale in Disney, finally brought new hope for the quiet Disney animation studio, and let this oldest animation studio glow Big vitality. "

Perhaps the words "Times Weekly" have some exaggerations, but Ruien took over Disney, it did pushed Disney and even the entire Hollywood to reinterpret the classic fairy tale.

In order to promote "ice and snow adventure". Not only the singer of "let.it.go" and the running of the Taylor of Elsa, even the time to prepare the new movie, but also to take the time, specializing in the interview with Antonia Kidman. Further, for the movie.

"Although it is the same as all Disney films. Love is a way to solve all problems, but the angle is already different, not leaned by the dog's blood drama of the 'true love kiss' of the male protagonist, but affectionate."

On Antonia, Kidman's Drops. Ruien talks about this film.

"In fact, fairy tale love is not rational, and you want to be convincing in a half an hour to say why the male and female protagonist love, and the love is really difficult. Especially cartoons. So They rarely explore the rationality behind love - such as why two people love, why do you love so deep - but directly let two people fall in love, and I don't have to explain more, so it will be very clear. "

"The film starts from the sister feelings, from the past to the neighborhood to the open heart, this kind of sister has run through the end, we can see that the two are deeply loved to the other side."

"Elsa is to protect the feelings of the feelings, Anna is also from the beginning to the end of his sister, never give up, until the sacrifice of themselves, everything is reasonable, there is no more than a long time in the fairy tale People are the 'unreasonable' of the other party. "

"After all, the kind of love that loves his family is more firm than the love of a stranger. This novel point of view also makes this seemingly very Disney film from the princess of the princess, with a unique taste It is also a courage to dare to innovate. "

The voice of Ruian is slightly fell, and the Antonia Kidman asked in time, "How do you see two princess in the film?"

These are pre-set problems, and Ryan answers no difficulty.

"I really like Elsa's settings. She is not an evil anti-party. After she accidentally revealed the magic, she fled to the wilderness of wild, just in order to not hurt people, her experience made her a full-time audience. Characters, her magic can not help but freeze their own hearts, and also frozen Elsa and Anna sisters from small to big sisters. "

"Again, in fact, Disney's change in roles, more is reflected in her body, we can recall the performance of princess to Disney animation, you can find that they are very different from Anna."

"The past Disney princess has its own ideas, there is a desire of freedom. Hope, but always have an external excitement to make actions. Little Mei fish has always been to human life, only in love with the prince and the father is a big smaller There is a determination to become human; the long-haired princess has always wanted to see Kong Ming Lan, only a thief that is familiar with the outside world can give her a courage to leave home. "

"They have their own goals, but they are not unremitting efforts for their goals, and they have not paid too much price. This is the deficiencies of these princess. They have the idea to have want. Hope, but lack of substantive action, Even long-haired princess, it also requires external guidance. "

"Anna is different from them, her goals are very clear and have been working hard. Her goals are not to find true love, but want to fix this feelings of their sisters. Anna has always been active, have been working hard for their goals. Sister. I have an accident, and Anna will take the courage to go; my sister rushes her, she is hard to leave her partner; her sister is going to be killed, she is reluctant to save. "

"From the perspective of script creation, Anna is a highly unified role. Her goals are very clear. She has always paid sweat and price for the goal, so the audience feels that she is very emotional with her."

"Movie is the most taboo has a passive protagonist, because if the protagonists don't care, the audience is careful? This film also has the most remarkable ** ..."

Ryan did not hesitate to touted his movie, this film also had a bottom gas for him.

"Movie is the art of door vision and auditory unity, which means that it is not the sense of the heart of the owner to define them, but their actions, if it is not a piece of high. The tide is out, we don't know how much Anna will pay for ideals. She sacrificed love, sacrifice her life, just to achieve her goal. No one forced her, no one guides her, the last choice is what she decided! "

Finally, Ryan said, "Disney's princess does not need princes to save, they can also save themselves."

Antonia Kidman took a short time, "Anna gave up Christopher's survival hope, choosing to save his sister and saved himself, it is indeed God."

Anna and Elsa have become the absolute protagonist of this winter, whether it is not a fan of Disney, can always see the image of two people, and hear the first brainstorm.

These two completely virtual images have a large number of congestion, even if the two people have true love, but the fans in the real world are not awkward.

For example, as the rescue session of the film classics, the fans of Elsa believe that Elsa's true love saved Anna, and Anna's fans thought that Anna was saved by himself ...

"This is great, because Anna saved himself, 'real love behavior' (choose saving sister sacrifice yourself) is Anna finished, not leaned out, not passive relying on others's true love kiss, it is yourself! I redeemed myself! So not fool! The princess does not need the prince to save! The princess does not need a man to save! The princess is not needed to save others! So Anna resurrected and Elsa's tears did not have much relationship. "

"Although my sister's tears are definitely belong to 'real love behavior', but always because of the fruit? Why cry? The Queen's Temple is crying because of the discovery of Anna to sacrifice himself, so Anna's true love to save himself first, Queen Tears after ... "

In short, there is a thousand Hamlet in a thousand people. Such a debate has no harm for movie promotion, many of Anna and Elsa's fans, in order to find the reasons of the opposite side, have purchased tickets into the theater repeated watch video, contributing to movie I have a lot of box office numbers.

There is also the reaction of gay groups, such a movie appears, they are sure to rejoice.

"Lei. Savings to save the world, the best ..."

"My personal opinion is that my sister is straight, my sister is hard to say ..."