Rebirth of the Burning Era

Pan Jue, of course, had no prophetic ability. Like most of the so-called experts and scholars at that time, his grasp of social development was often biased.

But he has two advantages. First, he is obedient, or in other words, he has self-knowledge. He is very clear. Although he has become famous now, he is often called "teacher, teacher" in society. For the honored guests, but he did all this today, although there is a reason for his personal struggle, but the most critical life turning points were brought up by Liang Yifei.

To put it a bit servilely, one cannot forget one's roots, and Liang Yifei is his Pan Jue's roots.

The second one is that his writing is really good. Every time Liang Yifei talks to him about the general principles and directions of writing an article, he can always come up with a brilliantly written article. Even Liang Yifei admires this. .

Some people are naturally suitable for a certain industry, and Pan Jue is obviously such a person.

After chatting with him, he took out the first draft in the afternoon of the next day. After Liang Yifei read it, he laughed and said, "You are getting more and more powerful, just this article, mine The level cannot be changed by a single word.”

Pan Jue smiled and said, "The province is going to start a new program to report on social hotspots. Please ask me to do it for one episode. Do you want to use this opportunity to push the three plants up?"

Liang Yifei pondered for a moment and said, "Don't do it yet."

The whole person is a technical task, pay attention to the sequence, start and turn, which step should be done, which step is the front, which step is behind, each link must be clearly patched, and the connection is clear and clear, that is, it cannot be advanced or not. lag. If it is advanced, it will start before the heat is reached, the effect is not enough, it will not hurt or itching; if it is delayed, it will start after the heat has passed, and the lethality will be greatly reduced.

"You can still appear on this show, but don't over-attack Sanzhu first. Let's just talk about the moral division of entrepreneurs in your article. There are many such examples, and Sanzhu's example can be used. One use. In principle, let people realize that the three plants have this problem, but don't specifically attack it, the heat is not enough now." Liang Yifei said.

After thinking about it, it seemed that there was something more crucial, and asked, "What is the name of the program in the province?"

"Nanjiang hotspot report." Pan Jue said, "A program that I started to prepare a few years ago is dedicated to reporting social hotspot news. I learned it from CCTV's hot talk show."

"Oh!" Liang Yifei remembered it. No wonder he felt that something was important. He nodded and asked, "Do you have a channel for the last CCTV interview?"

The lethality of this program, Hot Talk Interview, is still very large.

In 1993, in the arrangement of the propaganda work of the Central Propaganda Department, a request was put forward to strengthen news commentary and discuss some hot issues. According to this requirement, CCTV established the program "Hot Talks" in 1994 to expose illegal and criminal acts in many aspects of social life through investigation, tracking and covert interviews and reports, and to realize the function of public opinion supervision of TV news programs.

As soon as this program was launched, it received widespread attention and was welcomed by the people. It faced social hotspots and fo , played the role of public opinion supervision, and was also one of the main sources of chat topics for ordinary people in the 1990s, and one of the must-see programs.

If you can report on the chaos of health care products in the last issue of a hot interview at an appropriate time, there will be enough power.

"There is a certain degree of difficulty." Pan Jue pondered for a while and said.

"Where is the difficulty? Is your current status not enough?" Liang Yifei asked.

"That's not true." Pan Jue said, "This show has only been running for a while. If it is going to be on, it needs to have a topic of sufficient weight. The health care product is very popular in the country. , talking about some theoretical things, it is not enough to denounce righteousness and Ling Ran, and there must be enough impactful facts and empirical evidence."

"I can give you this evidence." Liang Yifei said that he knew too much about the tricks of the health care product industry. As long as he was willing, he could come up with a large number of clues at any time for reporters to investigate.

"But, Mr. Liang..." Pan Jue hesitated for a while, and said, "But you are also a health care product, and you really did a focus interview, and things got worse. If the country starts to rectify the health care product market, you may also have to do it here. Followed by losses."

Liang Yifei waved his hand and said, "I knew from the very beginning that health care products won't last long. You don't have to worry about that. I'll naturally have a solution when that time comes. Anyway, I'm not in a hurry now, I'll use you first. The article created some momentum. It will be three months later when you can do a hot interview.

"Well, then I'll try my best. If I can decide, I'll tell you right away." Pan Jue said.

