Rebirth: It’s Like Flowing Water

Qi Lei's impression of Paulson does have some adventurous spirit, and it is also one of his strengths to be able to survive in a desperate situation.

But the problem is, this is no longer a problem of adventurous spirit, he is crazy!

The four groups are neck-and-neck, where is this competition? In Paulson's view, it is more like a prank.

However, the problem came again.

"In front of the benefits, the cost is not worth mentioning!"

Paulson stood there in a daze, he suddenly found a problem, that is:

He and Qi Lei have always discussed macro-level strategies, and have been laying out the general direction. The two of them seem to have never had a serious discussion on the issue of profitability.

Of course, it would be nonsense to not make an expected judgment on profits. Desheng's own evaluation agency has conducted analysis and research on smart phone projects more than once, and the conclusions are always optimistic.

This project is very promising and profitable.

But now it seems that Paulson realizes that there seems to be a difference between his expected earnings and that of Reviver?

In Qi Lei's mind, how much income can support such a large R&D investment?

"Qi, I think we should have a good chat!"

Qi Lei frowned, "What are you talking about?"

Paulson, "A question about earnings."

"Oh." Qi Lei raised his eyebrows, "So we're talking about this? I don't have time."

"you!"

Paulson almost choked to death, can he be trusted?

In the end, Qi Lei spread his hands, "As you can see, I really don't have time to discuss these boring issues with you."

He also knew what Paulson was worried about. He was worried about losing everything.

In fact, this is normal. According to the current profit margins of mobile phone manufacturers, coupled with the data analyzed by Paulson through professional institutions, and the current situation of many competitions, the retail price of smartphones should be around Between 500 and 600 meters, it won't be any higher.

This price is about 20% of the channel cost and about 10% of the advertising cost, leaving 350 to 420 yuan.

And Paulson's ideal state is to leave himself 20% of the net profit. But if the competition is too fierce, price wars are inevitable, so 10% is not bad.

In other words, 350 to 420 minus 10%, about 310 to 380 yuan is the ideal cost of a three-stone smartphone.

It does not mean that it must be in this range, but in this range, Sanshi mobile phones can have the most operating space and competitiveness.

After removing the hardware and software costs, patent costs, etc. from these more than 300 meters, there is not much room for research and development.

Paulson made a conservative estimate that if Sanshi mobile phones can achieve a market share of 3% within a year, then there is no problem in controlling the total R&D expenditure within 10 billion.

Of course, this is calculated according to the research and development standards of North American Three Stones, not counting Qi Lei's investment in China Three Stones and his leveraging the entire Chinese semiconductor industry.

If you count that, it's nothing, and Paulson doesn't care, that's Qi Lei's own business.

Ten billion, in fact, is already stretched thin, Desheng's assessment is that the final overrun is about 50%, which is barely acceptable.

But now, if you start four R&D teams at once, and listen to Qi Lei's intentions, you should take a different R&D route. Does that mean the R&D cost will have to be quadrupled?

Although the accounts are not calculated in this way, there must be overlaps in the middle, but the difference can be understood in this way.

"Qi!" Paulson was really panicked. "Even if you succeed in developing such a mobile phone, we won't have any profit at all. Instead, we will lose money. Is it really crazy?"

Paulson didn't give up, he must clarify this issue with Qi Lei today, otherwise there will be a big mess.

However, Qi Lei smiled and answered the question, "Uncle Bao, have I discussed the marketing strategy with you?"

Paulson was startled, "Camp...marketing?"

"No!"

Qi Lei, "Have we discussed the final price?"

Paulson was speechless, "Your smartphone is still in the dark, what pricing are you discussing!?"

"That's right!" Qi Lei spread his hands, "You don't even know what our products are, you set a price for us based on other people's products, and made a bunch of evaluations. Do you think you are sick? "

"FUCK! You are sick!"

Paulson is in a hurry, he speaks as he speaks, who are you running on?

Suddenly lost, "Oh, so, we haven't set a price yet, and your marketing strategy is not conventional?"

Qi Lei nodded, "That's right!"

"Then how do you plan to market it?"

Qi Lei laughed again, "You said, I am a communication master who is proud of the world, can I be the same as the marketing you understand?"

Paulson, "…"

Qi Lei: "Remove 10% to 20% of the advertising costs in your evaluation report. We won't spend that money."

