Rebirth of the Burning Era

Overnight, a product with the same functions as a mobile phone, but the price and monthly fee are much cheaper than mobile phones; Feike PHS suddenly entered the field of vision of thousands of households and became a hot product. Appearing in the scope of discussion in many media, TV programs, newspapers, magazines, have given this product great attention.

Unconsciously, PHS suddenly became popular.

This 'fire' is manifested in many ways.

Turn on the TV, casually talk about a little hotter talk show, and talk about PHS at every turn;

The show is over, it's time to play the TV series, the TV series has just been released for ten minutes, and the advertising time is PHS again;

Think you can escape without watching TV? There are no doors!

Go to work to read the newspaper, to chat nonsense, nowhere is PHS.

But the propaganda isn't all that annoying.

There are many reasons.

For one thing, bombing advertisements have not yet appeared on a large scale, and the common people are not 'tired' of bombing advertisements, but feel a little strange;

Secondly, it is also the main reason. At present, the average working class is still discouraged from high-end products such as mobile phones.

But who doesn't want to live a good life, and who doesn't want to pretend to have a good face? Hanging a pager on the waist is not a big deal these days, but it is still more face-saving to have a phone in hand.

PHS gives the vast majority of ordinary people the opportunity to "spend less money and save face".

In the office and in the factory, they are all chatting.

Some people chat and get attention, and naturally some people want to buy.

But when it came time to buy it, there was a problem.

It is temporarily unavailable in most parts of the country.

why?

It's not because the manufacturer doesn't supply it, and it's not because it's out of stock -- as long as the popular product is produced by the assembly line, there is no real shortage of supply, it's just a gimmick by the manufacturer.

I can't buy it because in most places, telecommunications do not have access to the PHS service, so if I buy it, it's an empty shell and can't be used.

On TV, the advertisements of PHS are overwhelming, and the wretched man shouts 'Little Li', which makes people want to own a cheap mobile phone. Shopping malls all over the country have turned their attention to this new 'mobile phone', which at first glance is a best-seller and can make money.

The people have voices and the market has demands, which means that we must respond.

If you don’t deal with it, someone will deal with it. If you don’t make this money, someone will naturally make it.

In the past, Feike Factory and Xu Xinfu were asking for help, and every telecommunications company came to visit actively. Now, there is no need for them to ask for help. The telecommunications companies in various places, including the telecommunications head office, have actively paid attention to PHS.

The first person who took the initiative to find Feike was President Luo of Nanjiang Telecom.

Mr. Luo had a big belly and a slightly bald head. He laughed when he spoke, looking like a Maitreya Buddha.

However, Liang Yifei knew that Mr. Luo was actually ruthless: he tried PHS in Nanjiang Province at the beginning. Don't look at this as his own site, and Qin Fengmin came forward, almost as a guarantee. Nanjiang Telecom promised to support it, but in reality During the operation, the PHS service is still only opened in Binhai City, and other areas are not allowed to access.

After all, provincial telecommunications are not entirely under the control of the city, and it is already a good deal for President Luo and their Secretary Zhang to be able to do this, and it is impossible to take too much risk.

But this time, Mr. Luo opened his mouth and said, "Mr. Liang, you are from our Nanjiang. In terms of business, you should take care of our Nanjiang first, right?"

These words made Liang Yifei say something inexplicable.

"In this case, the company has discussed it. After the trial operation in Binhai City a while ago, PHS has achieved very good results. The company is ready to access it throughout the province." Mr. Luo said with a smile: "But well, After all, it is a new thing, and it needs to be promoted and maintained. This and that, it needs manpower and professionals. I hope your engineers can cooperate as much as possible. We will join hands to make this thing bigger and better."

Liang Yifei heard something from this. It needs to be promoted in the province. As for mobile communications, telecommunications operators are one aspect, and terminals are also another aspect. Professionals on both sides must do it so that it can be promoted as soon as possible.

As for what the trial has achieved, this is bullshit. It has always been effective. From the first day of its launch, PHS has been sold out.

