Rebirth of the Burning Era

Zhang Song has never learned any hunger marketing. His business routines are actually earth-based methods and tricks that he came up with, but these are the tricks that sometimes fit in with the advanced theories taught in the MBA. Knowledge.

All the sales skills recorded in textbooks are, in the final analysis, summed up and refined from practice and local methods. From this perspective, the old generation of successful entrepreneurs like Zhang Song is actually the later MBA students. ancestors.

He always refused to take out Red Bull, but he sent a salesman to talk to the other party every now and then. Although the other party didn't buy it, he was very impressed with the Red Bull product and was a little curious.

Immediately at the end of the year, Liang Yifei won the CCTV Biaowang advertisement at a sky-high price. Although ordinary people did not know that this advertisement was about to promote Red Bull, the word Red Bull suddenly became famous in the industry.

At this time, the thirst for Red Bull has almost reached its peak.

CCTV's advertisement finally became the last step.

Almost on the second day of the premiere, orders flew in from all over the country like snowflakes, and more than 80% of them came from the provinces that Huideli had developed before. This year, the advertisements in these provinces were given to Wow, but CCTV As soon as the ad was released, it immediately made up for it.

"Old Zhang, I really want to call you a timely rain." Liang Yifei laughed and said, "I'm short of money. If I don't have these orders, I don't know how I'm going to get along this year."

This is a bit exaggerated, but it's also true. Liang Yifei has spent a lot of money now, and the millions of RMB he gave to Yuan Xinran is nothing at all. CCTV's advertising expenses are owed to Zong Qing. , and the three million US dollars that he is going to invest in Yahoo... Even if Yahoo doesn't want this money, he will spend it. These two years have been the stage when the Internet in the United States has begun to explode. The return on investment now will be very high in the future. .

In terms of the base of these expenses, the money from Lanyun Lake and New Era is completely insufficient, and it is only a drop in the bucket, and he still has to rely on his cash cows.

Although the health care product is also very profitable, it takes time after all, and due to the shift of focus, it is difficult for health care products to become the top existence in the country. Hard-pressed.

At this time, Red Bull's income is just connected.

Zhang Song laughed and said, "It's all natural. You've made so many preparations before and after, and it's Thailand and CCTV. This drink is indeed effective. Ten minutes, ten years of hard work off stage, and kung fu behind the scenes."

After a pause, he said, "I'm just worried."

"What?" Liang Yifei and Hua Shanhe looked at him at the same time, and they got off to a good start. Could something go wrong?

"It's easy for me to think too much. It's unfounded." Zhang Song smiled at Huashanhe, and then said: "According to this momentum, I am afraid that there will be more and more orders later this year, and our production can keep up. Let's not talk about making money. How much is it? The first year is the most important year to grab the market. The beverage market has already been provoked. If the supply is not available and the market is not connected, it is easy for other products to take up a part of the market. Wait until users get used to other products. After that, if we want to regain the market, it will be difficult.”

"Well, Lao Zhang, your worry is justified. When I was making health products, I had such worries before, so I produced it in advance, and later opened a second factory, but it is still not enough."

Although the health care products are not yet the top in the country, the annual output is close to 100,000 tons. The two factories can't produce it at all. Fortunately, the bottling factory in Shuzhong is very large and has not been fully started. Therefore, like Red Bull, Part of it is sent to Shuzhong for processing by way of raw liquid transportation.

If all the bottling plants in Shuzhong are operated, the annual output at full capacity can reach 3 million tons, which is more than enough to meet the market growth demand in the past ten years.

When it comes to production, the next thing to do is the Huashan River interface. He said: "Mr. Liang, the production of puree in the factory is not a big problem. I discussed with President Zhang before the order volume, even if it increases several times, The original pulp can also be satisfied. Taking a step back, the surrounding of the factory is full of open space, which is really not good. It is nothing more than importing machines in advance.”

"Well, where is the problem?" Liang Yifei asked, if there is no problem, Hua Shanhe doesn't need to talk so much.

"The problem is transportation!" Huashanhe said: "We are thousands of kilometers away from Shuzhong, and the raw liquid transportation cannot be carried by sea, but only by land, and the cost is too high."

After a pause, the serious expression on his face eased a little, and he said, "Of course, compared to profitability, it is still acceptable, and this will not cause the production to fail to keep up, but I think these costs should be saved, so it won't take two hours. In 2018, the cost saved is enough for us to build a factory in the middle of Shu. Moreover, it needs to be considered that land transportation is greatly affected by climate, nature and traffic conditions. If there is any unexpected situation, it may cause delays. Besides, after all, the road is There is a certain danger, although it is a small probability event, but the original liquid is too valuable, a car overturns, dozens of tons of original liquid are gone, and the loss is huge."

"What is the concentration ratio now?" Liang Yifei asked. The higher the concentration ratio, the less the quality of the raw liquid is and the less it needs to be transported.

"The current technology can only reach 80 to 1. If it is higher, the technology cannot keep up, and equipment needs to be introduced, but the equipment is not at the same level as the current one. The cost of equipment alone is very large, and the cost performance is not as high as it is now. ." Hua Shanhe said.

Liang Yifei thought about it for a moment. In fact, this problem was unavoidable at first, because he asked for a quick start, and at that time he had no ability, or financial resources, to build a large-scale bottling plant in the mainland, and the old state-owned enterprise in the middle of Shu Very cheap, almost free, helped him cross the biggest threshold.

"Shuzhong doesn't have the energy to build a factory for the time being, um, what do you think?" Liang Yifei asked Huashanhe.

"Find a way to use railway transportation as much as possible." Hua Shanhe said: "I have been in contact before, but now the railway transportation wagons are very short."

Talking and smiling, he said, "I'm here today mainly to find you to approve the funds, and I need public relations."

Liang Yifei was also amused, and said, "I forgot that before, the factory did not need to go to the market, and the independent funds for you were limited~www.readwn.com~ In the future, for such things, it will not exceed 500,000 yuan at one time, so you don't need to ask me Report it separately, you can approve it yourself, and it can be reflected in the report.”

Liang Yifei is generous to his employees, but that is in the light of things such as wages and bonuses, but the heads of several factories actually do not have much financial power at hand. He Xinfu and Hua Shanhe can approve special funds other than production. , the upper limit is only 50,000 yuan.

Rubbing his temples, he thought that he had grasped it too finely. When it was time to let go, he had to let go, otherwise he would be exhausted.

After lighting a cigarette, he asked Zhang Song half-jokingly and half-seriously, "Old Zhang, you have been looking at your age since you were a child, and guessing at the end of the year. What do you expect from me this year? I'm really short of money."

Zhang Song didn't even think about it, and said, "One billion sales are guaranteed, and I don't know the upper limit. God is afraid that the market is going to go crazy these days."

Liang Yifei smiled noncommittally, this old Zhang still has a slippery side.

A billion-dollar guarantee? Just to win the standard king, it cost 150 million, and one billion can guarantee the bottom line?