Rebirth of the Burning Era

Enterprises and ordinary people are impatient, hoping to develop in the shortest time, catch up with the world level, and also win wealth for individuals. Although it is not a good mentality, it is understandable from the perspective of the general environment.

After all, after being poor for so many years, suffering for so many years, and falling behind for so many years, even after the founding of the People's Republic of China, it was actually despised by developed countries for so many years. In addition, in the past hundred years, modern history has been repeatedly bullied by foreign powers, and China has gone from top to bottom. , with a simmering energy, under the spring breeze of reform and opening up, it rose into the sky.

Understanding belongs to understanding, but it falls into practice. In many cases, this force is not a place, and it is used crookedly.

Chinese people are smart, but this kind of smartness is often reflected in their little cleverness. They are unwilling to invest in a down-to-earth way, sink their hearts into research and development, but take small paths and take shortcuts. It seems that the data is going up, but the foundation is not much stronger. .

"Innovation is one of the driving forces for enterprise progress, and it is also an important way for enterprises to continuously improve their own depth and level, but we have some enterprises, so-called so-called high-tech, research and development, what exactly is it?"

This time Pan Juelai opened fire and gave a few examples.

Since 1996, there has been a trend of high-tech in China, and many so-called high-tech enterprises have emerged one after another, but most of these enterprises are doing one thing: buying foreign spare parts and assembling them, and then affixing their own brands.

This is of course unavoidable at the beginning. From plagiarism to originality, it is a process, but from the annual reports of these companies, it can be seen that the research and development expenses are almost negligible. What they are best at is to continuously launch various This is a gimmick that has nothing to do with the performance of the product itself.

Some high-tech enterprise leaders even bluntly stated that to start a business, they should take out loans, acquire, merge, go public, and sell. This **** is more profitable than the business itself.

And the company so publicized seems to be the most famous so-called IT company in Zhongguancun.

Kenichi Ohmae also gave a few examples.

He is Japanese, and the cooperation between Japan and China is the most in the field of home appliances.

In 1996, the founder of Kelon Group, the leader of China's domestic refrigerators, once said, "If we can't make a 100% domestic refrigerator in our lifetime, our generation will be ashamed of future generations."

Since the 1990s, a large number of domestic refrigerators, color TVs and other home appliance companies have emerged one after another, and a series of well-known national brands such as Haier and Changhong have emerged. They have spent a lot of money to import production lines and technologies from abroad. 'Frontier Technology Center'.

As for the facts, Kenichi Ohmae went to the field to investigate, and he said it nicely, called the vast majority, and what he said was more in line with the facts. It was all the so-called 'overseas centers' he had seen, all of which were used for hype. Not only There are no laboratories that meet international standards, and most of them have not even bought or rented land at all, let alone broken ground.

Some of them simply donated some money to some foreign laboratories, and then added the name of a certain company to the brand of the laboratory.

The funniest one, obviously making TV sets, donated money to a university's biochemical laboratory. The reason is simple. If the university's biochemical laboratory has no capital injection, it will not be able to survive, and it will be cancelled. The name of this laboratory, translated into Chinese, has two words that sound TV related: clarity, color...

This is an ophthalmology laboratory.

There are also washing machines and TV industries that China has claimed to have the world's largest production volume and the most advanced production technology.

What is the so-called R&D and innovation in these industries?

A leading company in a certain industry has obtained an 'important market information' that money cannot buy. A farmer in a certain place washed the sweet potatoes with a washing machine, but the sweet potatoes were too muddy and the water could not be drained out, so they concentrated on scientific research and consumed a lot of manpower and material resources. Developed a new generation of sweet potato washing machine.

The innovation is that: a thicker drain is added. Use thin ones for laundry and thick ones for sweet potatoes.

After that, a series of 'advanced' products were also launched, such as 'Ghee Washing Machine', 'Crayfish Washing Machine', and 'Mixing Feed Washing Machine'.

The existence of these almost magical realities is precisely the scientific research achievements of many companies in China, even first-line companies.

As for the TV industry, it is not much better. After the reform and opening up, the country has spent a lot of efforts and great economic efforts to introduce the most advanced production lines in the world, and it has been supported by many policies. , has been comparable to bicycles, bicycles, televisions, these two products, has become China's signature.

Of course, it is undeniable that this industry has indeed made some achievements, such as allowing expensive TVs to enter thousands of households.

But there are also major flaws in technology research and development. For example, the digital depth-of-field color TV that blows very hot is actually just a translation of the principles of color TV technology into Chinese.

As for others, for example, a ten-dollar activated carbon film is added to the air conditioner, and the cost is less than one yuan, so it is called a 'big breakthrough in this century'; inject some deodorizing agents into the refrigerator, and it will produce a 'sterile refrigerator' The signboard, propaganda has entered the green era...

And so on, in the opinion of experts, it is not a scam, at least it is a black humorous behavior, which is such a blatant and unscrupulous frequent occurrence in China's top companies.

And if you really study the reports of these companies, you will find that the funds they really invest in research and development are pitifully small, basically not a fraction of the public relations expenses and marketing expenses.

"This is no longer a question of whether it can become a great enterprise, but a question of whether an enterprise can survive in competition with external enterprises after losing policy protection in the future." Omae Kenichi said.

As a foreigner, what he said was somewhat hurtful, and he named several of China's top national enterprises.

The host looked slightly embarrassed and looked at Pan Jue.

"Of course, we should also see that development will inevitably bring problems. What we have experienced are changes that China has never experienced before, so there must be deviations in practice. This is understandable. Teacher Daqian Saying this, I think it is the same as the psychology of our Chinese people, and I hope that China can have its own excellent national enterprises."

Whether Omae Kenichi thinks so, no one knows, but the common people in China really hope that there will be such a national enterprise to be proud of the Chinese people.

Not long ago, there was a news that a certain store in the capital had bought a batch of Japanese air conditioners. It turned out that there were many small problems in the use. After the Japanese engineers came to overhaul, they did not find any problems, and finally gave an answer: it is the air in the capital. The quality is too poor, which affects the normal operation of the air conditioner~www.readwn.com~ This makes the Chinese people who see this news feel angry.

But what can be done?

Who told us that the technology is not good enough to detect the problem? Who told us that in the electrical industry, we are Japanese apprentices, and our skills are not as good as others?

"To be a business, you must be humble, not to pursue short-term profits, but to have a long-term vision and a grand scheme. In China, I have also seen some companies with such qualities."

Hot Interview is a TV program. Although it is not an entertainment program, Essence Mountain is still a 'program'.

All programs, including the so-called really excellent, live shows, etc. in later generations, have their general scripts and outlines. Before this program was broadcast, Omae Kenichi, Pan Jue, and the host already had their own position, arranged the process of the conversation.

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