Rebirth of the Burning Era

It was not Yuan Xinran who bought the fake, but a young couple from Binhai City. The person who was sent to be a spy to investigate and tell us that the couple had just got married and bought a couple in Qiancun Department Store. I set up a VCD player, but when I went home, I played a DVD, and found that something was not right: the VCD player often shut down automatically when it was put on, or it stuck, so I found a store and said that the store sold fake goods.

"What about the mall?"

Hearing this situation, Liang Yifei's heart moved slightly. The VCD machine crashed or stuck. Most of the time, it is not the problem of fake products. These days, many things are as new as VCD players, but the quality is not very good. At one point, even because the voltage is unstable, it may cause a crash.

Besides, if it's not good, it's the reason of the VCD video disc. If the old disc has too many scratches, it is easy to not be released.

When Liang Yifei went to school when he was a teenager, a video disc was secretly circulated among the boys in the class, and it was full of indescribable things. I came up with a local method, every time I watched it, I took a breath at the playback side of the video disc...

After all, it's not necessarily a fake.

Sure enough, although the attitude of the mall was very good, it absolutely refused to admit that it was a fake, and promised to send technicians to repair it.

"Then how are you sure it's fake?" Liang Yifei asked Yuan Xinran.

"Intuition." Yuan Xinran said.

"Speak some human words!" Liang Yifei rolled his eyes.

"You think, if we go to another place, we go to buy something, and when we buy it back and find that the quality is not right, is the first reaction a fake? Anyway, if I buy a VCD and it freezes, I will definitely restart it, unless it is This happens so often that I can't do anything about it, so I must find a seller to fix it at this time, instead of going to the mall and telling you that you sell fakes!"

Yuan Xinran plausibly spoke, and then said: "The person I sent chatted up with the other party and made a few words. The young man said that his relatives had a VCD machine of the same brand, and it looked similar, but the one from his relatives' house never existed. If it is not stuck, if you compare the two machines, you can see that the workmanship is not the same. The ones bought in the mall are obviously worse. But the other side of the mall doesn’t admit it, and he has no choice but to ask the mall to repair it.”

After learning about this situation, Yuan Xinran didn't stare at the young couple, but sent someone to the mall directly. At the same counter, he bought the same two VCD players and played them back several times, and found that there were indeed some problems, although It's not as serious as the young couple said, but it is indeed easy to crash and freeze. The same DVD will be fine on other machines.

"Didn't you say you went to the capital last time and met the owner of Aido VCD? This machine is Aido!" Yuan Xinran said.

"What a coincidence?" Liang Yifei was stunned. There are no QR codes nowadays, and even anti-counterfeiting marks can be faked, so it is really impossible to distinguish between genuine and fake.

If it is the one who loves a lot, then the problem is very simple, how can a real son and a fake son still be recognized as a mother?

But speaking of love, Liang Yifei thinks it is unlikely to be fake.

It's not because no one dares to imitate Aiduo on the market. On the contrary, there have been too many counterfeit and parallel imports in the past two years. Large shopping malls like Asia, in order to attract customers and prove their innocence, often make 'fake-for-one pay' for some well-known brands. Ten' signboard.

I accompanied Yuan Xinran to the shopping mall that day, and I saw big signs hanging on many home appliances and food counters.

Since he dares to say so, it must be emboldened.

No matter so much, first check to see if it is true or not.

I found the business card of Hu Dabiao, the awesome young man in Aiduo, and called according to the number above. When the other party heard that it was Liang Yifei, he was very enthusiastic.

Last time, I gave him a small idea, asking him to ask Hong Kong and Taiwan martial arts stars to endorse, he really found Jackie Chan, the endorsement fee is not cheap, six million, Jackie Chan's action is a sentence: love more, really kung fu.

After Liang Yifei explained the situation, Hu Dabiao immediately showed great importance: Aido VCD is more than half of the price of imported VCDs because of the thorough localization. Imported Hitachi and Sony are often five or six thousand dollars. A cheap one costs three or four thousand dollars. Ordinary people’s families can’t afford it at all, but Aiduo has put the price down to less than three thousand dollars. When doing activities, it is enough to be in the early two thousand dollars. As long as the family has no burden, every year You can get it as a big item for the holidays.

Such a cheap price is naturally in short supply, and Hu Dabiao is making money with his eyes closed.

However, not long after they sold well in the market, they also discovered the emergence of 'pirated goods'.

I've watched a lot of pirated discs, but I didn't expect that even the VCDs that put the discs were pirated. I bought a few and took them apart and researched them. It's really close to Aido's technical level.

The difference in technology is a thousand miles away. It is very close, and it is almost impossible. Therefore, compared with the genuine Aido VCD player, the pirated Aido VCD player is indeed better in terms of playback picture, fluency and even the persistence adaptability of the machine. a certain gap.

