Rebirth of the Burning Era

The health care product market is indeed the largest and most mature private industry market in China.

none of them.

Companies such as Huawei, Haier, and Lenovo, which later became the leading private enterprises in the country, started at almost the same time as Sanzhu and Helios, but Zhandu was completely incomparable.

When these companies were still worried about their survival, the health care product leaders had already sold over 100 million yuan. When the former started to make profits, the sales of health care product leaders had exceeded 1 billion yuan.

If this momentum continues, in a few years, when the former breaks through one billion, the latter's goal has already been locked in the world's top 500.

In fact, Huai Hanhui, the founder of Sun God, has made a bold statement to build Taiyan Group into an imperial industry like Coca-Cola.

"Is this a bit of a bragging, just relying on the sun **** Hericium erinaceus oral liquid?" Even Zhang Song did not approve.

Liang Yifei smiled and said: "Huai Hanhui has a point of view, that Coca-Cola can build a century-old long-lasting empire with only one product and a secret recipe, which shows that beverages, health products, and the product itself are not the most critical. , the most important thing is marketing.”

"I'm afraid this is a bit specious." Zhang Song frowned and thought about it.

'Yes' refers to the reality of the current health care product market. Those health products do not have much effect after drinking them, but they still have many fans, and people are rushing to buy them like crazy. Obviously, the marketing is well done;

"No", Zhang Song couldn't cite an example to prove that, after all, people really made a lot of money.

However, the first batch of people like him to do business always have the idea of ​​'real goods', or at least the idea of ​​'good goods are expensive, bad goods sell more', and they focus on market development and completely ignore the quality of the products themselves. It seems unreasonable.

"It's justifiable, but it's not the point. Boss Sanzhu Wu once said: If there is no interest, there is no meaning of existence. Emphasis on marketing and not on products is the mainstream trend in the health care product industry. If you do a good job of marketing, you can really Make money. Sanzhu now has more than 200 branches, and more than 700 offices in towns and villages across the country. There are more than 60,000 marketing employees alone. Helios has a six-level dealer system and thousands of them. The old cadres endorsed. In this way, the two companies are still expanding wildly. They have spent so much energy for marketing.”

Speaking of the three plants, Liang Yifei was somewhat emotional. This is the first private enterprise in China with over 100 million in profits and taxes, and the annual sales are expected to exceed 10 billion. When the scale was the largest, the above data more than doubled.

The dragon, which had already taken off, folded its wings in the air and fell.

"So many people?" Zhang Song was startled.

He started a small business in a down-to-earth way, and is very sensitive to personnel expenses. When he ordered a working meal from Liu Ping's fast food restaurant, it was for Liang Yifei's face. Run out to eat and drink and waste time.

Not to mention anything else, just how much will the 60,000 people of the three plants cost, salaries and public relations expenses?

The annual income of the three plants is less than 1 billion yuan of the sun god, but they are raising so many people. Isn't this **** walking a tightrope!

When the wind is favorable, these people are the wealth of the company and help the company to expand its territory; but in the event of adversity, these people will become a huge burden on the company.

The three plants are like this, and the sun **** is not much better.

Liang Yifei said that the Sun God is a six-level marketing system. He was playing with Wu Yang in the dance hall just now. He heard Wu Yang complain that the head office has prepared to establish an eight-level marketing system. Below the suppliers and distributors, there are two more levels. Where will the money from these two levels come from? Didn't he take it out of his pocket?

"I'm not going to do this." Liang Yifei said directly to Zhang Song: "To build such a large marketing network, the turnover will increase, but the profit will not increase, so it looks good. In the future, I plan to arrange a general agent in each province. ."

Zhang Song was about to say something when suddenly his eyes narrowed slightly and stared at Liang Yifei for a moment.

"You said it casually, but it's Huaqiang's core strategy. It's good. How can you tell me about it?" Zhang Song smiled: "In terms of business and health care products, I'm not as good as you, I'm afraid you don't need it. Take my advice."

Liang Yifei nodded, pondered for a moment, and said, "Brother Zhang, I have something to say. If you don't like to hear it, you should think I didn't say it."

"you say."

Liang Yifei said indifferently: "I also said just now that my sales network should not be expanded, so people are particularly important. I have limited sales talents on hand, and young people are motivated, but they are inexperienced, so I need someone Take, the older ones are used to staying in the factory, and there is no problem in internal management, but the fierce competition in the market, intrigue, they can't handle it. There are some experienced people in the society, but I also Can't trust 100%, let them do it."

Zhang Song laughed and said, "Understood, you want me to do it with you, be responsible for selling the stall outside, opening the market, and cultivating talents."

