Rebirth of Cyber ​​Hegemony

Vol 3 Chapter 250: : In advertising wars, who is afraid of who

   "Chen Yu, you must not go to another school for the China-Japan-Korea finals in Paotang."

   "Ah, Dean Li, didn't the school say to think about it?"

   "Consider...Is there any?"

   "It seems like you said that at the time."

   "You must have heard it wrong. For a competition like this, the school welcomes you with your hands."

   "Well, I heard it wrong."

   Chen Yu smiled and admitted that he was wrong.

   Of course, it’s not that Chen Yu got it wrong. As for the reason, it's entirely because the recent Bubble Hall competition was so hot.

   Originally, the school said that it had to consider it, but now that it looks at the situation, it immediately agrees in minutes.

   I was afraid that I would be too late to agree, so Li Biqing specifically called Chen Yu.

   "Then it's settled, we must not put the game in other schools."

   "Don't worry, Dean Li, although school has not yet started, I am also a member of Shenzhen University."

   "Just know."

   Li Biqing nodded in satisfaction.

   "Zou Tao, the bubble hall finals will probably be held in a few months."

   "We are still in the preliminary rounds for the time being. Japan and South Korea are a little slower. They have just launched this event. They need a certain amount of time. We estimate that it should be in December."

   "This competition must be done well, because it is related to the image of Huanyu Technology's external publicity."

"Yes."

   Zou Tao nodded vigorously.

   Although Bubble Hall is a free game, making money in itself is better than it is in the legendary world.

   But making money in the legendary world is making money, but the image cannot stand up.

   Bubble Hall is different, but the China, Japan and Korea Three Kingdoms Competition has erected a fairly good e-sports image for Bubble Hall. Although this image is not necessarily supported by everyone, at least it seems that the positive image is relatively good.

  ……

   "Li Nan, is there any movement on the penguin side?"

After    instructed Zou Tao, Chen Yu came to the yy instant messaging division.

   "Penguin copied our open strategy."

Opening the QQ game, Li Nan pointed to their game and said: "Penguin announced yesterday that their QQ game will allow all application software companies to launch products under their banner. At the same time, they have also developed the QQ game API. Of course, this is not the most Important. The most important thing is that they set the ratio to 3:7."

   "Penguin 3, customer 7?"

   Chen Yu's face sank.

"Yes."

   Li Nan nodded: "Penguin does not intend to make money but also to grab the market with us."

   "It looks like this."

   Chen Yu touched his chin: "Li Nan, what do you think?"

   "I think the penguin trick is useful, but it may not shake our platform."

   "Oh, how do you say?"

"Mr. Chen, you see, although QQ games are also engaged in development platforms, they started later than us, which is already a few steps behind. Coupled with their current popularity of QQ games, they cannot be compared to our yy at all. They come up with a 3:7 ratio, which may not be able to attract too many game manufacturers."

   "What if the game dealer on our side jumps to the QQ side?"

   "We have signed exclusive contracts with all game companies, and they dare not jump."

   Only, Li Nan said so, but Chen Yu shook his head.

   "Li Nan, don't underestimate your opponent."

Chen Yu said: "Although the popularity of QQ is not as popular as ours, it still has a certain popularity. Coupled with their 3:7 split, this is very attractive, and ours is 5:5, half and half. , This is fair, everyone can make money. But for game developers, who doesn’t want to make more?"

   "In addition, even if we sign exclusive agreements with game manufacturers on all platforms, it is of little use. When the profit reaches a certain level, all contracts are waste paper."

   There are no contracts for capitalists, and some only have interests.

   As for why many capitalists abide by the contract, it is because they feel that abide by the contract can get greater benefits. But if destroying the contract can be exchanged for greater benefits, why do you have to comply with it?

   Of course, most software vendors will comply with such a contract. After all, Huanyu Technology now has a great advantage. Even if the QQ side makes a 3:7 split, they may not make more money than yy side.

