Rebirth: My dad is a coal boss

"Our goal is by no means to force our peers into a desperate situation and make them unable to survive. On the contrary, we sincerely hope to work hand in hand with all colleagues to jointly promote the development of the entire industry.

You should know that Haohan Technology's investment in R&D is huge, and the annual funding for R&D is as high as tens of billions! Moreover, it is foreseeable that this number will continue to rise in the future. Such a high investment in R&D is naturally to continuously produce more, more innovative and high-tech high-quality products.

However, precisely because we have paid such a high cost in the R&D link, it is indeed difficult to achieve too low a pricing strategy for the product. After all, if the price is too low, not only will it not be able to cover the huge R&D expenditure, but in the long run, the company's own operations will also be difficult to operate. To continue.

Looking around the world, almost all companies are actually eager to set a higher price and move towards the high-end market when pricing their products.

After all, high-end products often mean higher profit margins and more outstanding brand image. But the problem is that the road to high-end is not as smooth as imagined. Many companies have their own brand value is not enough to support the high product price, which eventually leads to the lack of interest in the products they launch. Such cases are not uncommon. "

Lin Hao talked openly and said the reason for setting 2499. To be honest, Lin Hao himself felt that this price was a bit expensive. After all, the average salary in the country in 2004 was only one or two thousand, and many places were even less than 1,000. 2499 is a sky-high price.

The price of a mobile phone is not so expensive. The price of domestic copycat phones is only a few hundred yuan. The price of ordinary models of internationally renowned brands such as Nokia, Motorola, Samsung, Sony Ericsson, etc. is also about this. Only the price of flagship models will be more expensive, several thousand or even tens of thousands.

However, the positioning of a brand is very important. If it is not clear, users will not buy it if it is set at a low price now and then raised later. Therefore, Lin Hao would rather set a high price now and then lower it later, or create a low-priced brand.

The beautiful reporter nodded after hearing what Lin Hao said, and then asked some other questions. Today's interview ended. The whole process was still very pleasant. These questions were confirmed with Lin Hao before the interview, and as the boss, Lin Hao would not deliberately find faults and bury pits.

....

On that day, countless media reported on the grand occasion of the release of Haohan Technology's nova MP3. The media that had received the evaluation machine uploaded the test video as soon as the press conference ended, and various evaluation results came out one after another.

All evaluation agencies basically used perfect, amazing, and a generation of magic machine to describe nova, which made people dazzled. Only the price was controversial.

Many people feel that the price is too expensive, while others think that this product is worth the price. It is not only foreign products that can be sold at high prices. Domestic mobile phones on the market are generally within 1,000 yuan, while foreign brands cost several thousand yuan. MP3s such as Sony, Apple, Samsung, etc. are also relatively expensive, generally above 1,000 yuan.

Now, Haohan Technology's nova, as Lin Hao said at the press conference, beats all MP3 products. Why can't it be sold at 2499? There is a huge uproar online.

The two sides directly sprayed each other, each holding their own opinions, which was very lively, and netizens from all walks of life were eating melons online.

In Haohan Capital Company, Lin Hao returned to the company after accepting the interview. Although the press conference was over, there were still many things to do.

"Always pay attention to the sales situation in the market. I want to know the sales situation across the country tomorrow morning."

In the office, Lin Hao said to Liang Mengsong.

"Okay, Mr. Lin, Haohan Technology has established Haohan Terminal Company, which will be responsible for product sales, publicity, etc. in the future." Liang Mengsong said.

Hearing his words, Lin Hao suddenly thought of Yu Dazui. If Yu Dazui were to take charge of the terminal company of Haohan Technology, it would surely develop rapidly. Now Lin Hao already has 90% of Huawei's shares. It would be very easy to ask Yu Dazui, who is not yet famous, but after thinking about it, he decided to let Yu Dazui stay in Huawei.

"You must keep up with the publicity and don't make any mistakes. Have all the major networks, TV stations, and offline advertisements been confirmed?" Lin Hao asked.

"After the press conference, it has been put on the air in an orderly manner according to the plan. The evaluation videos of major media have been put on the Internet, and the TV commercials have been broadcast on TV. In addition to the four first-tier cities, the provincial capitals and second-tier cities have also been broadcasted in offline advertisements.The city will be put on the air today. "The manager of the business department said immediately.

"At the same time, "Super Voice" will be broadcast on Universal TV at 8 o'clock tonight. Nova, as the title sponsor, will appear in the program, and so will "Miss Universe" tomorrow night."

Lin Hao nodded after listening. The influence of the two ace programs is very large, and it will also make Nova appear in the eyes of the national audience. After all, the number of people who go online and watch live broadcasts is still a minority. Now the best and most direct publicity effect in the country is still the TV station.

Universal TV has been on trial broadcast for a while, and the effect is still very good. Today is the official opening day. Everything went very smoothly when it was ready to open at 6 o'clock in the morning, and there were no problems.

After all the work was reported and everyone walked out, Lin Hao thought that the promised lottery had not been drawn yet, so he immediately turned on the computer.

When Lin Hao entered the forum, it was particularly lively inside. Everyone was talking about today's press conference, and there was a discussion about Lin Hao's clothing. Some people talked about the appearance of the nova, and many talked about the price. Many people even posted pictures, which attracted a lot of envy.

The post that Lin Hao posted yesterday has now been read more than 10 million times, and the comments below are millions. The number of followers of the account has also exceeded 500W+, which is terrifying.

This has broken the record of the Duowan Forum. Since the establishment of the Duowan Forum, no one has been able to do this in just one day.

Lin Hao clicked on his post, and there were too many comments below. Especially after the price was announced today, more people flocked to Lin Hao's post, hoping to win the lottery. This is an MP3 worth 2499.

"Pick me, pick me."

"Win for me."

"Brother Hao, I am your long-lost brother."

"Husband, fuck me."

"Brother Hao, I want to give birth to a baby for you."

"This MP3 must be mine."

....