Rebirth of the Entertainment Giant

After a bustling discussion, someone finally said: "I think the reason why our ticket sales are so bleak is because our prices are relatively higher than Adu's. If we want to increase our sales, we should consider lowering our ticket prices."

When this person spoke up, he garnered approval from everybody.

Although she wasn't convinced, Cao Feifei asked: "So then speak, by how much should we reduce the price?"

After a lapse of silence, someone suggested: "Since HuaXiang Entertainment intends to compete with us, we should make our price the same as theirs or even lower. The price of the front row can be reduced to 3,500 yuan. The middle row can be reduced to 2,000 yuan and the bottom row should be 1,000 yuan."

Hearing this, Cao Feifei burst into flames. Her recently calmed temper suddenly exploded like a volcano. She yelled at everyone:

"Are you crazy? To sign Yang Kun, it cost us 60 million. Then there is the cost from promotingYang Kun's concert, plus the cost of the stage, the production of the songs and the wages of the concert team. All of this has already cost us nearly 100 million. If prices are reduced to this level, how much will we earn this time?"

If Yang Kun's concert was successfully held, then New Century would be looking to earn at least 300 million yuan in profits alone.

However, the appearance of Adu had blocked their golden path to success.

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If they really reduced the fare of Yang Kun's concert to the level of Adu's, they would be slashing their profits in half.

Surprisingly, one of the department heads interrupted Cao Feifei's tirade and boldly explained: "General Manager, this is the only way we can compete. If there was enough time, maybe we could have created new songs for Yang Kun and competed with Adu. But unfortunately, we don't have time. If we only rely on popularity, Yang Kun can't compare with Adu, so we can only give those fans a discount on the price, in order to compete with HuaXiang Entertainment."

Just as he finished speaking, another person suggested: "Actually, I think we should suspend ticket sales for Yang Kun's concert. I checked and there are still a little more than 20,000 tickets left for sale at HuaXiang Entertainment. Their average daily sales are around 4,000 tickets. This means that in a few days', tickets for Adu's concert will be sold out. If their tickets are sold out, there will be no competition for us. Hence, when we start to sell tickets again, fans who couldn't buy tickets for Adu's concert, will naturally flock over to buy tickets for Yang Kun's concert instead."

Listening to everyone's ideas, Cao Feifei couldn't help but feel frustrated.

Every time she was about to succeed, that bastard Zhang Xiaohua would always pull a trick and ruin everything.

Last time it was Wang Jingwen's concert and now it was Yang Kun's.

Although she was reluctant, Cao Feifei agreed to their plan but not before threatening to fire them all if it failed.

Everyone looked at each other and all they could see was each other's tension and fear.

...

The next afternoon, Workers Stadium.

At this point, the stage had basically been completed and the various equipment had been put in place.

It was time to begin rehearsals for Adu's concert.

A bored Zhang Xiaohua was watching everyone work, when his phone suddenly rang.

Seeing that it was Mi Jia calling, Zhang Xiaohua picked up with a smile, only to hear the urgent voice of Mi Jia:

"Boss, I've just received news that New Century has begun a promotion to cut Yang Kun's ticket prices. It has been reduced to pretty much to the same level as ours. In fact, their last row and middle row seat prices are even lower than ours by 500 yuan and, they also announced that they will be suspending ticket sales for a few days as well.What should we do?"

Zhang Xiaohua didn't answer but instead headed straight to the company after hanging up the phone.

…..

Zhang Xiaohua was puzzled and muttered: "What the hell is New Century trying to do? They announced price reductions but then suspended ticket sales."

Xu Fengnian smiled and said: "I think they want to retreat."

"What do you mean?" asked Zhang Xiaohua, full of curiosity.

Xu Fengnian explained: "I think everyone knows that ticket sales for Adu's concert are going extremely well. In fact, our tickets will soon be sold out. Unfortunately, this means that there will still be people who wanted to go to Adu's concert but couldn't get tickets.

For those fans, going to see Yang Kun's concert will be the next best alternative. When our tickets are sold out, there will be no competition for Yang Kun which is what New Century is waiting for."

Zhang Xiaohua finally understood.

"How many tickets do we have left for to sell?" Zhang Xiaohua suddenly asked Mi Jia.

"Around 20,000 tickets. Our average daily sales volume is about 4,000 tickets. If this continues, tickets will be sold out in less than five days." replied Mi Jia.

Zhang Xiaohua thought for a moment then said: "Immediately inform Brilliant Brokerages to stop selling tickets immediately."

"Boss, why do we have to stop selling suddenly? This is unreasonable!" Mi Jia said with anxiety.

"We aren't stopping sales, just delaying them." Xu Fengnian smiled and explained for Zhang Xiaohua: "There are still 9 days till Adu's concert. As long as we announce that tickets for Adu's concert will be delayed for a few days, then fans will wait. But if we continue to sell tickets, then in a few days, Adu's tickets will be sold out. This will leave fans with no choice but to buy tickets for Yang Kun's concert."

Mi Jia carefully pondered. After a while, she said: "I understand. If we stop selling tickets, it will give those fans hope since they know that we still have tickets available. They will wait to try and get them instead of heading over to buy tickets for Yang Kun's concert."

Xu Fengnian nodded with a look of appreciation.

"Since New Century wants to retreat, then we will attack. They won't sell tickets then we won't sell tickets. Once they start selling, we will start selling as well."

"I will immediately inform Brilliant Brokerages and get them to stop selling tickets." said Mi Jia.