   However, this threat still has some effect.

   However, despite saying that, Chen Yu also has some headaches.

   This penguin is really difficult.

   After competing with him so many times, even though Huanyu Technology has gained an advantage, it has never eliminated him.

   "Manager Shi, what's the matter?"

   I have a headache. At this time, Shi Lanfang in Xinfeng called Chen Yu.

   "Mr. Chen, our sales of Duocheng Duo have dropped a bit recently."

   "How much has it fallen?"

   "About 5%."

   "This is normal market fluctuations."

   Chen Yu frowned.

   He is annoying now, where is he interested in more oranges?

"Mr. Chen, we Duochengduoduo. The market has always been growing steadily. This time the decline is very unexpected. I investigated it and it was mainly because Tongyi launched a new product of Xianle Orange. And, they started a large-scale TV station. advertise."

   "Okay, I see, Manager Shi, you can formulate a response strategy as soon as possible."

   Chen Yu didn't say much, so he hung up the phone.

   Shi Lanfang, who is far away in Xinfeng, is a little dazed. What's wrong with Mr. Chen?

   "Penguin, penguin."

   "You have a lot of means."

   Staring at Penguin's QQ game, Chen Yu couldn't figure out any way for an afternoon.

   This is really difficult.

   I have done it to defeat QQ, but it is really not that easy to kill him.

   "Forget it, I don't want to think about it today, I think about it tomorrow."

   Thoughts are a little confused, Chen Yu no longer thinks about Penguin for the time being.

   The competition in business is not a day or two. Sometimes it is normal to not think clearly in one day.

   "Hey, by the way, Manager Shi seemed to have made a call just now."

   Putting down the penguin, Chen Yu seemed a lot more relaxed.

   Then he remembered Shi Lanfang's call just now.

   "Manager Shi, did you just say that they all made the move?"

   It's a beverage factory that I own. Although it is not my main business, I can't ask anything about it.

   Some self-blame, Chen Yu called Shi Lanfang back.

   "Mr. Chen, yes."

   Seeing Chen Yu's call back, Shi Lanfang was happy.

   Although she is in charge of the entire beverage factory, Shi Lanfang still has no bottom when he encounters such a strong competitor. I wanted to report to Chen Yu, but Shi Lanfang's heart sank in the last call. She knew that this beverage factory was bought by Chen Yu casually, and he might not be very concerned.

   "Which TV station did they advertise on?"

   "In the country, all the David video channels have voted, and they all chose prime time, including CCTV."

   "Such a big deal?"

   "I feel that too, they may want to completely drive us out of the market within half a year."

   "It’s not so easy to drive us out of the market."

   "In addition, ~www.readwn.com~ President Chen, they have sent a representative again, saying that they want to talk about the acquisition again, and the price is twice the last price."

   "Tongyi is a good trick."

   Turnip and stick, see if you can stand it.

   "Mr. Shi, the price looks okay, otherwise, let's sell it."

"what……"

   Shi Lanfang cried out in surprise: "Mr. Chen, don't sell it."

   "Why not sell it?"

   Chen Yu said with a smile: "Tongyi Group has more experience and strength than us. We are likely to have better development when we are acquired by them."

   "Mr. Chen, if this is acquired, we will lose the brand of Duocheng Duo."

   "This is true."

   "Mr. Chen, don't sell it."

   Shi Lanfang was up and down, really worried that Chen Yu would sell more oranges.

   "Okay, just kidding you, although I mainly work on the Internet, I won't care if we have more oranges."

   Chen Yu said: "Since they want to defeat us by advertising, then we will have an advertising battle with them."

   "Mr. Chen, the advertising costs of TV stations are too amazing, and our funds are somewhat insufficient."

   "It's okay, I can still afford the money for advertising."

  Tongyi companies have not made money without their Huanyu Technology.

   Playing an advertising campaign.

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