Rebirth: It’s Like Flowing Water

This is not a matter of how much food, how much steel, how much high-tech products you can produce, and whether you are happy or not, whether you are rich or not.

It is the question of what price you can sell for the food, steel, and high-tech products you create, whether it is 11 yuan or 100 yuan.

Only by turning foreign money into domestic money and companies making profits can they offer high benefits to employees, instead of begging for the mercy of capitalists.

There are indeed entrepreneurs with conscience, but they are definitely a minority! Pinning your vision on human nature will not work.

And in a period when capital cannot be restrained by institutions at the national level, it is even less feasible to pin the vision on human nature.

Having said so much, it probably means that everyone understands it.

It's just the little brother who said, "According to what you said, it is indeed right for three stones to come out."

Brother Xiao Ma suddenly realized that Qi Lei did not lie to him. Three stones went out to sea and came to the United States to build smart phones. Apart from making money, it did have its deep meaning.

However, the little brother still does not understand.

What about penguins?

What is the meaning of penguins?

And the China sector, what is Qi Lei's motive for going his own way?

Picked up and asked:

"What does that have to do with penguins? What does it have to do with China?"

Qi Lei smiled and picked up the loyalty he just had, "It's a big deal!"

"The value of penguins, in a sense, is greater than three stones!"

little brother, ""

real or fake? You are fooling me again.

Qi Lei, "Don't worry, we haven't talked about that yet!"

"I have something interesting to tell you."

Guys, "What's the matter?"

Qi Lei, "This thing, the German patent will expire in April next year."

Everyone, "!!!"

Uncle Geng was startled, "Cha! Is it true or false?"

"Then let's make this thing and send it? Three stones set up a project!"

One earns hundreds of thousands of dollars!

Qi Lei shook his head, "It's too late."

\"????"

Qi Lei, "Uncle Bei told me that an instrument factory in Zhejiang has already developed this type of instrument, and we will wait for the patent to expire."

people, . …

Qi Lei, "Otherwise, how do you think I know the cost is only 500 yuan? However, the problem comes again."

"You said, after this thing is made in China, how much can it sell for?"

Everyone, "How much?"

Qi Lei, "Two pieces of RMB."

Everyone thought about it, "Two jobs are a lot! The cost of 500 yuan is 300% of the profit!"

Qi Lei, "No! Its profit is only 200 yuan."

\"????

Qi Lei, "The German patent has expired, so it's not difficult to make this thing. However, the production line for this thing is a bit high-end, and we can't make it in China."

People, "…"

Qi Lei, "Furthermore, this production line is also German. When people learned that we were going to build this instrument, they directly raised the import price of the production line by five times."

people,"...

Qi Lei smiled bitterly, "In other words, the original cost of 500 yuan has now become 1800 yuan, and the Germans still earn 130 yuan from you in tears.

0 profit. "

Qi Lei, "Moreover, the German manufacturer is not selling to China. The patent expires, and there are countless countries and companies that are eyeing them. Selling production lines is not necessarily less profitable than selling instruments."

"Maybe after the competition, even the profit of 200 yuan can't be kept."

"Cha!!" Big Sister Kou couldn't take it anymore, she was too aggrieved, "MLGB, people are tricked everywhere!"

Qi Lei looked at Sister Kou and couldn't bear to hit her.

A small summary came, "People can sell 400,000, that's [patent barrier]."

"Patents don't work anymore, use the production line to jam you, this is [technical blockade]."

"That's the question again, one more question for you guys."

Qi Lei,

"Let's assume, if German manufacturers don't fight with us on price, there will be no competition in the world, only the Chinese one and the German one produce!"

"And if our technology, production process, and materials are the same as those of the original German factory, then you say, can we sell 400,000 yuan instead of 2,000 yuan?"

Kou Zhongqi was immediately speechless.

"What beautiful thing do you want!? Are you crazy?"

Zong Baobao also said: "For 400,000 yuan to buy your copycat? With that money, can I buy the original German one?"

I saw Qi Deng Shi pointed at Zong Bao Bao, "Eh? This is a good idea!"

"But the question is" the conversation changed, "why the same thing, Germany is worth 400,000, why can't ours?"

Leaning back, with a deep face, "Think about it, this is the crux of the problem!"

Zong Baobao was immediately stopped by the question, and Kou Zhongqi was also stunned there.

yeah...why?

I have never thought about this kind of problem before, the same thing, why does it work in Germany, but not the domestic one?

I just thought so instinctively, and said so.

Zong Baobao, "Because. Because the imported ones seem to be stronger than the domestic ones, right?"

"More..."

But it was Qi Lei who answered for him, "Because it is made in Germany and strictly prohibited by the Germans, it is a golden sign!"

people, "…

Qi Lei, "I'll ask you again, have you ever used German products?"

Brother Xiao Ma shook his head, and Bao Bao also shook his head.

Seems like... really useless.

Qi Lei, "Then think about it again, many people yearn for the United States and dream of the United States. Have they ever been to the United States?"

Everyone, "\"

Qi Lei, "Since you have never been to the United States and have never used German products, then think about it, made in Germany, the American dream, how did this information come from?"

Everyone, "" can't answer.

Qi Lei, "The problem is here! Such a broken box has lost patent protection, lost technical protection, lost the first two lines of defense, but in your subconscious, it is still worth 40,000 yuan, and it still has a very high additional value. value."

"That's the key!"

"And this is also the third line of defense for the West, ideological superiority!"

"Using information such as brand value, cultural penetration, national impression, etc., to form an invisible [submarine network], and then occupy the highest point in thinking and give their products higher value."

people,"

Well, I can still understand the patents and technologies in front of me. This time I really entered the blind spot.

Also, Big Sister Kou and Zong Baobao can understand a little bit.

And Qi Lei became more and more excited the more he talked.

"The patent barrier has been formed, and we have no choice but to break through."

"The breakthrough of technological blockade is actually what Sanshi is doing, opening up battlefields in high value-added fields. But for the country and the nation, it is only a breakthrough at a point."

"And the ideological advantage, through the dissemination of information to change the way we can only produce low value-added commodities, can be completely covered!"

"This is the meaning of the Chinese plate, and this is the reason why it has to be done!"

“Because looking at the moment, no one is doing this except us!”

"It's not a cultural export, and I don't want to start a public opinion war with the Americans now!"

"The second dimension of the Chinese plate: external role, the core is to create our ideological advantages, to increase competitiveness and added value to China and Chinese enterprises!"

people, ""

quiet! Terribly quiet!

In Nuoda's office, apart from Qi Lei's heavy breathing, there was no sound.

Although I don't understand, I am respectful.

Especially Xiao Ma, Lao Tzu's penguin...isn't it a bit...great?

What Qi Lei conveys is actually a very abstract concept.

In fact, it can be clearly stated in one sentence, that is [semantic space], which is an important concept in the study of communication effects.

This concept is easy to understand, but also difficult to understand.

To put it simply, because a idiom can be summed up, "words do not convey the meaning".

It is also a problem that many of us encounter: that is, what I say, you may not understand what I mean.

To put it a little bigger, it is the information effect of a country or nation that it conveys to the outside world.

To say that it is difficult to understand means that in terms of disseminating concepts, semantic space requires more than linguistic precision.

Facts ranging from movements, expressions, words, sounds, pictures, images and other symbols in the process of information dissemination to external factors such as culture, environment, time, space, etc. can affect the dissemination effect of information.

An example would be: "I love you!"

This information, if a boy tells a girl, is normal universal cognition.

It's kind of creepy if a guy says it to another guy.

It's just that the [Sinhouse] has changed, and the communication effect will also be different.

, the accompanying information has also changed.

Of course, if a guy says "I love you" to a group of guys...

The same boy said "I love you" to a girl and sent flowers at the same time, which is an expression of love.

A boy saying "I love you" to a girl while he is with another girl is a hooligan.

You will find that if you add different conditions to the same sentence, its effect will be different, and even the information will be different.

In a larger range, I say "Chinese things are good and worth the price", and Germans say "German things are good and worth this price", which are completely two effects.

Next, Qi Lei began to explain to everyone what is "ideological advantage".

Where is the advantage, and how can it continue to maintain the high added value of Western commodities in the absence of patent barriers and technological blockades, thereby ensuring high welfare and high income.

