Rebirth of the Evil Life

Advertising is on fire!

The reason for the advertising fire is not because there are seven superstars in it. Not because the four kings appeared in the ad for the first time, but because of the idea of ​​the ad. This ‘Qili’ advertisement gives people a kind of short story instead of watching the advertisement. In this story, they saw the ups and downs of the entertainment industry, the end of a generation of superstars, and the re-emergence of superstars. And in this, there is no line, but everyone remembers the functional drink of "Qili" deeply. No one feels that the appearance of "Qili" is abrupt. This commercial is like an art film, which is exciting and full of thoughts.

This is the best advertisement that viewers have seen in China this year. At the moment when the advertisement ended, they actually gave birth to an eager to watch it again*. Many viewers continue to wait and want to watch it again. But what made all the viewers helpless was that no, the TV station didn't show it anymore. Immediately, everyone hurriedly went online, and there was no online. This makes everyone dumbfounded.

This is really strange. You know, this advertising network will definitely have it. But this one is not there! But everyone wants to see it! They want to watch it again. But no, nowhere. There is not a forum or a website on the Internet that has this video. On the TV, it has never been broadcast. This is really depressing.

On the second day, everyone was discussing this sudden ad, the plot of this ad, the meaning of this ad, and what is Qili? After all, as far as the advertisement itself is concerned, there has never been an advertisement line that introduces the effect of "Qili". It can only be inferred from the screen that this is probably a refreshing drink. But how? Why didn't this advertisement be broadcast? Not only does it not broadcast, it's not available on the market yet. This is too strange.

"Brother Lin, what do you mean by that, why don't you sell the goods? I have all the goods in the supermarkets across the country. Why don't you let them go!" Zong Qinghou was a little impatient.

Before yesterday, he had already used the channels of the "Wahaha Group" to shop in major supermarkets across the country, and was preparing to start selling today. However, the temporary ban on sales by Lin Feng made Zong Qinghou have to reluctantly let the supermarkets across the country put him off the counter. This made Zong Qinghou extremely confused.

"Haha, Brother Zong, have you ever heard of'Hungry Marketing'?" Lin Feng asked with a smile.

Zong Qinghou was stunned, he didn't know this.

"Hehe, this thirsty marketing is to fully attract the attention and attention of consumers through various limited strategies or time-limited strategies. Inspire consumers to purchase*, so as to realize the rapid transfer of products from manufacturers to consumers. Now the audience is right. "Qili" is so interested in this advertisement, and you can't see it anywhere in the country. I believe that there will be a lot of viewers waiting to see tonight. So, let these consumers wait more, the longer they wait , The stronger the purchase." Lin Feng said with a smile.

Zong Qinghou frowned. Although he has never heard of this thirsty marketing, he understands it. It doesn't feel mysterious anymore. This is like the ‘limited edition’ of those outside luxury brands, producing a global limited edition product that will attract consumers all over the world. This is not mysterious. But what he sells is drinks, the more he sells, the better.

"Hehe, Brother Zong, this hungry marketing is not the same as the'limited edition'. Limited edition. That is to enhance the brand value. This is something that some luxury brands will do. While they are increasing the brand value, Sales will not increase at all. The limited edition must be a limited edition, and the global quantity is limited. But this hungry marketing is a strategy used to make consumers feel the hard-won hardships before going there. Snap up our products. We advertise for three days first. If we don’t get the goods, we will put them on the fourth day!" Lin Feng said with a smile.

Shipment on the fourth day? Zong Qinghou frowned. Is this really possible?

Lin Feng smiled.

That night. The audience sat in front of the TV again, watching the watch, waiting for the arrival of all TV stations at the same time yesterday. They believe that if this is really an advertisement and it is not broadcast on this day, then it will definitely be broadcast at this moment.

really! At the same moment yesterday, all TV stations broadcasted the "Qili" commercial at the same time again! This time, the audience who were prepared for a long time turned on the video recorder and recorded it. After 30 seconds, there was a recorded version on the Internet. Immediately, the discussion about this advertisement began to be overwhelming. Although everyone was discussing it yesterday, everyone only read it once. Even if the impression is deep, the memory is limited. The discussion also feels like ‘rootless water’. Without the video, when discussing, sometimes no one can convince anyone. But now, with video, it's different.

