Rebirth: It’s Like Flowing Water

In fact, the reason why everyone is so concerned is not just because Qi Lei's actions have a stake in everyone.

There is another reason, that is, even in the entire West, no one except Gene Sharp has made a communication plan so systematic.

At least, not in this era.

Yes, many people may think that it is not that clever, but it is just a marketing plan.

But the fact is, as long as you have a little common sense, this is definitely not as simple as a marketing plan.

A product, even if the most sophisticated marketing strategy is used to characterize it as [social currency], it only needs a genius idea.

On Qi Lei's side, whether it is clothing trade or soybean marketing, one idea is far from enough.

It requires a series of genius ideas, and each step is interlinked, and it cannot be "fit", that is to say, it cannot be deliberate.

On this point, old Levi has the most say.

I know from Desheng that Qi Lei wants to market his garment factory and soybeans. He stayed up for countless nights and ate an unknown number of ducks, and finally came to the conclusion, "If that kid can make it, I recognize him. be a teacher!"

In Levistan's eyes, that's almost impossible.

He gave an analogy, "It's equivalent to writing the Bible on a grain of rice, and writing it with your hands tied in a dark room where you can't see your fingers!"

"Besides, there are a hundred bear children making trouble here."

Old Levi's metaphor seems a bit hysterical, but this is Levistan's true state of mind.

It's too hard, it's really too hard!

Speaking professionally, this requires an agenda setting within an agenda setting, and then another agenda setting, and finally a dive network is formed.

If there is any error in any part of it, all previous efforts will be abandoned.

Moreover, the premise of doing all this is in a West that is completely unfavorable to the spread of Chinese elements.

Both the Western people have a dull and rigid stereotype of China, and the West does not believe that China can produce big fashion brands. What else do you do?

Moreover, in addition to this, there is also the vigilance and even rejection of Qi Lei and Chinese information from the B Palace and the MZ Party.

In other words, if these harsh conditions were placed in front of old Levi, it would be enough to make him despair.

"It's not that he can elevate the style of Chinese brands by spreading a message that traditional Chinese clothing is expensive!"

"Anyway, Mr. Paulson, I advise you not to hold your hopes too high!"

After listening to old Levi's words, Paulson smiled indifferently, "I think you're right, Mr. Levistein!"

As soon as Old Levi heard that the boss confirmed his judgment, he said anxiously, "Then you should stop him immediately, this kind of cooperation will make us Desheng look stupid!"

Paulson still smiled, "I will consider it carefully."

In fact, what I thought in my mind was, where to stay cool, what are you messing with in the game of adults?

It's a pity, it would be better if old Levi had this vision!

After thinking about it for a long time, he was very firm, "Boss!! I applied to go to China, and I want to keep an eye on that kid!"

Old Levy is still too combative. Although he has won Qi Lei many times, but recently, especially after Qi Lei ran the North American Penguin Fire, Old Levy felt that this kid seemed to have learned some real skills in recent years. Progress again!

He has to admit that he is envious of the North American penguins' series of operations.

But this time, old Levi was certain, Qi Lei was a little carried away, he could not succeed!

So, Levistan couldn't miss this opportunity, he had to stand in front of Qi Lei and see his face after his failure with his own eyes.

"BOSS, please allow me to go to China!"

Paulson raised his brows and pondered for a moment, "Okay, I can let you go to Qi Lei as a Desheng marketing consultant."

After sending old Levi away, Paulson immediately contacted Qi Lei, "Qi, you really worked so hard! So, I decided to find you a helper, you will definitely like it."

After hanging up Qi Lei, Paulson called the person from Palace B again.

"Mr. President, I have carefully considered your suggestion. I think your idea is reasonable. We still have to beware of that Chinese boy, and we can't let him mess around on our territory!"

……

"Yes! It is very necessary to closely monitor his every move!!"

……

"So, I decided to let Dr. Levistein stop all the work at hand and rush to China immediately!"

……

"Yes, Dr. Levistan is the most suitable candidate. Qi Lei is a master of communication. If he really does something unfavorable to the United States, ordinary people can't even discover his conspiracy, and only professionals can do it. early warning."

……

"Okay, I'll make arrangements right away!"

……

"Thank you for your concern. Desheng is willing to sacrifice a little of the company's interests for the country, even though the project Levistein is currently in charge of is very important."

……

"Of course, if you can publicly support California's financial bill, then I think Dr. Levistein's sacrifice is worth it."

……

"Don't worry, if Dr. Levistein finds any problems, I will notify you immediately."

……

Hanging up the phone, Paulson poured a glass of whiskey beautifully, what a wonderful day!

