Rebirth of Hong Kong's tycoons, shorting Eagle Sauce

"Congratulations to the four brands for winning the interstitial advertising space at a price of $1.5 million per hour."

People calculated the advertising revenue of one episode of "Prison Break" and it was as high as $8 million.

It was much higher than the overall revenue of $3 million per episode of "Friends" (half an hour)!

Didn't we agree that no, it was a malicious offer, so how come Paramount still got the upper hand?

The next offer for "The Walking Dead" was even more outrageous.

Pepsi won the naming rights at a price of $2.3 million.

The advertising revenue for one hour exceeded $10 million.

The advertising revenue for half an hour of "Millionaire" with a 2-hour episode reached $5 million.

The surprising title sponsor was unexpectedly unexpected, and Rand Milk won it at a high price of $1 million for half an hour.

As Michael tore off the seal of "Everyone Goes Forward", the whole investment promotion meeting entered the climax.

This is a battleground for many sports brands and beverages, and it is destined to offer a shocking price.

The result is as expected by everyone, the prices of big brands are higher and higher.

"Converse quoted 4 million US dollars per hour!"

Everyone exclaimed, which means that the advertising revenue of one episode of "Everyone Go Forward" will not be less than 20 million US dollars!

Michael's hands were also shaking slightly, as long as he knew how big the profit margin was.

Because it is an all-amateur variety show, the production cost can be almost ignored in the face of huge profits.

The ratings of "Everyone Go Forward" are destined to make it the most profitable TV project this year.

He ignored the brands who were still whispering to each other and continued to speak loudly:

"Nike quoted 4.2 million US dollars per hour!"

...

"P&G quoted 5 million US dollars per hour!"

The representative of P&G was stunned. They put all their eggs in one basket, but they didn't even quote the highest price?

Who else could quote higher than them?

"Congratulations to Austrian Red Bull, they won the naming rights of the National Rush Forward for $6 million per hour!"

Surprise, confusion, astonishment, many emotions appeared on everyone's faces.

Because this brand is really too unfamiliar.

Wang Lei, who has been behind the scenes, was also surprised, the famous Red Bull!

Why are everyone so surprised?

The staff hurriedly explained to the big boss:

"This Austrian Red Bull is a newly emerging functional beverage company. The one who came to participate in the investment promotion conference is their boss, Matthias. He bought 49% of the shares of Thai Red Bull ten years ago and jumped out to establish Austrian Red Bull.

At first, the Red Bull made with Dongzhou's formula was not popular. He improved the formula and made a carbonated version, which is a very popular beverage among young people."

The businessman said proudly: "Boss, he is my old customer. I recommended him to participate in the investment promotion conference to try. I didn't expect him to be so willing to spend so much money!"

"Not bad, not bad, let Michael give you more performance bonuses at that time."

After listening to his introduction, Wang Lei also reacted that this Red Bull boss Matthias is indeed a character, and his favorite thing is to sponsor some extreme sports programs.

So there is a saying among the people that there is an extreme in the world called "Red Bull sponsorship".

Join the Red Bull Death Squad, life and death are unpredictable.

Once the Red Bull logo comes out, parents raise you in vain.

Now it is appropriate that Austrian Red Bull has become the title sponsor of "Everyone Goes Forward".

The most surprised person is the sales representative of P&G, who is ready to curse.

Originally, they thought the offer was very high, but unexpectedly, a Red Bull drink came out from the corner.

Seeing this scene, the sales representatives of Paramount were all laughing with gloating.

"Boss, Matthias used to be a salesman of P&G, but he didn't expect to ruin his old employer's place today."

Wang Lei only then knew that there was such a connection, and he couldn't help but smile.

Of course, he was happy that Paramount made a lot of money this time, and the Paramount that he had invaded with his heart and soul finally brought him huge benefits.

The advertising fee for one episode of Everybody Goes Forward is as high as 26 million US dollars, a price that is enough to break the world record.

Plus one episode of Millionaire for 20 million, plus one episode of Prison Break for 8 million, plus one episode of The Walking Dead for 10 million US dollars.

Paramount's weekly advertising revenue will reach an astonishing $64 million.

This is undoubtedly a commercial miracle for a TV station that has just been established.

The next step is the signing ceremony.

The brands that got the bid were all beaming with joy, while those who lost the bid looked unwilling.

But the brands that stayed felt empty in their hearts.

They felt...They were fooled by Paramount. They clearly agreed not to bid and made malicious bids. So why did they seem to pay the same advertising fee?

In order to appease the hollowed-out partners, Michael gave a little extra:

"Everyone, you will be our deep cooperation partners of Paramount TV in the future. We will insert your product advertisements in all TV programs.

For example: in Prison Break, the car used by the two brothers to escape the prison can only be a new product of Ford.

As long as the phone camera is used, it can only be Nokia.

..."

Before everyone could digest it, Michael continued:

"And our boss plans to tailor advertisements for you in an innovative way."

"Innovative way?"

Everyone became interested and motioned Michael to continue.

"We will have some role actors shoot some corresponding short sitcoms to promote your new products."

"For example, for Red Bull, the players who won the season championship were interviewed after the game. When asked how they persisted to the end, they would hold up Red Bull and say, if I don't drink it, I don't know where my limit is."

Red Bull President Matthias' eyes lit up and nodded with satisfaction.

Hearing that Paramount had such good after-sales service, everyone's mood suddenly improved.

The big brands were pulled into the small reception room to discuss the details of the contract.

Just when Wang Lei thought everything would go according to plan.

Michael suddenly found him with a constipated look on his face.

"What's wrong? What happened? Is there a brand that wants to regret the deal?"

Michael stuttered:

"No, Matthias, they said they can't come up with that much money at the moment, so they want to mortgage part of Red Bull's shares and borrow some money from you."

Wang Lei immediately understood Matthias's intention. He was trying to get something for nothing, and he had set his sights on him.

He really thought he was a fool with a lot of money.

If it were any other brand, Wang Lei would definitely turn his face.

But the other party is Red Bull, a brand that Matthias has a net worth of hundreds of billions!

He was not angry, but smiled:

"Okay, I'll go meet him. Who will have the last laugh then?"

Matthias, who was sitting in the reception room with the air conditioner on, sneezed several times.

He was secretly surprised. The air conditioner temperature was not set very low, so why did he suddenly feel cold all over?