Rebirth of the Burning Era

Of course, Red Bull has heard of it. Not only has he heard of it, but Liang Yifei calmly shifted the topic to energy drinks. The real target is Red Bull.

Compared with the health care product market, the beverage market is a market with a larger audience, more demand, and a more durable market. Although the profit margin is not as good as that of health care products, compared with other industries, the profit is still amazing, and it is very stable. The impact of policy and economic fluctuations can be said to be a relatively stable and objective cash cow.

In this market, among the many well-known brands, Red Bull has always occupied the top position all year round, even surpassing Coca-Cola.

Around 2015, the domestic annual sales of beverages exceeding 20 billion can be regarded as the first line, and there are only four types, of which Red Bull is 23 billion, and Coca-Cola ranks second. Although it is suitable for all ages, men and women, it is only 21 billion. Yuan or so.

Jiaduobao, the nutrition express line tied for third, just reached the standard of 20 billion.

These four beverages constitute the first echelon of China's beverage industry.

And Red Bull's Chinese distributor, whose worth has exceeded 100 billion, ranks among the world's 100 richest people.

This is an industry that does not show much, low-key and muffled money, and there are not too many competitors and challenges. The taste formula of Red Bull has not changed much for many years since it entered China, and it is easy to lie down. To make a lot of money, be stable and ruthless.

In the health care product industry, no matter how big Liang Yifei is, it is only one billion scale.

It is enough to become a rich man, but if it is used to plan a more magnificent cause, the financial support it can provide is still too small and cannot last long.

The key is that it won’t last for a few years. After 1996, the entire health care product industry began to shrink, and the rate of decline was even more alarming than the rate of rise. Around 1997 and 1998, the entire market completely collapsed.

Speaking of Red Bull, Xie Yifei is referring to a lot. Red Bull originated in Thailand. With the status of Xie's family in Thailand's business circle, it is natural to know a lot.

Coincidentally, the founder of Red Bull is also a Thai Chinese. His Chinese name is Xu Shubiao. He originally operated the pharmaceutical industry.

In the early 1980s, Xu Shubiao discovered that functional drinks from Japan and South Korea were very popular in Thailand. He felt that this was a business opportunity, so he used his medical background to invent Red Bull on the basis of a local traditional drink in Thailand. , both in terms of taste and function, it is very popular with Thai people. In a few years, it has made a big splash in the Thai beverage market.

When Chinese people taste Red Bull for the first time, they will feel the taste is strange. They think it is a special taste of functional beverages. In fact, it is not entirely because of the medicinal effect. It is the taste of Thai beverages. Improvement, the core things are still difficult to change.

In the mid-1980s, an Austrian businessman drank Red Bull in Bangkok and thought it was quite good. He and Xu Shubiao jointly established the Red Bull Group. After improving the Red Bull, they sold it in Austria and became the Red Bull Austrian agent and the first overseas agent. , Unexpectedly, in such a small country, the sales performance is surprisingly good.

Xie Yifei said that "some people have already targeted the mainland market", and he said that Xu Shu has a population. Thailand has a population of more than 60 million, Austria has a population of more than 8 million, and mainland China has 1.2 billion people. This is an amazing market. 90 In the early 1990s, when China was reforming and opening up and China's economy was recovering, Xu Shubiao returned to his ancestral home in Hainan.

There are no functional beverages in the Chinese product classification catalogue and cannot obtain access qualifications.

"Well, then can you help me contact Xu Shubiao, buy Red Bull's patents, or act as an agent for Red Bull's mainland production and sales?" Liang Yifei asked Xie Yifei.

"CP has a lot of retail business in Thailand. Xu Shubiao and CP have some contacts in the shoe industry. Many of Red Bull's raw materials are also purchased from CP's farm. They are Chinese and have some contacts with my uncle. The relationship between the two sides is not bad. But I don't think you want to buy a patent. Red Bull makes money. Xu Shubiao is not short of money now. Who would sell a hen that can lay golden eggs. If you are an agent, you should be able to talk about it. Xu Shubiao is more open-minded. Human agency is an example of his acceptance of this type of cooperation."

In fact, Liang Yifei knew Xu Shubiao, but what he didn't know was that Xu Shubiao's current wealth in Thailand was no worse than that of Zhengda. After more than ten years, he once took a metabolite and became the richest man in Thailand.

Therefore, Xu Shubiao is not short of money at all.

However, in contrast, the Xie family's industry is more widely distributed, with deeper roots, bigger icebergs under the water, and tighter control over the lifeline of Thailand's economy, while Xu Shubiao only relies on Red Bull's main functional drink, although there is no lack of wealth, in Thailand's influence and status are far from being on a par with Chia Tai.

