The trip ended after Lin wanwan talked to Lin Mingyue on the phone. Lin wanwan wanted to go back to city B. Zhou Jin called Jiang Zi. Jiang Zi had no plan to go back, so Zhou Jin and Lin wanwan went back first.

After returning, Lin wanwan's first thing was to find Lin Mingyue.

Lin Mingyue, like Lin wanwan, moved out after coming back from abroad.

Both of them are used to independent space, and living with their families has a lot of inconvenience.

After returning to city B, Zhou Jin didn't go back to Zhou's house, but went back to Jinxiu Garden bought by Lin wanwan. Lin wanwan went to Lin Mingyue's house himself.

When Lin wanwan went, Lin Mingyue was startled as soon as he opened the door.

Lin Mingyue's big dark circles under her eyes were the same as she had tossed with Zhou Jin all night and got up the next day.

Lin Mingyue seemed to know that her ghost looked scary and said:

"I haven't had a good rest these two days."

"Oh." Lin wanwan said, thinking it should be because of the shopping mall, and then said, "it's no big deal. If you don't stay here, you'll stay there. Even if you can't discuss the last thing, we'll just change places. City B is so big, China is so big, and it's not his Hongjian group's world."

Lin Mingyue was stunned and then knew that Lin wanwan thought he was worried about the company.

But now Lin Mingyue can't explain, so she won't mention this stubble.

Lin Mingyue took out the sales plan of Nirvana, and Lin wanwan looked at it.

I have to say that this sales plan is very good, and it is very different from the current mainstream sales.

Now China's overall consumption level has been raised, paying special attention to brand awareness.

To measure the value of the brand, its price has become a certain standard.

For example, Zhu Xiaoying's elegance is not generally expensive, not limited edition, but ordinary ready-made clothes, and the price is also very expensive.

Moreover, other brands will have discount activities during the season, but Zhiya won't. the marketing method of never discount and no activities has made Zhiya's reputation jump up rapidly.

This has formed the position of Zhiya in China's garment industry.

Before taking over the company, Lin Mingyue carefully studied the marketing methods of Zhiya in recent years.

If you follow Zhiya, you are suspected of picking up people's teeth and wisdom, and it is difficult to win a place.

At least he was suppressed by Zhiya after he became famous.

Therefore, aiming at these, Lin Mingyue and her team worked out another plan.

membership.

Membership system is very common in later generations, but it is still very few and there are some, but it does not adhere to the full membership system.

Nirvana company launched three kinds of cards: Pu, Jin and Hei.

The three cards correspond to the relative consumption level. For example, when you come to the store with an ordinary card, you pay attention to the clothes that can only be purchased by gold card members. No matter how much you pay, the clothes are not sold.

Similarly, it is useless for gold card members to see clothes priced by black card members.

People without Nirvana membership card will not buy it if they have money.

This consumption concept does not feel that it improves the grade of nirvana.

Moreover, the only standard for card upgrading can only be consumption.

Heika is enjoying nirvana. Top designers design a set of clothes by themselves every year.

Originally, Nirvana took the high-end route. A Zhu Xiaoying stood in front. Naturally, she was killed before she could stand in the front.

Such a consumption concept, to some extent, has greatly satisfied the vanity of some people who pursue uniqueness. Therefore, Nirvana can break out in city B in just two months, which is not unreasonable.

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