Rebirth of the Burning Era

It has to be said that such things as reason may not always work.

In many cases, perhaps an inconspicuous little event, a little action that is thought to have no result at all, can bring about a great imbalance of emotional tendencies, and then produce a seemingly impossible result.

This time, Ding Jingjing was right, there's no **** reason to talk about human nature.

Three days passed in a blink of an eye. On the morning of the fourth day, Liang Yifei was once again invited by Xu Shubiao into his office. Looking at the appreciative smile on the face of this great Buddhist entrepreneur, he felt that he had just experienced the past two hours. , very trance and incredible.

About two hours ago, he and Ding Jingjing brought a car to the Xu family mansion, but this time, the guard did not open the door and turned them away.

After waiting for a while, I finally saw the grandson of the Xu family's treasure, Wola Yu, who was playing in the garden. This kid also saw Ding Jingjing from afar. He scolded the doorman in Thailand, and opened the door and invited them into the house cordially.

What happened next was smoother than he could have imagined. Walla jumped up and down happily after seeing the bright red new Ferrari. He could hardly help driving it himself. He was in the garden, taking two laps at a low speed.

Then Xu Shubiao appeared very 'cooperative'. After asking about the situation, Liang Yifei hardly needed any explanation. The old man smiled and asked Liang Yifei to go to the office with him to talk about the agency issue again.

The old man didn't even need Liang Yifei to ask, he gave the reason for the huge change in attitude before and after.

The reason is so simple that it makes people wonder if the old man is lying: to be able to deliver a car in such a short period of time, it shows that your network is indeed very wide; It makes most people happy.

Since you can make most people happy, of course I will choose you.

Liang Yifei's face looked like he had been taught a lot, but he sighed in his heart.

This big Chinese businessman is indeed old, and he is a little confused on many major issues.

Confused about the big issues, but still shrewd about the small ones.

After confirming the general principles, it is necessary to discuss the specific cooperation rules. In the next negotiation, the nearly 80-year-old old man personally played, and the whole process was hands-on, confronting Liang Yifei, a young man in his early 20s.

The main content of the negotiation is to clarify the way of cooperation.

"In Thailand, we do not participate in any production and marketing work, only provide patents for your use, and will not make any investment in you."

Xu Shubiao got straight to the point, made his words very clear, and said, "So, I don't ask much for dividends, 15% of your turnover."

"Impossible!" Liang Yifei refused more simply.

Previously, Xu Shubiao had inexplicably rejected his agent's request, leaving him at a loss and unable to speak any strong words.

And now back at the negotiating table, the division and tearing of specific interests, this kind of sparring, happens to be his strength.

"It is absolutely impossible to use the turnover as the base to calculate, only the profit can be used as the base, and it is pure profit." Liang Yifei said.

This kind of thing does not represent profit. The turnover is in the sky, but there are many companies with negative net profit. In the mainland A-share market, there are a lot of them. If you don’t make money, you have to give it to the Xu family. cents?

Xu Shubiao frowned and asked, "This is the beverage industry. You are aware of the high profits, otherwise you would not have come to me to ask for an agent. Mr. Liang, if you have such a good product as Red Bull, you can't guarantee profits. Even if it is a loss, why should I act as an agent for you?"

"This is not a question of guarantees or non-guarantees, but there is no reason for this. Since the two sides are cooperating, we should follow the principle of sharing risks and sharing benefits." Liang Yifei said.

"This is the reason why I rejected you before. Red Bull is a hen that can lay golden eggs, so what I need is 100% stable profit, not risk. I gave you the right to use patents and exclusive agency rights, but you told me I might lose? Then I can only think that you are not suitable." Xu Shubiao snorted.

"Of course there is a possibility of profit and loss in doing business."

"That's your problem, not mine. Since I provided the patent and agency, of course I should be rewarded." Xu Shubiao insisted.

Liang Yifei thought for a while and said, "If you insist on dividing the turnover, there may be a possibility that no one wants to see. And this possibility is beyond your subjective control."

Xu Shubiao frowned slightly: "What do you mean?"

Liang Yifei said seriously: "Based on the turnover, there is a possibility that I will lose money, or make no money at all. At least the profit I get is small. You can't deny this possibility."

"I have little profit, so I can't expand production, and even in order to avoid losses, not only can I not focus on expanding the market, but I have to reduce sales, because the more I sell, the more I earn will not increase, and maybe even more. You will lose money, and the more you sell, the more you lose.”

"Then what's the point of you representing this drink?" Xu Shubiao asked.

"Of course it doesn't make sense, so I will use the money to do other business, and your agency rights will be wasted in my hands for several years. Mr. Xu, what will the market look like in a few years, Red Bull still has Without the current competitiveness, no one can guarantee it.”