As evidenced by the video, this 30-second advertisement was clearly analyzed by all viewers, which naturally made people look forward to "Qili". After all, from the advertising point of view, this Qili has an energetic and magical effect. But what happened in the end? You need to verify it yourself.

But what makes everyone helpless is that there is no stock in any supermarket in any place. This surprised netizens. no stock? Why is this out of stock? Isn't this a drink, why is it out of stock? This shouldn't be it! This shouldn't be! Why are you selling drinks out of stock? Is this still selling drinks?

But I have to say that the energy of netizens is huge. Soon, some netizens knew through some friends or relatives in the supermarket that the day after tomorrow, "Qili" would be on sale. However, it is reported that there are not enough goods. Of course, on Dingdong.com, sales will start the day after tomorrow. Now it can only be booked!

Everyone finds it incredible that drinks can only be ordered online. It feels too exaggerated! How can anyone sell drinks like this? Is this still selling drinks? But besides this surprise, he was more interested in "Qili".

On the third night, although this advertisement is already visible everywhere on the Internet, it is still rare for many Chinese who do not usually go online. Therefore, there are still a lot of people watching advertisements squatting in front of the TV. Only this time, most of them are middle-aged people. For these three consecutive days, the advertisements broadcast by national television stations at the same time also aroused the curiosity of these people. What exactly is this ‘Qili’? What exactly is it?

At this moment, "Qili" is still being discussed on the Internet. There is no way. The most sensational thing in the country is "Qili". However, "Qili" only hears its sound, but does not see its shadow. No one knows what effect this "Qili" has? In this discussion, it was naturally empty and meaningless. Therefore, the most discussed is the celebrity inside. However, what everyone, including Zong Qinghou, Lin Feng did not expect was that it was not the four heavenly kings or the three most popular stars that everyone discussed the most. But Lin Feng.

auzw.com In the eyes of all the audience, Lin Feng’s appearance is the most shocking, although from beginning to end. Only five screens appeared. Among them, the one-second screen handed to the four kings, and the last moment staring at Andy Lau at the concert, the whole scene, which adds up to only six seconds. Compared to a 30-second advertisement, Lin Feng occupies very little time. But it is the most impressive. Think of the magic of Lin Feng's past. Is the ‘Qili’ handed by Lin Feng just as magical?

"I will be the first in line to buy'Qili' tomorrow!" Some netizens shouted in the group.

itch! It's too itchy! This is itchy in my heart. I really want to drink a can. Must drink!

"I'll go too! It's all night tonight. I'll buy a can and try it early tomorrow morning, and then come back online! See if it works!" The player who was ‘World War’ in the Internet cafe yelled all night. Isn't this ad refreshing? I'll stay overnight tonight, and I'll check it out tomorrow.

"Yes. Yes, I'm going to play a Korean club tonight. I'm flying a plane. Who is a machine gunner? (The world war is at the level of technology during World War I) and then we will buy Qili tomorrow together." Internet cafes one after another voice.

"Count me!" Everyone responded. Of course, these people are not really all that interested in'Qili', but surfing the Internet in an Internet cafe is not comfortable or quiet at home. There is no home convenience, but why do many people have computers at home? Still want to go to the Internet cafe? It's because of the atmosphere. Especially the emergence of the World War makes cooperation a must. If you don't cooperate, in modern warfare, even if you are really a ‘Rambo’, you can only become a scum. Therefore, even if they have a computer at home, many people will go to Internet cafes to cooperate with others. The picture is the atmosphere and feeling of fighting together and fighting together.

And all night, it is often very tired. Many people still have to go to work or study the next day. This courage throughout the night is not so easy to take out. And now, they have a magnificent reason to be online all night.

Support Lin Feng! This is their reason.

Of course, there are supporters, and naturally there are opponents. Red Bull has been paying close attention to the emergence of'Qili'. Seeing that "Qili" has attracted the attention of audiences all over the country because of its advertising, so that the national audience has an urge to taste it quickly, how can they sit still! Especially because everyone knows that the unified sales will begin tomorrow, leading to the fact that the sales volume of Red Bull nationwide today is less than 10,000 yuan, which is simply unheard of. Last year, Red Bull's sales reached 4.5 billion yuan, and the country sold about 818 million yuan. On average, at least 2.24 million sold to Red Bull a day. But as a result, today, all viewers are looking forward to tomorrow's sales of "Qili", resulting in a sharp decline in their purchases.

There is not enough sales in one day, this is a prelude to death! In this case, Red Bull can still sit still!

In the evening, the Red Bull executives bought the reporters and some cyber navy forces began to attack'Qili'.

Qili, the advertisements boast too much! Although functional drinks have a refreshing and refreshing effect, it is absolutely impossible to have such a distinctive change! This is simply misleading consumers!

Qili is just an ordinary energy drink, which is not comparable to Red Bull. Red Bull is a worldwide functional drink, recognized by more than 140 countries around the world, and is a functional drink that is loved and recognized by consumers. As for Qili, it is said that tomorrow’s sales will be limited sales. What does this mean? It shows that Qili's current technology is not mature at all and cannot be mass-produced. This shows that Qili has problems in formula, at least in production capacity. Such functional drinks may not be useful to the human body, but harmful!

......

All kinds of negative remarks attacked'Qili' all over the world. These were all made by Red Bull who asked someone to do it. They did it for one purpose, discrediting Qili. Avoiding the emergence of Qili, shaking Red Bull's position in the domestic market. You know, when Red Bull first entered China, its annual sales were only tens of millions. By 2002, the sales were enough to reach hundreds of millions. After that, it has risen to a higher level every year. In 2004, sales were only more than 2 billion. It reached 4.5 billion in the year, and now, by November, sales have exceeded 6 billion. It is estimated that by the end of the whole year, sales should exceed 7 billion, and perhaps 8 billion tomorrow. It is estimated that in 2008, it should exceed 10 billion yuan.

Although this sales volume is not as good as that of the ‘Wahaha’ group, it is just a beverage sales. It can be said that in the functional beverage market, this share is huge. The profits Red Bull earns every year are extremely lucrative. Therefore, they definitely don't want "Qili" to get a share of the pie. They want to drive out Qili, and rely on years of market leadership to drive out Qili.

But no matter how they discredited, there was one thing they couldn't change, and that was Lin Feng's appeal. No matter how they discredit, no matter how powerful the'Red Bull' is in the market, Lin Feng's appeal is even greater. Before everyone had tasted'Qili', just relying on Lin Feng's amazing appearance in the advertisement was enough to make consumers pay the bill.

The so-called not looking at the face of the monk to see the face of the Buddha, consumers may not buy the "Wahaha" account, but they will definitely buy Lin Feng's account. As far as Lin Feng's name is, they will buy it and taste it. After all, it's only a few yuan, even if it's as expensive as'Red Bull', it's only 5.5 yuan! Is it expensive? Not expensive! They returned it.

Therefore, the next day's sales are certain!

Red Bull's domestic general manager Wang Rui looked helpless. In this case, he was just a fuss. Although he had tried everything he could, he could not stop Lin Feng's appeal.

"I hope this drink can't be compared with Red Bull! Otherwise, Red Bull will be miserable!" Wang Rui secretly waited for the arrival of dawn.

If ‘Qili’ is as effective as ‘Red Bull’, then ‘Red Bull’ will certainly not be able to compete with ‘Qili’. After all, this is a product endorsed by Lin Feng himself! This is Lin Feng's endorsement!

Although this advertiser, the four kings and the three superstars are the spokespersons, in everyone's hearts, they are all ignored, and Lin Feng is the true spokesperson! The four kings and the three big stars are all foils and green leaves!