Rebirth in the 1980s, starting with 100,000 dead

“Boss, this is my copy of the brand design of Nature Hall and the development of the series.” Xia Shuang held a plan and stood in front of Su Chen.

In three days, the natural tang cosmetics company under the Su Group has been registered.

“I’ll take a look.”

Su Chen first looked at the copy.

‘Based on the philosophy of the unity of nature and man and nature, Nature Hall advocates the basis of enjoying nature and beautiful life, and selects and cherishes natural ingredients and integrates advanced technology…’

‘All things in nature give birth to the beauty of life’

‘The source of life is the source of beauty’

‘Nature Hall believes that every woman is a natural masterpiece, born with the essence of nature, real and unique…’

‘Nature: Believe me, you are already beautiful. ’

“This copy is well done.” Su Chen nodded with satisfaction.

“Especially this last sentence, add it to the advertisement for me.”

“Yes, boss.”

Receiving Su Chen’s praise, Xia Shuang’s face was suddenly full of smiles.

After reading the promotional copy, Su Chen opened the product introduction and series.

After careful consideration, Xia Shuang felt that a brand did not need to do too many complicated series at the beginning, and with a whitening formula, as long as it was specifically aimed at whitening.

Just like the world’s major cosmetics brands, most brands only have one series and products that can be mastered.

The first series of Naturetang is the whitening series.

The products are divided into three models, low, medium and high three grades, the low-grade price is 21 bottles, the mid-range is 800, and the high-end is 4,080.

The high, medium and low grades, the more high-end, the smaller the bottle.

The low-grade 21-bottle whitening series can be used for about a month with normal use, and the effect is only 5% of the whitening formula.

Don’t underestimate this five percent, wipe it for more than a month, compare it a month ago, and you can see some effects slightly.

And the cost, is probably more than two dollars.

Mid-range, normal use can be used for about half a month, the effect is 30% of the whitening formula, wiped once will have a slight effect.

Finally, the highest-end, 4,81 bottles of whitening series, can be used for a week at most, only a small bottle, but the effect is very significant, you can see the effect once you wipe it.

It can probably have about 70% of the effect of whitening formulas.

The cost has increased by three times, but it is seven or eight dollars a small bottle, mainly because the raw materials are very cheap, but the extraction process is special.

The most important thing is that whether it is high-end or low-grade, it needs to be used for a long time to have a whitening effect, and once it is stopped, it will slowly change back to its original appearance after a month.

“Good.”

Looking at the series of products, Su Chen bowed his head slightly and said with satisfaction.

“Just follow your idea.”

Even if Su Chen overturned it by himself, he might not be as professional as Xia Shuang.

“Boss, what about the spokesperson?” Xia Shuang looked at Su Chen and asked.

A beauty and skin care product, especially a brand that has just emerged, can not be a hit without a good spokesperson.

“In this way, you first get the factory done, and after the production of a product is taken to the inspection, I will think about the spokesperson’s affairs.” Su Chen looked at Xia Shuang and said.

“Yes, boss.”

After Xia Shuang finished speaking, he turned around and left directly.

……

After Xia Shuang left, Su Chen was thinking about the spokesperson.

According to normal words, a whitening skin care product must find a female star with delicate and white skin to endorse.

But that’s under normal circumstances.

At present, most of the whitening skin care products on the market basically have no effect, so you can only choose this star.

But Su Chen’s is different, it can really whiten, so Su Chen wants to do the opposite, find a female star with darker skin that everyone recognizes, and then let the other party use this product, and then endorse it, I believe it will be able to play the greatest role.

“It’s just that it’s hard to find female stars who look good, and whose skin can’t be so white.”

Suddenly, a name came into Su Chen’s mind.

“Zhong Chuyun.”

That’s right, it’s Zhong Chuyun, a sentence that is often said in the Xiangjiang entertainment industry, that is, if you can’t send it again, you can’t send it to Zhou Leap Hair, and no matter how red it is, it can’t be Zhong Chuyu.

Speaking of Zhong Chuyun, if she is black, it is absolutely impossible, but it cannot be said that she is white.

Zhong Chuxun’s skin belongs to the most normal yellow skin.

This is recognized by almost everyone, once Zhong Chuyun endorses his products white, it is definitely a very successful marketing advertisement.

“That’s her.”

Su Chen made up his mind and asked Zhong Chuyun to endorse.

“Xia Shuang, you find someone to contact Zhong Chuyun and let her endorse our whitening series.”

Su Chen did not let Xia Shuang come over, but directly told the other party his meaning through his mind.

“Also, don’t use the words low-end and mid-range to describe our whitening products, add a little beautification, such as low-end whitening products called female officials, mid-range whitening products called nobles, high-end ones called nobles.”

This is also what Su Chen suddenly remembered just now.

Otherwise, after the three products are produced, you can’t directly use low-grade, mid-range, and high-end to call it, and there must always be a name.

And in order to take care of customers who buy resisting products, the name cannot be discriminatory, so it is most suitable to use the name of a female official.

Above it, there are nobles and noble concubines.

“Also, according to the 100% proportion of the whitening formula, make a product called Empress, which sells for 199,000 bottles, and the amount is less than half that of the concubine.”

Su Chen did this in order to create a high-end brand, mainly to cater to the hearts of those noble ladies, and only buy expensive ones.

Of course, since it is expensive, the effect is naturally better.

“Yes, boss, I see.”

…………

The matter of skin care products, Su Chen temporarily handed over to Xia Shuang to be responsible, and went directly to ATV the next day.

“Chen Shao.”

As soon as Su Chen arrived at ATV, Li Zhuanglie and Xu Xiaoming looked at Su Chen’s eyes full of adoration.

If at the beginning, they respected Su Chen and called Su Chenchen Shao, it was because Su Chen was rich and their boss, but now, it was definitely from the bottom of their hearts.

In just three days, ATV seems to have come back to life, and the market share occupied by ATV on the side of Xiangjiang was only about 212 percent, and in these three days it has exceeded 30 percent, and there has been a significant increase.

Although they still haven’t worked for TVB, they believe that this day is not far away.

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