After a pause, he said seriously: "This is not just for me, even if you change any agent, if you insist on using the turnover as the base of calculation, there may be such a situation that is unfavorable to both parties. However, I It's telling the truth."

After a pause, he said, "Furthermore, a reasonable distribution plan can also allow me to give you money willingly without having to secretly manipulate the accounts."

Xu Shubiao seriously considered Liang Yifei's words for a moment and said, "30% of the gross profit."

"30% of the net profit." Liang Yifei said, "Although the mainland's economy is developing rapidly, beverages can indeed make money, but the business with a profit margin of 30% is still very rare. I give you 30% of the gross profit. make money."

"Young man, you seem to have forgotten that I only got what I am today by selling Red Bull. No one knows better than me what the profit ratio should be. Even if the mainland and Thailand markets are different, the gap will not be too big." Xu Shubiao Say.

"But I need to invest in the early stage." Liang Yifei counted with his fingers: "buying land to build a factory, buying machinery, raw materials, labor, advertising investment, establishment and maintenance of sales channels, distribution... and so on. Within two years, there is a large amount of investment, and the net profit may be very low in the past two years. If it is distributed in this way, I will lose money in the early stage, so I must compensate in the later stage.”

Seeing that Xu Shubiao was going to use his experience to say something, Liang Yifei simply stood up and said, "Mr. Xu, if we talk like this, it will be difficult for both parties to be satisfied."

Xu Shubiao looked up at him and said, "Young man, don't be too hasty, it's your job to talk about business."

"I just want to make this work go more smoothly." Liang Yifei seemed to have struggled a lot, frowned slightly, and said in a deep voice, "Let's just share the profit with an incremental fixed amount."

Xu Shubiao asked calmly, "You said."

"The last time I met, I actually said my rough expectations for the future."

Liang Yifei said: "Twenty years of agency rights, calculated in RMB, I invested a lot in the first year, so I can only give 5 million; starting from the second year, regardless of profit or loss, 5 million will rise every year, with an annual increase of 5 million. billion is the upper limit.”

According to this proposal, that is, after 20 years, the agency fee will just rise to 100 million yuan per year.

From the perspective of a prophet, for Red Bull's sales of billions and tens of billions in the future, this is obviously a huge advantage.

But apart from Liang Yifei, no one can predict the future. From the current point of view, this plan is not considered a "big advantage", and at best it is relatively conservative.

The compromise is calculated as an average. After ten years, it will only be 50 million per year.

Converted, it is equivalent to about half of the annual net profit of a quasi-first-class health care product company in mainland China.

Xu Shubiao shook his head and said, "The ten-year agency right is 5 million in the first two years. Starting from the third year, it will go up to 10 million every year. In addition, add 10% of your annual net profit." Xu Shubiao said.

Liang Yifei was heartbroken and reluctant. He walked back and forth in the office several times, as if he was thinking about something in his heart.

Finally, he stopped, nodded heavily, and said, "Deal."

...

Liang Yifei didn't know what cooperation plan the mainland agent and Xu Shubiao's family had negotiated in the previous life. Anyway, considering the agreement reached this time, he felt that there was absolutely no need to manipulate the division in the future.

10% of the net profit is a very conscientious price: Xu Shubiao wants to be very conscientious, if he doesn't even give this amount of money~www.readwn.com~ Liang Yifei feels that he is also very conscientious.

As for the 10 million base that has risen every year since the second year, in the tenth year, it is nothing more than 100 million. In fact, in 2005, the amount of Red Bull's holdings in the mainland was about 3 billion to 4 billion, which is less than 3%.

There is also a very important point here: in the last life, Liang Yifei was not the agent of Red Bull, so in 2005, it only had a market of 30 to 4 billion yuan. After another ten years, it took off again with the economy and achieved 200 million 100 million in the country, and Liang Yifei is confident that, with his own hands, within ten years, Red Bull can achieve the first place, surpassing brands such as Jianlibao and Coca-Cola...

Needless to say, Jianlibao has not had a good day for ten years.

The only thing that is a bit of a fly in the ointment is that this agency has only been granted for ten years.

But the problem is not big. After ten years, there will be more and more profitable industries, and beverages are not the best cash cows; ten years are enough for Liang Yifei to open up other beverage markets;

Besides, ten years later, I will still be myself, and the Xu family will still be the current Xu family? Maybe at that time, the Xu family will take the initiative to want to be his agent.

Ten years later, is the old man still alive? I don't remember very well, maybe it's the little boy who has shown a special interest in women since he was a child.

Speaking of this little boy Wola Yu, Liang Yifei felt a little familiar when he heard the name for the first time, but he couldn't remember any relevant memories;

Until the business was over, his mind suddenly became a lot clearer, and he suddenly thought of a news he heard in his previous life.

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Genius for a second to remember the address of this site: . Vertex mobile version reading website: