Rebirth of the Burning Era

?At ten o'clock on the morning of November 8th, CCTV Media Center's 8th Floor Hall 1, CCTV's 1996 advertising bidding officially started.

From 9:30, the huge banquet hall was full. The gods who came to bid for the advertisement gathered in groups of three or five and whispered. Liang Yifei came in at 9:50 and walked to his position in the penultimate row. Zong Qinghou, who was far away and a few rows in front of the left, nodded and said hello.

After sitting down, his eyes flickered slightly, and he glanced around in the crowd.

The reality is not as beautiful as the movies, and the current entrepreneurs are not as beautiful as TV stars. In the huge venue, most of the successful people in suits and leather shoes revealed a strong local flavor.

The appearance is also hard to compliment. There are fat, bald, short, and frustrated. Most of them are middle-aged people over forty. Red sweaters, some are bright red sweaters with red ties, and there are even sneakers in suits.

If the appearance and appearance can be exchanged for money today, then Liang Yifei, the youngest in the last row, is estimated to be the richest man.

In the crowd, I also found a familiar face, Mr. Jiang from Feilong Pharmaceutical. The last time I went to Jianlibao's 10th anniversary, I met Zong Qinghou, Shi Yuzhu and the boss of Feilong. In comparison, he could probably It is the existence of the first echelon of beauty.

Liang Yifei arrived late. Not long after he sat down, the bidding meeting opened. The strong woman from CCTV's Ministry of Commerce, Minister Tan, who is affectionately and respected by the industry as 'Sister Tan', delivered a speech. There was a lot of motivation, and the level of sensationalism was almost full. Before the bidding started, the atmosphere at the scene became a little warm.

Well, CCTV, the leader of the media, CCTV is doing auctions, and media reports are indispensable. At the end of the scene, there were more than a dozen media outlets, and the spotlights kept flashing.

After Sister Tan finished speaking, last year's Biao Wang, Boss Jiang of the Confucius House's banquet, spoke.

From the outside, no one would believe that this smiling middle-aged man on stage dared to put one third of his annual revenue into an advertisement last year. The Confucius family banquet was done in vain for at least two years, all the profits were deducted, the belt was tightened, and the whole factory did not eat or drink for two years, and then all the money was spent at one time.

If CCTV advertisements don't work, or even though the advertisements work, if there is a mistake in the actual production and operation, the Confucius Family Banquet, which can still live on, will completely collapse.

Fortunately, God seems to favor the bolder these days, and the greater the courage, the greater the reward.

Boss Jiang didn't say much, and the style of painting sounded like him, soft and gentle, but from his last sentence at the end, one could hear his ambition.

"This year, we will strive to drive an extended Lincoln from CCTV every day!"

How to drive extended Lincoln out? CCTV does not build cars, nor does it change cars. If you want to drive a longer Lincoln, you must first invest.

However, it is not enough to invest in Santana this year, it is estimated that it will be crowned.

After the two representative figures finished speaking, Sister Tan got to the point and started to announce the content of this year's bidding.

CCTV currently has five channels, and each channel has a lot of advertising spaces from morning to night, but since it is a tender, it is natural to get a good channel and a good position, especially this year is the second year, or In the trial stage, only a very small part was taken out, a total of 11 advertising spaces on three stations.

The best among them, of course, is CCTV's set of golden files.

The bidding rules are very simple. They are a little different from auctions. For each bid, CCTV will give a reference price. On this basis, the bosses below can seal a reserve price and send it up. This reserve price does not need to be publicly called. After the envelope is sealed and sent to the host, it is opened under the witness of the notary, but at this time, the bottom bids of all people will not be disclosed, and only the three with the highest bids will be selected.

After two rounds of reincarnation, these three companies each sealed a base price that the other party didn’t know about according to their own circumstances. Each time, the one with the lowest price was eliminated, and the remaining one after two rounds won the bid.

This bidding plan doesn't look like an auction, with swords drawn, competing against each other. You call one hundred, and I will call one hundred and five immediately. It seems to be civilized and generous, but anyone with a little brain can see it. Competition is much bigger and fiercer than auctions.

No one knows who's back cover price. If you want to be shortlisted, you have to come up with your own bottom line in the first round. In the auction, what you need to do is 'I'm higher than you', but this back cover auction requires Break through the limits of self-acceptance again and again.

And the price of the auction is clear, as long as it can beat the other party's bid price, the final victory can be achieved, but each round of the back cover bidding may have a large premium.

Maybe it can be won for only ten dollars, and the result is 20, 30, or even 50 because of the misjudgment of the competitor.

CCTV will not refund the extra money.

Although he had known this back cover bidding method for a long time, after listening to the host's introduction, Liang Yifei still scolded him in his heart.

Grass his grandma! There's no difference between this **** and a bandit, is there still a king's law? !

I'm sorry, in this kind of thing, there is no king's law, no law can govern it, it's purely Zhou Yu who beat Huang Gai, one is willing to beat the other is willing to suffer.

In his last life, Liang Yifei also participated in a similar advertising bidding event. When he was the most arrogant, he also came to CCTV--of course, it was just to help people set up the bid. At that time, the bidding rules had already been changed, and they were similar to auctions. It is estimated that CCTV had been doing this for a few years, and they realized that it was too black, and gradually became softer.

"Then next..."

The host on the stage was about to announce the start, when suddenly the door of the banquet hall was pushed open from the outside.

It's morning~www.readwn.com~ But dim lights are used in the banquet hall to create an atmosphere, the curtains are also drawn, and the light is dim, and the two doors of the banquet hall are large and thick, which were pushed out. The obvious movement followed, and a bright light shot in from behind, attracting everyone's attention, and they all looked back.

The one who came in was a timid young man who looked a little reckless.

The point is, this guy is too young! Liang Yifei felt that he might not necessarily be as big as himself!

What an awesome character?

Being stared at by so many people, the arrogant young man was stunned for a moment, then followed the embarrassed hands together and bowed. Just as he was about to enter the door, two security guards rushed up to stop him.

"Who?!"

"What are you running around!"

"I'm here to bid!" The arrogant young man suddenly thought of something, and hurriedly took out his badge from his suit pocket and pinned it to his chest.