……

————————

Two days later, Qi Lei sent a car to the plane to pick up Levistan.

"Paulson asked you to spy on me?"

Old Levi stared, but his heart was empty, "Qi, don't speculate!"

"I... how can I have time to monitor you? Didn't the BOSS say so? Send me to assist you!"

When Qi Lei heard this, "Cha! Where are you going to make sense? Why do I have to pay you wages and bonuses for monitoring me?"

Levistan, "..."

Don't be so sure, okay?

He quickly changed the subject, "Qi, I'm not optimistic about your plan, it will be difficult to succeed."

Qi Lei also didn't want to tangle with the "old friend of the Chinese people", it was just a joke.

As for Paulson's little thought, he may have sold himself to a few companies, and he has long been used to it.

So, as soon as Levistan changed the subject, Qi Lei immediately followed his train of thought, "Why do you think so?"

Old Levi laughed secretly in his heart, he was still too young, this is the skill of speaking, too tender!

Seriously, "Soybean's plan is too complicated!"

"And in my opinion, your plan to promote that clothing brand is more complicated. Although I don't know how the clothing plan is implemented, I guess it should be similar to soybeans, right?"

"But don't forget, at least the soybean plan has a bunch of American companies on the same side as you, and they will become the most powerful helpers."

"As for the clothing scheme, you don't have any help, which is even more difficult."

Qi Lei nodded thoughtfully, "It seems to be the case."

Old Levi, "Right? So, give it up!"

Old Levi was quite beautiful in his heart, but he didn't expect that the battle was about to end soon? If I had known this earlier, I wouldn't be here, and a phone call could solve this stunned young man.

As a result, Qi Lei said again, "But, it's alright!"

"Huh?" Levistan glared, this kid still doesn't give up? Then he can only beat him with his rich professional experience.

"Then let me deduce it for you!" In a tone of teaching the younger generation, "Qi, you should wake up too!"

Seeing the serious look on old Levi's face, Qi Lei didn't know what to say, so he could only say, "Speak!"

I saw Old Levi nodded with satisfaction. Young people, just have to be humble, at least Qi Lei's attitude is still very correct.

"Look at it!"

Levistan really analyzed Qi Lei seriously.

"First of all, you spread the concept that Chinese classical clothing is expensive."

"There is no problem with this step. It is very clever. People are always curious and longing for expensive things. I have to say that this move is very clever, and it will bring a lot of positive information."

"For example, this will enhance the awareness of Chinese aesthetics and increase the public's curiosity about Chinese elements and Chinese color matching."

"At the same time, due to the continuous increase in the spread of heat, it has given a certain commercial value!"

"And when there is popularity, some people are willing to pay for the popularity."

"Then your next step is to launch your brand while it's hot, focusing on Chinese elements and Chinese color schemes?"

"Using the communication resources in your hand and the popularity of public opinion, convert the public opinion energy accumulated in the early stage into commercial value in one fell swoop?"

"With your superb marketing methods and celebrity endorsements, the brand value will also increase."

"You said, did I guess right?"

Old Levi looked confident. Qi Lei was about to speak, but he didn't give him that chance.

"But I tell you, your assumptions are too shallow!"

Qi Lei, "..."

Levistein, "It's a brilliant marketing strategy. But you're still too young!"

Levistein said more and more harshly, "There are a lot of deadly factors that you just didn't take into account!"

"Just for example!" Crunching his fingers, he gave Qi Lei an analysis one by one, extremely serious.

No way, he was originally a teacher, and now he is as serious as grading homework for students.

"First, you didn't take into account the stereotypes that European and American consumers have about Chinese culture."

"Second, you didn't calculate the negative impact of China's economy and international status."

"Third, you have forgotten that this sudden public opinion heat is not enough to support a brand. Sooner or later, the public will calm down from the heat and quickly go to sleep."

"To put it bluntly, consumers have absolutely no trust in a backward third world country, a country that has been in [stupid] [poverty] for a long time, and whose ideology is opposed to a distant country."

"In their opinion, the Chinese are still ancient people with braids and living in ancient buildings."

"No matter how popular you are, they don't believe that Chinese clothing brands can have aesthetics and heritage."

"Their understanding of Chinese aesthetics and Chinese color matching is still indulged in the stereotype of bright red and bright yellow."

"In a situation like this, no matter how wonderful your plan is, it's doomed to fail. Who would like a dress like this?"

The older Levi said, the more excited he became. He was quite a smart boy, how could he be confused?

Communication is not a panacea. In Chinese, there is something that can be done, and something that cannot be done. Okay!

"So!" said earnestly, "Give it up! It will leave a stain on your academic career. My opinion is, stop now, it will ruin your academic standing!"

Done!

Ending the battle, Levistan feels so happy!

Young man, are you stupid?

In the end, Qi Lei finally got the chance to speak, and he didn't choke Levistan to death! .

"Levistan... teacher? My old friend, why is my thinking different from yours?"

"Gah!?" Levi was startled, "Different? What's the difference?"

Qi Lei is cute, "It seems that it's different from head to toe."

Levistan, "Impossible!"

People are stupid, is it impossible? How could Qi Lei not follow the marketing routine of his top communication master? He hasn't reached that level yet, has he?

"They're all different?"

"It's all different!"

"Then... Then you won't push the brand and strike while the iron is hot?"

Qi Lei shook his head honestly, "No!"

Old Levi, "..." What's the difference?

At this time, Qi Lei glanced at his watch, "Just right, the next step is about to happen. Would you like to take a look with me?"

Four hours later, Qi Lei and Levistan landed in the magic capital.

In the evening, the two appeared in the banquet hall of an international hotel on the Bund, where an international fashion design competition was being held on the runway.

Initiated by the Magic City Palace, young designers from China are invited to participate, and the judges are all design masters invited from abroad.

Old Levi was speechless. You wouldn't ask these new designers who just graduated from school to work on your brand, would you? That doesn't die faster?

In the end, Qi Lei pointed to one of the judges, "Don't get me wrong, I don't want to promote my own brand at all, and I don't want to use young designers. My goal is him!"

Old Levi looked at it, "Who is it?"

Qi Lei, "His name is Frank Taylor, a 'famous' independent designer in New York."

Old Levi's heart froze. Famous? Qi Lei, is this a bloodbath? Looking for a designer from New York? very expensive!

Guiltily asked, "How famous is it?"

Qi Lei grinned, "Famous enough to be notorious."

Um?

Qi Lei: "A cancer in the fashion circle, a synonym for vulgarity, a grandstanding clown."

"Vogue magazine commented on him that the beggars in New York know more about fashion than Taylor."

Old Levi was sweating, "This is really famous."

I don't understand even more. Why are you looking for such a person?

Qi Lei didn't explain and walked towards Taylor.

Talking in a low voice, called Taylor aside from the jury.

"Mr. Taylor, I want to invite you to do the design."

Taylor is a very "charming" man. When he heard this, he stroked his chin and said coquettishly, "Mr. Qi really has a good eye! However, I'm very expensive, less than five..."

Before he could finish speaking, he saw that Qi Lei had already taken out a checkbook from his suit pocket.

Huan Huan, he tore off one and handed it over, "5 million yuan."

Taylor, "..."

Well, what he just wanted to say was fifty thousand.

Being rich and powerful is different!

Taylor is going crazy.

However, with such a large sum of money, I felt uneasy in my heart, so I honestly said, "It's too much, 500,000 is enough."

The Demon City Government invited him to be a judge, and he only paid 12,000 meters.

In the end, Qi Lei said, "Take it, it's not all about the design fee."

Taylor, "..."

What do you mean? Are there any other excessive demands?

However, Taylor didn't ask.

5 million, and ask a fart! Since you said so, he can accept it if it is too much.

Huazhi took the cheque tremblingly and held it to his chest, "Mr. Qi is indeed a big man who makes Wall Street fall! Come on, do you have any design requirements?"

Qi Lei smiled, "First, Chinese elements, Chinese colors."

"Second, use your own independent brand."

"Third, do your best to show your talent."

When Taylor heard it, just give money for one, two, three, everything else is nonsense!

"no problem!"

After thinking for a while, he frowned, as if very unhappy, "Oh, **** it! I don't know much about Chinese culture and Chinese color scheme."

"So ~www.readwn.com~ Mr. Qi, this design cycle may be very long, do you mind?"

Qi Lei didn't even think about it, "Mind!! I do!"

"Fourth, it's fast!! Go as fast as you can!"

"Also!" He added, "Who needs you to understand Chinese culture, Chinese color matching? You are only allowed to use two colors!"

Taylor was stunned, so domineering! Really like!

"what colour?"

Qi Lei, "Big red matches bright yellow!"

Taylor: "..."

Old Levi, "..."

The two were dumbfounded, what kind of routine is this? How to come here?

As a result, Qi Lei said another sentence.

I saw him looking at Tyler embarrassedly, "Mr. Tyler, this five million is a mental loss fee! You must keep your level and play well. The more personality you design, the better!"

Taylor, "..."

Old Levi, "..."

Taylor is a little guilty, mental damage? Why is he a little reluctant to take it?

As for old Levi...

Well, it is indeed different! He didn't understand!

What is this for?

……

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