Rebirth of the Burning Era

? Boss Wu of the three plants has made people feel a strong sense of dislocation since his appearance. This chubby little smiling middle-aged man in front of him can't get along with the kind of 'do whatever it takes to kill the opponent'. talk to connect.

What he said next made the audience very at a loss.

The market is chaotic, which is true, but the previous chaos was limited to the health care products themselves.

For example, the efficacy of health care products is exaggerated indiscriminately, the non-existent is said to be there, and the small is said to be big; for example, the unscientific nature of the product itself is obviously an ordinary sugar water, and its publicity has been certified by N kinds of countries, and has been approved by several countries. Patents, anyone dares to make health care products, and any health care products dare to say that they are the first in the industry, the first in the country, and the first in the world...

The sales and management of health care products are also very chaotic. Some manufacturers' agents will actually represent seven or eight products. Most people have heard that there are nearly 50 kinds of health care products. Hard sell...

When it comes to specific competition, there are often stumbling blocks and conspiracies behind the scenes. For example, when a health care product goes to a place, it first wraps up all the newspaper pages here and rents out all the counters in the shopping mall, so that latecomers have nowhere to start.

And so on and so forth.

But these have existed for a long time, and all manufacturers have done this, but since the second half of last year, Sanzhu has raised the contradictions and conflicts of the entire industry to a higher level, directly sending commercial spies to the other party's interior, even without hesitation. Illegal, to start with the other party's main sales management personnel.

If you go out to do business, if you don’t do it well, you won’t make money at most, but if you do this according to the three plants, it is inevitable that everyone will be in danger, and the money will not be earned.

Speaking of chaos, the three plants are the most chaotic. The impact his family has brought to the entire industry is comparable to that of the past few years. If everyone learns from him, the industry will become a real battlefield. Who dares to come here? Do?

Instead, he came out, righteously accusing the industry of chaos, which confused everyone present.

This is not a thief calling to catch a thief.

Liang Yifei laughed and said, "Mr. Wu, we have all read your internal speech. It is really a brave and diligent person. No wonder the three plants can grow so quickly."

"Boss Liang, there is something in what you said." Wu Bingxin was not angry, and said, "I came here today to apologize to everyone. The three plants are too big now, and I don't know a lot of things. They reported it layer by layer. I just found out that something unpleasant happened with you and Wahaha over there. I have criticized them severely. Isn't this a mess! Don't worry, similar things will definitely not happen in the future."

Saying that, he picked up the wine and said, "This glass of wine, when I apologize to President Liang and Boss Zong."

After speaking, Gu Dong sighed dry.

Liang Yifei and Zong Qinghou looked at each other, not knowing what medicine Wu Bingxin sold in the gourd, and took a sip of wine.

After Wu Bingxin finished drinking, the conversation turned slightly, and he said with a smile: "However, there is really no way to do this. The scale of the three plants is really too big now, the layers are up and down, plus the outsiders. , there are tens of thousands of people, so many people, it is inevitable that there will be some chaos. I just said chaos, which is what I mean, our domestic enterprises, to a certain extent, are indeed not one person who can rely on personal ability to manage well Just now, Boss Zong said, what advice do you have for this industry? I think we should learn from abroad, introduce advanced management models, and change management thinking. From grass-roots teams and personal heroic leadership, to professionalization and regularization, relying on the system. Manage, rely on advanced tools to integrate the enterprise.”

This is very reasonable, and it also speaks to the common problems of large domestic enterprises.

But Liang Yifei and Zong Qinghou understood this, but this was not the case.

The two of them understood that this Boss Wu, the politeness and apology before were all just casual words, and he was not ready to change his strategy at all.

This man is a smiling tiger.

"Mr. Wu, when it comes to management, the marketing network of your three plants is the largest in the industry. There are really tens of thousands of people. How many people are powerful? What can't you do?" said Zhong Miaomiao from Yangshengtang.

Many people are powerful, and the warehouse of Yangshengtang was smashed by three people.

This time, Wu Bingxin didn't seem to hear the other side's voice at all. Instead, he followed the stick and said, "Speaking of the marketing network, the three plants are not enough to see, they are too petty..."

When he said that, everyone was laughing. Sanzhu's marketing network wasn't enough? Homely? He has thousands of branch business departments and a marketing team of tens of thousands of people. Is that a decoration?

The health care product industry all do marketing, and it can be the ultimate. At present, there are only three plants and one family. With the same capital, most health care product manufacturers will invest the main part in the market, but only three plants have invested almost all the funds. to marketing.

So the three strains are the one that is developing rapidly.

To say that Sanzhu's marketing network is not good, then other manufacturers can be regarded as no marketing.

Liang Yifei has seen it. The bosses of this year are not inferior to those of later generations. They are thick-skinned and shameless. The only difference is that the bosses of later generations are thick-skinned and shameless. things, put a layer of golden skin on yourself, so that you won't be so naked.

But having said that, today is an internal party, and there are no reporters, so I probably don't need so many scruples.

"Speaking of the marketing network, you still have to look at the giants, Boss Shi..." Wu Bingxin smiled at Shi Yuzhu, and said, "The giant's army model is the latest, and it's only half a year, and it's spread like mercury is pouring out. Salespeople in many of our cities have a lot of headaches. Give us a lesson?"

If the development speed of the three plants is the first miracle in the health care product industry, then Shi Yuzhu, who has only been involved in health care products not long ago, is likely to create the second miracle. He has already achieved an amazing performance of half a year after entering the industry and a return of one billion yuan. , If he continues to develop at this speed, maybe he will first achieve the three-year goal of 10 billion yuan set by the three plants.

Speaking of which, the similarities between the two are that they both focus their energy and financial resources on marketing.

Compared with these people, Liang Yifei's target of more than 50 million in half a year, and 200 to 300 million in the first year, although it has been achieved, it is not enough to see, it seems quite conservative, and it can only be used in health care products. The first-line upstream of the industry is hovering, after all, it has not entered the top.

This year, the marketing mission of Huaqiang Factory's series of health care products, plus Hui Deli, is only 500 million.

First of all, his mind is not completely on health products. He started with health products purely to accumulate the real first pot of gold. Although it is not annoying, he definitely does not like this industry, and the future prospects of this industry After all, it is limited, and the next stage is not as good as the beverage industry that does not show mountains and dew.

This year's target for health care products is 500 million, but Red Bull's target, even Zhang Song, an old guy who actually has his slick side, said that the minimum is 100 million.

This is Zhang Song's conservative statement, lest it be unfinished, and it is not good to deal with Liang Yifei.

Since it is an understatement, it is an indicator that can be easily achieved in any case.

And this number, Liang Yifei's attitude has only four words: scorn. By the end of the year, if the sales volume is really one billion yuan, he will definitely give Zhang Song a stinky meal and give him a little more.

Shi Yuzhu raised his head slightly and said with a smile: "I'm really talking. Didn't everyone speak in the afternoon, what I want to talk about is marketing." After speaking, he looked at Liang Yifei with a look of inquiry and said: "Mr. Liang, do you want to eat first, and then talk in the afternoon after dinner?"

Liang Yifei smiled and said, "Then I have to study hard. The sales channel of Chinese Turtle Essence has not been established well. It's just such an advertising company. , said: "Mr. Wu, you must have a high opinion this afternoon, right?"

"I have a little opinion, let's discuss it together." Wu Bingxin said.

Zhong Miaomiao, who was next to Yangshengtang, suddenly said, "Boss Liang, your sales network is indeed a problem. Back then, Lu Renkang was such a good endorser, you didn't make good use of it. At that time, he advertised all over the country, so you should take advantage of the heat. Blacksmithing, in which city he goes, you build a team in that city and occupy the market.”

Zhong Miaomiao is slightly younger than Zong Qinghou, but much older than Liang Yifei. In addition to his family background and personality reasons, he speaks with a condescending and preaching taste.

"If he really did this, then your turtle pills would be very troublesome now. Your two products are too homogenous." Zong Qinghou said.

Feilong Jiang Wei, who had never spoken, said lightly, "Speaking of homogeneity, health products are just so effective. We all have conflicts in some fields. In the afternoon, I want to talk about opening up new fields and new functions. The problem."

Feilong Pharmaceutical is actually one of the companies present, with a relatively large number of products in the field. Its weight loss products conflict with Jubufei, immunity-boosting products enhance physique, conflict with Sun God Chinese Turtle Essence, and some pediatric products. Conflict with wah ha ha.

There are naturally many common topics in the same industry, that is, there are tricks and hidden dangers that only the industry knows about, and there are interrelated and conflicting interests. A few people talk to each other. Although there are many contradictions, the atmosphere quickly becomes warm. up.

Halfway through the meal, but I didn't have the heart to continue eating. I heard these people talking loudly in the box. It was very chaotic. I don’t think I have the heart to eat the meal, so I’ll just go ahead with the project and go to the conference room now. Everyone can talk freely, but talk one by one and ask one by one, so as to save the mess like now. Boss Liang, you can arrange for some snacks and tea.

This proposal has been widely responded, so the bosses flashed people, and in the huge box, only family members and children were left, and it suddenly became empty.

"They were noisy to death." Zong Fuli poked the crocodile skull with chopsticks, making a beeping sound.

"Yeah." The young Shi Jing nodded sympathetically and said, "Sister, let's not quarrel."

After thinking about it, he said, "If you like something, I can give it to you."

"Adults are very complicated. They want this and that." Zong Fuli patted Shi Jing's head in an old-fashioned manner, and said, "You will know when you grow up."

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