"If you're going to say that..." Paulson smiled, he should have said it earlier!

It's hard to say anything else, but when it comes to spreading the word, he has absolute trust in Qi Lei. This guy can do anything.

And on second thought, his worries about cost are mostly superfluous.

This guy is smarter than a monkey, so he wouldn't do a business at a loss, right? Then what are you worrying about?

"Okay!" Paulson's face changed, and he smiled like a chrysanthemum, "I was sloppy just now, I accept your strategy!"

With his hands behind his back, he began to be delighted again, "Four teams... Tsk tsk, there shouldn't be anything wrong!"

However, Paulson pondered after the incident, no, he has a unique marketing strategy that can compress advertising costs to the extreme, so why didn't he tell me earlier! ?

You must know that in the past two years, Desheng has been doing evaluations and analysis on the smart phone project.

So far, Paulson has spent at least tens of millions just to assess risks and analyze business results.

Moreover, every time he does an evaluation, Qi Lei is always there, he knows it.

You told me earlier that I wouldn't spend this injustice? Don't you have to get a bunch of junk data?

"Qi, what are you doing?"

In response, Qi Lei smiled meanly, "I see that you are very happy with your work, so I don't have the nerve to disturb you."

"…"

"Damn it!" Paulson cursed loudly, "Go to hell!"

Qi Lei laughed. Sometimes, when it comes to issues that don't involve money, this old man is quite funny.

Following the principle of slapping a sweet date, he pulled Paulson into a room, "I'll show you something good."

"What?" Paulson said with a dark face, what are you doing?

In the end, the more mysterious thing is yet to come!

I saw Qi Lei took out a brick from the safe and displayed it in front of Paulson, very solemnly, "Three-stone mobile phone, number zero!"

"Gah! What's this really a cell phone?" As his eyes darkened, Paulson almost didn't take it.

I will play with you with tens of billions of dollars, and you will show me a brick! ?

It's over, there's no hope!

This thing is just a brick, it can't be called a mobile phone!

A brief description is that the thickness of about four centimeters, the length of about twenty centimeters, and the width of ten centimeters, the slabs are not so wide.

Of course, the workmanship is even more remarkable, because there is no workmanship.

how to say? It's a bit like a suspected electronic product that a college student DIYed in his tool room.

The reason why it is suspected is that it is not turned on, and Paulson does not know if it is an electronic product.

"Look..." Qi Lei pouted, why did he still dislike it?

He lowered his head and glanced, "Long... well, it's really a bit ugly!"

In fact, this is not a DIY by a college student, but a DIY by a group of 4 groups of graduate students.

If you look closely, the aluminum alloy frame is not polished enough, and there are wear marks!

After the conversation changed, he hurried to make up for it, "Ugly is a little ugly, but the significance of Unit 0 is very important!"

"Haha." Paulson sneered, as if his entire body was paralyzed, "Qi, I think the meaning of this is... It makes me even less confident in smartphones."

Paulson couldn't accept it. He struggled for several years, went through hardships, invested a lot of money, and made so many layouts. As a result, you took a piece and turned around and told me it was called "No. 0 machine"?

There is a feeling of being cheated.

"Qi, I need an explanation from you, I think you are cheating!"

However, the anger did not bring any effect, only Qi Lei's contempt, "How about you guys who are engaged in finance can't do it!"

Pointing at the brick, "You can't see the meaning of this thing at all!"

"You..." Paulson wanted to punch him.

I saw Qi Lei begin to explain this brick to Ball, "This brick is not simple. It uses Kingston's 1GDDR1600 memory, four, 4G memory!"

"Wait!" Paulson had a question mark on his forehead.

Kingston? That's a big brand of memory. Yes, lad! But…

"Why does this model sound so familiar?

As a result, Qi Lei said, "Don't think about it, the new computer memory."

"????"

Qi Lei ignored him, "The screen is a customized LCD screen in BOE's laboratory, and the touch sensitivity and display resolution are already at the top level in the world."

"The lens is..." He coughed and cleared his throat, "The camera lens is a Canon DEGH4510, a miniature lens."

Paulson was taken aback, "Wait a minute! Canon? When did you negotiate a partnership with Canon?"

Qi Lei smiled embarrassedly, "What are you working on? It was removed from a Canon camera."

Paulson, "…"

Qi Lei continued, "The lens motor is from Hasselblad (also removed from the Hasselblad camera)."

"The motherboard is hand-soldered by Imagination engineers."

Paulson, "??" He curled his fingers and wanted to make a fist.

Qi Lei hurriedly said, "The battery is amazing. The nine-section lithium-ion battery is customized by BYD!"

The fist is a little hard!

"The CPU is not very good, two Pentium processors came out side by side."

Harder!

"Don't worry, listen to me, we are very good at sensors!"

"Gravity sensor, photosensitive sensor, gyroscope, magnetic sensor are the best ones!"

Paulson let go for a while, and Qi Lei said again, "It took millions of pieces of equipment to be dismantled, can you?"

"what!"

Paulson can't take it anymore, you're mad at me on purpose, aren't you?

"Qi, you bastard, what are you doing!?"

Qi Lei, "I'm building a mobile phone!"

"Okay, very good!" Paulson forced himself to calm down, "Is this the phone you made?"

Qi Lei, "Yes!"

Paulson squeezed out a fiercer smile than murder, "Then, please let Mr. Qi Lei turn it on and show it to me, okay?"

Qi Lei shook his head, "Can't open it!"

Paulson, "…"

Very good, very good, this brick can't even be turned on.

"Qi, I think I have to reconsider our cooperation."

"Look!" Qi Lei's eyes were full of contempt, "You can't hold your breath, right? You're still not convinced."

"The sensor control program and the operation instruction set for the touch screen are not in place yet. How can I turn you on?"

"But soon, these work have already started, and it has reached the final stage of tackling key problems. At most, in two months, I will be able to make the No. 0 machine run."

"Mr. Paulson, do you know what that means?"

Paulson still frowned, but apparently his anger subsided a lot, "What does it mean?"

"It means that in two months, we will have an engineering prototype that basically matches the design parameters!"

Paulson, "!!"

Her heart tightened, "You mean..."

Qi Lei, "Do you understand now?"

Looking at the bricks, "this thing is really ugly, but it's a piece of cake."

"But in addition to the many differences in appearance, internal structure and products, strictly speaking, it is already a smartphone, with all the functions and features of a smartphone."

"Then..." Qi Lei looked at Paulson with a smug smile, "Then two months later, we can start debugging and optimizing the sensor control program, as well as debugging and optimizing the touch instruction set."

"This time will not last long, and you don't need to wait for all the debugging to be completed before proceeding to the next step. As long as the core control program is determined, then this brick can be taken to Penguin, NetEase, Sanshi and other software-making links."

"Only when they get a real smartphone can they intuitively experience what a smartphone is and can develop software without obstacles!"

"And the user experience of the software directly affects the establishment of the mobile phone ecosystem."

"do you understand!?"

"In terms of hardware, we have to wait for batteries and various technologies, so that it is slower than Nokia and slower than other companies."

"But in terms of software and ecology, as well as sensor debugging, we are equivalent to grabbing two years' time!"

Paulson, "…"

People stood there stunned, and did not return to their souls for a long time.

When he reacted, the first thing was, "Quick! Lock it up for me!"

If Qi Lei didn't say it, he would never have thought of this. It must be kept well, this is the highest level of business secrets, and other competitors cannot learn it.

He opened his mouth wide, "Qi, you still have a way, you are a genius!"

In this regard, Qi Lei did not dare to take credit, because it was a solution that several graduate students in the fourth group came up with. Solve the biggest problem in the dumbest way.

Moreover, what Sanshi lacks most right now is time.

"There are 661 days left!" Qi Lei put the bricks back into the safe, UU Reading www.uukanshu.com said, "As long as the hardware does not hold us back, we can gain an advantage in terms of software experience and ecology."

Paulson nodded, "I will go back to the United States tomorrow and will convince the board of directors that the funds will be available immediately!"

Paulson did not renege on his promise, and the 10 billion funds quickly reached the three-stone account.

It's just that Qi Lei didn't know that after Paulson went back, he not only persuaded the board to make additional investments, but also persuaded the board to do another thing.

That is: increase the expansion and investment in China's manufacturing industry and China's capital market.

He assured his colleagues that this decision must be the wisest choice for Desheng.

because…

Because this trip to China, what really shocked Ball was not only the progress of the three stones, but the four groups and the brick.

The way the Chinese solve problems is terrible!

If anyone can catch up to Nokia's progress without lowering expectations, it must be the Chinese.

This impressed Paulson.

…

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