"Okay, if you need any support, you can ask Director Wu directly, he will cooperate with you." Liang Yifei pointed to Wu Sanshou on the side.

"Okay, Director Wu, then I'll trouble you." Pan Jue said.

"It should be. I'll send it to you."

Wu San took Pan Jue to the door, turned around, shook his head at Liang Yifei, and said, "Brother, are you really not going to eat health supplements?"

Just now Liang Yifei was talking to Pan Jue, and he could hear it clearly. Liang Yifei did this not only for the three plants, but also for the entire health care product industry.

No one would ruin their jobs. In the past, Liang Yifei and Zong Qinghou would rather swallow their voices even in advertising incidents because they did not want to mess up the entire health care product market.

"Third-hand, let me tell you the truth, I have completely lost confidence in this industry at this annual meeting."

Liang Yifei lit a cigarette and said, "Look, so many bosses are top-notch in the industry. What did they talk about at the annual meeting? You can't say what they said is unreasonable, and each of them speaks alone. It's all good words to come out and see, but look, did they even mention a little about product quality?"

Wu San shook his head. He had participated in the entire annual meeting, and he had never heard such a sentence.

He didn't think there was anything wrong with him either. In this industry, it seems that everyone is used to it. To make health care products, there is no need for quality or curative effect. Just do it.

"This is the problem." Liang Yifei said: "In this industry, including the top group of people in the industry, no one cares about what the products we are doing. Everyone is trying to make a market, but there is no product, only talking about The market, what is that? That is cheating! The entire industry relies on cheating to survive and make money by cheating. Where do you think the future of this industry is? Is there any help?"

Seeing that Liang Yifei was a little excited, Wu San poured a glass of water in front of him.

Seeing his actions, Liang Yifei realized that he seemed to have lost his way, shook his head and smiled, holding the water to warm his hands, and his tone became much gentler.

"Actually, speaking of conscience, I started out as a health care product, and I have some feelings for this industry. With a population of 1.2 billion in China, there is always a shortage of medical care. I just agreed to hold the annual meeting at Lanyun Lake. Originally, I was thinking of saying something at the meeting and trying to reverse the status quo. But you can also see that these big guys have more personality than each other. One is more bullish than the next, and no one realizes the real drawbacks of health supplements, what can I say."

He shook his head and said, "This industry has gone completely crazy. Self-destruction is a matter of time. After all, my personal strength is limited and I can't save it."

"Brother, in fact, I think that since you have decided to transform, the sooner you can get out of health care products, the better." Wu Sanshou said, "You also said that this line of business is going to thunder sooner or later, and your mind is not there. On this, I read the report of Red Bull a few days ago, and the revenue has far exceeded that of health care products. We will concentrate on making beverages in the future.

"You also know that health care products are immoral?" Liang Yifei laughed and said, "I remember two years ago~www.readwn.com~ you even bought the sun **** and sent it back to your hometown."

"If it weren't for the fact that you have vision, brother, let's put it this way, even the country folks in my hometown who haven't seen much of the world are not too superstitious about health care products. It's a good thing to give away, but you have to pay for it yourself. When I come back to eat, many people are already willing to give up." Wu Sanshou said.

"The people's eyes are not necessarily sharp, but no matter how stupid people are, they will always have doubts after being deceived for a long time." Liang Yifei said.

"What about Huaqiang Factory in the future? Chinese turtle essence and life nuclear energy are all brands after all. No matter how the health care product market is affected, these brand products will still be valuable in a short period of time." Wu Sanshou asked.

"Of course I have plans. Even if I don't make health care products, of course these things can't be wasted."

Liang Yifei took an invitation on the table, asked Wu Sanshou, and said, "By the way, Yuan Xinran's shopping mall is about to reopen, please go to cut the ribbon, I won't necessarily go, you go and see. The girl's network is quite strong, and in such a short period of time, a large number of well-known domestic brands have been introduced. Didn't you say you were going to buy some big appliances last time, and she happened to have them all."

"Brother, speaking of shopping malls, I also heard about one thing." Wu Sanshou said, "Asia came to our city to open a branch, just opposite Xinyue Plaza."

After Yuan Xinran took over the shopping mall, he renamed the shopping mall again, called "Xinyue Plaza". When the name was reported to Liang Yifei, he always felt that something was weird, and he couldn't say why.

Habit is still something like Wanda Plaza, it feels catchy.