Aiduo has been making great efforts to do two things recently, one is to introduce new anti-counterfeiting technology and make anti-counterfeiting marks on Aiduo's VCDs, and the other is to trace the source of pirated copies.

"Mr. Liang, let's just do this. I'll send a technician to fly over today to help you verify the authenticity."

As a contemporary young man, Hu Dabiao still admires Liang Yifei, not only because of the original Biao Wang, and the suggestion of the martial arts star advertisement.

At that time, Liang Yifei gave him two ideas. The martial arts star's advertisement was actually "little clever". He didn't need Liang Yifei to say it. He could think of it sooner or later, but the other one had great wisdom and advanced vision.

Liang Yifei suggested that he should not be satisfied with the current situation. Taking advantage of the good market, he should spend energy and money in advance to do research and development, improve the technical content of machines, and be the best in the industry.

At the time, it seemed that this suggestion was a bit unfounded. At that time, Aido had just been successfully localized. Facing a batch of imported products, the price advantage was very large, and there were almost no competitors in the market. Whether the product quality improved or not seemed to be irrelevant to sales. Yes, if you have this energy, you might as well develop a bigger market. If you have this money, you might as well do advertising.

But in just over half a year, Liang Yifei's opinion at that time became extremely important. If Hu Dabiao was satisfied with the status quo of VCDs and did not do research and development, but put money in the market, then at this time, faced with an endless stream of pirated VCD players, Aiduo's technical advantage is very small.

If he does technology, other people will definitely do technology too. Do it in advance, take a step ahead, lead step by step, and wait for someone to come to your door with a gun to do technology.

I have never had the opportunity to thank Liang Yifei. This time, Liang Yifei asked him to help identify their products. Hu Dabiao showed extraordinary enthusiasm.

To put it aside, Liang Yifei has been flying around in business in recent years, thanks to the changes in national policies. Before 1993, it was very troublesome to open a letter of introduction to buy air tickets.

At noon the next day, the people sent by Hu Dabiao arrived, but to his surprise, Hu Dabiao himself actually came.

"Mr. Hu, a machine, why are you here?" Liang Yifei was very surprised. This guy doesn't need to be so active, right?

Hu Dabiao was so busy that he didn't even have a rest when he got off the plane, so he just looked at the "suspected pirated VCD player".

Liang Yifei thought about it for a while, but did not arrange for Hu Dabiao to go to Xinyue Square, but directly invited him to Lanyun Lake, and did not let Yuan Xinran show up.

The technicians began to unpack and inspect. With this effort, Hu Dabiao and Liang Yifei had time to go to the restaurant downstairs for a meal.

"Boss Liang will tell you the truth, we've been blown away by these fakes recently!" Hu Dabiao took a sip of his wine, feeling a little indignant.

Fakes are naturally the natural enemy of genuine products. This thing is low-cost and low-tech. It comes out of a small workshop, affixes a trademark, and sells it at the price of the genuine product, or sells it at a lower price, which not only seizes the original genuine product market. , the common people bought it back and went wrong, and even put the account on the head of the genuine product.

If it takes a long time, even if the common people know that they are buying fake products, if there are too many fake products of this type, it will also damage the confidence of the market: there are so many fake domestic products, and I am not an expert, who can guarantee I bought the real thing? Instead of worrying about it, it is better to spend a few more money, drag the relationship, and buy imported or other brands.

The more popular the brand, the more annoying fakes.

At the beginning of April this year, there was an 'incident'. A second-level distributor went to the Aido general factory with an order of more than 800,000 to ask for trouble: he took this batch of goods from the first-level distributor. But not long after the sale, he found out that half of them were fakes, and users came to the door one after another to smash the market. He went back to the first-level dealer, who had already absconded with the money, so he could only make trouble at the Aido factory. Come.

Who let the first-level distributors be directly developed and managed by Aido~www.readwn.com~ The most troublesome thing is that Aido's anti-counterfeiting marking technology was not high at that time, and it could be copied, so this batch of goods was not at all. Facha is not produced by Aido.

The goods that are less than one million yuan are all worth a second-tier dealer. They can't find the right owner, so they can only fight to the death with Aiduo. There, the final influence was too bad. Hu Dabiao passed through a side channel, Aiduo did not come forward, and let another first-level dealer take over this batch of 'fake goods'.

A million-dollar goods are not scary for Aido, but the scary thing is that this kind of mess can’t always happen, so Aido is strengthening technical public relations and welcoming new foreign anti-counterfeiting marks, while starting to trace the source of counterfeit goods.

"Mr. Liang, we found out that the source is probably in your province, and the specific location has not yet been determined." Hu Dabiao raised his glass to Liang Yifei and said, "If it is true or false, then the mall dares to sell it blatantly and follow this line. , I want to look down. At that time, if there is any inconsistency, I will ask for your strong support. "

Please remember the domain name of the first publication of this book: .. m.