"That's what it means." Liang Yifei nodded and said, "Wu Yang came to remind me just now that instead of letting go of the dealer's cake, it's better to take it in your own hands. How to split the account, you can use the money. Rest assured, all provincial dealers have substantial discounts and rebates.”

After a pause, he handed a cigarette to Zhang Song, and said with a smile: "Let's talk about this here, you can do it if you want, don't want to, and it doesn't bother me. It's really that I'm short of manpower, so you can help me. busy."

"Brother, I still know this anyway. You are taking care of me, so I can't help you." Zhang Song took the cigarette, didn't smoke, thought about it, and said, "However, I have what I have at hand. It's also a lot of things, whether it's coming to do it with you or whatever, you have to understand it. You let me think about it for a few days, and I'll give you an answer before Sunday afternoon."

"it is good!"

...

After sending Zhang Song away, Liang Yifei took out the small book just now and turned to the last page.

This page is a blank piece of paper, very new, and it was just pasted. There is nothing on it, only a handwritten name.

Shi Yu is stationed.

After dinner with Wu Yang today, Liang Yifei carefully wrote the name and added it to the back of the small book.

The purpose is to remind myself all the time that Shi Yuzun is likely to be his biggest rival in the future in the health care product market.

Sun God, Sanzhu, Feilong, these companies, although they seem to be giants and billions of crocodiles, no matter from the historical experience or their current performance, they are not worthy of too much fear and attention.

The operating ideas of these companies are actually very backward, and they are still in the rough and barbaric stage of the 1980s. For modern business, they are almost no different from primitive people.

Their current situation seems to have a huge and terrifying body, but inside this terrifying body, there are countless disease factors.

Without doing anything at all, these diseases will grow naturally as the giants grow, crushing themselves.

Shi Yuzhu is different. This scholar who started his career as Han Xian, although he also adopted a brutal expansion model in the short period of time, after the baptism of the computer industry, his business thinking is closer to modernization, leading the way. A grade in the current era.

The most important thing is this person.

Leaving the place, Liang Yifei asked himself, if Shi Yuzhu could not do what Shi Yuzhu could do after his previous generation went bankrupt and owed a billion dollars, even if he didn't feel depressed, it would be difficult to do it. Pay off the arrears and re-enter the venue cleanly.

Even after the advent of the Internet age, Shi Yuzhu is no longer a top predator, but in him, Liang Yifei sees a spirit of perseverance and perseverance.

Fight with the market, fight with yourself, and fight with fate.

Such a person is definitely an opponent worthy of attention, even a terrible opponent.

And history has also proved that after the heat of the health care product market has faded, the Big Macs have all fallen, and the people of the whole country have woken up from the myth of health care products, only Shi Yuzhu products can persist and even continue to expand their scale. Gold and golden partners are still popular all over the country after 2o years.

At this point, even Liang Yifei, who has lived in this life, is not sure that he can do it.

The booming sales of Chinese Turtle Essence, Wu Yang's visit, and Shi Yuzun's information unintentionally or intentionally revealed all made Liang Yifei, who had achieved certain success in the health care product market, feel a sense of urgency.

Therefore, I decided to extend an olive branch to Zhang Song.

This first-generation big boss in Nanjiang Province is known as the "Golden Oil" in the circle. He has a wide range of contacts, a deep network of contacts, and strong communication skills, which are the core competencies necessary for the market;

He started his own business from scratch, created a huge net worth, and there is no doubt about his ability to do business;

He has been poor, rich, suffered hardships, and has enjoyed the best, and he is still enjoying the best that ordinary people can enjoy, so there is no need to worry that he will be easily confused by the flowery world;

In addition to these well-founded reasons, Liang Yifei chose Zhang Song. The most important reason was that he actually liked this person. After more than a year of getting along with him, Liang Yifei felt that no matter in terms of ability, relationship, morality, and personality, Zhang Song is more at ease to lead the sales team.

His problem is not his ability, but his lack of mind to keep up with the times.

Having said that, how many people currently have this brain? The so-called people who can keep up with the times, most of them are just random bumps and coincidences.

With his own prophet ~www.readwn.com~ Zhang Song, it is not a problem.

The only problem is that I can't be sure what Zhang Song thinks.

After all, he used to be the top boss in Binhai City, on an equal footing with himself, and still his predecessor. When he made his debut, Zhang Song was already the top figure in Binhai City, on the same level as Zhou Universe;

Later, after defeating Zhou Universe and acquiring Lanyun Lake and Huaqiang Factory, he always treated Zhang Song as a big brother.

From the big brother to the lower level, can this face be saved, and can the idea be turned around?

What will those friends outside look at him?

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