If he knew it well, he didn't mention it. Liang Yifei smiled and said, "Of course, if it is promoted across the province, I will set up sales offices or even branch offices in every city and send people over. But... …”

"This is the best way!" Mr. Luo nodded. Seeing that Liang Yifei was no longer speaking, he asked, "But what? If there is any difficulty, you can say it directly."

"Mr. Luo, if there is any policy risk for promotion across the province, I'm afraid it will be difficult for you and the secretary to explain it?" Liang Yifei said.

This is a bit of a 'sarcastic' meaning, as if to say, 'I didn't push three and four and four before, why does it work now? ’

However, Liang Yifei's tone did not reveal this meaning, but a real question.

interrogative sentence.

Mr. Luo hesitated for a while, sitting on the sofa and leaning towards Liang Yifei, his voice subconsciously lowered, and said, "Mr. Liang, I'm not an outsider, I'll just tell you some things. There is wind up there. , the head office intends to try to access PHS nationwide."

After a pause, as if explaining something, he said: "It's really impossible to get this exclusive license. With such a large mobile communication market, you can't just watch it and have nothing to do with our telecommunications. I know, technology is changing with each passing day, and fixed telephones will become history sooner or later, or at least it is a relatively backward thing. It can’t catch the trend of the times. What will happen in the future for such a big telecom company? As for the license, it is probably clear from the above. I gave it to China Mobile, so within a while, I'm afraid we won't have anything to do with our telecommunications."

When he said this, Liang Yifei completely understood what he meant by his first thoughtless words.

Since the telecommunications company has decided to promote it nationwide, there is naturally no question of which provincial company or city company leader should be responsible.

Since there is no personal responsibility, PHS can help telecom and mobile to fight in the mobile communication market - this market is the core market of telecom mobile in the future. Provincial and municipal telecommunications companies will inevitably begin to popularize PHS.

As I said before, if you want to popularize PHS, the cooperation of Feike is indispensable.

No matter how good Feike is, the manpower is still limited at present. The policy suddenly changed overnight. From facing four or five cities in the past, it has become possible to face several provinces and even most of China, and the manpower is bound to be insufficient.

In other words, which province and city Liang Yifei uses more dim sum for, and which province and city telecom's PHS business, can be better.

That's why the original phrase 'in business, we must take care of Nanjiang Province'.

The same product, the same business, after some marketing methods, the treatment is completely different. I used to beg others, but they didn't do it, but now it's completely reversed.

"Don't worry, Mr. Luo, there is nothing to say. Feike is in Binhai. I am an entrepreneur in Binhai. In the future, Nanjiang will definitely be the best in PHS." Liang Yifei laughed.

"Then it's settled. Let's make a detailed plan as soon as possible. If there is anything we need to cooperate with, we will try our best to coordinate here." Mr. Luo said.

"it is good."

Liang Yifei is very willing to deal with telecommunications, and even with mobile in the future.

The future is the Internet age, the Internet age, no matter how powerful equipment suppliers are, if you want to bypass these two service providers, it is all water without a source, a tree without roots, or even not allowed, do well with them There are many benefits to relationships.

Nanjiang Telecom was the first company to come, and the second company came. Less than 12 hours apart, Liang Yifei received Mr. Luo in the morning, and just after dinner in the evening, another wave of provincial telecommunications came.

I thought that the second wave was from Zhejiang Province, but unexpectedly, it was the two provincial companies from Zhejiang Province and Fujian Province that came together.

This time from Zhejiang Province, it is an old acquaintance, not the leader of the provincial company, but Xu Xinfu, the CEO of Hangzhou City Company, who represents Zhejiang Province.

Everyone understands what it means. About the last time we met, Liang Yifei was too 'perfunctory'. This time, he wanted to ask others. I was embarrassed, so I sent Xu Xinfu, who had a good relationship with Liang Yifei.

"Lao Xu, you are here on behalf of the provincial company, and you didn't get a promotion?" Liang Yifei joked, "You are the leader of the municipal company, and you sign the contract on behalf of the province, but I won't sign it with you."

Xu Xinfu laughed and said, "It's really right for you. Thanks to you, I'll be transferred to the deputy secretary."