From the attitude of the mainland, it can be seen that the head of the Xie family can participate in the ceremony on Tiananmen Square, standing beside the top leader, but Xu Shubiao is far from this qualification.

Liang Yifei thought about it for a while. According to Xie Yifei's description, it would be feasible to obtain an agent, and in the past, it was true that mainland businessmen obtained the agent, and over the decades, they deliberately transferred assets and manipulated the reports. In fact, Xu Shubiao was not given a penny in dividends, which led to the subsequent Red Bull dispute.

The only trouble may be access.

However, it is one thing for foreign businessmen to come in to produce, and it is another thing for domestic entrepreneurs to start a business. Sometimes foreign status can bring a lot of convenience, but it may also be a drag and cause some unnecessary troubles.

"Otherwise, we will fly to Thailand tomorrow, and you can help me introduce this Doctor Xu." Liang Yifei said and smiled.

"So anxious!" Xie Yifei rolled his eyes and asked with a smile, "Then what's in it for me?"

"As for your establishment of a pharmaceutical factory, I, an idea king and an outstanding entrepreneur, will do my best to help you." Liang Yifei said.

"It's a good exchange, but well, it's definitely not going to work this year. Xu Shubiao believes in Buddhism. Since his fortune, at the end of each year and the beginning of the year, he spends more than three months practicing in the temple. He doesn't ask anything, and he doesn't see anyone who goes there. , even my uncle is no exception." Xie Yifei said.

Liang Yifei was speechless by him, and everyone was stunned. This Doctor Xu is really a true Buddhist entrepreneur. There are only 12 months in a year, and he can give himself more than three months of vacation. This is no joke. ?

There are entrepreneurs in China who have done this, but the chick got it, and the company was lost.

"The national conditions of different countries are different. It is difficult for foreigners to understand the enthusiasm of Thai people, especially Thai businessmen, for Buddhism." Xie Yifei said.

"I heard that Dr. Xu was a drug salesman when he was young. He went to each house to sell drugs every day. He didn't have food for a day without work. I guess he didn't believe in Buddhism at that time." Liang Yifei said.

Xie Yifei stared at Liang Yifei for a while, smiled, shook his head and said, "You are young, and your mouth is not forgiving. This can be said in reverse, if you make so much money, if you can't even practice your own beliefs, Then what's the point of making money? Maybe he worked hard for a long time, just to have the ability, give himself a few months of vacation a year, and quietly go to Buddha."

"The same is true." Liang Yifei nodded.

"But then again, are you really so pessimistic about the health care product industry? I thought at first that you were deliberately scaring me and didn't want Qingchunbao to compete with you." Xie Yifei said.

"It's not pessimistic. People have no foresight, and there must be near-term worries. It's always good to make more money." Liang Yifei said casually.

At this moment, someone passed by, heard the last two sentences of their conversation, and said uninvitedly with a strong northeastern accent: "The health care products industry is booming, if this industry can't make money, It’s even less profitable to do other industries.”

This is a bit rude, but it is full of confidence.

Turning his head, he saw that there were three people walking side by side~www.readwn.com~ It was also a coincidence that Liang Yifei knew two of them, but the middle-aged man who spoke, Liang Yifei had no impression at all. .

Liang Yifei knew these two people, but they didn't know him. The person who spoke, knew Xie Yifei. He enthusiastically reached out to Xie Yifei and said, "Mr. Xie, are you here too?"

"Mr. Jiang! Hello!" Xie Yifei shook hands with him with a smile, and then said, "Mr. Jiang, what you said just now is wrong. This Boss Liang has made a lot of money in health care products."

"Boss Liang?" President Jiang opened his eyes wide, looked at Liang Yifei up and down for a few seconds, and suddenly laughed: "Oh, if you guessed correctly, this is Boss Liang Yifei, the Chinese turtle essence, right?"

Liang Yifei asked with a smile, "It's you, but I don't seem to have ever met President Jiang before."

"Haha, it's the first time we met, but Mr. Liang, your intelligence work is very bad. Look at our Feilong, we have a special intelligence agency that has a clear picture of the situation of the domestic first-line health care product manufacturers. He is in his early twenties, handsome and surnamed Liang, and he has made a lot of money in the health care product market, so who else is there besides you, the boss of Huaqiang Factory Liang Yifeiliang?!"

"Come on, let me introduce you. Yifei, this President Jiang Weijiang, is the boss of Feilong Group. Yansheng Huyebao is their company's product, and it is famous. This is Zong Qinghou from Hangcheng Wahaha. Boss Zong, I have never seen this one, but if I guessed correctly, it should be Mr. Shi Yuzhushi of the giant, right?"

Xie Yifei is worthy of being a media background, and he brings the identities of several people together.

Except for Jiang Wei, the remaining two were well-known in the history of Chinese enterprises for more than ten years, occupying their respective places, a country.

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