Qi Lei, "Let's give another example."

"How much does a cowhide get from the herdsmen?"

"How much do you think it's worth if you make it into a leather bag? Let's say it's worth 100 bucks."

"If the label of this bag says "Made by Jiangnan Leather Factory, how much do you think it's worth now? Is 110 yuan okay?"

120 yuan will do? "

"150 yuan!

Let the manufacturer earn 50 yuan. Do you think the manufacturer earns a little more? "

"Then if this bag has a Prada logo on it, how much do you think it's worth?"

"This year's limited edition, sell you 50,000 yuan, earn you with tears

2AO

50 yuan, isn't that much? "

"Then a more serious problem arises, the same production value does not bring the same happiness!"

"A girl who carries a bag of 150 yuan will not feel happy, and even a little vain will feel ashamed."

"However, the 50,000 yuan package will give her great satisfaction."

"And a more serious problem, you know that 50,000 Prada can bring happiness, who instilled this concept in you?"

"Why is there such a big price difference and cognitive difference between the two packages that are obviously the same?"

"And this!" Qi Lei said loudly, "This cognitive difference, as well as being willing to pay 50,000 to buy a bag that costs 100 yuan, is an ideological advantage!"

"It's not an innate natural property, it's a man-made value."

people,

"" Seems to understand.

Only Wen Qi Lei continued, "I'm not saying that German products are not good, nor that Prada's brand value is not worth fifty thousand."

"It's saying that in addition to technical blockades and patent barriers that can bring high added value to commodities, having an ideological advantage can also add value to a commodity, and even to a country and a nation. Higher value!"

"And this kind of ability and means is something we don't have."

"Germany is strictly forbidden, the United States is worth yearning, and Prada is a luxury brand."

"These are all cognitions that a person has naturally, but the frameworks that are passively and gradually accepted through the dissemination of information the day after tomorrow."

"It doesn't seem to have any real value, but it's actually priceless!"

"On the contrary, without this information channel, it will be harmful."

"For example, how much damage did the book 'The Ugly Chinese' do to us?"

"How much impact does a Chinese commodity have on cheap and low-quality products on our foreign trade?"

"Don't talk about Chinese people, even the Chinese think so, what we make should be cheap, and it should be cheap."

"Then how do we add value to our commodities? How do we add higher value to the nation?"

"so

!" Qi Lei was slightly excited,

"So, in the Chinese sector, I don't have to engage in public opinion wars with Americans at all, and I don't need to deliberately promote Chinese culture at all."

"I just need to subtly give some added value to commodities and countries, that's enough!"

That's right, Qi Lei said that in a sense, what Penguin is doing is as important as Sanshi's research on smartphones.

Sanshi is making technological breakthroughs, building roads, and building a road that has not been blocked by others.

Just like the core enterprises such as HW and BYD, they are building roads.

And it is a publicity channel ~www.readwn.com~ to let everyone know that only us can fix this road, and only we can make it through here, so that people will obediently pay tolls.

It is the key to selling something for ten dollars to one hundred dollars.

But don't think that the penguin is just advertising!

Advertising, telling me that it is worth one hundred yuan, that is the appearance, it is the last step.

What really works is the underlying logic and the basic values.

Why is Prada worth 50,000?

The reason is that the underlying logic accepts the concept of "luxury", which is also defined as "social currency" in universal cognition. This is the communication result created by the multiple efforts of the enterprise, government and culture.

People first accepted Western culture, then they recognized the concept that Western culture is good, and then accepted the message of "luxury", then Prada is a luxury, and finally the price of 50,000.

Therefore, it is not the leather bag itself that is valuable, but the values, a set of Western values, the academic system, discourse system, and public opinion system they have established.

Its value is not only reflected in commodities, but covers every corner of our life, and it is not the function of a single point.

On the other hand, when we look at our cultural core and means of information, we pay attention to the accumulation of qi and clumsiness. To put it bluntly, I just don't want to fight.

Coupled with its own latecomer disadvantage, it is not advantageous in front of this system, and it is even difficult to parry.

As a result, even after 20 years, he is still passively accepting and passively defending.

Moreover, the defense is very difficult.

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