Xu Xinfu is the CEO of Hangzhou City Company. The status of Hangzhou City in Zhejiang Province is self-evident. At his level, he also has his own position and salary in the provincial company. He was a deputy general manager before, but he is more of a deputy general manager in terms of rank and salary. There is not much real power in the business of the provincial company, and it is mainly in charge of the city company.

Otherwise, it would not have been so difficult to implement PHS in Zhejiang Province.

This time, PHS is popular all over the country, and telecommunications in all provinces and cities are preparing to promote it. Zhejiang Province, that is, through the good relationship between Xu Xinfu and Liang Yifei, and because he was a meritorious official and an experienced pioneer, so before In addition to the title of deputy general manager, the deputy secretary of the provincial company party committee was appointed.

The company has real power in the province. Next, it will focus on the promotion of PHS in the whole province.

"That's good. It's very convenient for us to deal with each other in the future." Liang Yifei was happy.

"Come here, let me introduce you, this is Mr. Hu Le Hu of the Fujian Telecom Corporation." Xu Xinfu introduced a thin man who came with him.

This man was exaggeratedly thin, tall and thin, much like the 'fat head Tuo' in Chen Xiaochun's version of Lu Ding Ji.

"Vice-president, vice-president." 'Fat Tou Tuo' smiled and stretched out his hand, saying, "The next promotion of PHS in our province will also require the strong support of President Liang!"

...

...

In the next period of time, telecommunications in various provinces and cities came to them one after another, and Liang Yifei spent almost every day negotiating business with telecommunications companies in various provinces and cities.

The promotion of PHS business is different from general commodity sales. In general commodity sales, the focus is on cooperation with dealers, and negotiating prices, discounts, rebates, etc. with dealers in various places. PHS also has these, But it's not the main event.

As Telecom is preparing to promote vigorously, PHS is indeed very popular in the market, so there is not much room for negotiation with sellers. Basically, what Feike says is what Feike says. Even in some major cities, Feike is It has its own sales network directly, without the need for dealers to intervene in the middle.

Liang Yifei's most important job is to negotiate a cooperation model with local telecommunications companies.

This product of PHS is very unique. It is different from real wireless mobile phones and is subject to great geographical restrictions. If you leave a city, the signal of PHS will be attenuated. When you come to another city, PHS will enter another city. A city's landline network...

This kind of 'inconvenient' in use is destined to cooperate with telecommunications, and it is necessary to 'according to local conditions, one place and one policy'.

In so many provinces and cities, there are gaps in the way of cooperation in each place, and some even huge gaps. For example, in Binhai and Hangzhou, Feike can even share dividends in monthly rent and call charges, and there is no single user. It's inconspicuous, but in total, this is a very objective number.

This almost unreasonable way of cooperation in later generations ~www.readwn.com~ can bring huge profits to Flying Branch.

So in the negotiation with other cities, this point alone is worth Liang Yifei and the entire Feike, who have invested a lot of energy and spirit, can they share dividends? How to divide? A few days of kung fu negotiations are likely to be directly related to an astronomical number for the next few years.

This is just one of the collaborations.

It is said that people always have to make continuous progress, but without good platforms and opportunities, and without suitable 'events', it is difficult to have the opportunity to learn. Really learn the commander's battlefield command ability.

This time, Liang Yifei has made great progress. He ran a business in his previous life, including the previous years in this life, where has he experienced such a large-scale and long-term negotiation, although he also has relevant staff under him, and Feike also has a team, but after all, both Ask him to lead the team, such a continuous negotiation experience, it is estimated that there will be no second time in this life.

Tired is tiring, but I can really learn a lot. Sometimes I find that I have made some mistakes and have some weaknesses in the previous negotiation, so I can immediately avoid it in the second negotiation with others. Correction has exposed a large number of problems that I have not discovered before in a short period of time, and can correct mistakes in a short period of time in practice.

This is also a huge gain, practicing internal skills.

Liang Yifei's negotiation, Feike also has to continue to form a team, just talking and building, the business of PHS has sprung up everywhere, and the second half of 1997 passed by like this.

The return of the Xiangjiang River, Princess Diana's car accident, the successful closure of the Three Gorges Dam, and even the Asian financial crisis, all major events passed by so unknowingly.

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